+91 6353967672

Learn How to Launch Your Business Online & Start Selling ASAP [Quick Guide]

Earth is closed! You might have seen the memes, but you most certainly will have heard how the Covid-19 coronavirus has wreaked havoc on businesses all over the world. If you happen to be one such business person, don’t lose hope.

work during corona
People are indoors, in either self-quarantine or lock-down. Apart from reducing the spread of the virus this way, people being indoors means business can still go on. Ask those working from home and they will tell you that everything is progressing, albeit slowly, online.

If you are the owner of offline store, brick-and-mortar business and want to run your business online, this article is for you.

Are you ready to launch your business online?

Here we go!

How To Get Going Quickly – First Steps

e-commerce setup

This is often the hardest move, but modern technology has made it quite straightforward to transform your business online. Whether you are an independent business owner or work for small shops, or restaurants and cafes, you can still use the internet to your advantage.

Here’s How TheRubyTap Wine Bar did it !!

Offline to online store

The Ruby Tap Wine bar, for example, took quick action in setting up online order system helps people to make orders online. They could come pick up their purchases from the curbside when ready. It was a great way to encourage safety while at the same time keeping business going.

See what happened after they launched an online bottle ordering system!

In your case, things might be a bit more complicated. It is not a bad idea to start a little late, while still being quick about it.

Start with buying a domain name if you are not having one. Domains are ridiculously cheap, demand only annual pay, and can be redesigned to your heart’s content. You will need to invest a little cash to get this going, but your efforts will prove fruitful.

Now the next part will be to use trusted and ready to use framework for your online store. We recommend going with Shopify, WooCommerce hosted on WordPress or any other eCommerce platform depending upon your requirement. They will save your lot of time in developing the system and offers world class ready to use features for your online order system.

A blog, along with some reviews from existing customers, can make you stand out in your own light even though you are technically the ‘new e-kid on the block’. Content writing businesses can help infuse your blog with sufficient content on short notice.

Have some of your preferred customers post their reviews of you and your services. The rest is a promotion game waiting to begin.

Biggest Pitfalls – Watch Out!

home delivery

You need to remember that these are dark times, and you cannot just leap on the success bandwagon overnight.
A major pitfall that no one will tell you about is the mistrust of online shoppers. Many who do not normally opt for e-commerce are now being forced to. Additionally, you have more people looking for a lot more things online than just what you are providing. It is therefore imperative that you come across as trustworthy, learned in your business, calm and efficient, and do it all using written words, videos, and images.

Customers are ready to buy, Are you ready to sell ?

The chain of supply-demand has to be maintained. You need to have field agents ready to home-deliver, or at least set up your marketing campaign in such a way that people know where they can come collect their purchases safely and without incident. Try a dummy run yourself just to see if you can deliver to those living in your neighbourhood.

Shopify, WordPress, Woocommerce… These are your online management hubs, using which you can adequately handle all things customer-related. Order management, keeping a central data repository, GDPR, spreadsheets, etc. can all be maintained if you are willing to set aside time for them. You can lose sight of several factors if this step is not followed, so spend those few hours a day on ‘paperwork’.
A bank, no matter what they say, will not bail you out. Do not rely on their hollow promises at a time like this. Banks are more interested in high-end corporates and large business chains. Your comparatively simpler business needs you to be smart and give time.

The Right Resources – Choose Your Weapon

e-commerce resources

People are strapped for cash right now, which means you cannot afford to be a ‘freeloader’ when hiring some of them to help keep your business afloat in an online marketplace.
Just keep a handful of trusted employees, get a few recommended online social media savvy individuals, and pay them a cheap but guaranteed amount of money to help you sort out varied business demands at different times of the day.

Love Thy Competitor

Peers as well as rivals will have ideas to share with you. These are trying times, which are somehow uniting people rather than dividing them. Put aside your pride and ask those in your business circle for advice. Even one small point can turn the tide in your commercial favor.

