+91 6353967672

Tested Promotion Ideas & Marketing Platforms to Boost Sales for ECommerce Business

ECommerce business became very competitive because of many big fishes who is in the ecommerce business since ages and still expanding their business day by day. Apart from it each year many ecommerce business is being launched with new products, new concepts & unique offers but only few gets noticed. Ecommerce business will get success only if they hit the right audience with right approach & right platform. Some big Ecommerce businesses have their own marketing team or think tank team so, they do have proper channel for marketing. Here we will provide some of the verified and tested ecommerce marketing ideas for those ecommerce businesses who recently launched their business, small or medium size business or wanted to launch their ecommerce business.

There is plenty of different ways to do Ecommerce marketing including online and offline channel. Few of the popular Ecommerce marketing strategy includes

  • Run ads on TV
  • Run ads on Newspapers
  • Huge Banners across the country
  • Online Ads platform (FB, Google Ads etc)
  • Social Media Marketing
  • Influencer Marketing
  • & Many More…

One of the primary attribute in Ecommerce marketing which needs to be add in any advertisement is promotions / offers / discounts & deals. These are the important things which should be and must be there always. Here we will discuss about different promotion strategy for eCommerce businesses which needs to be implemented to get more sales.

So, Let’s start…..

Struggling to set the right promotion strategy for your Ecommerce business? Well, here we have compiled the various Ecommerce marketing/promotions strategy which you can apply on your store [Believe Us – All promotions strategy tested on various businesses]. Some E commerce businesses also raise doubts that even after applying promotion strategies, they couldn’t achieve sales as expected. So, here we are also listing the steps about how one can promote the coupon codes, promo codes or discounts to their targeted audience using various platforms.

Setting up an E-commerce website to sell products online – is doing just this enough to make money in the ecommerce industry? The answer is a big resounding No. Offering lucrative promotions and special offers to your prospective ecommerce customers is an effectual process of driving huge traffic to your site, gaining new customers, and boosting revenue. And the best part is you can harness the power of these promotions to encourage new visitors to become loyal, repeat customers of your business.

But in today’s competitive market, online consumers have become more savvy than ever and there are countless online buying options for them. Thus, standing ahead of the crowd is only possible when you can develop innovative promotion ideas. Implementing these strategies correctly with additional persuasion can help your visitors buy your products instantly and give you a great return on investment (ROI). But from the many tried, tested and suggested ways to promote ecommerce website out there, have you been able to plot the right one for your own business? If not yet, then get ready to find your answers today. So, without further ado, let’s start the discussion.

Types Of Effective Ecommerce Promotion Ideas

Just like brick and mortar stores, if you do not welcome your customers to your ecommerce store, it will take just a second for them to choose another option to make a purchase. To welcome your customers, you need to engage them. Special offers and promotions play an important role in engaging customers to an ecommerce website. There are some effective ecommerce promotion ideas that work wonderfully. Here is the list of some killer promotion ideas which you can include in your ecommerce marketing strategy.

Just Remember – “First Impression is the Last Impression”

#1 Free Shipping Promotion 

A study says, 9 out of 10 shoppers prefer free shipping when it comes to buying things online. A majority of consumers consider free shipping as an appealing offer and thus it can drive remarkable sales conversions.

office-furniture-free-shipping

There are mainly two ways through which you can offer free shipping on your e commerce business – conditional free shipping and unconditional free shipping. Conditional free shipping sets certain conditions to the free shipping offer for example.

  • Minimum order value
  • Select Items
  • Economy Delivery
  • Area-specific delivery

On the other hand, unconditional free shipping applies on every item and every order across all brands. Choose a method depending on your profit margins, shipping costs, and competition. Some Ecommerce store goes one step further by providing same day shipping, one-day shipping or free returns offers. This kind of promotion offers surely benefits to the business as people need their product as soon as possible.

#2 Percentage Based Discounts

Offering your prospective customers discounts on every buy is a way to draw people’s attention to your store and products. And eventually, this becomes helpful for your ecommerce business in increasing sales, improving reputation and boosting success. And one of the most common ways to provide discounts is with a percentage based discount. Usually, ecommerce retailers use small to large discounts as incentives to purchase. And sometimes, when it comes to flash sale or clearance sale, some brands even offer 50% or more discounts [Don’t judge, read next line]. Which discount you will choose to offer your customers completely depends on your profit margin and inventory stock.

shoes-percentage-discount

In the above screenshot, you can see that how this E-commerce business provides discount offer directly on product listing page. Apart from the discount offer, the product listing page perfectly sums up the details of the products. It has product image, available colors variants information, product name, price range, discount offer, ratings and reviews and finally, call to action button.

#3 Buy One Get One Free Discount

Buy one get one free (BOGO) offer helps ecommerce retailers allure their customers easily. Usually, this offer happens during festivals, events and major national holidays. Through this offer, you can create a perception for your customers that they are getting a great deal. And that is what drive sales for your business. The BOGO offer is designed in such a way that helps in clearing out, moving inventory and creating cash flow for an ecommerce business. To make people aware of this offer, set up a banner across your website showcasing BOGO offer through a compelling copy.

bogo-buy-one-get-one-free-promotion

As mentioned earlier, this kind of BOGO offers specially available during the festivals or holidays so, be prepared for it and announce such offers on your store a bit earlier before the offer starts to make the customers aware and get themselves for purchase. We have seen some Ecommerce businesses set up this offer specially on few product categories which directly connected to specific holiday. For e.g. few jewelry portals provides BOGO offer on mother’s day specially on jewelry items which can be gifted to mother. Ecommerce business can set up above BOGO offers during below holidays list.

  • Black Friday
  • Cyber Monday
  • Boxing Day
  • Carnival
  • Christmas
  • New Year
  • Diwali
  • Easter
  • Fall Sale
  • Father’s Day / Mother’s Day
  • Halloween
  • Hanukkah
  • Labor Day
  • Independence Day
  • Eid
  • Rosh Hashanah
  • Winter Sale
  • Valentine’s Day
  • & Many More (Yes, Holiday Season Never Ends)

#4 Get Free Item On $$$$ Purchase

free-gift

This offer applies to a certain amount of purchase of any particular product, working in various ways, such as a flat discount, a fixed percentage of discount and more. By offering these discounts, ecommerce websites can gain profit from individual customers as well as distributors and wholesale merchants. And every customer loves having free item when buying something. Thus giving away free stuff on a certain amount of purchase can certainly encourage your website users to often make bulk orders. Jewelry Ecommerce business is one of the ideal businesses to offer such promotions.

#5 Discount / Coupon Code On Sale Price

This offers the customers the chance of getting a certain amount of concession on sale or bill price by including a discount or coupon code. Just make sure your coupon or promo code is easy to remember and apply. The easier a promo code is easy to remember and apply the more it will be used and eventually the better transactions you will have over the time. To harness its maximum benefits, other than your website, share the coupon codes on third party websites as well to drive more traffic.

coupon code

Some Ecommerce websites provides coupon codes or discount for first-time users to encourage them to buy more products from the store to gain trust.

#6 Quantity Discounts

bulk-discounts-promotions

Offering lucrative discounts on a certain quantity of purchase can drive sales for ecommerce businesses. This offer can be advantageous for both the sellers and consumers when there’s any bulk order placement gets done.

#7 Reward Points

Offering reward points to customers has a significant impact on customer loyalty program in e-commerce business. And when you give importance to customer loyalty program, you get customer retention, new customers through referrals and an increased conversion. Show reward points based on affiliate sales or total products bought by your customers and give discounts accordingly.

One More Important Thing….

Each & every ecommerce business has their own range product categories or business model so, from above list it may or may not possible to apply all promotions for your business. It completely depends on the profit margin, inventory stock, ROI and other important things. So, decision is yours.

And, if you haven’t decided your range of product categories for your ecommerce business than here is the statistics of what users prefers to buy most from online.

online-shopping-categories

#8 Sell on Multiple Platforms

Many eCommerce businesses now promote and sell their products on other platforms besides their own website. Some of the best multichannel platforms are like Amazon, eBay, Opensky, Etsy or Instagram. A multichannel sales strategy is a great backup plan in case your primary sales channel doesn’t work well. This is considered to be the most effective way because this will not only help you to stretch your business reach but also help you in fetching more potential consumer for your site and generate leads.

#9 Run Cart Abandonment Offers

Ecommerce retailers may calculate and track their cart abandonment rate to better understand the reasons for revenue increases and decreases. However, the shopping cart abandonment has nothing to do with the visibility of the website or the deals featured in adverts. But this kind of ecommerce marketing strategy help in determining the percentage of purchase intent displayed by site visitors who do not purchase despite having things in their cart. This is a serious problems and need to necessitate a comprehensive examination of why users are leaving the website despite plainly loving the offerings.

There are number or reasons like as:

• Website had errors/crashes
• Long and Confusing Checkout Processes
• Customers are required to create an Account before purchase.
• Concerns about payment security
• Return Policy Wasn’t Satisfactory

#10 Cross-sell Products

Cross-selling is amazing ecommerce marketing ideas used by stores to increase order values by promoting complementary products. It works by recommending complementary products to clients who are close to making a purchase. Today consumers are becoming gradually accustomed to purchasing things from a variety of online platforms, such as online marketplaces and social media which is growing rapidly. Cross selling helps in Building Loyalty. It also, Increases Earnings and helps in understanding customers requirement.

