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17 Marketing Tips to Build Profitable Fashion eCommerce Brand – See What Leading Fashion Retailers Do!

Are you fashion ecommerce brand owner? Looking for proven marketing strategy to build build profitable ecommerce brand that can generate steady  and positive ROI? read on. In this article, I will share proven eCommerce marketing techniques based on my experience working with leading fashion eCommerce retailer to increase their revenue by more than 100% within small time frame.

However, seeing at the recent growth of the industry, it’s clearly not the case. According to Statista, retail ecommerce revenue from fashion apparels, footwear and accessories are expected to grow to 146 Billion USD by 2023.

statista-ecommerce-revenue-fashion-nicheA huge amount of investment is being done into this sector with brands like Glit Group valuing at $236 million. There are several key players today including Moda Operandi (valued at 46 million), Nasty Gal (valued at $49 million), ShoeDazzle (valued at $66 million), BeachMint (valued at $75 million) and more. These numbers aren’t inflated but rightly show the opportunities and value proposition in the market. Companies like Nordstrom, Neiman Marcus and Nike are setting new standards for online shopping and with new ecommerce technologies being invented every other day, the partnership of digital and retail works brilliantly.

However, in-spite of the huge growth and the opportunities, there also exist of online fashion brands struggling to survive. It’s a marketplace that is marked by frequent changes in consumption behavior and the inability to adapt leads to losses. Moreover, the online marketplaces like Amazon also acquiring a great % of total sales by not only introducing best selling products with lower price but also introducing various ads options.

It is necessary to understand that though the online fashion retail market enjoys the same characteristics, there are clear differences when you are trying to sell a particular kind of product in a particular market and targeting particular demographics.

Every successful fashion ecommerce brand has not just been able to find their competitive advantages but is also continually striving to set new targets, branding and marketing techniques. Attributes like pricing standard, packaging, delivery, communication, grievance management have become more important areas to focus upon than the quality of the product. To be able to establish a successful online store, brands need to understand what the customer seeks – low pricing, big discounts, quality products, trendsetting designs, good visuals, convenient browsing, high quality content, interesting stories, social adoption, and much more.

Looking at the successful fashion eCommerce players in the market and their online marketing strategies, here are some takeaways that newer entrants should focus upon:

1. Visual is as Important as Quality

clothing store

When we are talking about physical fashion retail stores, the showroom experience also relied upon the quality of product display. Fashion brands have been known to embark in displays that give a larger-than-life image to the products. It essentially establishes the quality, authenticity, exclusivity and value of the product. However, when the same store goes online, visuals are limited to the photography content available on the page. It is thus necessary for online fashion ecommerce store that the quality of visuals should provide the maximum information to the audience, while heightening the perceived value. Professional product photography helps establishing the real feel of the fabric, material, stitch details, emblems and more. Navigable product photographs in successful fashion websites offer option for zooming into images to get a better look.

If you are a online jewelry shop, you can also implement feature like how product will look on your face / hand. Sometime, customers need to see about the appearance and this type of features will help them in selecting the right products.

Other than the product photos, the overall visual (website design and navigation) should feel shoppable. An eCommerce website in this case should be understood the same way you would design a physical store. Further, several stores also add product packaging pictures to let the customers know how they will receive the item.

Apart from just product images ecommerce website can put clothing or jewelry product videos as well on landing page to showcase how product will look on Men/Women. Product videos has more impact compare to product images on customers mind. As per statistics 73% more visitors will buy the products if they watches the product videos on site. So, make sure you add the product videos as well.

Pro tip: This is very important part of any eCommerce marketing strategy and highly recommended for the brand having lower conversion rate and higher bounce rate.

2. Don’t sell on the Homepage

shop by category

The homepage of any online fashion store is more about establishing credibility and trust among potential buyers. The ideal home page is not for displaying products or its prices. Instead it should integrate marketing and promotional strategies that will encourage the visitor to explore the rest of the website before navigating to the product pages. The best you can do is display the product categories on the home page and create an intuitive interface that makes it easier to navigate to the inner pages.

We have seen many fashion ecommerce websites using home page to promote the offers and new launches specific to season. By incorporating this into your marketing strategy can be helpful to promote seasonal products.

Pro tip: Displaying customer reviews, brand achievements, awards and web security trust seals on home page can increase the conversion rate of your fashion eCommerce store.

3. Unique Story Telling Product Descriptions

product description

Your products won’t sell if you are still copy pasting product descriptions from the manufacturer’s website and adding spammy Meta tags to enhance the traffic. The modern product description is all about being able to communicate the product’s value with a real story. A great example of such salable product descriptions are presented by ModCloth. Each of the description adds more life and personality to the product and adds reasons to why anyone should be buying it.

Pro Tip: User generated content like product review, ratings, questions and answer from the real buyer can boost the conversion rate & decrease the bounce rate of your respective landing pages. It also helps in organic search rankings.

4. Upload and Update Latest Products

home page sales

For fashion ecommerce brand; the best way to entice a returning customer is to offer a new line of products that he/she might want to buy. A continuous updated inventory essentially signifies that the brand has something new and unique to offer. The same old stock photos will easily bore out customers, especially if customers are returning visitors. One time visitor might have seen those products for first time on your website but that doesn’t mean they never seen those products on other online fashion store. Even with the same kind of inventory, you can always go for fresh looks with new models, new styling and personalized product recommendation. There is no limit to creativity that can market a product.

Pro Tip: Same old content and catalog will not only annoy users but also will annoy search engines. Fresh and unique content along with latest trend of product will definitely help you in generating better organic traffic result into better business.

5. Personalized Email Marketing – Email Marketing Structure

ecommerce mail marketing

Personalized emails can be a very successful marketing tool, especially for an online fashion ecommerce brands. It is deemed as an instrument to build a long lasting relationship with the customer while acting intelligently to enhance the shopping experience. Email marketing campaigns can be strategically synced with buying behavior and preferences to make customers feel special. Discounts on birthday, anniversaries, etc have always increased conversions. Personalized emails can cover several aspects of shopping, including:

  • A thank you letter for purchasing products
  • Added to cart but not completed purchase (Remind them your product is in cart)
  • Customers who might be interested in new products added to particular categories
  • Wish list product updates (Those who have certain products in wish list)

While email is the top source for data analytics for marketers, it will also be a point of contact that customers will check from anywhere, from waking up in the morning to reading emails when driving to office. According to reports Email Marketing has higher conversion rate compare to social media, PPC & direct conversion rates.