Pay that Debt Off

Small business loans, as long as you are sure of repayment, can prove to be a good choice in these testing times. It will help you pay for your online presence as well as keep your employees committed.
Not everything you read online is true. The same applies to people you talk to before transforming your business online. Trust, but verify. Double-check everything, in fact you can ‘hire’ a family member or friend to do this on your behalf.

SBAgov and EcomChat are two fine examples of online chat forums that are essentially ‘by the people, for the people’ threads (or conversations), aimed at shedding light on e-commerce issues amidst ongoing chaos. Use the tag #ecomchat to ask questions on Twitter. You will find that several people from all over the world will be willing to ease your doubts. They also pick some important questions and discuss them with the users, as shown below :

ecom chat example

Client Reviews boost your reputation

Your current customer base is the fuel for your online rocket. You need to call them and entail their help. Merely request them to leave a review online, preferably on your website or blog (you must have created one expressly for your present e-commerce requirements). These reviews are crucial, because the last thing fresh customers want is to see a ‘blank’ company that has made no real impact in the lives of people. Yours has actually influenced real-life people, so it is important that your online portal reflects that. Here is an example of client testimonials on a Digital Marketing Agency website.

customer reviews
‘Payment technology’ is the term applied for all online payment options. You need to set this up, so people can choose one of a handful of ways to pay online when shopping with you. Don’t forget to make COD, or cash on delivery, available as well.

Get the Lead, when you least expect it

Make excellent use of free trials and free tier accounts to integrate live chat options on your portal. You’ll be surprised just how many people will want to directly ask you questions instead of emailing. You can earn or lose customers based on how accessible you are to them. Even when you are not online, these chat apps can still help you get leads as seen below.

live chat app

Reach out via LinkedIn to varied staff and/or employers/owners. Many are out of a job at this time, and you might get lucky and land a few experienced minds for your online business transformation.

Landing Your First Order – How To Make It Happen

ecommerce customers

Marketing options for your blog or website will not come free. This is where your business loan or savings can come in handy. You need to invest in good marketing. This is not really an option for small businesses eager to win the attention of online shoppers.

Learn Opportunistic Marketing from Amul

Opportunistic Marketing is the biggest source for getting your brand across. Amul has been on the top since its beginning in terms of opportunistic marketing. Here is a recent example of Amul spreading awareness about Corona Virus.

amul opportunistic marketing
The first fact to keep in mind concerning Marketing is that you need to target the right audience. Be it housewives or teenagers, you need to sing to the right crowd or your song is going to go unheard.
Facebook ads are taking a hit, but Google ads are still going strong. You can start generating interest followed by sales by buying Google ad space. You can start by creating a Google Shopping Campaign.

Right Ad placement can do wonders

You can buy ad space based on the interest of people. As you can see below, SEMrush has bought ad space on the domain buying blog, as the person who is building a website will need marketing tools for sure. Smart move, isn’t it ?

display ads example

Several orders are made via chat platforms. Suppose the free version mentioned earlier has expired, you can leave your Whatsapp business number on the blog or website to redirect people to come chat with you. They can place orders after quickly clarifying their doubts.

This is the most valuable e-commerce option for small businesses. Whereas your website or blog sets you up as a dignified and trusted service provider, your Whatsapp may well become the hub where all the shopping action takes place.

Conclusion – This Is Only the Beginning

online shopping

Putting in the effort is only half the effort. Think of it this way: without a sound strategy, all your hard work will only drain your energy levels as well as potential sales. ‘Less is more’ works beautifully for small businesses looking to transform from offline to online during the Covid-19 coronavirus crisis that has affected a plethora of businesses all over the globe.

Learn to Earn

Help is readily available for you online, in the very realm where you are now planning to branch out. Portals like Website setup are interesting pages to spend a day on, so you can figure out what will work for you and what won’t. From Affiliate Marketing and Online Publishing to creating Youtube videos, there is so much you can learn to benefit your small business in this crucial transition phase.

It is all about familiarity, which is why we recommended that you sit at least one day doing research. It may seem tedious, but at the end of the day you will have taken all the right notes to help you narrow down on the essentials. This in turn will help you target all the right customer bases and business factors, getting you that much closer to online success in a relatively short time.