#11 Offer multiple payment options (Easy EMI installments)

Offering multiple payment option is another most effective way to fetch customers. This will help your customers to get assurance regarding the safety and security of their payment which they do for their purchases from your website, it will enhance your brand perception too.

#12 Contest and Giveaways

Contests and Giveaways no doubt are great option by which you can capture a wide range of your audience’s attention. This is considered as most interactive ecommerce sales promotional ideas which make your audience engaged and with this form of marketing you get an opportunity to show off your products to a wider group of people.

It is also believed that the Contests that are well-designed immediately answer the fundamental question about “What’s there in it for me?” Through this approach you may encourage your readers to help and develop original content that will help you build your business and provide value to your visitors–by awarding cash, items, free services, and even notoriety.

#13 Live Chat Assistant

Live chat support service is a great way to engage with your customers in order to earn their trust and build your brand’s credibility. Through this ecommerce promotion strategy you can save the time of customers by pointing them in the right direction when they visit the site for the first time. You can also serve multiple customers at the same time.

#14 Offer/Create Personalized Recommendations

Personalized recommendations on email definitely strike a user and business to generate massive revenue for your e-commerce store. Based on your visitor’s browsing history, actions, location, device, add to cart options, likes or favourites, this is believed to be one of the most powerful and prevalent way of product recommendations.

We hope now you might get good idea about promotions…..Now let’s talk about marketing platforms or types of online ads where you can promote above promotions to right audience.

How to Promote Promotions via Online Ads?

Confused? Don’t worry, we are here to help !

Offline businesses who owns any fashion store, toys store, mobile store or any other store still provides various promotions including discounts, BOGO offer and other benefits. They promote their promotions via different advertisements including local newspapers, local tv channels, radio, pamphlets, huge hoardings and other sources. But, here we are talking about Ecommerce website which has a large number of audience and above methods may or may not work.

By simply displaying discount coupons and freebies on your ecommerce website won’t make the cut, you will have to make potential buyers aware of such coupons and freebies. And the best way to do so is online ads. Powerful online ads not only make your offers and freebies known to your audience but also build brand awareness for your ecommerce website.

Here are some popular ways of running online ads to increase ecommerce sales:

#1 Google Ads

Google Ads are perhaps the most powerful online ads platform that allow ecommerce businesses to connect with a large audience. You have a wide range of options to run Google Ads campaigns.

Here are the main types of Google Ads:

Via Search Campaign

Google search campaign allows you to place your ads in the search engine result page. Through search advertising, you can bid to place an ad in the search results and fix the maximum amount you want to pay when someone clicks your ad. To get quality leads, make sure your ad reaches only the people who are likely to buy your products.

Ad Copy

search-ad-copyJust create a compelling ad copy and add the promotion details such as discounts, coupons, deals, offers etc. in ad title & description. This will help you reach a niche audience as compared to any other advertising method.

Search Campaign Extensions

Google Ads also provides one more feature called as extensions. Ecommerce store can promote their promotions via callout extensions which allow you to expand ads by 25 characters. So, one can set up callout extension with promotional offers.

Recently Google launched one more extension named Promotions extension where Ecommerce business can add their promotion details easily along with % discount, monetary discount and coupon code details. This extension works like a charm in search ads.

promotions-extension

Via Shopping Ads

You might be aware of Shopping ads because every online Ecommerce store runs this ad as it gives the highest ROI and very cheap. If you don’t know about these ads then you are missing a huge revenue source for your business. Don’t worry, we will explain about shopping ads here.

Shopping ads, also referred to product listing ads, feature specific products you sell in the search engine result page. To create a shopping ad and enable promotions feature to show your discount and coupon code to your targeted audience, you need to set up an account in Google Merchant Center and later you need to apply to Google team to enable the promotions feature for your store.

After enabling the Promotions feature for your Google merchant store, you can easily set up Promotions for all your products. Once you complete the set up, than users will able to view the coupon code/promo code details just below your product shopping ad which boosts chances of more sales.

merchant-center-shopping-promotion

Such ads stand ahead of the curve and help you grab attention, have a broad reach, get quality leads and gain high conversion and good CTR.

Via Display Campaign

gearbest-discount-banners

Display advertising, also known as banner advertising, conveys a commercial message visually, utilizing logo, text, images, animations, videos and other graphics. You can harness the benefits of users’ behavioral targeting and geotargeting to get the maximum advantage from display advertising.

Remarketing Ads

Dynamic remarketing ads are one of the finest features for any online ads platform. It allows Ecommerce business to display ads to those customers who visited your website earlier but didn’t purchase anything from it. For retargeting ads we can build several custom audiences to achieve maximum return.

dynamic-remarketing-adHere are few Audiences examples you can create in your online ads platform.

Audience 1 – Visited cart page but didn’t make any purchase (Average chances for sales)

Audience 2 – Visited Checkout page but didn’t make any purchase (Higher chances for sales/leads)

Audience 3 – Remained website for 45+ Seconds and didn’t make any purchase (Evaluate the average sale time and create audience accordingly)

Audience 4 – Visited particular product category page but didn’t make any purchase (High chance of product category sale)

We can build such custom audience on Google Ads, Bing Ads and even on Facebook Ads.

You can also promote your festival offers and deals through eye-catchy banner ads. Visually appealing banner ads create brand awareness among your targeted audience, give your products and offers great visibility and help you get a wide reach in an impactful way.

Note – Even if you don’t have main stream E commerce business and selling digital products then don’t worry, you can still run dynamic display ads for your business via Google AdWords using custom feed options.

#2 Facebook/Instagram Ads

Facebook and Instagram ads are a great tool to promote your ecommerce business, especially when you are targeting your products to the young generation. These are highly popular platforms to garner sales for ecommerce businesses. Report says, in 2021 Facebook advertising revenue has been amounted to 33.67 billion U.S. dollars. To stand ahead in this competitive arena, leverage all the lucrative benefits that Facebook offers.

facebook-offer-ad

Set up promo and offer ads on Facebook for your targeted and retargeted audience. Add discount or coupon code information in basic Facebook ads. Set up Instagram placement directly from Facebook ads. Post high-quality pictures on these social platforms, especially on Instagram, an image-heavy social network platform.

#3 Email Marketing

email-discount-offers

No matter what people say, email marketing campaigns (if run smartly) can increase your sales at a fraction of your marketing budget. Following are some email marketing ideas to grow your sales:

  • Send email to those users who added product in cart and didn’t purchase at least for 2 days
  • Send email to all existing customers/new customers
  • Send email prior to days/events/holidays, such as Black Friday, Cyber Monday, Christmas etc.

The golden rule of email marketing is every marketing mail should offer some value to your audience. If you follow it, you will certainly taste the success.

Quick Take Aways & Conclusion

If you are an e commerce business owner or planning to be one in near future, it’s quite natural for you to find out proven tactics that will help you get a flood of sales. Hopefully, after reading this post, now you have the idea of ways to achieve that. Whether you opt for Google ads or decide to implement Facebook or Instagram ads or take advantage of email marketing – the options are many. No matter which option you choose, if you are not aware of your buyer persona, then all your efforts will go in vain.

In any case, as now that you know what should be done, get started and go through the tips above mentioned, working for your store.

So, which promotional tactic has worked for you when it comes to promoting your products and offers and boosting sales? Do share your experience here in the comment section. I’d love to know.

To make things more easy “Hire Us” [WINKED]

How to Reduce Cart Abandonment & Optimize Checkout Process for Ecommerce Store

In the eCommerce site, the check-out process is an extremely crucial factor when it comes to getting more and more sales. If your eCommerce store doesn’t have an easy and fluent checkout process then you will lose a huge number of sales and revenue. let’s discuss how to reduce cart abandonment rate by fixing or optimizing the checkout process in your eCommerce store.

On many occasions, it happens when a customer didn’t like the checkout process, non-relevant payment method, lacks proper information in the cart, or initiates the checkout page or other issues, and left the eCommerce store without purchasing the item.

What is Shopping Cart Abandonment?

In E-commerce, abandonment means if any visitor on a website leaves a specific webpage before completing the desired actions. There are different types of abandonment like booking abandonment, form abandonment, browse abandonment, shopping cart abandonment, etc. Shopping cart abandonment directly affects the sales and revenue of an online business and that is why it becomes very important to understand it.

Now, the question is What is shopping cart abandonment? So, in basic terms, when a customer starts the check-out process for an order but if by any means they do not complete the purchase then it is known as shopping cart abandonment. Shopping cart abandonment is a very important concept for online businesses as it helps them to know about the user experience. If the shopping cart abandonment rate is high, then this could mean a poor user experience.

According to Business Insider, it is believed that retailers have lost around $4.6 trillion to shopping cart abandonment. There are numerous reasons that can lead to shopping cart abandonment like complicated check-out process, complicated interface, multiple pop-up windows, the high loading time of the website, etc.

How to Calculate the Shopping Cart Abandonment Rate?

The cart abandonment rate is simply the percentage of shopping carts that did not convert. The simplest way to compute your cart abandonment rate is to first calculate your cart conversion rate, which is just the number of completed purchases divided by the number of shopping carts opened.

