Acquiring new customers has never been easy, especially when you are a new brand in the market. Further, with the help of technology and spreading awareness among customers, selling a product required a lot of research and promotional creativity. A few decades ago, marketing was all about printing a few ads and banners for the […]
Author: Jignesh Gohel
Jignesh Gohel is a Founder and Digital Marketing head at OLBUZ (Google Premier Partner Agency 2023, 2024 and 2026) and India's leading travel portal TheIndia. With over 18 years of experience in digital marketing Jignesh has helped many large, medium and small businesses to grow multi-fold.
Every new product goes through a strict sequence of stages starting from the initial launch/introduction of the product in the market to growth, gradual maturity and subsequent decline. This life stage of the product is termed as Product Life Cycle and its length is highly defined by market trends, product type, product quality and other […]
Social Media is a relatively new channel, which is used extensively by individuals and businesses. It is the go-to medium for the latest news, trends and information on a vast number of topics. Such is the impact of Social Media that some businesses are using it to aggressively market and promote their products, solutions and […]
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