Are you an e-commerce brand and looking to sell products on Instagram? During our research, we found that Instagram has evolved into one of the most powerful platforms for e-commerce brands to not only showcase products but also drive real sales. Today, users actively discover and explore products on Instagram and complete purchases via the […]
Category: e-Commerce
Organic social media impressions are continuously on the decline because social media algorithms are constantly being updated, with the feeds being more personal. Now, no brand can solely depend on organic social media communication with its target audience. This is because the landscape is constantly changing. Therefore, Facebook and Instagram ads are not only the […]
Lot has changed in fashion ecommerce marketing space during 2025 and as we are already in 2026, your marketing strategies should also aligned by considering this new trends. Do you own the Fashion eCommerce business? are you looking for proven marketing strategies to build profitable fashion eCommerce brand that can generate steady and positive ROI […]
Do you own an e-commerce website on the Shopify platform? Have you recently launched your Shopify store and want to boost sales efficiently? This guide is perfect for you. Here, you’ll learn how to integrate Shopify apps that can significantly enhance the performance and sales of your online store. But before we dive into the […]
For e-commerce brands specifically, it is such a huge challenge to know how to increase sales on Amazon in 2026, driven by continuously increasing competition, ad costs, and performance standards. On top of that, merely listing your products or using ads is not considered enough to get more consistent growth on Amazon. Sellers need to […]
What Is ChatGPT Shopping and Why It Matters for Retailers ChatGPT Shopping is a new AI-powered personal shopping assistant inside ChatGPT. ChatGPT for ecommerce suggests curated products with images, reviews, price comparisons, and direct buy links – and all this happens via natural conversations. For retailers, this signals a seismic shift from traditional search ads to […]
Are you an ecommerce business owner? Are your product descriptions persuasive enough? Do your product descriptions transform visitors into consumers? Or do they just offer information about your products? The biggest and most common blunder most copywriters often make is describing services or products rather than selling those with descriptions to their target audience. So, can you […]
In 2025, eCommerce businesses must know and utilize the latest ecommerce marketing strategies in the right way to stay ahead. Meta’s algorithms now focus on personalization, interactive ads, and AI-driven insights. Meanwhile, Google is rolling out new SERP changes every day, making it harder and harder to stay updated with the latest tactics that work […]
![Key Advantages of Running Shopping Ads [Google and Bing]](https://www.olbuz.com/wp-content/uploads/2024/08/shopping-ads-scaled-1.jpg)
In the dynamic realm of eCommerce, standing out is essential. As a dedicated business owner, you’re likely investing a lot of effort into managing inventory, improving product quality, and expanding your team. But have you considered the impact of online advertising? According to Sellers Commerce, global eCommerce sales are expected to reach $6.3 trillion by […]
A majority of advertisers employed Product Listing Ads (PLA) for product promotion on the Google Search platform. PLA campaigns then utilized product imagery, prices, and seller names within the Search Result Page. But with the advancements in the world of Internet commerce and marketing, the demand emerged within the Google ecosystem. The addition of Google […]
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