The Shopping Cart Abandonment Rate assists online companies in understanding the shopping habits of their website users and consumers.

Cart conversion Rate = Total number of purchases completed    x 100

                                  Total number of shopping cart created

For example, if you have 50 completed purchases and 200 shopping carts created, the shopping cart abandonment rate would be 75 %.

1 – (50 / 200) x 100 = 75 %

Shopping Cart Abandonment Statistics:

There are numerous factors that can lead to cart abandonment and e-commerce stores loses a lot of sales because of it. The average cart abandonment rate in the year 2020 was around 69.8 % whereas, in the year 2021 it went up to 80 %.

According to Statista, in March 2021 approximately 80 % of shopping orders were abandoned. The automotive industry had a 89.11 % of cart abandonment rate in March 2021. The cart abandonment rate of various industries in March 2021 is mentioned below,

  • Automotive – 89.11%
  • Luxury – 87.79%
  • Airlines – 88.87%
  • Hotel – 82.71%
  • Consumer electronics – 70.65%
  • Retail – 76.34%
  • Sports & Outdoor – 75.67%
  • Groceries – 61.13%
  • Travel – 85.22%
  • Fashion – 88.57%
  • Car rental – 80.83%
  • Cosmetics – 75.35%
  • Pharmaceutical – 71.51%

These are cart abandonment rates of some major industries in March 2021. (Statista)

According to SaleCycle, the average abandonment rate in the year 2020 was 84.27% and in 2021 its around 81.08%. The rate of shopping cart abandonment also depends majorly on devices because if we check the shopping cart abandonment rate of mobiles, desktops, and tablets then we can see that the rate is comparatively higher in mobiles. Below is the average shopping cart abandonment rate in different devices like mobile, tablets, and computers.

  • Mobile phones – 80.79 %
  • Tablets – 77.3 %
  • Computers – 73.93 %

Data Source https://www.barilliance.com/cart-abandonment-rate-statistics/

Top 9 Reasons for High Shopping Cart Abandonment Rate

Some of the major factors that cause high shopping cart abandonment rate in mobile phones are,

1) Poor Design

The shopping experience on desktop and mobile phones can be very different. A lot of websites mainly design websites keeping in mind the desktop version and they do not optimize the mobile version. This is one of the major reasons behind the shopping cart abandonment rate.

2) Slow Loading Speed

Users can access shopping websites from anywhere through mobile. Hence, it is not possible that they will get good internet speed everywhere. Therefore, low internet speed can lead to shopping cart abandonment.

3) Less Payment Options

This is an issue for both mobiles and desktops. If any shopping website does not provide a lot of payment options, then it can lose a lot of customers.

Apart from this, there are numerous other factors that contribute to the high shopping cart abandonment rate in mobile phones.

As per data by Statista, most e-commerce sites have a heavy cart abandonment ratio because of:-

Reasons can be many but being an e-commerce marketer, you need to track the shopping cart abandonment rate through Google Analytics. You need to set a goal and once the goal is set, Google Analytics tracks the conversions every time the goal is completed.

4) Create an account before purchase

Some merchants need customers to register before making a purchase. And this makes some customers feel uncomfortable in sharing their personal information and consequently opt out.

5) High Shipping Costs

There are many brands and companies that charge unreasonable shipping costs for the things they sell. Customers who do not purchase multiple products or buy products in bulk will find this extremely expensive. In addition, today’s customers do not accept excessive shipping costs for products that are not delivered within a few days. As a result, customers are redirected to other websites in search of better deals or free shipping options. Nothing irritates customer’s more than hidden fees.

6) Find affordable price on other platforms

Consumers are notably research-driven in today’ era of on-line shopping. They search through several websites and compare costs before creating online purchases. Thus, better rating on different sites can tend to distract shoppers removed from your store as a result of they’re perpetually on the seek for an improved deal right up till the ultimate minute of their transaction.

7) Complicated Checkout Process

The checkout process involves specific steps that a consumer must go through to complete a transaction. It is the place where the customer completes their product selection, confirms the delivery option and makes the payment to purchase the product. Therefore, a well-designed and simple checkout is required to reduce consumer abandonment.

8) Lack of customer support

Another major cause of cart abandonment is a lack of effective consumer support. This not only distracts your current customers but also confuses new customers because many times, a customer will not receive sufficient assistance from the support personnel while looking through the merchandise.

9) Didn’t find Coupon Code

Not being able to find the relevant Coupon code is also a leading cause of cart abandonment because this code is not shown in the correct location, which wastes important time and upsets your consumers.

Now the question is what can be done to reduce the cart abandonment rate? The best way is to optimize the checkout process on your e-commerce site.

Here are twenty surefire ways to do it:

20 Actionable Tips to Reduce Cart Abandonment

Below are the 16 methods where you can reduce checkout abandonment.

1) Optimize Page Speed

Optimize Page Speed
Image source: Google developers

If the page speed is less then it not only affects the current visit of the customers, but it is highly likely that they will hesitate in visiting your website in future also. A speedy checkout process can immensely boost the user experience in a positive way.

There are various reasons that cause slow shopping cart page speed like a lot of pages in the check-out process, various page objects, etc. Optimizing the page speed will boost sales and customers will be more inclined to buy products in the future from your website

2) Restriction on Product Quantity

Restriction on Product Quantity
Image Source: Tyche Softwares

The e-commerce website should mention the quantity limit for every product because if a customer adds certain products and at the end of, they find out that they cannot buy the product because of the restrictions on product quantity or limited quantity available then it can be very frustrating for the customers.

This can increase the shopping cart abandonment rate and it can ruin customers experience which will eventually affect the sales and revenue

3) Add Proper Information In Cart Page

Add Proper Information In Cart Page
Image Source: AB Tasty

It should be easy to find the total price of any product and there should be no hidden costs like taxes. Thumbnails of the products should be clearly visible throughout the check-out process as it assures the customers about their product and purchase.

There should be progress indicators on the check-out page because it allows users to know how much process is left to complete. Some of the other features that you can include in a shopping cart page are price & quantity, stock availability, payment options, etc.

4) Be Clear About Return & Refund Policy

Refund and return policies are very important for e-commerce because customers cannot try any product and that is why they want assurance that if anything is wrong with the product then they can easily return it and get the refund. A good return and refund policy motivates customers to buy any product without giving it a second thought.

5) Delivery Time

Delivery Time
Image Source: Pinterest

Usually, customers want their products to be delivered over a certain period and if there is an unexpected delivery time then customers will look for the product on any other e-commerce platform. The unexpected delivery time can be a huge turn-off for customers, and it will increase the shopping cart abandonment rate.

6) Offer Live Chat Support

Offer Live Chat Support
Image Source: REVE chat

Live chat support can be very helpful for customers as they can easily find help and ask questions if they are facing difficulty at any point. Live chat support is easily accessible and e-commerce websites can interact in real-time with the customers to solve their issues and difficulties. This can significantly decrease the shopping cart abandonment rate.

7) Install the SSL Certificate

Install the SSL Certificate

When customers make a purchase, they put a lot of trust in the e-retailer. While making a purchase, they hand over their personal financial information to you and with so many credit card breaches happening over the years, customers need to feel safe while transacting on your site. There are many shoppers do not place orders at the last minute if they feel insecure while buying from an ecommerce website.

The best way to eliminate this fear is by installing an SSL certificate and having secure site badges on your site. This will let the customers know that their connection is secure, which will eventually help in creating a trustworthy process. The importance of an SSL certificate for eCommerce site is very high and every e-commerce store should install it.

30% users have said that they have to re-enter the credit card information and that’s the main reason they abandons the cart – If your site has SSL certificate and other trusted badges than they trust if there was some issue in adding the credit card info on checkout page.

trusted-badges-ecommerce-sites

In 2016 Baymard Institute done research on what kind of badges on eCommerce sites gives the most trust to customers and it includes some popular trusted badges. So, don’t wait and secure your site as soon as possible to reduce basket abandonment ratio.

8) Keep Transparent Shipping Cost

office-furniture-free-shipping

The customers should know the exact cost while browsing through your products. Unexpected cost is one of the biggest reasons for cart abandonment. Most of these unexpected costs consist of shipping charges and delivery fees that come at the end of the checkout process. It shocks the customers many a time and it can be possible for them to feel cheated sometimes.

The best way to tackle this problem is to be transparent about the shipping charges. Every eCommerce store should fix one small banner at the top of the website by adding shipping details or need to create a separate page regarding shipping details which builds trust amongst customers that they are not getting cheated.

If the shipping cost or tax varies based on location then one can set the estimated shipping cost & tax calculator on the checkout page so, customers can see there is no hidden cost and can calculate the shipping cost accordingly.

9) Add Guest Checkout Option

Always try to keep the checkout process short, simple and hassle-free. One way of doing it is not forcing customers to create an account on your site.  Not everyone who lands on your site has the time to make an account; rather they must be solely interested in buying something.

So, instead of giving them the trouble related to creating an account, just have a guest checkout option and close the deal. You can only take an Email ID to send transaction mail, bill, and order tracking details during the guest checkout process rather than all details.