6. Don’t Forget to Build Email Lists

sign up list

A key marketing tool used by most successful online fashion brands is an email subscription form. Whenever a new visitor lands on your website, a simple pop up form can collect the email details of the customer and add him to the list of subscribers. Building an email list through this and other means is essential to generate the maximum amount of attention to everything new that you do. Whether you have come up with a new product, a promotional sale or an event, it is best said through email newsletters. In above image you can see that how Moda Operandi provides sign up offer in subscription form while entering into the portal.

Pro Tip: Create further segmentation in your email list and avoid sending same email to entire list. Understand user interest and accordingly serve the email. This will help you to lower email unsubscribe rate and result in better conversion rates from email campaign.

7. Stay Real

The growth and popularity of social media has made marketplaces highly democratic. Brands no longer dictate fashion but the customer experience and reviews are. It is thus necessary that you stay real in your products, offering and other activities. Anything fake will be noticed and shared. To this end, many top fashion brands are using customer photographs as accompanying product pictures. While it might not look good as a studio photograph, it does add a lot of positivity. Maximize the opportunity by:

  • Advertising the right product
  • Advertising real photographs, especially those shared by customers
  • Advertising only what you can offer and not overstating

A good experience shared by one customer is equal to big paid promotion campaign. If you are also allowing other vendors to sell their products on your fashion store, then make sure the quality of images, description and other factors pass some real value.

8. Be Intelligent to Moderate Reviews

Customer reviews have always influence future buyer’s decision making. It is thus necessary that you moderate all product reviews and ensure that only the good ones are displayed. The better the reviews, the more are the chances of reselling. However, there’s also a limit to which you can choose to filter out the reviews. The purpose should be to help other customers make an informed choice and not just hear good things about the brand/product.

If you have very good mind to analyze the product performance then you can moderate reviews accordingly. Don’t moderate only good reviews blindly because it might cost you fortune. Some products on your online store might have high percentage of refunds & return orders, so here you can balance positive & negative reviews so visitors won’t buy blindly just by following positive reviews. Consequently, calculated inclusion of both positive and negative reviews should help you save money in refunds and return orders.

Pro Tip: If you receive genuine negative review for any product, approve it and try to put your point in reply. This will help other buyers to make their purchase decision easier.

9. Sell Look

buy look

Since you belong to the fashion industry, the main thing that you are selling is the look. Thus, instead of selling one particular dress, you can suggest other complimenting products and accessories that best go with the buy. You can promote complete looks created by a particular selection in dress, glasses, hats, shoes, sandals, watches, bags, jewelry, etc. Another alternative to selling in combination is to suggest related products (customers also viewed…) on the lading page. Check above image how ASOS provides buy a look suggestion on particular product.

10. Make Contact Process Easy for Customers

Though digitization has made shopping more convenient, we still look out for a human touch to the processes, especially when faced with difficulties and issues. To be successful, it is necessary that the customer finds it easy to contact representative. The common tools to this end include emails, chat, phone calls, social media communication, contact forms and others. You can also be creative to make this more convenient. One more important thing to keep in mind is the use of social media wisely. We have seen some famous brands are using auto reply feature when someone mentions them online (Twitter) and later users badly trolls them for poor management. Try to give 100% personal touch and manage all complaints easily so later can track it. In recent Facebook update now Facebook Page will show the total % of response rate in particular time. So, give quick response to all messages on Facebook brand page as well.

11. To Sustain Customers, Provide Product Offers Time to Time

offer

Every once in a while, customers need an impetus to continue with a particular shopping brand / shopping portals. This best comes in the form of discounts, offers, coupons, and the like. In a year there are plenty of various festivals and days where online fashion stores are providing huge discount offers on holiday sales like Christmas, New Year, Black Friday, Cyber Monday, St. Patrick’s Day and many more days. Don’t relief yourself after uploading discount banners on shopping portal. Reach out to the audience via Email Marketing, AdWords, Bing Ads, Social Media and other forms.

12. Use Cookies (Follow GDPR properly)

Cookies help turn shopping experiences more personalized. It is essentially data that is stored in the browser that enables users to continue from where he/she left from. The most important use of Cookies is to understand user behavior on your website to enhance their shopping experience. Now, cookies take several forms including website functionality cookies, website analytics cookies, customer preferences cookies and targeting cookies. You will need to understand each to make the most out of them.

Pro Tip: Checkout This Cookie law before you implement the same on your website. One need to strictly follow the same and make their website visitors aware that you are collecting cookies. You must follow GDPR while tracking any type of user data. More information – https://eugdpr.org/

13. Find Vendors on ETSY

If you are in the process of creating fashion ecommerce marketplace, you will require sellers who will advertise their products on your website. The best resource to find top sellers in fashion niche is ETSY. Here, you can look for bands that don’t just match your product categories but also advocate your brand image while offering a great deal in pricing and delivery.

Pro Tip: Now a days many B2B portals are launched to connect buyers with manufacturers. Here you need to stay connected with proper channel with the help of such B2B portals to find best products at competitive pricing.

14. Market and Advertise Brands Intelligently

shopping

Depending on the business model you follow, it is necessary to evoke a trust benefit from your customers. For instance, if you are running a portal selling many different bands, it is necessary that you prioritize the marketing of your own fashion brand name rather than focus on the brands you work with. Advertising in this case should be very strategic such that you are placed above a particular brand and whenever a return customer is looking for a particular product, he/she would come back to your website rather than looking elsewhere for the brand.

To meet this end, you will need to:

  • Investment in ads at Adwords, Bing Ads, Facebook, Instagram and other platforms
  • Shopping Campaign
  • Display and remarketing ads
  • Brand Name Search Campaigns
  • Participate in Google’s shopping action program which is currently available for selected merchants in USA.

If you owns online store then you should spend some time to define eCommerce Marketing strategies. For any eCommerce site one has to advertise their products on Google AdWords & Bing Ads. This paid marketing platform provides different types of marketing campaigns to sell your products. For example, if you are selling even 10 products online then you can create shopping feed and shopping campaign in Google AdWords & Bing Ads. Shopping Campaign will provide highest conversions, conv. Rate and ROI as they are the cheapest form of advertisements as compare to other.

Always think that your competitors are smarter than you. Yes, your competitors will never miss a chance to grab your customers and Google AdWords can play a key role in it. If your shopping portal is quite popular and you are not running Search Campaign in Google AdWords by your brand name then you are losing huge opportunity to boost sales. Competitors might be running ads on your brand name so whenever any users search your store name in Google they might see your competitor’s ad on first place and visit their store instead of your’s. So be intelligent and start running ads on your brand keywords. If you can spend some more money on marketing then don’t hesitate to run ads on competitor’s store keywords as well!

