The groundwork for TBA started way back in 2015. The aim was simple – To develop a simple mass communication platform! The TBA allows you to broadcast messages to several groups and they all receive a push notification. However, when they reply, they will be able to message only you and not to the other members of the group. This app is like a BCC on email, but for a mobile.
However, every good product requires some functional tweaking to turn it into a great product. Although the app was already developed, the clients were not very happy with it and they approached us. This is how OLBUZ came into the scene!
This case study reflects on how the challenges were identified, solutions were offered and the turn-around. As the TBA makes an entry back on the Apple Store, the results so far have been overwhelming.
Although the idea of the app was quite intriguing, there was tremendous scope for improvement on the execution part. Following are some of the main challenges faced by the app:
After improving the app on the iOS platform, the next task was to attract new users and increase the user base.
As per recent statistics, 76.67% of the mobile users own an android based phone while only 22.09% have a phone working on iOS platform globally. Providing an app only for iOS devices was restricting its reach from the majority of mobile owners. It was therefore decided to develop the chat app on the Android platform as well.
The database management module was modified accordingly with increased security features and compatibility with the Android app as well.
The response to the above solutions and updates has been tremendous. The following key points highlight the success story:
The above case study highlight the practices applied at OLBUZ. As you can see, getting in touch with a professional team that understands your requirement can do wonders to your business.