Note – No need to add pop up of sign up on every page as well – Don’t frustrate the visitor of your site

10) Maintain Quick Outreach

When a cart is abandoned, never put your trust solely on an auto response. Give personal attention to it.  Be quick in your response every time you get a notification of an abandoned cart and offer a helping hand to the users. Understand their pain points, and try to help them with their problems. Even if you cannot help them all the time, your sincere approach can surely make them appreciate your gesture.

Still confused? Well, we have seen many cases where users abandons the cart just because of coupon code error or card authorization error. In this case provide live chat option directly on check out page so, they can simply drop message without visiting the contact us form and had to wait for long process.

NoteWe have seen and experienced quick outreach on travel booking sites or loan booking sites. As soon as you close the site without booking or inquire anything they will call you within an hour and it works.

11) Send E-mail after Cart Abandonment

E-mail after Cart Abandonment

Many a time users abandon the cart just before checkout. In that case get their mail id. Use it as a source of communication and set an email drip to notify them of the left items in the cart. 

Follow up those mails for a period of 24 hours. If there is no response, keep them updated about the latest discounts and coupon codes to trigger a call to action and completion of the process.

Note: Don’t spam their inbox by sending mails again and again.

12) Perform Remarketing Ads

Perform Remarketing Ads

Despite all your efforts, if you find that cart abandonment cannot be nullified completely, you can surely get back to such users with remarketing ads. Place a Facebook tracking pixel or Google Remarketing Tag on your site which will capture the behavior of a visitor.

Craft a Facebook ad campaign or Google Dynamic Remarketing Ads that target those users who left your website without making any purchase. Create ads based on the products they viewed, and tempt them into making a purchase.

Here is the list of audience for whom ecommerce store can set up remarketing ads and grabs sales from abandon cart users.

Audience 1 – Visited cart page but didn’t make any purchase (Average chances for sales)

Audience 2 – Visited Checkout page but didn’t make any purchase (Higher chances for sales)

13) Offer Coupon Codes / Free Shipping/ Promotion Details

On your website’s cart page, highlight what extra you have to offer. Customers love new offers, coupon codes, and discounts. Thus if you have any coupon code or discount for a particular product, showcase them in the checkout process.

Moreover, if you keep the shipping free, it will bring a lot of smiles. Show the customers that they can get a great deal if they complete the checkout process. There are plenty of Ecommerce promotion ideas that can be apply to your store including

  • Free Shipping
  • Percentage based discounts
  • BOGO (Buy 1 Get 1 Free)
  • Quantity Discounts

14) Have Multiple Payment options

Have Multiple Payment options

It is very important to have multiple payment options on your ecommerce site. With the increased use of plastic cash like credit cards and digital wallets, it is necessary that you keep all the options open. Doing so will help in improving conversions. Also, it will not turn away users who are habitual to a particular payment method.

preferred-payment-method-options

As per above statistics users prefers to pay via Credit cards, PayPal (Electronic payment) & Debit card mostly so, these kind of payment methods should be there on your ecommerce story without fail.

15) Limit the Checkout Process

Follow the principle of KISS (Keep It Simple and Short) for your eCommerce website checkout process. The more clicks a user does on a site, the higher are the chances of cart abandonment. A report says, 28% of US online shoppers have abandoned an order in the past quarter solely due to a long or complicated checkout process.

So, keep the number of clicks to three, let a user choose a product, add it to the cart, and check it out, resulting in simpler, faster, and better conversions.

16) Minimize Distractions

The attention span of a person has drastically reduced to a mere eight seconds, so it is very important that you keep your website clean. Do not add too many banners or showcase too many ads. Cut off the unnecessary product.

17) Reduce shipping costs

According to a recent survey, nearly 80% of customers said that a lower price or free shipping was a deciding factor in whether or not they made an online purchase. This aspect entices the buyer and compels him or her to shop.

18) Add trust signal

One of the best factors that promotes a sense of belonging among consumers to buy from an unknown source and make payment is trust. Furthermore, if customers do not feel secure when making a purchase on your website, your conversions will suffer.

  • Add customer reviews, text, and video testimonials
  • Add social proof to your checkout page
  • Include contact information

19) Offer incentives with exit popups

Offer incentives with exit popups are some of the most lucrative thing that holds your consumers from going anywhere else. In fact, it is one of the primary reasons why customers return to your website.

offer incentive

20) Use Analytics to Monitor Abandonment

Today the market is loaded with numerous tools like Google Analytics and other technologies by which Retailers can measure desertion rates and spot patterns or changes in customer behaviour. Further, this can assist merchants in identifying issues that may be affecting cart abandonment rates and finding solutions that enhance checkout conversion.

So, you will have a concise idea about the shopping cart abandonment rate on your site by visiting Conversions – Goals – Funnel Visualization data in Google Analytics.

analytics to monitor cart abandonment

Conclusion

These are some high priority steps to optimize the checkout process to grab sales from users who abandons the cart. Reach out to those users via Email, Ad platform, social media and every possible way so, they come back to your store and buys that thing. Just one thing – Don’t spam their news feed, timeline, mail box by showing the ad again and again else they will mark it as a spam and may not come to your store again in future.

13 Marketing Skills To Double Your eCommerce Sales

Do you know which was the first ecommerce business? Or which eCommerce business first achieved profit in the industry? Jeff Bazos launched Amazon back in 1995 but they achieved first yearly profit in December 2001 (Fourth quarter). Amazon survived after dot com burst and became a giant player in online sales business. Each and every day new eCommerce business launches and shutting down and only they survives in the industry who knows how to grab and retain customers with effective eCommerce marketing strategies. Let’s talk about some marketing skills which help you to double eCommerce sales.

If there is any business which sells products, makes money and in most cases, even making profits; it should be eCommerce business. But this was not the case for some time. Some years ago, eCommerce was quite different from what it is today.

The bottom-line was not so robust as it is today. Ecommerce Stores have embraced new ways to market themselves. And if your ecommerce store is struggling to join the league of profit making online stores, here are some skills you must develop right away. It is better you start now so that can be marked as a year of record-breaking sales in your timeline.

#1 Content Marketing for eCommerce

Bill Gates predicted it in 1996 and rightly mentioned the importance of content. The truth is no different today. Content is undoubtedly the King in today’s marketing. No business can hope to win customer’s attention without content.

Why content wins?

content-is-kingImage Source

Well, there are various reasons behind this but when it comes to eCommerce, content can be helpful in different ways explained below:

  • Compared to the cost involved, other forms of advertisement are not feasible in generating leads or conversions
  • Telemarketing has literally hit a dead end, thanks to call identification and blocking mobile apps
  • Networking is soon running out of its shine as a potential mine for leads

Pro Tip:

For eCommerce businesses, it is always challenging to keep unique and compelling content for their product pages. In such situation, the right content strategy will make your website unique as compare to your competitors selling same product. Proper implementation of user generated content can be best bet for you. Here is the best example of BestBuy.com utilizing this opportunity by asking for product reviews from the buyers:

In other words, content marketing can become best marketing weapon for your eCommerce stores if planned and implemented properly.

#2 Data Collection and Decision Making

“He who wants to have pearls must dive below. “

~ John Dryden

Putting that age old adage in today’s context, he who wants to know customers up close must search for data. As the old age saying goes, if you want to know how to make customers buy and what excites them into a buying frenzy, you must first know their preferences.

Thanks to advanced web technologies like user heat mapping, Data Mining, etc. it is now easy to read customer behavior like a textbook. There is plenty of data coming in from various sources which, if segregated and analysed properly will help one find pearls, or in this case, customer behavioral pattern.

Once you have a clear picture of your customers’ preferences, fine tuning your online selling strategy to satisfy them is a task easily done.

Especially when you are marketing for specific festival, data provided by agencies on customer intent can play best role.

#3 UI/UX Design for All Different Devices

The year will repeat like any other previous year, but with better design. UI and UX have become critical checkpoints for customers to like or dislike an online store. If your store has a brilliant UI that can deliver engaging UX, you are saved.

On the flip side, go back to drawing board and fabricate a new UI design that will delivery high on UX. keep perfecting it until the UX goes from being good to great. Be informed that missing falling short of delivering an upscale UX will cost you more than 38% of online customers (Source: Adobe). Recent study shows that the mobile sales has already surpassed the desktop sales and it is growing rapidly, you must optimize your UI for all different devices.

#4 Web vs Mobile App Version

Don’t ignore mobile app! Yes, if you are not having mobile app for your eCommerce business, you may loosing good amount of business. It will help you to stay connected with buyers with push notifications about your offers and exclusive promotion for mobile app users.

If you are having limited budget and want to manage A basic understanding of HTML and CSS can go a long way in maintaining and modifying your online store. Moreover, how long can you spend money hiring a web designer or a freelancer for every single modification?

A better proposition will be to learn few hacks in web development that will help you prep your website, both in terms of design and functionalities. Further, once you learn to code, you will be able to exercise more control over your marketing and SEO optimization.

#5 Shopping Ads + Dynamic Re-marketing Ads = Best Combination

If done right, eCommerce stores can reap several benefits from shopping ads. Although it seems to be complex on the onset, its functioning can be easily understood with some effort. Once you understand how shopping ads works and how its results can be measured you will see big improvement in conversions and can save on cost per conversions as compare to search ads.