How to Build a Content Marketing Strategy for Travel Industry? 6 Proven Examples from Certified Agency

Are you tour operator? hotel or resort owner? travel destination promoters or associated with travel industry? If yes, then you might be thinking about below questions for sure.

  • What kind of travel content should i publish on travel blog?
  • How to find right topic for travel content?
  • What kind of audience looking for online travel content?
  • How to get maximum traffic on travel blog?
  • How to generate leads via blog?
  • How to make travel content viral on social media?

By end of this article, you will learn to create perfect content marketing strategy for your travel business. Yes, I am going to share my years of experience working with OLBUZ, a certified digital marketing agency specialize in promoting travel industry.

Since the emergence of technology and social media, the journey of a traveler has become quite different as compared to it used to be. Gone are the days when the travelers used to rely on guide books having outdated information or even paper maps. Now, they have the access to information across the web in the form of personal experience stories of travel bloggers, photo sharing applications like Instagram where numerous travel stories are found, vlogs managed by travel influencers, Buzzfeed or Wittyfeed guides, travel videos in YouTube and Facebook. The platforms like TheIndia that allow travelers who don’t own any blog to write about their travel experiences which indirectly helps other tourists/travelers to know about various places. National and international media houses also covers travel news which allow visitors to schedule plan accordingly.

This real-time access to travel information has dramatically transformed the way travelers plan a trip – from getting inspired to booking the ticket and hotel. Travelers also plan their trip based on upcoming festivals, International tourism day (To cover events and vlog), local or regional events (Gangor festival) and many other similar reasons. 

Each year on 18th April whole world celebrates the world heritage day. World heritage day is also known as International Day For Monuments and Sites. On this day travelers visits the national heritage sites clicks photos and videos. Check below video published by Incredible India on their Twitter account on world heritage day.

Nowadays social media has become a great place that travelers blindly trust before taking any trip. According to a report here are some interesting numbers how millennial traveler decides his/her trip and what they do during trip.

  • Around 87% of people are looking at Facebook for travel inspiration.
  • Around 97% of travelers post while traveling
  • 46% users book their trip on smartphone & tablet
  • 75% of people post once a day during trip/travelling

Well, that’s a lot of social activity. So, if you are planning for travel content marketing, you must create content in such a way so that it can be viral on social media. Only then you can make the most out of your content marketing strategy.

Here, we are going to discuss about how different travel bloggers, media house, influencers and other people crafts their travel content and how audience gets attracted towards it. This list of travel content ideas will help you to curate your content in a way which easily targets large audience base.

Top 6 Travel Content Ideas That Can Help You Become Viral

#1 Destination Specific Travel Articles

Destination specific travel articles refer to content pieces that are mainly focused on particular locations. These articles are also considered as travel guides for readers. These articles contain information such as how to visit, places to stay, things to buy, how local people are, best beaches or hill stations, local food, pub, bar etc. So how can one recognize an article as destination specific piece? Generally, the articles that mention one specific location and start with “Things to do in (location name)” or “Ultimate Guide to (location name)” are considered as destination specific articles.

If you are thinking about developing a destination specific article, you must remember one thing first that the internet is filled with such content. So to increase your content’s readability, you need to pick a unique place, put a creative twist in writing and include awesome images to attract readers stand ahead of the crowd.

An article on Malta, written by Erin Chack, was published in 2014 on Buzzfeed. After it going viral on social media, Erin got a chance to visit Malta and met top officials because the place received a huge number of tourism growth after the publication of the article.

Erin Chack mentioned the story behind this viral content where she explained how she become famous accidentally in another country. Check video here which got 5.5+ Million views.

How to find Destination Specific Travel Content + Topic Ideas

Before finding or researching about any topic you must do a proper keyword research about that topic. Suppose you want to write travel article on Kerala then first check what kind of keywords people are searching on Google. To do the keyword research you can use certain tools including Google Keyword Planner tool (Official), SEMRush, AHREFs and many more. Here i have prepared one keyword research list to write best possible content for travel niche.

