Before reading this article just hit this keyword in Google and see the total search results – “eCommerce Marketing Guide“.
Millions of articles and guide are already published for this topic but, only few guide has the most updated information on eCommerce marketing strategies.
This guide is one of it 😉 So, let’s begin !
Whether you have just opened your online retail store or have been running it for quite a few years, you would always like to increase sales. Why shouldn’t you?
The global Ecommerce is expected to reach 5 trillion by 2021. And you certainly want to have your piece of the pie.
However, growing an online retail store is an uphill battle.
Big players like Amazon and eBay with their inexhaustible marketing budgets can easily sway customer sentiment. What should a small online retailer, like you, do to increase sales?
Don’t worry, We have the answer for it – Implement ecommerce marketing strategies smartly!
Yes, smart ecommerce marketing is the only way to beat the competition and grow sales for your online ecommerce store.
In today’s post, We are going to discuss #10 proven eCommerce marketing strategies that will bring success in 2020.
What is Ecommerce Marketing?
Ecommerce marketing is nothing but a practice to bring prospects/customers to your online store, convert sales, and retain those customers who purchased from you. It also includes reaching out to prospects/customers who abandoned their shopping carts and persuading them to complete transactions. Smart isn’t it?
Ecommerce marketers often rely on search engines, social media, emails, and digital content to drive relevant traffic to online stores. There are many offline marketing ways to boost the online sales like print advertisement, Television Ad placement, Banners and hoardings, Newspaper advertisements and radio ads as well. But, the main thing is that this advertisement platforms are quite costly compared to digital marketing platforms. So, Here we are going to introduce you some of the finest ecommerce marketing tips from digital platforms to get good sales and revenue.
Proven Ecommerce Marketing Tips for 2020
#1- Optimize Your Product Listing
Optimized meta can help individual products rank on Google. So you must optimize your product listing to increase conversion rates in 2020.
Here are some tips to optimize product listing:
- Title should include all the details (Product name, size, color etc. – Depends on product category)
- Categorize your products strategically
- Use beautiful headers to divide content into small chunks
- Write persuasive product descriptions
- Include reviews and ratings on product pages
- Clear Shipping details information on Landing Page
- Promo / Coupon / Offer details besides Product Price
- Personalize the shopping experience for your users.
- Add high quality product images
- Related products information just below the product
Here is one wonderful product page example containing all the relevant details cryst and clear.
Pro Tip – Well optimized product title & description also helps you to show product listing ads on targeted keywords from Google Ads / Bing Ads shopping campaign.
Optimizing product listing is the first step toward boosting sales of your business.
#2- Leverage Social Media Marketing
Social media platforms used by marketers are growing each year. Data suggest that 2020 will also see growth.
Image Source: eMarketer
As an Ecommerce retailer, you cannot afford to stay away from social media if you want to beat your competitors and grow the business in 2020. Proper social media marketing for an ecommerce business will not only help in sales but in branding as well. Running paid ads on social media can also increase the brand awareness so, one can’t miss the opportunity to promote their ecommerce business on social media platforms.
Our guide to data-driven social media marketing strategies to promote your business online can help you to get started. Promoting ecommerce business on social media is just half work done so, here you need to push the strategy further. Before social media ecommerce businesses has limited resources for customers. They provides customer support services via email, phone call & live chat medium. But, now people prefers to complaint over social media because they need quick solution. Due to this immense audience base over social media it forced ecommerce businesses to hire social media team specifically to resolve customer queries and social media marketing.
#3- Create An Awesome Loyalty Program
It goes without saying that you need to put more effort into converting new leads into customers than selling to your existing customers.
So, you should try to sell more products to your existing customers. And a good way to make it happen is to create an awesome loyalty program.
Here are five tips that can help:
- Pick a great name
- Reward a variety of customer actions
- Make ‘your reward points’ available
- Offer multiple opportunities to enroll
- Make your loyalty program fun to continue
Make 2020 a great year for your loyalty program.
#4- Design a Lucrative Affiliate Program
Affiliate marketing is an effective yet economical way to increase sales. And the best thing about it is you will have to pay only for results.
Here lucrative affiliate program should be included in your Ecommerce growth strategies for 2020.
Here are three proven tips to grow your sales through an affiliate program:
- Recruit affiliates smartly (niche-specific sites with a minimum of 100 unique visitors daily)
- Run black Friday deals & cyber monday deals for your affiliate partners (Ecommerce Holiday Sale Season)
- Try to include niche influencers in your affiliate program
Below is one such example of Blue Nile Affiliate program.
Having a good affiliate program can increase your sales without you making any effort. So don’t delay to design a lucrative affiliate program for your ecommerce business.
# 5- Power up Your Marketing Emails
More and more Ecommerce businesses will focus on email marketing in 2020.
Why? People check their emails many times in a day, and a well-crafted email marketing campaign can help you get many customers quickly.
