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SEO for Fashion E-commerce: 10 Tips to Drive More Traffic

Do you want a miracle that will help you to drive more people to buy from your business?

You must be thinking, that does a miracle of this kind exist? Well, the answer to your question is yes!

SEO for fashion e-commerce is the best miracle that you are looking for. When you own an e-commerce store, the first and foremost thing you want to know is how to reach your target audience. And how this SEO helps you to do so.

It helps you to reach your target audience, ranks you on the top in organic search. However, you also know that people, first, go on Google and search for things and then proceed further to buy them.

Statistics show that now customers have started relying more on online purchases, and by the year 2040, the percentage will reach 95%. But, four years earlier, the sales for e-commerce were around $2.4 trillion, which will increase to $4.5 trillion by the end of this year.

SEO For Fashion E-commerce

E-commerce SEO best practices are said to be the perfect answer to all your worries. Through this search engine optimization (SEO) you can develop your fashion e-commerce business online.

Now, when you have all the reasons to believe in the online growth of your e-commerce site, let’s see how you can do it.

SEO Tips for Fashion E-Commerce to Drive More Traffic

1. Create a User-Friendly and Structured Website

This is the most crucial component when it comes to applying SEO for fashion e-commerce on the website. Make your website user-friendly, so that the customers face no issues while buying anything. When your website is user-friendly and well-structured then it will keep the buyers engaged and it will be easy for them to buy things they want. Below are some points to remember-

a. Speed Optimized Site

Users don’t prefer slow-loading sites. The website should be speed optimized and have the capability to load web pages quickly. You can check and optimize the speed of the site by using different tools like Page Speed Insights.

b. Fashionable/Stylish Look and Feel

Design your website with vibrant colors and attractive fonts. A dull website doesn’t have the power to grab a customer’s attention, cannot engage its users for a long time and, consequently, their customers lose their interest in buying from the website.

Look and feel of fashionable ecommerce site
Source: Faballey

c. Proper Page Experience is a Must

Make your page viewing experience easy to browse. This will increase the chances to attract a customer, he/she may buy from your website. There are several metrics where Google can judge your website’s page speed. Those metrics are called core web vitals, as you can see in the below example. This data is from the page speed insight tool, which shows FCP, LCP, FID, and CLS including lab data of your website.

ecommerce page speed insights

d. Add Appropriate Call-to-Action

Call-to-Action buttons should be highlighted on your webpage so that users don’t have to search for them and can take quick actions.

Ecommerce Site Call-to-Action
Source: Faballey

e. Choose the Proper Website Color Theme

Our mind remembers more things visually, when we choose a proper website color theme, the users tend to remember and can come back for buying more products.

2. Optimize Product Pages With Relevant Keywords to Drive More Traffic

To drive more traffic through SEO for fashion e-commerce, you need to invest your time in finding the right keywords. In simple language, keywords are power bases that determine where your website is placed in an organic search. Whereas, less appropriate keywords distract a lot of your audience.

Practice keyword research, prefer using long-tail keywords (keywords with more than 4 words) as they have less competition and show what exactly the buyer wants. Lastly and most importantly, search for keywords that are trending. Fashion is a sector that is not stable and trends keep changing. Put trendy keywords in your content to ensure driving the right audience to your website.

3. Keep Your Products into Categories

Now we know the importance and implementation of keywords, the next tip is to avoid misapprehending these keywords. When the same keywords are used for different pages of your website, the websites tend to compete with themselves instead of others during ranking. Now, to avoid this, you can simply divide your products into various categories.

For example: In the image given below, all the categories will fall into the keyword ‘dresses for girls’, which will compete among themselves during Google ranking. Once divided into the categories, the keyword misapprehend is avoided, and the ranking of the website will improve. 

ecommerce products
Source: Faballey

4. Seamless Navigation of the Site

Another important component of SEO for e-commerce is a smooth and seamless website navigation process. When users come to your site, they wish to find their desired products by easy navigating through the website. And when the navigation is poor, they tend to drop the idea of buying from your site.

In this example from Faballey, you can see how their navigation is designed systematically. Buyers can go for any category they want to buy from conveniently. Even the discounts and products on sale are placed clearly. This also enhances the user experience and hence increases the chances of their buying from the site. 

5. Starting a Fashion Blog to Drive Great Results

A great step to incorporate SEO for fashion e-commerce on your website is through blogging. People usually search for fashion tips and trends on Google. Through regular blogging, you can attract the audience to your website and keep them engaged through the information. In this way, you are taking them to your website and in a way marketing your products with the information and increasing the chances of making their purchase.

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6. Use Analytics or Heat Map Tools to Analyze Customer’s Online Behavior

When you implement an e-commerce SEO strategy, you also need to see if they are working for your website or not. Yes, increased sales are one way to measure it, but all the factors do not come under it. And, however, high your sales are, there is always room for improvement.

How to track the user activity on your website? Well, there are analytics and heat tools available to give all the data in detail to see places that you can improve.

For example, Analytics for CTA links can be tracked through UTM trackers to the links. Other than this, heat map tools, like HotJar generate heat maps to show the no. of clicks on different sections of your webpage. When you have this information you can use it to improve the website accordingly.

7. Do Not Keep Any Web Page Isolated

When you create a website, it does not eventually come as a search result. This might be because something is missing and search engine spiders are not able to take them to a visible stage of the search. Hence, if you have isolated web pages on your website, they might be restricting spiders to move further and make the page visible as a search result.

The web pages should be linked together to get the spiders to move freely and make the website visible in the search engine. Make sure you double-check all the things and conduct an E-commerce SEO audit of your site.

8. Keep Making Backlinks from High-Authority Fashion Websites

The ranking of your website also depends on the strength of the inbound links. The inbound links through relevant web pages affect your ranking and take it upwards in the search result. For this, you would need backlinks from your industry-related website. Getting ranking through these backlinks is a bit trickier but surely gives results.

You can approach fashion bloggers and be a guest author, organize events, interview personalities from the fashion industry. This will give you a backlink and through which more links can follow.

9. High-Quality Visuals to Increase More Interaction

Fashion e-commerce depends on the visual representation of its product. When you put in high-quality visuals which can also be dynamic, users take your product to be more believable and can make a purchase. The visuals should be detailed and of high dimension to give a good visual experience to the user. SEO for fashion brands crucially depends on this factor to drive more traffic.

Quality visuals in ecommerce websites
Source: Faballey

For example: In this link, you can see the quality of the visuals product. Even the material of cloth can be predicted just through the pictures. Also, they are from different angles and views to give a detailed picture to the user.

10. Ensure That Your Site is Mobile-Friendly

When everything today can be done on mobile phones easily, even online purchases are being preferred through mobile phones. A Ready Cloud report stated 67% of users prefer a mobile website to make online purchases. Hence, e-commerce SEO best practices make your website more mobile-friendly. This optimization also ranks your website through Google mobile-first indexing. There is a tool called mobile-friendly test by Google, check out this tool to know more about your site’s mobile performance.

Conclusion

In today’s digital era, online purchases are a lot preferred. Hence, owning fashion e-commerce with good products cannot bring sales unless you can reach your target audience. SEO for clothing brands can help in reaching your target audience and upgrade your ranking in search engines. The tips above will help you to optimize your websites and increase your sales. If you are looking for the best SEO E-commerce agencies, then contact Olbuz. We are a team of complete digital marketing that provides the best quality digital marketing services for all your SEO needs.

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