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9 Online Marketing Tips for Yoga Classes & Studios to Build Yoga Brand

Are you Yoga Entrepreneur? Are you associated with any of these Yoga business?

  • Yoga Studio
  • Yoga retreat centers
  • Yoga product retail & online stores
  • Online yoga classes, tutorials and courses
  • Digital material (yoga dvds, ebooks etc)
  • Yoga therapy and healing consultants

Are you finding it difficult to launch and promote your yoga business online? This article is for you!

From being an ancient spiritual practice, Yoga has grown today to become a big business catering to premium lifestyle. In the last four years, the number of takers and the spending on Yoga practices and products have increased dramatically. You will be surprised to know that, over 30% of Yoga Journal subscribers in the US have an average household income of over $100,000. The sudden increase of interest has led to more teachers pouring in and training studios coming up.

The below statistics will blow your mind and will help you to understand the tremendous business opportunities in the field of yoga.

Growth of Yoga and Meditation in USA

National Center for Complementary and Integrative Health has published the research statistics on use of yoga and meditation in USA. According to their statistics, more than 14.3% of American adults were taking up yoga and meditation classes. In 2012, this was a mere 9.5%. The same is the case for children. In 2012, 3.1% were practicing yoga which was grown to almost 8.4% by 2017. This is a significant increase when we turn our attention to other alternative therapies and practices.

Yoga certainly has many health benefits but the reasons for popularity of the meditative exercise have been the non-intrusive nature of the practice. People in the US are opting for Yoga sessions to reduce stress, improve overall physical fitness, body flexibility and mental health.

Over $12bn Market Size of Yoga Industry

According to IBIS world, the Yoga & Pilates industry is having very huge market in USA. As you can see, they are estimating over $12bn market size of this Yoga and Pilate industry with over  40K businesses operating in USA.

The number might have decreased due to COVID-19 but I am sure the online yoga classes and online session business may grown at large extant.

The growth figures point toward a huge opportunity for those who are and are looking to establish themselves in yoga industry. Not just in USA but people from all around the world are spending high on Yoga products like yoga mats, towels, yoga apparel/costumes, blocks and straps, props, accessories and even training DVDs. Here is the yoga demographic and statistics for your reference:

And if you refer the Google trend statistics mentioned below, you will see the increased stack of the yoga which is steadily growing over time.

You will be surprised to see the sudden spike in Yoga related searches in March 2020 clearly depict its increased popularity around the world.

Yoga vs Gym Industry

Now the most important question for you is;

Are you ready to promote your yoga business?

Your competitors are already started making leap into this ever growing industry. As an example; when I search with “yoga” on Amazon, it lists over 384245 results today! This result clearly indicates the current scenario of the industry. If you are a yoga teacher, a studio owner, a retreat owner, yoga eCommere website owner or any business that can include yoga as one of its products, this is the time to make some haste!

If you are up for the challenge, here is the 9 steps proven plan to revamp your yoga business to acquire this growing business

#1 Have a Beautiful Website

First and foremost, you will need a business website that appeals to the possible takers. Simplicity of design and user friendly UI is the key. Always remember that these are premium customers you are targeting and they won’t mind paying. Just invest in a web designer who would be able to create an interface that will allow your audience to connect with the service. Be it an ecommerce platform or a retreat website, make it user friendly and responsive.

If you already own a website and want to check the basic performance, visit official Google PageSpeed Insight tool and see how it perform. Never hesitate to take expert’s help.

#2 Local Business Presence

If your business is targeting local audiences, it is very important that you show up in local search listings of popular search platforms like Google, Yelp or Yellow Pages. The percentage of people getting introduced into Yoga is increasing by 25% globally each year. As search queries increase it is crucial that they find your business. Many tourists would be looking for local yoga classes and this should be your catch point.

yoga classes near me

As you can see in above screenshot, most of the businesses shows temporarily closed due to covid but once everything get settled, you will start getting call and inquiries from the Google local business listing as well.

#3 Social Media Engagement

80% of the literate population in the world is active on some social platform every day. For businesses, this could be a huge opportunity to attract attention and increase your leads. Investing in Facebook, Instagram, Twitter and Pinterest marketing can leverage your brand to a great extent. Social media engagement has been the key drivers in several industries and especially with wellness programs and products like Yoga. You can easily engage with your audiences by sharing your yoga poses, useful yoga information and can divert those connection into leads.