15. Train Your Customer Care Team

socialmediaThe nuances of customer care are changing drastically with the continuous evolution of the online fashion industry. The work they do is beyond handing logistics and delivery related troubleshooting. You will thus need to train your customer care team to be knowledgeable about industry trends and even be able to give style advice to customers.

The modern customer care team will address complains on social media, handle social posts and even track brand mentions across the internet.

16. SEO and Content Marketing

Content is still the king when it comes to online leadership. For fashion retailers, a key to success in this regard lies in fashion blogging and photography. Regular fashion related articles (4 to 5 lengthy articles every month) is the modern way of marketing brands and looks. They don’t just create interesting stories but also assist in the technical aspect of website marketing involving SEO (H1 tags, Meta Tags, Alt Tags, Internal Links and more). eCommerce store should have better content marketing strategies to boost ranks on Google on targeted keywords.

Invite in guest bloggers who would help market your brand among their audience and consequently, also offer a greater exposure to your products. Collaborate with leading fashion bloggers of the industry which might adds value to your store.

17. Adapt new features to drive sales from social media

I have seen that conversion rate is always low from social media traffic as compare to Google shopping visitors but if implemented properly, you can have a great numbers of sales from social media.

Recently, Instagram has launched Checkout on Instagram feature which will allow customers to directly buy order on Instagram without leaving the app.

Checkout this video:

Conclusion:

Surviving the swell in the online fashion retail industry is difficult but if you are doing all the right things, there would be enough encouragement for you to continue experimenting, improving and learning.

Ecommerce Trends 2020: 10 Proven Ecommerce Marketing Strategies to Boost Sales & Revenue

Before reading this article just hit this keyword in Google and see the total search results – “eCommerce Marketing Guide“.

Checked?

Millions of articles and guide are already published for this topic but, only few guide has the most updated information on eCommerce marketing strategies.

This guide is one of it 😉 So, let’s begin !

Whether you have just opened your online retail store or have been running it for quite a few years, you would always like to increase sales. Why shouldn’t you?

The global Ecommerce is expected to reach 5 trillion by 2021. And you certainly want to have your piece of the pie.

However, growing an online retail store is an uphill battle.

Big players like Amazon and eBay with their inexhaustible marketing budgets can easily sway customer sentiment. What should a small online retailer, like you, do to increase sales?

Don’t worry, We have the answer for it – Implement ecommerce marketing strategies smartly!

Yes, smart ecommerce marketing is the only way to beat the competition and grow sales for your online ecommerce store.

In today’s post, We are going to discuss #10 proven eCommerce marketing strategies that will bring success in 2020. 

What is Ecommerce Marketing?

Ecommerce marketing is nothing but a practice to bring prospects/customers to your online store, convert sales, and retain those customers who purchased from you. It also includes reaching out to prospects/customers who abandoned their shopping carts and persuading them to complete transactions. Smart isn’t it?

Ecommerce marketers often rely on search engines, social media, emails, and digital content to drive relevant traffic to online stores. There are many offline marketing ways to boost the online sales like print advertisement, Television Ad placement, Banners and hoardings, Newspaper advertisements and radio ads as well. But, the main thing is that this advertisement platforms are quite costly compared to digital marketing platforms. So, Here we are going to introduce you some of the finest ecommerce marketing tips from digital platforms to get good sales and revenue.

Proven Ecommerce Marketing Tips for 2020

#1- Optimize Your Product Listing 

Optimized meta can help individual products rank on Google. So you must optimize your product listing to increase conversion rates in 2020. 

Here are some tips to optimize product listing:

  • Title should include all the details (Product name, size, color etc. – Depends on product category)
  • Categorize your products strategically
  • Use beautiful headers to divide content into small chunks
  • Write persuasive product descriptions 
  • Include reviews and ratings on product pages
  • Clear Shipping details information on Landing Page
  • Promo / Coupon / Offer details besides Product Price
  • Personalize the shopping experience for your users.
  • Add high quality product images
  • Related products information just below the product

Here is one wonderful product page example containing all the relevant details cryst and clear.

Pro Tip – Well optimized product title & description also helps you to show product listing ads on targeted keywords from Google Ads / Bing Ads shopping campaign.

Optimizing product listing is the first step toward boosting sales of your business.

#2- Leverage Social Media Marketing

Social media platforms used by marketers are growing each year. Data suggest that 2020 will also see growth.

Image Source: eMarketer

As an Ecommerce retailer, you cannot afford to stay away from social media if you want to beat your competitors and grow the business in 2020. Proper social media marketing for an ecommerce business will not only help in sales but in branding as well. Running paid ads on social media can also increase the brand awareness so, one can’t miss the opportunity to promote their ecommerce business on social media platforms.

Our guide to data-driven social media marketing strategies to promote your business online can help you to get started. Promoting ecommerce business on social media is just half work done so, here you need to push the strategy further. Before social media ecommerce businesses has limited resources for customers. They provides customer support services via email, phone call & live chat medium. But, now people prefers to complaint over social media because they need quick solution. Due to this immense audience base over social media it forced ecommerce businesses to hire social media team specifically to resolve customer queries and social media marketing.

#3- Create An Awesome Loyalty Program

It goes without saying that you need to put more effort into converting new leads into customers than selling to your existing customers.

So, you should try to sell more products to your existing customers. And a good way to make it happen is to create an awesome loyalty program.

Here are five tips that can help:

  • Pick a great name 
  • Reward a variety of customer actions 
  • Make ‘your reward points’ available 
  • Offer multiple opportunities to enroll
  • Make your loyalty program fun to continue

Make 2020 a great year for your loyalty program.

#4- Design a Lucrative Affiliate Program

Affiliate marketing is an effective yet economical way to increase sales. And the best thing about it is you will have to pay only for results.

Here lucrative affiliate program should be included in your Ecommerce growth strategies for 2020.

Here are three proven tips to grow your sales through an affiliate program:

  • Recruit affiliates smartly (niche-specific sites with a minimum of 100 unique visitors daily)
  • Run black Friday deals & cyber monday deals for your affiliate partners (Ecommerce Holiday Sale Season)
  • Try to include niche influencers in your affiliate program

Below is one such example of Blue Nile Affiliate program.

Having a good affiliate program can increase your sales without you making any effort. So don’t delay to design a lucrative affiliate program for your ecommerce business.

