Search Engine Optimization has gone stricter after the introduction of Google Algorithms like Penguin and Panda. I have seen many bloggers and websites have seen sudden drop in traffic due to manual or algorithmic penalties by search giant Google. There are still several websites that have not been able to stand up to the new updates […]
Author: Jignesh Gohel
Jignesh Gohel is a Founder and Digital Marketing head at OLBUZ (Google Premier Partner Agency 2023, 2024) and India's leading travel portal TheIndia. With over 18 years of experience in digital marketing Jignesh has helped many large, medium and small businesses to grow multi-fold.
eCommerce is my favorite subject and when it comes to conversion optimization, I enjoy working on usability testing part to increase the conversion rate of the website. Recently I privileged to participate in EcomChat which is an ecommerce & digital marketing networking group comes together every Monday for a live twitter chat. Last Monday, the topic was […]
Acquiring new customers has never been easy, especially when you are a new brand in the market. Further, with the help of technology and spreading awareness among customers, selling a product required a lot of research and promotional creativity. A few decades ago, marketing was all about printing a few ads and banners for the […]
We have been managing paid advertisement campaigns for many clients and Facebook ads is one of the most effective source of paid traffic. Recently Facebook has launched Facebook Canvas Ads, the new ad type with some amazing visual facilities. To test the performance of this ad type, we created and optimized few campaigns and the result […]
Flipkart is India’s #1 retail merchandising platform with around 44% market share which attracts sellers from all different categories to sell their products. As per the recent news Flipkart is expecting to boost its GVM to $10 billion by March 2016 and as rightly put forward by Mr. Mukesh Banal, the head of commerce at the company, “There is […]
Every new product goes through a strict sequence of stages starting from the initial launch/introduction of the product in the market to growth, gradual maturity and subsequent decline. This life stage of the product is termed as Product Life Cycle and its length is highly defined by market trends, product type, product quality and other […]
Social Media is a relatively new channel, which is used extensively by individuals and businesses. It is the go-to medium for the latest news, trends and information on a vast number of topics. Such is the impact of Social Media that some businesses are using it to aggressively market and promote their products, solutions and […]
For small business owners looking to gain through local advertising, Google has launched an adwords express few years back. To make this program more users friendly, Google adwords express team keep including new features. If you are a small business and want advertise through Google adwords, this tool can be your best companion. This new […]
Updates: 12th August, 2014 Final Call In this article I have explained how to migrate your PLA to Google shopping campaign manually. If you still did not upgrade the PLA campaign, don’t worry! Google adwords has just launched a tool that will automatically migrate your Product listing ads campaign to Shopping campaign. You can check […]
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