Medical Supplies Store
October 25, 2023
Google Ads Revenue Increased
Bing Ads Revenue Increased
Increase In Traffic
If you are an eCommerce brand with over millions of pages and want to migrate your entire portal to totally new platform? All these without loosing your existing organic search traffic & rankings? This case study is for you!
Every website, blog, mobile app and eCommerce portal needs a change after certain time based on user experience, performance & new features to implement on it. Each and every day business changes its strategy, planning and provides new offers to the customers and it should reflect on website. Analtyics data, customer feedback and third party reviews often helps businesses to think about revamping the portal to meet customer’s expectation.
Let’s check out how OLBUZ team helped a client to successful migrating their large health & fitness product eCommerce website from one platform to another platform and streamlined their paid marketing strategies.
The medical supplies store based in USA leads the market in dealing with more than 20,000 health & fitness products and 1000+ content pages. As its promotional campaign, it ran advertisement on major paid marketing sources including Google Ads and Bing Ads along with a worthy prevailing SEO Structure. The brand has very good organic search reputation and generating over 50% of business from organic search traffic. As the brand was not happy with existing development & design structure and hired a web development agency to migrate their entire custom developed portal to Magento. Below are some of the primary reasons for migration.
OLBUZ was involved to consult web development agency during entire migration process to ensure that everything works well without affecting organic search presence of the website. After completion of migration, we need to migrate & optimize entire paid marketing campaigns running previously on Facebook Ads, Google Ads & Bing Ads. Below screenshot depict the traffic statistics of the website.
Inventory management process was not proper in custom designed platform and was looking to use magento as a front end and back end system.
As they were getting decent traffic from mobiles but the sales was very low; we also recommended them to have a responsive site hence migrating the current one to the new platform to increase website speed and performance.
Migrating website isn’t an easy task. It comes with various issues related to technicality, design selection and management challenges as well. There were challenges like 404 Errors and Broken Links which should be solved such a way the existing organic presence must not hampered. Migration also accompanies fear of dropping Organic Traffic & Rankings with Crawl Errors. It similarly changes URL structure of over 30K landing pages.
As the company was using paid marketing, it was biggest challenge to streamline all campaigns and adgroups with newly created URLs.
Here is the list of few key challenges we encountered:
The probable opportunities before migrating website in terms of SEO and paid marketing were already discussed. It was assured that it isn’t affecting the website structure and SEO at all leaving an impact on the overall performance. However SEO would require a little extra time to recover the performance even after the migration. Sales were our prime emphasis along with the entire paid marketing task.
We divided the entire migration process in two different parts: First:
However, immediate effects after migrating website won’t be noticed but the high-end technology knowledge, dedicated team and years of experience made the project a success.
Here is the brief performance comparison before vs after migration (2 months span):
After continuous efforts for two months, OLBUZ team was able to increased performance from all different channels. After successful migration, we were hired to manage entire paid marketing campaign for next 1 year and we were able to achieve below result within small time-frame:
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