# 5- Power up Your Marketing Emails

More and more Ecommerce businesses will focus on email marketing in 2020.

Why? People check their emails many times in a day, and a well-crafted email marketing campaign can help you get many customers quickly.

However, you should understand that Ecommerce marketing is not only about crafting great marketing emails you also need to get your email sequencing right. Your email subscribers can opt-out if they often receive emails in a wrong sequence.

Following are seven types of preffered emails you should start sending in 2020:

  • Welcome emails 
  • Engagement emails
  • Offers / Discount emails
  • New Collection emails
  • Cart abandonment emails
  • Upsell/cross-sell emails
  • Thank you emails 

To maximize the success of your email marketing, you must focus on event-based email marketing. Just make sure you don’t spam the customer’s mail else they will opt-out for sure. Email marketing gives the best conversion rate for ecommerce business niche as the chances are high to convert them as a customer. So, prepare your email marketing strategy accordingly.

#6- Rope in Influencers to Shout Out Loud

Influencer marketing will play an important role in 2020. However, the focus will be on micro-influencers. Why? – The reason is below.

It has been observed that having a big number of followers doesn’t always work. In fact, an Instagram star with 2M+ followers couldn’t sell 36 t-shirts, says a report. What’s more, one has to pay a hefty fee to rope in big names.

On the contrary, micro – influencers with loyal small audiences can do wonders for your online retail store. And you don’t have to break the bank to rope in micro – influencers.

My friend, micro – influencers are the marketing force of the future. Start making relations with micro – influencers if you want to leverage the true power of influencer marketing in 2020.

Recently Facebook also launched their own Brand collaboration tool where businesses/brands can collaborate with influencers to advertise their products. So, if you are looking for micro – influencers then just check out this amazing tool to collaborate with influencers.

#7- Target Users Who Abandon Shopping Carts

Not all who add products to the shopping cart complete the transaction.

According to a study, 69.57% is an average documented online shopping cart abandonment rate. Indeed, this is a big number. By targeting these buyers, you can boost your sales in 2020.

Here are the common reasons why shoppers abandon the cart.

Work on the above reasons and target those who don’t complete transactions with the help of retargeting ads and email marketing campaigns in 2020 to grow sales.

Here is one email marketing example for those users who abandoned cart.

Same way ecommerce businesses can run Dynamic remarketing ads in Google ads and catalog ads in Facebook to grab sales from abandoned cart users.

#8- Create Persuasive Content That Sells

Content marketing is super effective to build awareness for your retail store.

Celebrated marketing guru, Seth Godin once said, “Content marketing is the only marketing left.” 

Persuasive content will play an important role in 2020 to grow sales. And you should amp up your content team to create persuasive content throughput the next year.

Make sure that you publish at least 2-3 detailed articles based on the latest trend per month and promote these articles aggressively on different platforms. Publishing long shopping guides are found to be effective in lead generation.

Also, you should write guest posts on leading websites in your industry to build awareness.

#9- Improve Cross-Selling

If you improve cross-selling in 2020, your profit will go up quickly. What exactly is cross-selling?

It is nothing but pitching relevant products to your customers in addition to products they are already interested in buying.

Suppose, Rita (your customer) is interested in buying a screen protector for her mobile phone, you can pitch mobile covers, screen cleaners to her.

How can you choose the products to cross-sell?

Here is a thumb rule: Product to cross-sell are custom designed to work with the primary product.

The product page and checkout page are good places to showcase products for cross-selling.

What are you waiting for? Check your product catalog and pick products for cross-selling in 2020.

#10- Invest in Paid Marketing 

If you’ve just started your ecommerce Store and want to increase your sales instantly, then nothing beats paid marketing.

For quick results, online retailers will rely on paid marketing in 2020 too.

As Google is dominating the online search domain, Google Shopping Ads will lead the paid marketing in 2020. And Google Shopping Ads will be followed by Facebooks Ads, Instagram Ads, Bing Ads shopping campaigns.

For any ecommerce business Product listing ads / shopping ads are the most preferred ad type to start with. Don’t opt for search or display campaign at first but go for shopping campaigns and dynamic remarketing campaign to grow sales and brand awareness.

Important Paid Marketing Tips for eCommerce Business

  • Start shopping campaign / product listing ads in Google Ads, Bing Ads, Instagram Ads & Facebook Ads
  • Run Smart shopping campaign in Google ads to get good ROAS
  • Set promotion in Google Merchant Center, Facebook Ads & Bing Merchant center to get good CTR and revenue
  • Use high quality and relevant product image in Shopping Feed / Catalog
  • Start brand search campaign to run ads on brand keyword

You must keep aside a paid marketing budget for 2020 if you want to stay ahead.

Final thoughts,

Your competitors are not going to disappear in 2020, so you should execute the best E-commerce marketing strategies to outgrow them. If you follow the above pointers smartly, there is no reason why you wouldn’t be able to grow your business in 2020.

What about you? Do you want to share any other Ecommerce marketing tip for 2020? Please share it in the comment section. I’d love to know about it.

13 Examples of Event-Based Email Marketing for eCommerce Business to Boost Conversion Rate

Are you an eCommerce business owner or associated with eCommerce businesses? You must check this article that will help you to plan additional revenue generation channel for your eCommerce portal.

You must be utilizing various acquisition channels like SEO (Organic result), PPC (Pay Per Click), Affiliate marketing, Email Marketing etc to drive traffic to your website. Now think about the acquisition cost! yes, every visitors count when you are spending tons of money to acquire visitors to your website.

Do you have a strategy to target visitors:

  • Who visited your website but didn’t make a purchase?
  • Who bought a product from your website but before long time!
  • Who added a product into cart but did not place an order

For eCommerce businesses, email marketing is also considered as the best medium as it gives the maximum conversion rate if you have a proper targeted list. Many eCommerce businesses still don’t know how to use email marketing in a proper way and still sends the common email to their customers which may or may not drive the proper conversions. It is an art to utilize this opportunity and if implemented properly, you can definitely generate good number of order from these audiences as well. In this article we will talk about how to use event based email marketing which opens several doors to grab conversions for your eCommerce business.

Event-based marketing or EBM refers to marketing strategies that are directed towards an event in the life of a customer. Event based marketing is very crucial in ecommerce marketing. An event can be something predictable and basic such as a birthday, an address change, a news story, a social trend, end of contract, a blog share, or the purchase of a product. It can also be something more personal and detailed such as a marriage, a pregnancy, or a large withdrawal from the customer’s bank account but in ecommerce business these events won’t be much helpful. The events that you will use as reasons or triggers to reach out to your customers will vary greatly depending on your customer base. As mentioned earlier, for ecommerce business events would be different and here is the complete guide of using various event based marketing for your business.