Google shoppings ads iphone x

You can explore the various possibilities of display advertising through dynamic display ads, video ads, search network ads, display banners, etc. all of which can be done on your own using free and paid web tools. Some Internet platforms to try display advertising include eCommerce websites, high-traffic websites, blogs, video sharing websites, social networks, etc.

Pro Tip:

Start building remarketing list audiences based on different actions and serve dynamic display ads optimized for specific audiences. It can dramatically improve the view through conversions can result in better ROI. Here is the best example of how amazon is showing ads (Dynamic remarketing) of the product I visited recently.

#6 Email Marketing

Email marketing has the magic potion to lure back those customers who abandoned their carts mid-way. You can do email marketing in three modes:

  1. As regular promotions for ongoing sales offers
  2. Scheduled shooting of targeted offers to specific customer groups
  3. Re Engagement campaigns that will sustain the brand loyalty of customers

email marketing

Image Source

Now, the difficult part – should you outsource or do it yourself? We suggest you take the DIY route. If you manage to do email marketing on your own, it will not prove to be cost-effective but will also help you pitch to your customers in a personal tone. Outsourced agents may not help you achieve that personal tone in an email pitch.

See how PetFlow multiplied its conversions through personalized and targeted email marketing campaigns.

As you can see from above, they have set a fetching email subject line, a visible display of their product rating, a very prominent discount offer, product recommendations followed by real customer feedback. Now, as a customer can you resist ignoring this email campaign?

Steps for email marketing (When ecommerce store should shoot emails)

#7 Importance of SSL certificate for eCommerce

Norton, Symantec SSL Certificate, AVG Security and the other members of the online security industry are raising warning sirens about growing eCommerce frauds and scandals. If you thought cyber security is all about securing your data, you are wrong. It also has a marketing edge to it.

Your organic SEO ranking is largely dependent on your online store’s security. Google, since 2014 has been tweaking its algorithm to rank those websites with proper security higher than those without proper security measures.

That is why we recommend investing in a well-chosen SSL certificate that will encrypt your website. It will not only secure your domains and sub-domains but will also go a long way in boosting conversions.

Moreover, cyber security also earns customer trust. It gives them an assurance that their personal data is kept safe from hacker’s prying eyes. Displaying trust seals in your website will also help boost customer retention rates.

#8 Search Engine Optimization

Search Engine Optimization, popularly referred to as SEO is the cornerstone marketing tactic that is helping online businesses grab customer attention by the collar. SEO primarily revolves around the use of targeted keywords and phrases that customers commonly use for getting work done.

Why is SEO important for you? First of all, it is free! If you can create organic traffic to your website through SEO activities you stand to profit quite a lot in terms of marketing spending.

Secondly, it is highly productive. Google and other search engines have created a level field where in those web pages with the right SEO marketing tactic can rise above without any difficulty. eCommerce marketing should always have SEO strategy at first place as it drives the maximum traffic and sales.

SEO is easy to understand and master, thanks to tons of free materials available online. Right from scratch to advanced SEO techniques, you can master the Internet and make it work for you.

Pro Tip:

Traditional SEO technique will not help much when you are working to promote eCommerce website with 100s or 1000s of products. Here, formation of URL structure and categorization with highly targeted products along with properly utilization of canonical tags is very important.

#9 Video Marketing

“Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words.”

A video can convey a message better than a full-page article. Video production is ramping in scale across the digital marketing universe. Moreover, a video can easily communicate with a viewer easier than a written article or a designed graphic.

Video creation has become easier and affordable thanks to the many apps that are available in app stores and video sharing websites. In fact, YouTube itself offers a Video editor and Photo Slideshow creator with which one can create 1080p videos for marketing purposes.

Can it drive conversions? Unbounce reports that including video on a landing page can increase conversion by 80%. Now you know why video marketing is a skill you cannot afford to miss in the coming days.

#10 Social media marketing

Do you know? Social media has evolved as an entire marketing tool of its own. Social listening is the next Big Thing that will change the way we shop and browse for everyday things.

If you thought getting likes, retweets and favorites for your posts were nothing significant, think again. For an online brand like Amazon, eBay or even PayPal, social media is a powerful weapon to beat competition and to mark their own market share.

Here are some social media channels worth exploring to build your online presence:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram
  • Quora

Users always find it compelling to share with their immediate social circles about their recent buys or wish lists. In such a scenario, social media can also double up as a virtual platform for word of mouth publicity. Stores that provide public sharing of customer purchases have a fair chance of winning more traffic & conversions.

#11 Brand Awareness

build brand awareness

Building brand awareness is an important task when it comes to e-commerce. Working on building brand awareness increases the credibility of your brand. When customers are attracted to the website when they trust your brand name.

A few ways to build awareness for your brand are:

Online Ad Campaigns– Online ads can help in creating a name for your brand. Google Ads and Facebook Ads have exclusive algorithms that allow potential customers to see your brand and product.
Quality Content– Customers are attracted to your brand when you have the quality to offer. If customers engage with your content, it will build your brand name.
Engage with Customer– Constant communication with your customers is necessary to make them feel connected.

#12 Google Analytics

Google analytics - a website analysis platform

Google has created a platform for website analysis called Google Analytics. It is a useful tool to know what visitors are buying and ignoring. Using Google Analytics will allow you to adapt your brand according to customer needs. If a customer feels your brand can fulfil their needs, it will automatically build your brand awareness.

#13 Marketing Automation

Market automation is a process that allows managing the business processes and the workflows. It reduces expenses, increases purchases and order value. Using automation tools improves the shopping experience of the customers. You can use tools like Marketo, Infusionsoft, or even MailChimp. This will help you in building your brand awareness and thereby increasing your business.

Conclusion

eCommerce industry is all set to sail into a higher turnover range. Is your online store prepped to take a share of the market? Most importantly, are you in tune to market your store better? These 13 online marketing tactics will boost your store’s presence way more than what you can do with a paid agency.

Start learning right away and put yourself on the launch pad to eCommerce success. Do not forget to keep in mind the needs and wants of your end users when you are scheming for new marketing campaigns. In the end, Customer is King.

17 Marketing Tips to Build Profitable Fashion eCommerce Brand – See What Leading Fashion Retailers Do!

Do you own Fashion eCommerce business? Looking for proven marketing strategy to build profitable eCommerce brand that can generate steady  and positive ROI? you are at right place!

In this article, I will share proven eCommerce marketing techniques based on my experience working with leading fashion eCommerce retailer to increase their revenue by more than 100% within small period of time.

Note: If you are new in eCommerce marketing industry and want to learn the same from the beginning, we recommend reviewing our detailed eCommerce digital marketing strategy guide now.

However, seeing at the recent growth of the industry, it’s clearly not the case. According to Statista, retail eCommerce revenue from fashion apparels, footwear and accessories are expected to grow to 295.7 Billion USD by 2025.

statista-ecommerce-revenue-fashion-nicheA huge amount of investment is being done into this sector but due to Covid and other challenges, there are some limitations too. There are several key players today including Moda Operandi (valued at 650 million), Nasty Gal , ShoeDazzle, BeachMint and more. These numbers aren’t inflated but rightly show the opportunities and value proposition in the market.

Companies like Nordstrom, Neiman Marcus and Nike are setting new standards for online shopping and with new eCommerce technologies being invented every other day, the partnership of digital and retail works brilliantly.

However, in-spite of the huge growth and the opportunities, there also exist of online fashion brands struggling to survive. It’s a marketplace that is marked by frequent changes in consumption behavior and the inability to adapt leads to losses. Moreover, the online marketplaces like Amazon, Walmart are also acquiring a great % of total sales by not only introducing best selling products with lower price but also introducing various ads options.

Top online fashion stores in the United States by revenue

Image Credit – https://ecommercedb.com/en/ranking/us/fashion

It is necessary to understand that though the online fashion retail market enjoys the same characteristics, there are clear differences when you are trying to sell a particular kind of product in a particular market and targeting particular demographics.

Every successful fashion eCommerce brand has not just been able to find their competitive advantages but is also continually striving to set new targets, branding and marketing techniques. Attributes like pricing standard, packaging, delivery, communication, grievance management have become more important areas to focus upon than the quality of the product. To be able to establish a successful online store, brands need to understand what the customer seeks:

  • Low pricing
  • Big discounts
  • Quality products
  • Trendsetting designs
  • Good visuals
  • Convenient browsing
  • High quality content
  • Interesting stories
  • Easy payment processing
  • Secure enviroment
  • Great customer support
  • Easy return / shipping policy
  • Social adoption and much more.

Looking at the successful fashion eCommerce players in the market and their online marketing strategies, here are some takeaways that newer entrants should focus upon:

1. Visual is as Important as Quality

clothing store

When we are talking about physical fashion retail stores, the showroom experience also relied upon the quality of product display. Fashion brands have been known to embark in displays that give a larger-than-life image to the products. It essentially establishes the quality, authenticity, exclusivity and value of the product. However, when the same store goes online, visuals are limited to the photography content available on the page. It is thus necessary for online fashion eCommerce store that the quality of visuals should provide the maximum information to the audience, while heightening the perceived value. Professional product photography helps establishing the real feel of the fabric, material, stitch details, emblems and more. Navigable product photographs in successful fashion websites offer option for zooming into images to get a better look.

