Author: Harsh Suvagiya

If you have managed a Meta Ads account for more than a year, you have probably felt it: the old levers do not pull the way they used to. Narrowing an audience, layering interests, building lookalikes from your best customers  none of it moves the needle the way it did in 2022. That is not […]

Are you frustrated by rising costs and falling lead quality on Meta? You are not alone. Running Meta Ads in 2026 feels completely different. Many businesses face the same frustration: campaigns start well, CPC increases, lead quality drops, and scaling becomes difficult. The problem isn’t your product. It’s using outdated optimization strategies from the preAndromeda […]