Not just Facebook but Instagram and Youtube is also one of the most promising platform where you can start sharing your yoga knowledge with the prospect. Start organizing free yoga sessions and host some Yoga webinars to engage with your previous customers to keep them active while working from home at present.

#4 Have Mobile App

According to Statista, there are over 3 billion Smartphone users and expected to reach this figure to 3.8 billion till 2021. If you are still avoiding mobile audiences then you are losing huge business opportunities from it. By having mobile app about your business, you can not only target these audiences but also can offers additional facilities to your existing customers. Lets for example; allows your customers to book their yoga session directly from their smartphone can make their booking experience easier.

Here is the best example of few popular Yoga Mobile applications enjoying the benefits of mobile platforms.

Yoga.Com Android App Statistics

yoga android app

 Daily Yoga iPhone App Statisticsdaily yoga iphone app

#5 Utilize the popularity of Video platforms

Specifically applying to individual yoga personality, yoga studio and retreat owners, videos can be a powerful platform to showcase the quality of indulgence they can expect at your premises. Marketing on YouTube videos will give them a prior visual experience, encouraging their motivation to opt for the sessions. Again, remember that these are premium customers and will settle for the best experience.

As for example Yoga Burn has nicely launchedYoga Practice of the Lockdown Challenge! on YouTube and getting very good viewership. Using video promotion Yoga industry can make their visual brand as well as they can earn money by video monetization technique.

Check here:

#6 Improve Productivity with SaaS products

For effectively managing your yoga studios or programs, SaaS (Software as services) products are very helpful. You can easily manage entire yoga studio which includes:

  • Showcase multiple yoga session with calendars
  • Manage multiple yoga teachers and distribute the sessions accordingly
  • Online booking and payment collection
  • Populate emails announcing new sessions or updates about the session
  • Manage multiple yoga studios from your PC

This solution will empower your productivity and can enhance your business by eliminating non productive efforts and can help you to focus on your core expertise which is Yoga.

#7 Paid Marketing / PPC Advertisement

Paid marketing is the best way to acquire a new business by investing smartly in various paid channels like Google Ads, Facebook Paid advertisement, Twitter ads etc. We have helped various eCommerce businesses to generate huge revenue with the help of this strategy and can also replicate the same for you. Here is one real example for your reference:

#8 Content Marketing

Content is the life blood of internet and can make or break your brand within small time-frame. It is everywhere you look or listen. Content marketing through in house blogs and publication is a valuable tool to attract prospects and convert them into customers. The type of content should be closely related to what you are trying to sell. With a spiritual product like yoga, you should be able to inspire trust and confident through your content.

#9 Active Participation in local events & festivals

Yoga is more of an activity and you need to showcase your quality through practical means. Organize boot camps, beach lessons, yoga on water and other innovative activities that will make news and get the attention of your target demographics. You can also attend yoga festivals being held by various organizations around the world. Such activities will help you to built strong networks amongst peers and will give boost to your brand popularity.

Conclusion:

The statistics clearly shows the tremendous growth opportunity for Yoga Industry and being a business, you must re-think your online marketing and business strategies to stay ahead with your competitors.

How OLBUZ can help you?

OLBUZ places itself as one of the leading agency having vast experience working in Yoga and health industry. Through our innovative IT products and marketing strategies, we can help your business grow in both length and form. OLBUZ curates highly personalized IT services and caters to precise business requirement, making you an effective online leader in your industry.

Need any help to boost your Yoga Business? Contact us now!

10 Marketing Skills To Double Your eCommerce Sales in 2018

Do you know which was the first ecommerce business? Or which eCommerce business first achieved profit in the industry? Jeff Bazos launched Amazon back in 1995 but they achieved first yearly profit in December 2001 (Fourth quarter). Amazon survived after dot com burst and became a giant player in online sales business. Each and every day new eCommerce business launches and shutting down and only they survives in the industry who knows how to grab and retain customers with effective eCommerce marketing strategies. Let’s talk about some marketing skills which help you to double eCommerce sales in 2018.

If there is any business which sells products, makes money and in most cases, even making profits; it should be eCommerce business. But this was not the case for some time. Five years ago, eCommerce was quite different from what it is today.