In above screenshot you can see the list of keywords and average monthly searches on Google for particular keyword. I have added the heat map in search volume column to show which keyword can be good to write article.

Don’t get excited after seeing 74000 search volume for “Tourist Places in Kerala” keyword because you won’t be the first person to write article on this topic. Yes, competition is another challenge in content marketing as you need to check how many blogs are ranking on this keyword, quality of their content, backlinks of the blog and many other factors.

So, choose keyword having good search volume and low competition. After choosing the right keyword now you can prepare topic accordingly and write detailed article on it. Make sure you follow complete content marketing checklist while preparing any content.

Here are some examples about destination based article topic ideas

  • 14 Pics That Prove [Destination Name] is the Most Underrated Country of the World
  • Free Things To Do In [Destination Name] With Your Friends
  • Best Things to Buy in [Destination Name] – Don’t Miss These Souvenirs while Shopping in Kerala

#2 Top Lists Specific Travel Articles

Article, mentioning a complete list of a particular topic related to travel is another popular type of travel content. From best places to visit in particular season to best things to do in a particular location, top food items to eat to best things to buy – all these fall into the category of list specific travel articles. To make such an article work, you need to have a catchy title and some superb images.

Just have a look at the article, titled “The world’s Top 10 cities for street photography”, published in Wanderlust Travel Magazine. It talks about some popular cities around the world for street photography, but what makes it a unique and share-worthy piece of writing is some spectacular and unique photos.

In list specific articles, it doesn’t restrict to places only but one can create lists of travel photos, travel activities like paragliding, festivals, things to do, near by picnic places , food dishes and many more things.

List Specific Content + Title Ideas

  • 6 Best Places to Visit in [Place Name] During Monsoon Season
  • 10 Food Dishes One Should Must Try During [Place Name] Visit
  • 17 Unique Festivals Around the World Should be in Your Bucket List
  • Top 12 Places for Paragliding Activities in [Place Name] to Witness Breathtaking View from the Sky

#3 Travel News Articles

Travel news article is focused on the details about any latest event, summit news, activity, sports news etc., happened at a particular location. Sometimes, such articles can be brand specific and promotional. Writing aptly, such news can be viral on social media and boost huge traffic within a short amount of time.

Here is an article, published in The Independent, where a summit between President Trump and Kim Jong-un in Singapore is mentioned. How this article has become a travel piece is really interesting. This article talks about Singapore’s luxury hotel St. Regis Singapore.

Travel news is very crucial for both travel agencies and tourists. A single incident or news can affect the whole travel industry. Here are few travel news which went viral and affected travel industry positively and negatively.

  • Shimla Water Crisis during the peak season
  • Tourism in Spain increased by 32% after ZNMD movie
  • Udaipur city awarded as best city of Asia by Travel + Leisure site
  • How Will the Las Vegas Shooting Affect Tourism?
  • Best tourist places to visit after Lockdown

#4 Travel Influencer Interviews

The travel influencers are those who travel across the world, give a unique perspective to every place they travel and actively be in social media with their live stream, videos, vlogs and more. Thus they have a huge following on their social media channels like Facebook, Twitter, Instagram and Youtube. Nowadays brands try to collaborate with leading travel influencers in order to get a great incentive for people to join their tour programs. Also, they can get promotional benefit across the influencers’ social channels.

Clint Johnston, the founder at Triphackr has 200K+ followers on Instagram and many leading media houses including CNN, BBC News, Mashable, The Huffington Post and other media portal featured him. So, here if you can reach out to any Travel blogger, influencer or runs successful travel vlogging channel then just reach out to them for a quick interview or track them if they are in your city or state for quick video interview.

Here is an example of travel influencer Mr. Manish Lakhani’s interview:

If you develop such kinds of travel influencers’ interviews, you will certainly get noticed online and make your content share-worthy. We have also noticed that lot’s of Travel Niche Instagram profiles posts photos from leading traveler influencers on their feed with their mention. If any travel influencer has any issue with it than he/she can contact to remove photo and if not then they engage with them by liking or commenting on the post.

