IVF Clinic Marketing Case Study

Organic Growth Challenges:

• • Website Visibility
    The absence of well-optimized treatment-specific pages (IVF, ICSI, IUI, egg freezing) reduced the clinics’ ability to appear in competitive fertility-related searches. As a result, potential patients often found competitors instead.

• • Traffic Quality
    Although some traffic existed, it lacked intent. Users visiting the site were often in early research stages rather than ready to book consultations, leading to low engagement and poor session depth.

• • Search Rankings
    The clinics struggled to rank for critical fertility keywords such as IVF treatment in India, fertility clinic near me, and IVF doctor consultation, limiting visibility in both national and city-specific searches.

• Technical & On-Page Limitations
  Slow loading pages, inconsistent internal linking, and non-optimized metadata affected both user experience and search engine performance, weakening overall SEO effectiveness.

Paid Marketing Challenge

• • Campaign Structure Issues
    Paid search campaigns were not aligned with treatment-specific intent, resulting in ads showing for irrelevant or low-value queries.

• • High Cost Without Proportionate Returns
    Ad spend was increasing, but cost per lead remained high due to inefficient targeting and unoptimized landing pages.

• • Lead Quality Concerns
    Many inquiries came from users outside the serviceable locations or from people searching for services not offered by the clinics, reducing the effectiveness of sales follow-ups.

• • Audience Targeting Gaps
    Campaigns did not effectively segment users by age, intent stage, or fertility-related interests, leading to wasted spend and inconsistent performance.

• • Audience Targeting
    Their ads were not targeting the right audience, leading to a lot of irrelevant clicks and non-productive ad spends.