The bottom-line was not so robust as it is today. Ecommerce Stores have embraced new ways to market themselves. And if your ecommerce store is struggling to join the league of profit making online stores, here are some skills you must develop right away. As 2017 is already gone, it is better you start now so that 2018 can be marked as an year of record-breaking sales in your timeline.

#1 Content Marketing for eCommerce

Bill Gates predicted it in 1996 and rightly mentioned the importance of content. The truth is no different today. Content is undoubtedly the King in today’s marketing. No business can hope to win customer’s attention without content.

Why content wins?

content-is-kingImage Source

Well, there are various reasons behind this but when it comes to eCommerce, content can be helpful in different ways explained below:

  • Compared to the cost involved, other forms of advertisement are not feasible in generating leads or conversions
  • Telemarketing has literally hit a dead end, thanks to call identification and blocking mobile apps
  • Networking is soon running out of its shine as a potential mine for leads

Pro Tip:

For eCommerce businesses, it is always challenging to keep unique and compelling content for their product pages. In such situation, the right content strategy will make your website unique as compare to your competitors selling same product. Proper implementation of user generated content can be best bet for you. Here is the best example of BestBuy.com utilizing this opportunity by asking for product reviews from the buyers:

In other words, content marketing can become best marketing weapon for your eCommerce stores if planned and implemented properly.

#2 Data Collection and Decision Making

“He who wants to have pearls must dive below. “

~ John Dryden

Putting that age old adage in today’s context, he who wants to know customers up close must search for data. As the old age saying goes, if you want to know how to make customers buy and what excites them into a buying frenzy, you must first know their preferences.

Thanks to advanced web technologies like user heat mapping, Data Mining, etc. it is now easy to read customer behavior like a textbook. There is plenty of data coming in from various sources which, if segregated and analysed properly will help one find pearls, or in this case, customer behavioral pattern.

Once you have a clear picture of your customers’ preferences, fine tuning your online selling strategy to satisfy them is a task easily done.

Especially when you are marketing for specific festival, data provided by agencies on customer intent can play best role.

#3 UI/UX Design for All Different Devices

The year of 2018 will repeat like any other previous years, but with better design. UI and UX have become critical checkpoints for customers to like or dislike an online store. If your store has a brilliant UI that can deliver engaging UX, you are saved.

On the flip side, go back to drawing board and fabricate a new UI design that will delivery high on UX. keep perfecting it until the UX goes from being good to great. Be informed that missing falling short of delivering an upscale UX will cost you more than 38% of online customers (Source: Adobe). Recent study shows that the mobile sales has already surpassed the desktop sales and it is growing rapidly, you must optimize your UI for all different devices.

#4 Web vs Mobile App Version

Don’t ignore mobile app! Yes, if you are not having mobile app for your eCommerce business, you may loosing good amount of business. It will help you to stay connected with buyers with push notifications about your offers and exclusive promotion for mobile app users.

If you are having limited budget and want to manage A basic understanding of HTML and CSS can go a long way in maintaining and modifying your online store. Moreover, how long can you spend money hiring a web designer or a freelancer for every single modification?

A better proposition will be to learn few hacks in web development that will help you prep your website, both in terms of design and functionalities. Further, once you learn to code, you will be able to exercise more control over your marketing and SEO optimization.

#5 Shopping Ads + Dynamic Re-marketing Ads = Best Combination

If done right, eCommerce stores can reap several benefits from shopping ads. Although it seems to be complex on the onset, its functioning can be easily understood with some effort. Once you understand how shopping ads works and how its results can be measured you will see big improvement in conversions and can save on cost per conversions as compare to search ads.

Google shoppings ads iphone x

You can explore the various possibilities of display advertising through dynamic display ads, video ads, search network ads, display banners, etc. all of which can be done on your own using free and paid web tools. Some Internet platforms to try display advertising include eCommerce websites, high-traffic websites, blogs, video sharing websites, social networks, etc.

Pro Tip:

Start building remarketing list audiences based on different actions and serve dynamic display ads optimized for specific audiences. It can dramatically improve the view through conversions can result in better ROI. Here is the best example of how amazon is showing ads (Dynamic remarketing) of the product I visited recently.