#5 Controversial & Reality Subject

Writing on controversial and reality subjects is surely an art. Because you need to follow a responsible fashion while writing on such topics so that your article does not raise your readers’ collective blood pressure and bring any negative publicity for you. Leading media houses often write about such controversial or reality subjects, related to various places. Creating rightly, such stories can give you an immediate popularity and traffic. But yes, in some ways it often shows dark sides of a matter.

In 2017, Benny Lam documented the suffocating living conditions in the subdivided flats of Hong Kong, recording the lives of these hidden communities through a series of photos. The article went viral for not so good reason.

Here are few controversial and reality travel content which went viral

  • I Took And Smuggled These Out Of North Korea – Illegal Photos Kim Doesn’t Want You To See – Bored Panda
  • 12 destinations travelers might want to avoid in 2018 – CNN

#6 Publish Travel Guide Videos

People who don’t have enough time to read detailed article about travel related guide or content then they opt to watch videos on YouTube. Yes, YouTube is game-changing platform for travel business as they can generate maximum business from it.

Many businesses from travel industry thinks that they are getting enough business via website and cold calling and don’t need YouTube platform to generate more leads. Well, If you are into travel industry then don’t make such mistake because YouTube can also generate more leads compare to website leads and cold calling.

If you are into travel business and still confused about what kind of travel content you should publish on YouTube then don’t worry here is the guide.

“Tips to Choose Best Tour Package” – You can record one detailed travel guide video about best tips to book tour package which can include best season to visit, best time to visit, what kind of places one should include in package, how to book cab, best food and popular dishes of the region etc.

Check below video posted on TheIndia YouTube channel which displays the beauty of Munnar Hill Station Kerala.

So, this way you can also record video of specific destination and publish on your YouTube channel.

Final Words

In a nutshell, the travel and tourism industry can proffer plenty of opportunities through creative content marketing activities. This sector gives you the freedom to use different types of content, all the way from persuasive photos to educational guides. If you want to harness the optimum benefits of travel content marketing, be entertaining, informative and inspiring through your stories. Be visual. Shape yourself as a go-to resource for your visitors.

So, what trick have you implemented to market your travel content? Is there any specific type of content that suits your travel brand? Do share here. I’d love to know.

6 Old Marketing Ideas that Still Work! – Checkout How?

Acquiring new customers has never been easy, especially when you are a new brand in the market. Further, with the help of technology and spreading awareness among customers, selling a product required a lot of research and promotional creativity. A few decades ago, marketing was all about printing a few ads and banners for the local streets. But with the present surge of internet and social networking platforms, marketing strategies had a major makeover. To understand these changing trends, it would be a great idea to look back at marketing leaders over the ages.

In 1960s, the ways of promotion were a lot different than it is today. The medium of spreading the word was mostly limited to the three networks; television channels, radio & newspaper. Further, the messages were largely literal and were crafted mostly for female consumers. In those days, the styling was all about suits and cigarettes. A fountain pen and a martini would symbolize status. The consumer on the other side had little purchasing information and accepted anything that was put through.

It was in the 1970s when the first hint of creative marketing was seen. Though most nations were fighting political unrest and economic pressures, the expenditure of consumers too reached an all-time high, propelled by inflation and hoarding behavior. During this decade, ‘Positioning’ was the most popular advertising strategy and it was considered as an effective way of placing the ads of your product in the mind of the target persona. The 1990s brought forward several new brands and we saw a boom in marketing strategies. Door-to-door selling was replaced by electronic marketing and we started using digital media and accompanying technologies for product promotion.

In this ever-growing industry, the core marketing concepts are still the same and very much functional. In this article, I will be sharing my views on those old marketing ideas and will compare the same with the current marketing strategy.

Here is the list of old marketing strategies that are still effective:

#1 Influencers are important

influencers

The idea of brand ambassadors and celebrities was introduced in the 80s, largely by a few big brands. But looking forward, it has been a distinguishing aspect of brand identity today.

