Are you an e-commerce brand and looking to sell products on Instagram? During our research, we found that Instagram has evolved into one of the most powerful platforms for e-commerce brands to not only showcase products but also drive real sales. Today, users actively discover and explore products on Instagram and complete purchases via the […]

Organic social media impressions are continuously on the decline because social media algorithms are constantly being updated, with the feeds being more personal. Now, no brand can solely depend on organic social media communication with its target audience. This is because the landscape is constantly changing. Therefore, Facebook and Instagram ads are not only the […]

Meta Ads, formerly Facebook Ads, are very important for businesses aiming to reach a large audience. With 3.07 billion active users in 2025, Meta advertising offers great targeting options. Facebook ads optimization is the continuous process of optimizing your ad campaigns to better performance and it helps you improve engagement, increase conversions and lower costs. […]

A famous real estate business noticed that their client base started decreasing while their competitor in the market was attracting more clients. Do you know what the difference between both their marketing approaches was? While the former one was relying on traditional marketing methods like cold calling, while others would promote their business through social […]

Are you looking for a way to increase downloads of your mobile application? Does your mobile application is not performing well? If you facing such challenges with your mobile apps, this Facebook app install ads guide is for you. The popularity and love for mobile apps have grown to such an extent that now there’s […]

Out of billions of people who make resolutions at the beginning of every year, approximately 9 percent achieve their goals. Most people set goals that they unconsciously believe are unattainable. Some of the Social media marketing agencies fall in the same category because their marketing strategies are too broad and impractical. You should implement proper social media plan […]

We have been managing paid advertisement campaigns for many clients and Facebook ads is one of the most effective source of paid traffic. Recently Facebook has launched Facebook Canvas Ads, the new ad type with some amazing visual facilities. To test the performance of this ad type, we created and optimized few campaigns and the result […]

Every new product goes through a strict sequence of stages starting from the initial launch/introduction of the product in the market to growth, gradual maturity and subsequent decline. This life stage of the product is termed as Product Life Cycle and its length is highly defined by market trends, product type, product quality and other […]

Social Media is a relatively new channel, which is used extensively by individuals and businesses. It is the go-to medium for the latest news, trends and information on a vast number of topics. Such is the impact of Social Media that some businesses are using it to aggressively market and promote their products, solutions and […]

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