However, you should understand that Ecommerce marketing is not only about crafting great marketing emails you also need to get your email sequencing right. Your email subscribers can opt-out if they often receive emails in a wrong sequence.
Following are seven types of preffered emails you should start sending in 2020:
- Welcome emails
- Engagement emails
- Offers / Discount emails
- New Collection emails
- Cart abandonment emails
- Upsell/cross-sell emails
- Thank you emails
To maximize the success of your email marketing, you must focus on event-based email marketing. Just make sure you don’t spam the customer’s mail else they will opt-out for sure. Email marketing gives the best conversion rate for ecommerce business niche as the chances are high to convert them as a customer. So, prepare your email marketing strategy accordingly.
#6- Rope in Influencers to Shout Out Loud
Influencer marketing will play an important role in 2020. However, the focus will be on micro-influencers. Why? – The reason is below.
I’m not surprised.. but it’s also crazy.. couldn’t sell 36 units. pic.twitter.com/4ZHfwXyfYy— PhillyTheBoss.com (@PhillyTheBoss) May 26, 2019
It has been observed that having a big number of followers doesn’t always work. In fact, an Instagram star with 2M+ followers couldn’t sell 36 t-shirts, says a report. What’s more, one has to pay a hefty fee to rope in big names.
On the contrary, micro – influencers with loyal small audiences can do wonders for your online retail store. And you don’t have to break the bank to rope in micro – influencers.
My friend, micro – influencers are the marketing force of the future. Start making relations with micro – influencers if you want to leverage the true power of influencer marketing in 2020.
Recently Facebook also launched their own Brand collaboration tool where businesses/brands can collaborate with influencers to advertise their products. So, if you are looking for micro – influencers then just check out this amazing tool to collaborate with influencers.
#7- Target Users Who Abandon Shopping Carts
Not all who add products to the shopping cart complete the transaction.
According to a study, 69.57% is an average documented online shopping cart abandonment rate. Indeed, this is a big number. By targeting these buyers, you can boost your sales in 2020.
Here are the common reasons why shoppers abandon the cart.
Work on the above reasons and target those who don’t complete transactions with the help of retargeting ads and email marketing campaigns in 2020 to grow sales.
Here is one email marketing example for those users who abandoned cart.
Same way ecommerce businesses can run Dynamic remarketing ads in Google ads and catalog ads in Facebook to grab sales from abandoned cart users.
#8- Create Persuasive Content That Sells
Content marketing is super effective to build awareness for your retail store.
Celebrated marketing guru, Seth Godin once said, “Content marketing is the only marketing left.”
Persuasive content will play an important role in 2020 to grow sales. And you should amp up your content team to create persuasive content throughput the next year.
Make sure that you publish at least 2-3 detailed articles based on the latest trend per month and promote these articles aggressively on different platforms. Publishing long shopping guides are found to be effective in lead generation.
Also, you should write guest posts on leading websites in your industry to build awareness.
#9- Improve Cross-Selling
If you improve cross-selling in 2020, your profit will go up quickly. What exactly is cross-selling?
It is nothing but pitching relevant products to your customers in addition to products they are already interested in buying.
Suppose, Rita (your customer) is interested in buying a screen protector for her mobile phone, you can pitch mobile covers, screen cleaners to her.
How can you choose the products to cross-sell?
Here is a thumb rule: Product to cross-sell are custom designed to work with the primary product.
The product page and checkout page are good places to showcase products for cross-selling.
What are you waiting for? Check your product catalog and pick products for cross-selling in 2020.
#10- Invest in Paid Marketing
If you’ve just started your ecommerce Store and want to increase your sales instantly, then nothing beats paid marketing.
For quick results, online retailers will rely on paid marketing in 2020 too.
As Google is dominating the online search domain, Google Shopping Ads will lead the paid marketing in 2020. And Google Shopping Ads will be followed by Facebooks Ads, Instagram Ads, Bing Ads shopping campaigns.
For any ecommerce business Product listing ads / shopping ads are the most preferred ad type to start with. Don’t opt for search or display campaign at first but go for shopping campaigns and dynamic remarketing campaign to grow sales and brand awareness.
Important Paid Marketing Tips for eCommerce Business
- Start shopping campaign / product listing ads in Google Ads, Bing Ads, Instagram Ads & Facebook Ads
- Run Smart shopping campaign in Google ads to get good ROAS
- Set promotion in Google Merchant Center, Facebook Ads & Bing Merchant center to get good CTR and revenue
- Use high quality and relevant product image in Shopping Feed / Catalog
- Start brand search campaign to run ads on brand keyword
You must keep aside a paid marketing budget for 2020 if you want to stay ahead.
Your competitors are not going to disappear in 2020, so you should execute the best E-commerce marketing strategies to outgrow them. If you follow the above pointers smartly, there is no reason why you wouldn’t be able to grow your business in 2020.
What about you? Do you want to share any other Ecommerce marketing tip for 2020? Please share it in the comment section. I’d love to know about it.