Organic social media impressions are continuously on the decline because social media algorithms are constantly being updated, with the feeds being more personal. Now, no brand can solely depend on organic social media communication with its target audience. This is because the landscape is constantly changing. Therefore, Facebook and Instagram ads are not only the […]
Category: PPC
We are thrilled to announce that OLBUZ has been awarded the TechBehemoths 2025 Award, marking an extraordinary milestone—five consecutive years of recognition spanning from 2021 to 2025. This achievement places OLBUZ among the most elite digital marketing companies worldwide, showing our continued commitment to quality services and client success. A Recognition That Reflects Consistency, Quality, […]
In 2024, U.S. businesses spent over $190 billion on paid search advertising. With such noteworthy investments, it’s pivotal to ensure that every penny spent is effective. A PPC audit helps identify areas where ad spend is wasted. This will allow better targeting and an improved ROI. Via regular PPC Campaign Analysis and creating better campaigns, […]
If you’re running a plumbing business, you understand the importance of a steady stream of leads. To enhance your plumbing digital marketing efforts, it’s essential to know how to effectively attract potential clients and convert them into real opportunities. In this guide, we’ll explore practical strategies to boost your plumbing lead generation, ensuring you secure […]
![Key Advantages of Running Shopping Ads [Google and Bing]](https://www.olbuz.com/wp-content/uploads/2024/08/shopping-ads-scaled-1.jpg)
In the dynamic realm of eCommerce, standing out is essential. As a dedicated business owner, you’re likely investing a lot of effort into managing inventory, improving product quality, and expanding your team. But have you considered the impact of online advertising? According to Sellers Commerce, global eCommerce sales are expected to reach $6.3 trillion by […]
Small business owners may view running online ads as an intimidating task when it comes to time and spending. This is where Google Ads Express for small business owners comes in handy. An automated marketing tool meant to be easy to use, it boasts of rapid setup and targeted exposure without requiring technical skills. But […]
A majority of advertisers employed Product Listing Ads (PLA) for product promotion on the Google Search platform. PLA campaigns then utilized product imagery, prices, and seller names within the Search Result Page. But with the advancements in the world of Internet commerce and marketing, the demand emerged within the Google ecosystem. The addition of Google […]
Do you own an online business or retails store? Looking to acquire more business this holiday season, this article is for you. Before we start sharing tips, here are 3 early holiday shopping trends you should know. First – In USA, people started their holiday shopping early this year and accordingly given research over 31% of US […]
Setting up dynamic display ads is very easy for an eCommerce website running shopping ads but what if you are running non-eCommerce business? Shopping ads is only possible when you are physically selling products on your website having active payment gateway integration. In this article, I will show you how to set Up Dynamic Display […]
Are you an eCommerce business owner or associated with eCommerce businesses? You must check this article that will help you to plan additional revenue generation channel for your eCommerce portal.You must be utilizing various acquisition channels like SEO (Organic result), PPC (Pay Per Click), Affiliate marketing, Email Marketing etc to drive traffic to your website. Now […]
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