Most eCommerce email programmes are stuck in broadcast mode – blasting the same promotional message to an entire list on a fixed schedule. The data shows this approach is fading fast. Automated emails represent just 2% of total email sends but generate 30-37% of all email-attributed revenue, earning 16x more per send than scheduled campaigns, […]
Author: Keyur Valand
Hey, I’m Keyur - a Performance Marketer passionate about helping brands grow through data-driven digital marketing strategies. I specialize in Google Ads, Meta Ads, and eCommerce performance campaigns, with a strong focus on scaling revenue, improving ROAS, and generating high-quality leads through smart and result-oriented marketing.
The holiday shopping season is the single biggest revenue opportunity of the year for eCommerce businesses – and it is more competitive, more mobile-first, and more AI-driven than ever before. During the 2025 holiday season (November–December), US consumers spent a record $257.8 billion online – a 6.8% increase year-on-year, according to Adobe Analytics. More than […]
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