The benefits of event-based marketing in eCommerce

EBM focuses mainly on individual behaviors and this makes it more of a marketing pull than a marketing push. This is because customers initiate communication depending on something that they do, instead of being targets segmented or identified by marketers for a specific service or product. Event-based marketing can boost brand recognition and drive profits efficiently and quickly. It generates impressive ROI since marketers engage every customer depending on his/her actual interests or behavior instead of pushing sales promotion or marketing campaigns based on a targeted segment. Event-based marketing is usually a more personal form of advertising and can enable businesses to form personal connections with their customers. In addition, EBM is a great strategy that allows e-commerce businesses to respond to the needs of their customers at precisely the right moment.

Types of customer events to focus on

Event-based marketing begins with a variety of events in a client’s life. Ecommerce businesses need to identify meaningful events, associate with the right interaction channels and use the necessary information content to provide an optimal response and constant dialogue with every individual. Events are usually external to the individual client, but they will also trigger a precise action by the marketer. Customer events will vary greatly depending on the business. Some examples include the following

#1 Welcome after signup and after purchase

Marketers can welcome customers after they sign up and even after they make their first purchase. This can be achieved by sending a welcome email. You can also send them promotional items that are meant for new customers depending on your business, for example, a free trial follow-up from Grove below.

Or, you can send one simple welcome mail after sign up just like Berricle. Check below example.

For clients that sign up but have not yet made a purchase, a sequence of email nurture series will help to educate your customers about your brand, product, and niche. A welcome message or email should follow a service or product-centric customer activity, for example, inquiries or interactions with the business through a webpage, or mouse-clicking on specific items. Once the customer clicks on mail and visit landing page then welcome them with some good offers like below.

#2 Anniversary of first purchase

Ecommerce businesses can take advantage of the first anniversary of purchase to market their existing or new products to their customers. Reminding your clients about the purchases they made in the past may trigger them to make a new purchase, particularly if they are regular buyers. Don’t forget to send some good ecommerce promotion offers along with it.

#3 Customer’s birthday

Ecommerce businesses can use customers’ birthdays as an opportunity to make a sale or market their brand. You can send a birthday wish, printable gift cards, coupons or special offers to your customers to celebrate their big day. Many customers will remain loyal to businesses that remember personal events such as birthdays.

#4 Pre-order promotion

A pre-order promotion can be beneficial for businesses that have a growing audience because they can help you start building buzz before the actual release of your product. Brands frequently provide perks for preorders to help them get more purchases. For example, providing items or discounts on purchases available to people who pre-order at no extra cost. This strategy is used successfully in the gaming industry for new video-game preorders. Exclusive items are used to generate large preorder sales and still generate earned media around the new product launches.

#5 Refer a friend

A referral program can be an excellent way of getting new customers for your business. Most clients will readily refer their friends and family to brands that they love. Make sure that you endorse your referral program to ensure that everyone knows about it. Share it on all your social media pages and send them to your business email list.

#6 Abandoned basket

Businesses lose money whenever visitors abandon their carts without buying. Research by the Baymard Institute confirms that about 69.23% of shopping carts are abandoned. Ecommerce businesses need to address hesitations by shoppers to remind them to complete their purchase. Don’t worry you can still reach out to audience who abandoned carts.

This can be achieved by persuading them with free shipping or discounts. Craft a cart abandonment email that will entice visitors to return to their carts and remind them of what they were buying in the first place and why. Here is one such Abandoned cart email example sent by Flipkart.

#7 Almost-out-of-stock wish list

You can use a wish list reminder email to convince customers to take the final step in buying the products that they had shown interest in buying and they are now almost out of stock or selling out. This may just trigger the need for shoppers to make the final purchase. ModCloth always alerts its shoppers when products are almost selling out. This motivates customers and minimizes regret because people do not want to miss out on products they have been eyeing for a long time.

#8 Price change on wish list

If prices of products in your inventory change, you can use this opportunity to alert clients who had listed the products on their wish list. They may be motivated to make purchases, especially if you are giving great discounts or promotions.

#9 Back in stock

You can also alert your customers about products that are back in stock. KEEEN, a company that sells hiking shoes, gives its clients the option of receiving an email when their products of choice are back in stock.

#10 New color/style in previously purchased line

Clients may be interested in new styles or new colors in previously purchased products. Alerting them about the new designs or colors can trigger them to make purchases, especially if they had shown interest in the past. You can always get information by sending a customer feedback email to help you know what your customers want from existing lines. An example is the Airbnb customer feedback email template

#11 New lines in previously purchased brand/subcategory combo

If you have the ability, you can expand your product line by introducing new lines in the brands that were previously purchased. You can evaluate the market demand to determine whether a new line or subcategory is worth the cost. You can then alert customers who had purchased these products previously about the new lines or subcategories that you have introduced. If they bought these products, they may also purchase the new products.

#12 Cross-sell follow up

Cross-selling involves getting customers to purchase services or products in addition to other products that they have already purchased or have agreed to purchase, for example, complementary products and service add-ons. By using a cross-sell follow up, you can motivate your customers to make additional purchases. In Ecommerce business it’s called as product recommendations. If you have shown interest in any product or previously bought any product then ecommerce store will send you similar product recommendations.

#13 Business Anniversary Offers

Many ecommerce businesses also sends email on their business anniversary with good discount and offers. This tactic often works as most business enjoys their success on every anniversary and gives good discount to their customers.

Any changes in a specified customer event could be used as a potential opportunity to contact the customer. Since marketers set the rules, they should choose event opportunities that perfectly suit the strategy and objectives of their business. After implementing event-based marketing strategies, you need to closely monitor them. This will help you in determining their effectiveness and also making necessary adjustments. Furthermore, this data will be useful in the future as you will eliminate guesswork when implementing new strategies for reaching out to your target market. Transform your business today by harnessing the immense benefits of event-based marketing.

7 Common Challenges of ECommerce Business & Their Solutions

Over the last 10 to 15 years, Ecommerce has entirely revolutionized retail business. It not only just developed exponentially but also progressed and transfigured over time to meet the ever-changing desires and requirements of the modern day consumers.

According to Global outlook (2016-’21) of e-commerce business, worldwide marketers can expect steady growth through 2021, when sales will total US$28 Trillion.