If you are a online jewelry shop, you can also implement feature like how product will look on body. Sometime, customers need to see about the appearance and this type of features will help them in selecting the right products.

Other than the product photos, the overall visual (website design and navigation) should feel shoppable. An eCommerce website in this case should be understood the same way you would design a physical store. Further, several stores also add product packaging pictures to let the customers know how they will receive the item.

Apart from just product images, eCommerce website can put clothing or jewelry product videos as well on landing page to showcase how product will look on Men/Women. Product videos has more impact compare to product images on customers mind. As per statistics 73% more visitors will buy the products if they watches the product videos on site. So, make sure you add the product videos as well.

Pro tip: This is very important part of any eCommerce marketing strategy and highly recommended for the brand having lower conversion rate and higher bounce rate.

2. Don’t sell on the Homepage

shop by categoryThe homepage of any online fashion store is more about establishing credibility and trust among potential buyers. The ideal home page is not for displaying products or its prices. Instead it should integrate marketing and promotional strategies that will encourage the visitor to explore the rest of the website before navigating to the product pages. The best you can do is display the product categories on the home page and create an intuitive interface that makes it easier to navigate to the inner pages.

We have seen many fashion eCommerce websites using home page to promote the offers and new launches specific to season. By incorporating this into your marketing strategy can be helpful to promote seasonal products.

Pro tip: Displaying customer reviews, brand achievements, awards and web security trust seals on home page can increase the conversion rate of your fashion eCommerce store.

3. Unique Story Telling Product Descriptions

product description

Your products won’t sell if you are still copy pasting product descriptions from the manufacturer’s website and adding spammy Meta tags to enhance the traffic. The modern product description is all about being able to communicate the product’s value with a real story. A great example of such salable product descriptions are presented by ModCloth. Each of the description adds more life and personality to the product and adds reasons to why anyone should be buying it.

Pro Tip: User generated content like product review, ratings, questions and answer from the real buyer can boost the conversion rate & decrease the bounce rate of your respective landing pages. It also helps in organic search rankings.

4. Upload and Update Latest Products

home page sales

For fashion eCommerce brand; the best way to entice a returning customer is to offer a new line of products that he/she might want to buy. A continuous updated inventory essentially signifies that the brand has something new and unique to offer. The same old stock photos will easily bore out customers, especially if customers are returning visitors. One time visitor might have seen those products for first time on your website but that doesn’t mean they never seen those products on other online fashion store. Even with the same kind of inventory, you can always go for fresh looks with new models, new styling and personalized product recommendation. There is no limit to creativity that can market a product.

Pro Tip: Same old content and catalog will not only annoy users but also will annoy search engines. Fresh and unique content along with latest trend of product will definitely help you in generating better organic traffic result into better business.

5. Personalized Email Marketing – Email Marketing Structure

ecommerce mail marketing

Personalized emails can be a very successful marketing tool, especially for an online fashion eCommerce brands. It is deemed as an instrument to build a long lasting relationship with the customer while acting intelligently to enhance the shopping experience. Email marketing campaigns can be strategically synced with buying behavior and preferences to make customers feel special. Discounts on birthday, anniversaries, etc have always increased conversions. Personalized emails can cover several aspects of shopping, including:

  • A thank you letter for purchasing products
  • Added to cart but not completed purchase (Remind them your product is in cart)
  • Customers who might be interested in new products added to particular categories
  • Wish list product updates (Those who have certain products in wish list)

While email is the top source for data analytics for marketers, it will also be a point of contact that customers will check from anywhere, from waking up in the morning to reading emails when driving to office. According to DMA report (2019), every $1 spend on email marketing; you can expect the average return of $42 and this is really huge return must say.

6. Don’t Forget to Build Email Lists

sign up list

A key marketing tool used by most successful online fashion brands is an email subscription form. Whenever a new visitor lands on your website, a simple pop up form can collect the email details of the customer and add him to the list of subscribers. Building an email list through this and other means is essential to generate the maximum amount of attention to everything new that you do. Whether you have come up with a new product, a promotional sale or an event, it is best said through email newsletters. In above image you can see that how Moda Operandi provides sign up offer in subscription form while entering into the portal.

Pro Tip: Create further segmentation in your email list and avoid sending same email to entire list. Understand user interest and accordingly do the event based email marketing. This will help you to lower email unsubscribe rate and result in better conversion rates from your eCommerce email campaign.

7. Stay Real

The growth and popularity of social media has made marketplaces highly democratic. Brands no longer dictate fashion but the customer experience and reviews are. It is thus necessary that you stay real in your products, offering and other activities. Anything fake will be noticed and shared. To this end, many top fashion brands are using customer photographs as accompanying product pictures. While it might not look good as a studio photograph, it does add a lot of positivity. Maximize the opportunity by:

  • Advertising the right product
  • Advertising real photographs, especially those shared by customers
  • Advertising only what you can offer and not overstating

A good experience shared by one customer is equal to big paid promotion campaign. If you are also allowing other vendors to sell their products on your fashion store, then make sure the quality of images, description and other factors pass some real value.

8. Be Intelligent to Moderate Reviews

Customer reviews have always influence future buyer’s decision making. It is thus necessary that you moderate all product reviews and ensure that only the good ones are displayed. The better the reviews, the more are the chances of reselling. However, there’s also a limit to which you can choose to filter out the reviews. The purpose should be to help other customers make an informed choice and not just hear good things about the brand/product.

If you have very good mind to analyze the product performance then you can moderate reviews accordingly. Don’t moderate only good reviews blindly because it might cost you fortune. Some products on your online store might have high percentage of refunds & return orders, so here you can balance positive & negative reviews so visitors won’t buy blindly just by following positive reviews. Consequently, calculated inclusion of both positive and negative reviews should help you save money in refunds and return orders.

Pro Tip: If you receive genuine negative review for any product, approve it and try to put your point in reply. This will help other buyers to make their purchase decision easier.

9. Sell Look

buy look

Since you belong to the fashion industry, the main thing that you are selling is the look. Thus, instead of selling one particular dress, you can suggest other complimenting products and accessories that best go with the buy. You can promote complete looks created by a particular selection in dress, glasses, hats, shoes, sandals, watches, bags, jewelry, etc. Another alternative to selling in combination is to suggest related products (customers also viewed…) on the lading page. Check above image how ASOS provides buy a look suggestion on particular product.

10. Make Contact Process Easy for Customers

Though digitization has made shopping more convenient, we still look out for a human touch to the processes, especially when faced with difficulties and issues. To be successful, it is necessary that the customer finds it easy to contact representative. The common tools to this end include emails, chat, phone calls, social media communication, contact forms and others. You can also be creative to make this more convenient. One more important thing to keep in mind is the use of social media wisely.

We have seen some famous brands are using auto reply feature when someone mentions them online (Twitter) and later users badly trolls them for poor management. Try to give 100% personal touch and manage all complaints easily so later can track it. In recent Facebook update now Facebook Page will show the total % of response rate in particular time. So, give quick response to all messages on Facebook brand page as well.

11. To Sustain Customers, Provide Product Offers Time to Time

offer

Every once in a while, customers need an impetus to continue with a particular shopping brand / shopping portals. This best comes in the form of discounts, offers, coupons, and the like. In a year there are plenty of various festivals and days where online fashion stores are providing huge discount offers on holiday sales like Christmas, New Year, Black Friday, Cyber Monday, St. Patrick’s Day and many more days. Don’t relief yourself after uploading discount banners on shopping portal. Reach out to the audience via Email Marketing, Google Ads, Bing Ads, Social Media and other forms.

12. Use Cookies (Follow GDPR properly)

Cookies help turn shopping experiences more personalized. It is essentially data that is stored in the browser that enables users to continue from where he/she left from. The most important use of Cookies is to understand user behavior on your website to enhance their shopping experience. Now, cookies take several forms including website functionality cookies, website analytics cookies, customer preferences cookies and targeting cookies. You will need to understand each to make the most out of them.

Pro Tip: Checkout This Cookie law before you implement the same on your website. One need to strictly follow the same and make their website visitors aware that you are collecting cookies. You must follow GDPR while tracking any type of user data.

More information – https://eugdpr.org/

13. Find Vendors on ETSY

If you are in the process of creating fashion eCommerce marketplace, you will require sellers who will advertise their products on your website. The best resource to find top sellers in fashion niche is ETSY. Here, you can look for bands that don’t just match your product categories but also advocate your brand image while offering a great deal in pricing and delivery.

Pro Tip: Now a days many B2B portals are launched to connect buyers with manufacturers. Here you need to stay connected with proper channel with the help of such B2B portals to find best products at competitive pricing.

14. Market and Advertise Brands Intelligently

shopping

Depending on the business model you follow, it is necessary to evoke a trust benefit from your customers. For instance, if you are running a portal selling many different bands, it is necessary that you prioritize the marketing of your own fashion brand name rather than focus on the brands you work with. Advertising in this case should be very strategic such that you are placed above a particular brand and whenever a return customer is looking for a particular product, he/she would come back to your website rather than looking elsewhere for the brand.

To meet this end, you will need to:

  • Investment in ads at Google ads, Bing Ads, Facebook and Instagram catalogue ads
  • Shopping Campaign
  • Display and re-marketing ads
  • Brand Name Search Campaigns
  • Participate in Google’s shopping action program which is currently available for selected merchants in USA and other countries.