#6 Email Marketing

Email marketing has the magic potion to lure back those customers who abandoned their carts mid-way. You can do email marketing in three modes:

  1. As regular promotions for ongoing sales offers
  2. Scheduled shooting of targeted offers to specific customer groups
  3. Re Engagement campaigns that will sustain the brand loyalty of customers

email marketing

Image Source

Now, the difficult part – should you outsource or do it yourself? In 2018, we suggest you take the DIY route. If you manage to do email marketing on your own, it will not prove to be cost-effective but will also help you pitch to your customers in a personal tone. Outsourced agents may not help you achieve that personal tone in an email pitch.

See how Petflow multiplied its conversions through personalized and targeted email marketing campaigns.

As you can see from above, they have set a fetching email subject line, a visible display of their product rating, a very prominent discount offer, product recommendations followed by real customer feedback. Now, as a customer can you resist ignoring this email campaign?

Steps for email marketing (When ecommerce store should shoot emails)

#7 Importance of SSL certificate for eCommerce

Norton, Symantec SSL Certificate, AVG Security and the other members of the online security industry are raising warning sirens about growing eCommerce frauds and scandals. If you thought cyber security is all about securing your data, you are wrong. It also has a marketing edge to it.

Your organic SEO ranking is largely dependent on your online store’s security. Google, since 2014 has been tweaking its algorithm to rank those websites with proper security higher than those without proper security measures.

That is why we recommend investing in a well-chosen SSL certificate that will encrypt your website. It will not only secure your domains and sub-domains but will also go a long way in boosting conversions.

Moreover, cyber security also earns customer trust. It gives them an assurance that their personal data is kept safe from hacker’s prying eyes. Displaying trust seals in your website will also help boost customer retention rates.

#8 Search Engine Optimization

Search Engine Optimization, popularly referred to as SEO is the cornerstone marketing tactic that is helping online businesses grab customer attention by the collar. SEO primarily revolves around the use of targeted keywords and phrases that customers commonly use for getting work done.

Why is SEO important for you? First of all, it is free! If you can create organic traffic to your website through SEO activities you stand to profit quite a lot in terms of marketing spending.

Secondly, it is highly productive. Google and other search engines have created a level field where in those web pages with the right SEO marketing tactic can rise above without any difficulty. eCommerce marketing should always have SEO strategy at first place as it drives the maximum traffic and sales.

SEO is easy to understand and master, thanks to tons of free materials available online. Right from scratch to advanced SEO techniques, you can master the Internet and make it work for you.

Pro Tip:

Traditional SEO technique will not help much when you are working to promote eCommerce website with 100s or 1000s of products. Here, formation of URL structure and categorization with highly targeted products along with properly utilization of canonical tags is very important.

#9 Video Marketing

“Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words.”

A video can convey a message better than a full-page article. Video production is ramping in scale across the digital marketing universe. Moreover, a video can easily communicate with a viewer easier than a written article or a designed graphic.

Video creation has become easier and affordable thanks to the many apps that are available in app stores and video sharing websites. In fact, YouTube itself offers a Video editor and Photo Slideshow creator with which one can create 1080p videos for marketing purposes.

Can it drive conversions? Unbounce reports that including video on a landing page can increase conversion by 80%. Now you know why video marketing is a skill you cannot afford to miss in the coming days.

#10 Social media marketing

Do you know? Social media has evolved as an entire marketing tool of its own. Social listening is the next Big Thing that will change the way we shop and browse for everyday things.

If you thought getting likes, retweets and favorites for your posts were nothing significant, think again. For an online brand like Amazon, eBay or even PayPal, social media is a powerful weapon to beat competition and to mark their own market share.

Here are some social media channels worth exploring to build your online presence in 2018:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram
  • Quora

Users always find it compelling to share with their immediate social circles about their recent buys or wish lists. In such a scenario, social media can also double up as a virtual platform for word of mouth publicity. Stores that provide public sharing of customer purchases have a fair chance of winning more traffic & conversions.

Conclusion

In 2018, eCommerce industry is all set to sail into a higher turnover range. Is your online store prepped to take a share of the market? Most importantly, are you in tune to market your store better? These 10 online marketing tactics will boost your store’s presence way more than what you can do with a paid agency.

Start learning right away and put yourself on the launch pad to eCommerce success. Do not forget to keep in mind the needs and wants of your end users when you are scheming for new marketing campaigns. In the end, Customer is King.

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