Statistics says, e-commerce share of total global retail sales has seen great growth and this tradition will continue in upcoming years as well.

statista-ecommerce-sales-dataSource: Statista 2018

So, the reason is quite vivid why every offline business owner feels interested in shifting the business to online.

There are multiple advantages of opting for ecommerce business.

  • You don’t need a physical store anymore. Yes, you need to host a website, but that is cheaper than paying rent for a brick and mortar shop.
  • Ecommerce store requires less staff because the entire process is automated, and the human resources are used only for high-level functions.
  • Your market will get wider as compared to a physical store.
  • Your store can be opened for any new order 24/7.
  • By implementing right ecommerce SEO strategies, you can get great qualified organic search traffic.
  • You can track your logistics easily.
  • The communication with customers also becomes easy and effective.

Is that it? The answer is a big resounding NO. The coin has another side too.

There are some challenges that every ecommerce business owners have to face at some point of time while running their self-hosted websites. Today I will talk about these challenges and how you can solve them.

So without further ado, let’s start the discussion.

ECommerce Business Problems & It’s Solutions

#1 Poor Product Catalogue

Problem

The first problem, for ecommerce businesses, is caused by having poor product catalogue. Listing a product on your ecommerce website is not enough to get high revenue. If you have a substandard product catalogue, then all your effort to launch a product will go in vain.

So when can a product catalog be considered as poor?

Actually, there are some factors that define a product catalog as poor. Let me give you a brief about these factors.

  • Shoddy Images

An e-commerce store may have numerous products listed, vary from category, style, color, material, design etc. Not all who visit an ecommerce store have the mindset to buy something particular initially. Firstly, the image of a product catches their’ attention. This is the main tool for convincing them. A potential buyer closely checks a product image by zooming it, this image gives the buyer an idea how it would suit his/her utility. Buyer also likes to see products image in all angles so make sure your product shows everything what it has.

So, if you use poor-quality images for your products, then it will be next to impossible for you to turn your online store visitors into customers and increase conversion.

  • Improper product description

By going through detailed product information, customers know more about the purchase they’re considering.  It helps in increasing conversion rate. But when the product descriptions are vague and scanty, there’s a chance that you lose valuable customers.

In online retail stores, bare minimum product descriptions are often seen. Let’s have a look at an example of such product description below:

This is a screenshot of a short sleeve denim shirt’s description from the Gap website.

gap-denim-shirt-type

This decent looking shirt appears to be soft and comfortable. But if you cannot see the image, you have to rely on the description above, which only provides the barest information.

Another problem is having incorrect or grammatically errored product description on a website. Let’s have a look at a description of a product listed on Rakuten Global Market Website.

This description is of a coin purse/coin case:

rakuten-grammer-error

As you can see, there are many grammatical errors in this product description. It does not evoke anything, and for a website visitor, it’s difficult to understand what the product is about. When your prospective customers will not be able to understand your product properly after reading its description, they will lose interest in it, and eventually, you will lose profit.

Solution

When you are selling a product, being able to appropriately explain what it does, and how it can be beneficial is very important. Also, having clear images of that product from various angles is crucial.

Here are a few practices that you must follow:

  • Review product images listed in renowned ecommerce stores and get an idea
  • Hire a professional photographer or the people who have expertise in preparing catalogue
  • Address features and benefits in a comprehensive manner in the product description
  • Double check after writing to spot any grammatical error
  • Make your product description easy to read and skim; use bullet points, subheadings, large fonts etc.

#2 Unexpected Product Returns & Refund

Problem

The second and most common challenge of any ecommerce business is unexpected product returns and refund. This problem is costing so much money to any ecommerce business because refunding the amount and product return (shipping cost) is very costly now a days.

Research says around 30% of all products ordered from an ecommerce store are returned as compared to 8.89% in a physical store. Processing return, exchanges, and refunds are some remarkable problems that most ecommerce businesses face. Even if you have a well-developed packaging and shipping system, it’s not enough to manage returns and exchanges hassle-freely. Especially some customers opt for Cash-On-Delivery (COD) option, and refuse to accept the product – it results in huge revenue losses for many e-commerce companies.

Solution

The one and only solution is having a well-thought strategy and making sure that the strategy will be promulgated appropriately. Remember, the more hassle-free your return and refund processes are, the better way you can assist your customers. And when your customer assistance becomes flawless, you get more trust from customers and it will become long time customer. Create a page on your website, detailing all your return and refund policies. Put refund and return policy page link on every product page so customer can get the information easily.

While creating policies, be transparent in your writing, use simple English and maintain clarity to make the content easy to understand. Provide your customers varied options for payments and shipping. You should also educate your customer care executives properly about your policies so, that when they assist your customers, the entire process becomes effective and fast. And finally, be prepared to face the cost of your mistakes. If a product is shipped wrong, then take extra efforts to make the customer happy. Even when the fault is totally of your customer, don’t behave harshly to make him/her angry. Keeping your customers happy will make them come back to your site again and again.

We have seen some examples in past where cost of the product is very low and when customer returns it to ecommerce business than the return cost was higher than the cost of the product. In those cases ecommerce business owner tells customer that keep the item with you and we will either refund or send another item. In this way ecommerce business earns the trust of customer and gets mouth to mouth advertisement as well (Praise from customer) at the cost of minor amount.

#3 Deal with Negative & Suspicious Reviews

Problem

It is very common for an ecommerce business to be wrapped up in negative reviews. Anyone, having a running ecommerce business, has dealt with at least a couple of bad reviews.

And if everybody who has received negative product reviews closed up store, ecommerce simply would not exist.

If and when you receive a bad review, remember that it does not mean your product or service is bad. Most likely, the review was a result of mismatched expectations or simply a bad day on the part of the reviewer.

So, what is the best way to deal with bad reviews? Get more good ones!

And what about suspicious reviews? Being an ecommerce business owner, if you have found some reviews as fake or suspicious, let me tell you my friend, you are not alone in this scenario. According to a survey, there was a huge up-tick in the number of suspicious reviews even on Amazon website in 2016-’17.

Solution

When it comes to dealing with negative reviews, as I have mentioned earlier, a negative feedback does not define you are selling something wrong. You need to keep in mind that no product can gratify every customer, and negative reviews indicate that. Do not hide your negative reviews. People always trust a business that has both positive and negative reviews on its website, because it signifies that all the reviews are real and the brand is authentic.

When it comes to dealing with suspicious or fake reviews, allow only official buyers to add reviews on your products. Encourage your customers to leave honest reviews after buying a product. And do not enter any fake reviews from yourself.

ecommerce-certified -buyersIn reality, you cannot completely protect yourself from fake reviews, but you can reward with great products, superb content in product descriptions and good reviews.