If you owns online store then you should spend some time to define eCommerce Marketing strategies. For any eCommerce site one has to advertise their products on Google Ads, Facebook and Instagram ads and Bing Ads. This paid marketing platforms offers great solutions only designs for eCommerce websites.

For example, if you are selling even 10 products online then you can create shopping feed and shopping campaign in Google Ads & Bing Ads. Shopping Campaign will provide highest conversions, conv. Rate and ROI as they are the cheapest form of advertisements as compare to other campaign types.

Always think that your competitors are smarter than you. Yes, your competitors will never miss a chance to grab your customers and PPC platforms can play a key role in it. If your shopping portal is quite popular and you are not running Search Campaign in Google Ads by your brand name then you are losing huge opportunity to boost sales.

Competitors might be running ads on your brand name so whenever any users search your store name in Google they might see your competitor’s ad on first place and visit their store instead of your’s. So be intelligent and start running ads on your brand keywords. If you can spend some more money on marketing then don’t hesitate to run ads on competitor’s store keywords as well!

15. Train Your Customer Care Team

socialmediaThe nuances of customer care are changing drastically with the continuous evolution of the online fashion industry. The work they do is beyond handing logistics and delivery related troubleshooting. You will thus need to train your customer care team to be knowledgeable about industry trends and even be able to give style advice to customers.

The modern customer care team will address complains on social media, handle social posts and even track brand mentions across the internet.

16. SEO and Content Marketing

Content is still the king when it comes to online leadership. For fashion retailers, a key to success in this regard lies in fashion blogging and photography. Regular fashion related articles (4 to 5 lengthy articles every month) is the modern way of marketing brands and looks. They don’t just create interesting stories but also assist in the technical aspect of website marketing involving SEO (H1 tags, Meta Tags, Alt Tags, Internal Links and more). eCommerce store should have better content marketing strategies to boost ranks on Google on targeted keywords.

Pro Tip: Invest in influencers in your industry who would help market your brand among their audience and consequently, also offer a greater exposure to your products. Collaborate with leading fashion bloggers of the industry which might adds value to your store.

17. Adapt new features to drive sales from social media

I have seen that conversion rate is always low from social media traffic as compare to Google shopping ads visitors but if implemented properly, you can have a great numbers of sales from social media.

Facebook and Instagram has launched shop feature which will allow customers to directly place order on Instagram / Facebook without leaving the app.

Checkout this video:

Conclusion:

Surviving the swell in the online fashion retail industry is difficult but if you are doing all the right things, there would be enough encouragement for you to continue experimenting, improving and learning.

Ecommerce Trends in 2022: 10 Proven Ecommerce Marketing Strategies to Boost Sales & Revenue

Before reading this article just hit this keyword in Google and see the total search results – “eCommerce Marketing Guide“.

Checked?

Millions of articles and guide are already published for this topic but, only few guide has the most updated information on eCommerce marketing strategies.

This guide is one of it 😉 So, let’s begin !

Whether you have just opened your online retail store or have been running it for quite a few years, you would always like to increase sales. Why shouldn’t you?

The global Ecommerce is expected to reach 7 trillion by 2025. And you certainly want to have your piece of the pie.

However, growing an online retail store is an uphill battle.

Big players like Amazon and eBay with their inexhaustible marketing budgets can easily sway customer sentiment. What should a small online retailer, like you, do to increase sales?

Don’t worry, We have the answer for it – Implement ecommerce marketing strategies smartly!

Yes, smart ecommerce marketing is the only way to beat the competition and grow sales for your online ecommerce store.

In today’s post, We are going to discuss top 14 eCommerce marketing trends and 10 proven eCommerce marketing strategies that will bring success in 2022. 

What is Ecommerce Marketing?

Ecommerce marketing is nothing but a practice to bring prospects/customers to your online store, convert sales, and retain those customers who purchased from you. It also includes reaching out to prospects/customers who abandoned their shopping carts and persuading them to complete transactions. Smart isn’t it?

Ecommerce marketers often rely on search engines, social media, emails, and digital content to drive relevant traffic to online stores. There are many offline marketing ways to boost the online sales like print advertisement, Television Ad placement, Banners and hoardings, Newspaper advertisements and radio ads as well. But, the main thing is that this advertisement platforms are quite costly compared to digital marketing platforms. So, here we are going to introduce you to some of the finest eCommerce marketing trends and tips from digital platforms to get good sales and revenue.

Top 14 Ecommerce Marketing Trends for 2022

#1- Mobile shopping tools

With the growth of technology Mobile shopping is expanding rapidly. It is no longer used as a communication device but also serves a lot of functions in expanding business, generating leads, and bringing business just a click away. These days, shopping through mobile has become a great eCommerce marketing trends. Mobile shopping tools enable businesses to penetrate new markets. Customers can use mobile shopping tools to buy products or services online from anywhere and at any time.

#2- Multichannel customer support

Multi-channel consumers support is a great approach to communication by which your customers reach you. This includes reaching your audience through the methods like email, phone, chat, social media, knowledge base, and other similar channels. If you are into an eCommerce business then you must need to be active on a variety of channels, including websites, e-mail, social media, and others. Approaching customers via multiple channel is a great growing eCommerce trends. Consistent involvement and accessibility will improve your customer’s experience too.

#3- Personalized marketing

Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing technique in which businesses use data analysis and digital technology to provide customized messages and product offerings to present and prospective customers.

Personalized marketing is the fastest growing trends in eCommerce marketing. It helps businesses in the implementation of a plan in which businesses send personalized information to recipients using data collection, analysis, and automation technology. The purpose of personalized marketing is to fully engage customers and prospects by engaging with everyone as an individual. It also contributes to a better customer experience, increased revenue, increased brand loyalty, and consistency across channels.

#4- Automated B2B transactions

Many businesses rely on B2B payments to ensure a continual flow of goods and services between vendors and clients. According to one survey, over one-third of firms were already utilizing digital B2B payments, and this trend is growing nearly twice that proportion. The key advantages of digitizing B2B transactions are cost savings when dispersing funds and the ability to better estimate settlement timelines.

#5- Direct to Consumer

When a company offers its product or service directly to its customers, this is known as direct-to-consumer marketing.

Today, this is considered a new trends in ecommerce marketing. It is a new way of reshaping retail: direct-to-consumer helps a brand reach the customers directly without the need for middlemen. It is a great way to save time and money and more importantly it creates a great sense of belonging among the customers where a corporation produces a product in-house and distributes it through its channels.

#6- Conversion rate optimization

Conversions can occur on any page of your website, including the homepage, pricing page, blog, landing pages, and others. Conversion Rate Optimization (CRO) is the technique of improving your website to increase the number of individuals who do the desired action, such as signing up for a newsletter or purchasing something. A decent conversion rate is also determined by your industry, niche, goals, traffic channel, and audience demographics, among other things.

#7- Optimize for a mobile-friendly experience

The emergence of mobile devices has changed how users and search engines interact with websites. Search engines have adapted various eCommerce marketing strategy to fulfill the increased need for mobile-friendly and optimized websites as mobile searching becomes more widespread. For many years, mobile-friendliness has been a ranking component in Google search results.

#8- Choose Marketplace to sell product

When you’ve decided to sell online, the first question you’ll have to address is where. There are numerous options. You can choose one or more of the numerous sales channels that comprise the online retail landscape, or you can go it alone and start your online store. Also, if you choose to use sales channels, which ones do you use? And how many of them are there? These are difficult decisions, and we are here to assist you in making them.

  • Before subscribing to marketplaces, consider logistics.
  • Popularity on the market
  • Competition

#9- Omnichannel marketing

Omnichannel marketing strategy is becoming more popular – These days, Omnichannel marketing strategy is a terrific trend that helps teams to meet their consumers where they are by offering the correct message at the right moment. It is an excellent approach to saving both time and money. According to the survey, the more channels customers use, the more valuable they proved to be to businesses.

#10- Video and Visualization promotions

Video marketing is present everywhere, and it’s past time for us all to jump on board. If you run an eCommerce business then you must understand that Video and Visualization promotions have become the need for eCommerce marketing.

  • However, it is also claimed that businesses who use marketing videos have higher click-through and conversion rates than businesses that do not (Buffer)
  • Using video on your eCommerce site boosts conversion rates by up to 85%, improves SEO, boosts email click-through rates by 96%, and decreases product returns by a fourth.

#11- Retargeting ads

Retargeting customers through ads helps you to keep your brand in front of potential clients after they have left your website, pushing them to revisit your offer when they need it. This method is a widely accepted marketing strategies to boost sales.

Retargeting campaigns enable you to target individual visitors with specific advertising to persuade them to convert to your offer. Retargeting advertising can be used to cross-sell products. Cross-selling is a marketing tactic that promotes linked items. You can employ retargeting advertisements to entice consumers who abandoned their carts to return to your e-commerce store. Users may forget about your e-commerce firm after abandoning their cart. Retargeting advertisements serve as a reminder. These campaigns are effective because they allow you to show adverts to people who have already demonstrated an interest in your product. Therefore, for e-commerce enterprises, retargeting advertisements often produce a greater earnings-per-click (EPC) than traditional search and display ads.

