With the ever-increasing use of smartphones, the mobile application industry has seen a surge like never before. According to Statista, as of the first quarter of 2021, there are close to 3.5 million apps available on the Google Play Store, and 2.2 million apps on the Apple App Store and this number is increasing every day. But […]

If you’re still wondering: “Is content or advertising material essential for your digital advertising plan?” Then the clear answer is YES! The aim of marketing has always been to get and retain new customers in order to drive your business growth. In reality, content is the present – and future – of the marketing world. Content marketing […]

Are you Yoga Entrepreneur? Are you associated with any of these Yoga business? Are you finding it difficult to launch and promote your yoga business online? This article is for you!From being an ancient spiritual practice, Yoga has grown today to become a big business catering to premium lifestyle. In the last four years, the number of […]

You allotted a decent budget to promote your business through Google ads and not getting desired sales. Are you not happy with the Google adwords performance? Does your paid marketing campaigns are not giving desired sales? Are you planning to stop using Adwords? Wait! Before you stop using Google ads, checkout this article. It may […]

Google serve over trillions of search queries every year and out of them over 15% are new search queries they never received before. Day by day the way consumers behave in the digital world is going through a huge change. Especially with more internet searches now taking place on smartphones than desktop or other devices, more shopping […]

Opinions always matter when one is about to spend money on a product or service. According to the Google Data, mobile searches for “product review” has grown around 35% in past two years.  Here buyers want to understand what people are saying about a brand before purchasing it online. This is very similar when we […]

Google adwords optimization is not just a process but it is an art! If you are not optimizing your account regularly, you will end up looking potential business and tremendous market share. Recently, Google unveiled a bunch of new AdWords features to aid you with a stellar performance in every single paid search campaigns. Today, […]

Out of billions of people who make resolutions at the beginning of every year, approximately 9 percent achieve their goals. Most people set goals that they unconsciously believe are unattainable. Some of the Social media marketing agencies fall in the same category because their marketing strategies are too broad and impractical. You should implement proper social media plan […]

Search Engine Optimization has gone stricter after the introduction of Google Algorithms like Penguin and Panda. I have seen many bloggers and websites have seen sudden drop in traffic due to manual or algorithmic penalties by search giant Google. There are still several websites that have not been able to stand up to the new updates […]

eCommerce is my favorite subject and when it comes to conversion optimization, I enjoy working on usability testing part to increase the conversion rate of the website. Recently I privileged to participate in EcomChat which is an ecommerce & digital marketing networking group comes together every Monday for a live twitter chat. Last Monday, the topic was […]

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