Ecommerce business should send one email to customer after 10-15 days of purchase which consists information –

  • Did you liked the product?
  • How’s the quality of product?
  • How’s the quality of delivery?
  • Would you like to add detailed review of this product?.

Business shouldn’t send instant email to customer by saying that “Would you like to add review of this product?”. Because, customer might not used that product instantly and it takes time to use it and review it.
product-review-mailThis way you can earn honest review from the customer.

#4 Transparent & Fast Communications with Customers

Problem

Lack of transparent communication with customers and slow response to their inquiries make the people distrust your ecommerce store. Also, if your website doesn’t have any separate contact us page with detailed contact information, it becomes difficult for people to follow through and buy your products online.

Solution

To instill trust in your customers or website visitors you need to maintain a transparent and effective communication with them. It would be great if you provide contact information easily like phone number, email ID and other direct contact links.

amazon-contact-us-formHow?

Here are some ways:

  • Have a skilled customer care team that can meet every customer’s need as soon as possible and in the most effective manner.
  • Avoid sending an automatic response to any customer’s email. Send a personal note.
  • Create a Contact Us page and have its link or details on the website’s home page so that people can reach your business easily
  • Stay active across all leading social media platforms and engage with your audience. You can resolve any customer’s query on social platform as well.

amazon-social-media#5 Confuse to choose right advertisement channel for ecommerce store

When you are running an ecommerce store, it’s natural for you to hope for it to be a runaway success. But no matter how good your products/services are, without a solid advertising strategy your store will not work.

Are you confused about which particular platform will perfectly be suited for advertising your business? Then, you are seriously in trouble. You should not choose any random marketing strategy without having a proper idea. Well, you can do competitor research and have a better idea. But as a matter of fact, it will take a handsome amount of time and cost you well.

Solution

OLBUZ have 12+ years of digital marketing experience and we know what will be right advertisement channel of platform for different kind of business. For an ecommerce business paid marketing platforms like Google Ads and Bing Ads are the perfect platform. Ecommerce business should run shopping campaign on these platforms because it’s quite cheap compared to display network and search network and can reach maximum audience easily. Here is the one such example of Shopping Ads / PLA Ads.

Google shoppings ads iphone xOnce you decide the particular platform than you need to finalize target audience and the budget. Distribute the budget among online and offline advertising. However, depending on your business category and the target audience, you need to decide how much money you’ll spend on online advertisement and how much on the offline ones. Harness the benefits of Google Ads that can give you a high return on a low budget. If you are using social media channels for advertising, pick the right platform according to your business genre.

OLBUZ has plenty of Ecommerce clients, and we run shopping campaigns for them with right strategies, budget, target audience and location. We have always given more than expected results to our clients. One such shopping campaign performance example is below. Check out our Paid Marketing Case Studies for eCommerce Brand here.

#6 Cut-Throat Competitions

Problem

Ecommerce retailers often compete on price. There are some sellers who may list same products on their websites. The product is same but the only difference here is the price. They are competing to sell the merchandise to increase their market share. Such competition affects especially small ecommerce businesses very badly.

Another problem is there are some manufacturers and retailers, who may sell the same products, which you are selling on your website, directly to the people. Some even build distributors which make the entire scenario even worse.

Solution

To survive the cut-throat competition in this industry, business owners need to distribute their own inventory to fulfillment warehouses, act as resourceful shippers, or offer some extremely unique merchandise.

Online buyers appreciate speedy and free shipping that also at lowest price. Thus proffering a product at less price or with additional benefits can minimize all problems and help you increase your sales.

office-furniture-free-shipping

You should restrict the manufacturers to sell the products directly to customers by applying the policies and strict regulations while making the contract.

eCommerce promotion ideas is also one of the classic example to survive in the industry. Users loves to buy products at discounted rate or with other offers. Here is the list of promotion ideas which business owners can provide to their customers.

  • Free Shipping
  • Percentage Based Discount
  • Buy One Get One (BOGO) Offer
  • Free Item on $$$ Purchase
  • Coupon Code Discount
  • Quantity Based Discount

#7 Customer’s Loyalty

Problem

Does your business still struggle despite having amazing products on a superb looking website?

If it does, then the possible reason of it is that you haven’t yet built the customer trust and loyalty.

The main reason why ecommerce businesses find problems while building customer loyalty and trust is because a buyer and a seller are unknown to each other; they can’t see each other while making a transaction unlike shopping from a physical store.

Even loyal customers may switch to other options if they faced any problem with your service earlier.

Solution

To earn customer trust and loyalty, it’s a must for you to offer great customer assistance. Make sure your customers feel satisfied with your assistance throughout the process from ordering online to shipping.

Some more ways to instill trust in your customers-

  • Your complete address, contact number, photos of your staff, customer testimonials etc. should be visible on your website
  • Add live chat option and a blog section to your website
  • Provide good offers to existing customers
  • Create loyalty programs to encourage the buyers to shop

Conclusion

Considering the factors discussed in today’s post and implementing the solutions over time will contribute to how your ecommerce business grows. So what recent challenge you’ve faced while running your online store? How have you overcome it? Do share your experience in the comment section. I ‘d be glad to know.

How to Reduce Cart Abandonment & Optimize Checkout Process for Ecommerce Store

In Ecommerce site check out process is extremely crucial factor when it comes to get more and more sales. If your Ecommerce store doesn’t have easy and fluent checkout process then you will lose huge number of sales and revenue. On many occasions it happens when a customer didn’t liked the checkout process, non-relevant payment method, lack of proper information in cart or initiate checkout page or other issues and left the ecommerce store without purchasing the item. Ok, let’s discuss how you can reduce cart abandonment by fixing or optimizing checkout process in your Ecommerce store.

In 2017, it was found out that the average cart abandonment rate was about 78.65% and in 2018, the rate has continued to plague retailers. It has been a problem for e-commerce marketers for some time now as out of ten people who add products in the cart, at least seven people abandon it. If you want to solve this problem and generate better revenues, it is very important to optimize the shopping cart and initiate checkout page on your e-commerce website.