#12- Google shopping ads

Google Shopping Ads have turned into a valuable marketing tool for numerous businesses over the last few years. This is a great marketing strategy for eCommerce startup. Google shopping ads are product-based ads that display how your product searches appear across multiple Google and Google shopping platforms. Furthermore, just like regular search advertisements, Google Shopping ads offer an image of a product together with descriptions such as the product title, brand name, and reviews.

#13- Social commerce

Social commerce is another perfect method by which users buy their desired products and services directly through a social media platform when using social commerce. Instead of being transferred to a website, users complete their purchases within the app. The complete purchasing procedure, from product research to check out, takes place in one location.
Social selling is not the same as social commerce. Social selling is the practice of establishing relationships on social media to increase the size of your sales prospect list.

#14- Buyers Journey Optimization

Understanding the customer’s journey is regarded as the most fundamental prerequisite for eCommerce or any organization. It gives vital insight into how potential customers could act in a certain situation. It will allow you to develop an effective growth strategy. Understanding your clients and their journey can help you determine what content and channels will reach them the most effectively. The buyer’s journey is divided into three stages, which are as follows: awareness, consideration, and decision.

Proven Ecommerce Marketing Tips for 2022

#1- Optimize Your Product Listing 

Optimized meta can help individual products rank on Google. So you must optimize your product listing to increase conversion rates in 2022. 

Here are some tips to optimize product listing:

  • Title should include all the details (Product name, size, color etc. – Depends on product category)
  • Categorize your products strategically
  • Use beautiful headers to divide content into small chunks
  • Write persuasive product descriptions 
  • Include reviews and ratings on product pages
  • Clear Shipping details information on Landing Page
  • Promo / Coupon / Offer details besides Product Price
  • Personalize the shopping experience for your users.
  • Add high quality product images
  • Related products information just below the product

Here is one wonderful product page example containing all the relevant details cryst and clear.

Pro Tip – Well optimized product title & description also helps you to show product listing ads on targeted keywords from Google Ads / Bing Ads shopping campaign.

Optimizing product listing is the first step toward boosting sales of your business.

#2- Leverage Social Media Marketing

Social media platforms used by marketers are growing each year. Data suggest that 2022 will also see growth.

Image Source: eMarketer

As an Ecommerce retailer, you cannot afford to stay away from social media if you want to beat your competitors and grow the business in 2022. Proper social media marketing for an ecommerce business will not only help in sales but in branding as well. Running paid ads on social media can also increase the brand awareness so, one can’t miss the opportunity to promote their ecommerce business on social media platforms.

Our guide to data-driven social media marketing strategies to promote your business online can help you to get started. Promoting ecommerce business on social media is just half work done so, here you need to push the strategy further. Before social media ecommerce businesses has limited resources for customers. They provides customer support services via email, phone call & live chat medium. But, now people prefers to complaint over social media because they need quick solution. Due to this immense audience base over social media it forced ecommerce businesses to hire social media team specifically to resolve customer queries and social media marketing.

#3- Create An Awesome Loyalty Program

It goes without saying that you need to put more effort into converting new leads into customers than selling to your existing customers.

So, you should try to sell more products to your existing customers. And a good way to make it happen is to create an awesome loyalty program.

Here are five tips that can help:

  • Pick a great name 
  • Reward a variety of customer actions 
  • Make ‘your reward points’ available 
  • Offer multiple opportunities to enroll
  • Make your loyalty program fun to continue

Make 2022 a great year for your loyalty program.

#4- Design a Lucrative Affiliate Program

Affiliate marketing is an effective yet economical way to increase sales. And the best thing about it is you will have to pay only for results.

Here lucrative affiliate program should be included in your Ecommerce growth strategies for 2022.

Here are three proven tips to grow your sales through an affiliate program:

  • Recruit affiliates smartly (niche-specific sites with a minimum of 100 unique visitors daily)
  • Run black Friday deals & cyber monday deals for your affiliate partners (Ecommerce Holiday Sale Season)
  • Try to include niche influencers in your affiliate program

Below is one such example of Blue Nile Affiliate program.

Having a good affiliate program can increase your sales without you making any effort. So don’t delay to design a lucrative affiliate program for your ecommerce business.

# 5- Power up Your Marketing Emails

More and more Ecommerce businesses will focus on email marketing in 2022.

Why? People check their emails many times in a day, and a well-crafted email marketing campaign can help you get many customers quickly.

However, you should understand that Ecommerce marketing is not only about crafting great marketing emails you also need to get your email sequencing right. Your email subscribers can opt-out if they often receive emails in a wrong sequence.

Following are seven types of preferred emails you should start sending in 2022:

  • Welcome emails 
  • Engagement emails
  • Offers / Discount emails
  • New Collection emails
  • Cart abandonment emails
  • Upsell/cross-sell emails
  • Thank you emails 

To maximize the success of your email marketing, you must focus on event-based email marketing. Just make sure you don’t spam the customer’s mail else they will opt-out for sure. Email marketing gives the best conversion rate for ecommerce business niche as the chances are high to convert them as a customer. So, prepare your email marketing strategy accordingly.

#6- Rope in Influencers to Shout Out Loud

Influencer marketing will play an important role in 2022. However, the focus will be on micro-influencers. Why? – The reason is below.

It has been observed that having a big number of followers doesn’t always work. In fact, an Instagram star with 2M+ followers couldn’t sell 36 t-shirts, says a report. What’s more, one has to pay a hefty fee to rope in big names.

On the contrary, micro – influencers with loyal small audiences can do wonders for your online retail store. And you don’t have to break the bank to rope in micro – influencers.

My friend, micro – influencers are the marketing force of the future. Start making relations with micro – influencers if you want to leverage the true power of influencer marketing in 2022.

Recently Facebook also launched their own Brand collaboration tool where businesses/brands can collaborate with influencers to advertise their products. So, if you are looking for micro – influencers then just check out this amazing tool to collaborate with influencers.

#7- Target Users Who Abandon Shopping Carts

Not all who add products to the shopping cart complete the transaction.

According to a study, 69.57% is an average documented online shopping cart abandonment rate. Indeed, this is a big number. By targeting these buyers, you can boost your sales in 2022.

Here are the common reasons why shoppers abandon the cart.

Work on the above reasons and target those who don’t complete transactions with the help of retargeting ads and email marketing campaigns in 2022 to grow sales.

Here is one email marketing example for those users who abandoned cart.

Same way ecommerce businesses can run Dynamic remarketing ads in Google ads and catalog ads in Facebook to grab sales from abandoned cart users.

#8- Create Persuasive Content That Sells

Content marketing is super effective to build awareness for your retail store.

Celebrated marketing guru, Seth Godin once said, “Content marketing is the only marketing left.” 

Persuasive content will play an important role in 2022 to grow sales. And you should amp up your content team to create persuasive content throughput the next year.

Make sure that you publish at least 2-3 detailed articles based on the latest trend per month and promote these articles aggressively on different platforms. Publishing long shopping guides are found to be effective in lead generation.

Also, you should write guest posts on leading websites in your industry to build awareness.

#9- Improve Cross-Selling

If you improve cross-selling in 2022, your profit will go up quickly. What exactly is cross-selling?

It is nothing but pitching relevant products to your customers in addition to products they are already interested in buying.

Suppose, Rita (your customer) is interested in buying a screen protector for her mobile phone, you can pitch mobile covers, screen cleaners to her.

How can you choose the products to cross-sell?

Here is a thumb rule: Product to cross-sell are custom designed to work with the primary product.

The product page and checkout page are good places to showcase products for cross-selling.

What are you waiting for? Check your product catalog and pick products for cross-selling in 2022.

#10- Invest in Paid Marketing 

If you’ve just started your ecommerce Store and want to increase your sales instantly, then nothing beats paid marketing.

For quick results, online retailers will rely on paid marketing in 2022 too.

As Google is dominating the online search domain, Google Shopping Ads will lead the paid marketing in 2022. And Google Shopping Ads will be followed by Facebooks Ads, Instagram Ads, Bing Ads shopping campaigns.

For any ecommerce business Product listing ads / shopping ads are the most preferred ad type to start with. Don’t opt for search or display campaign at first but go for shopping campaigns and dynamic remarketing campaign to grow sales and brand awareness.

Important Paid Marketing Tips for eCommerce Business

  • Start shopping campaign / product listing ads in Google Ads, Bing Ads, Instagram Ads & Facebook Ads
  • Run Smart shopping campaign in Google ads to get good ROAS
  • Set promotion in Google Merchant Center, Facebook Ads & Bing Merchant center to get good CTR and revenue
  • Use high quality and relevant product image in Shopping Feed / Catalog
  • Start brand search campaign to run ads on brand keyword

You must keep aside a paid marketing budget for 2022 if you want to stay ahead.

Final thoughts,

Your competitors are not going to disappear in 2022, so you should execute the best E-commerce marketing strategies and follow top eCommerce trends to outgrow them. If you follow the above pointers smartly, there is no reason why you wouldn’t be able to grow your business in 2022.

What about you? Do you want to share any other Ecommerce marketing tip for 2022? Please share it in the comment section. I’d love to know about it.

Free Consultation

Free Consultation