As per data by Statista, most e-commerce sites have heavy cart abandonment ratio because of:-

abandoned cart reasons

Reasons can be many but being an e-commerce marketer, you need to track abandonment rate through Google Analytics. You need to set a goal and once the goal is set, Google analytics tracks the conversions everytime the goal is completed. So, you will have a concise idea about the abandonment rate on your site by visiting Conversions – Goals – Funnel Visualization data in Google Analytics. Now the question is what can be done to reduce cart abandonment rate? The best way is to optimize the checkout process on your e-commerce site. Here are ten surefire ways to do it:

10 Ways to Reduce Cart Abandonment

#1 Install the SSL Certificate

ssl-certificate

When customers make a purchase, they put a lot of trust in the e-retailer. While making a purchase, they hand over their personal financial information to you and with so many credit card breaches happening over the years, customers need to feel safe while transacting on your site. There are many shoppers do not place orders at the last minute if they feel insecure while buying from an ecommerce website.

The best way to eliminate this fear is by installing an SSL certificate and having secure site badges on your site. This will let the customers know that their connection is secure, which will eventually help in creating a trustworthy process. Importance of SSL certificate for ecommerce site is very high and every ecommerce store should install it.

30% users have said that they have to re-enter the credit card information and that’s the main reason they abandons the cart – If your site has SSL certificate and other trusted badges than they trust if there was some issue in adding the credit card info on checkout page.

trusted-badges-ecommerce-sites

In 2016 Baymard Institute done research on what kind of badges on ecommerce sites gives the most trust to customers and it includes some popular trusted badges. So, don’t wait and secure your site as soon as possible to reduce the abandon cart ratio.

#2 Keep Transparent Shipping Cost

office-furniture-free-shipping

The customers should know the exact cost while browsing through your products. Unexpected cost is one of the biggest reasons for cart abandonment. Most of these unexpected costs consist of shipping charges and delivery fees that come at the end of the checkout process. It shocks the customers many a time and it can be possible for them feeling cheated sometimes. The best way to tackle this problem is to be transparent about the shipping charges. Every Ecommerce store should fix one small banner at the top of the website by adding shipping details or need to create separate page regarding shipping details which builds trust amongst customers that they are not getting cheated.

If the shipping cost or tax varies based on location than one can set the estimated shipping cost & tax calculator on checkout page so, customers can see there is no hidden cost and can calculate the shipping cost accordingly.

estimated-shipping-cost-calculator

#3 Add Guest Checkout Option

guest check out

Always try to keep the checkout process short, simple and hassle-free. One way of doing it is not forcing customers to create an account on your site.  Not everyone who lands on your site has the time to make an account; rather they must be solely interested in buying something. So, instead of giving them the trouble related to creating an account, just have a guest checkout option and close the deal. You can only take Email ID to send transaction mail, bill and order tracking details during the guest checkout process rather all details.

Note – No need to add pop up of sign up on every page as well – Don’t frustrate the visitor of your site

#4 Maintain Quick Outreach

When a cart is abandoned, never put your trust solely on an auto response. Give personal attention to it.  Be quick in your response every time you get a notification of an abandoned cart and offer a helping hand to the users. Understand their pain points, and try to help them with their problems. Even if you cannot help them all the time, your sincere approach can surely make them appreciate your gesture.

Still confused? Well, we have seen many cases where users abandons the cart just because of coupon code error or card authorization error. In this case provide live chat option directly on check out page so, they can simply drop message without visiting the contact us form and had to wait for long process.

NoteWe have seen and experienced quick outreach on travel booking sites or loan booking sites. As soon as you close the site without booking or inquire anything they will call you within an hour and it works.

#5 Send E-mail after Cart Abandonment

abandoned-cart-mail-amazon

Many a time users abandon the cart just before checkout. In that case get their mail id. Use it as a source of communication and set an email drip to notify them of the left items in the cart.  Follow up those mails for a period of 24 hours. If there is no response, keep them updated about the latest discounts and coupon codes to trigger a call to action and completion of the process.

Note: Don’t spam their inbox by sending mails again and again.

#6 Perform Remarketing Ads

dynamic-remarketing-ad

Despite all your efforts, if you find that cart abandonment cannot be nullified completely, you can surely get back to such users with remarketing ads. Place a Facebook tracking pixel or Google Remarketing Tag on your site which will capture the behavior of a visitor. Craft a Facebook ad campaign or Google Dynamic Remarketing Ads that targets those users who left your website without making any purchase. Create ads based on the products they viewed, and tempt them into making a purchase.

Here is the list of audience for whom ecommerce store can set up remarketing ads and grabs sales from abandon cart users.

Audience 1 – Visited cart page but didn’t make any purchase (Average chances for sales)

Audience 2 – Visited Checkout page but didn’t make any purchase (Higher chances for sales)

#7 Offer Coupon Codes / Free Shipping/ Promotion Details

bogo-buy-one-get-one-free-promotion

On your website’s cart page, highlight what extra you have to offer. Customers love new offers, coupon codes, and discounts. Thus if you have any coupon code or discount for a particular product, showcase them in the checkout process. Moreover, if you keep the shipping free, it will bring a lot of smiles. Show the customers that they can get a great deal if they complete the checkout process. There are plenty of Ecommerce promotion ideas which can be apply on your store including

  • Free Shipping
  • Percentage based discounts
  • BOGO (Buy 1 Get 1 Free)
  • Quantity Discounts

#8 Have Multiple Payment options

ecommerce-payment-options

It is very important to have multiple payment options on your ecommerce site. With the increased use of plastic cash like credit cards and digital wallets, it is necessary that you keep all the options open. Doing so will help in improving conversions. Also, it will not turn away users who are habitual to a particular payment method.

preferred-payment-method-options

As per above statistics users prefers to pay via Credit cards, PayPal (Electronic payment) & Debit card mostly so, these kind of payment methods should be there on your ecommerce story without fail.

#9 Limit the Checkout Process

minimal-checkout-process

Follow the principle of KISS (Keep It Simple and Short) for your ecommerce website checkout process. The more clicks a user does in a site, the higher are the chances of cart abandonment. A report says, 28% of US online shoppers have abandoned an order in the past quarter solely due to a long or complicated checkout process. So, keep the number of clicks to three, let a user choose a product, add it to the cart, and check it out, resulting in simpler, faster, and better conversions.

#10 Minimize Distractions

The attention span of a person has drastically reduced to a mere eight seconds, so it is very important that you keep your website clean. Do not add too many banners or showcase too many ads. Cut off unnecessary product.

Conclusion

These are some high priority steps to optimize the checkout process to grab sales from users who abandons the cart. Reach out to those users via Email, Ad platform, social media and every possible way so, they come back to your store and buys that thing. Just one thing – Don’t spam their news feed, timeline, mail box by showing the ad again and again else they will mark it as a spam and may not come to your store again in future.

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