It was in the 1980s that marketing became more intense and consumers got more demanding. This was also the period when we saw a rise in the fashion industry. Designer labels like Calvin Klein introduced a whole new range of products and employed celebrities like Kate Moss during the start of her career in the early 90s. Campaigns became more seductive and promotion needed some ambassadors that the end-user segment related to. In this light, we also saw the widespread popularity of jeans in the fashion industry. Currently, we have seen such influencers as well in the fashion industry like Kim Kardashian and Kendal Jenner. In today’s world celebrities have huge followers on various social media platforms and are known as social media influencers, they charge around $10K for a single tweet or an Instagram post.

#2 Believe on Visuals

visual-marketing

Though the world largely buys from the internet portals, visual advertisement still plays a prominent role in choice making. With so many competitors for every single product, it is through creative visuals that marketers can appeal to the senses.

Multiple advertisement mediums have been introduced including TV, radio, billboards, magazines, Internet, direct mail, and newspapers. Advertising became an integral part of the life of an average user since the 1970s and this was well supported by growth in TV usage. Advertisement placing was well researched and scientific and more emphasis was laid upon fact-based marketing. Music was introduced with the advertisement for better brand recall.

Currently, there are plenty of online advertising platforms available in the market like Google AdWords, Media.net, Criteo & AdRoll on which merchant show their ads and it directly reaches the target audiences. These platforms help in achieving huge success because it benefits consumers, advertisers, and companies as well. On the other hand, social media marketing is also a plus point for companies to reach out to the targeted audience. Companies love to promote their Advertisement banners on platforms like Facebook ads, Twitter, Pinterest & Instagram Ads which gives great ROI in terms of branding and sales.

coca-cola-banner

#3 Reaching out to customers

It was due to the limitations of technology that our previous generations weren’t able to pass on the information effectively. In old times, businesses reached out to customers via newspaper advertisements, Radio, Banners, TV’s, etc. But today, social media platforms present a solid stage for reaching out individually to customers and groups. Every major brand has a vast social media presence today and has been investing more in social campaigns.

Here, I would like to give a small example of how social media marketing helps companies at the branding level. Coca-cola is one of the top soft drink companies founded in 1886. As per reports it has only served around 9 bottles per day in the first year and today it sells around 1.9 billion bottles daily globally. Coca-cola changed its marketing strategies frequently over time based on the market trends, brand ambassadors and competition. Today Coca-cola has around 106 million likes on Facebook and around 4 million Twitter followers which show that consumers still have faith in this brand. Coca-cola runs impressive online & offline marketing campaigns and tries to reach out to the maximum audience.

#4 Branding is pure business:

branding

Again, the visual impact seems to be the competitive advantage of a brand. One can easily associate with the Nike or Adidas logo, but there are thousands of good sports manufacturing companies. Creative designing and Infographics have certainly taken an authoritative ground. A logo is one of the most important factors when it comes to branding. If you closely see the branding campaigns of famous companies then you will notice that most of the companies use red color in their logo as it is bold primary color and consumers can easily remember the logo for a long time. Most of the companies like Coca-Cola, Puma, Virgin, Toyota, Canon, and Netflix uses the red color in their logo.

#5 Trends are always on the high

Trends seem to be fleeting, changing with every new introduction. As such, marketers and brands at large should be the carriers of changing trends and just not follow them. Here, one needs to understand the trends and predict the marketing strategies in advance to meet the expectations of changing human behavior. If the brand doesn’t change with the trend, it will lose a large market share like Nokia.

#6 Discounts and offers still work

black-friday

While the modern consumer always makes an informed decision, discounts and fair price has always been a welcome move. Discounts and offers have also been a major element to gain a competitive advantage. In this era, the discount and offers are mainly known as Black Friday & Cyber Monday deals. In November & December month which is mainly known for holiday sales, all local & online stores provide huge discounts & deals for consumers. As per fortune report in 2015, online shoppers spent around $4.45 Billion on Black Friday & Thanksgiving day.

The way a consumer thinks will keep on changing but marketing strategies need to be a step ahead and should be able to anticipate the change. Modern consumers have been taught to be completely aware of what they are buying and whether there is a better alternative or not. The challenges for the marketer are thus enormous and it is with creative abilities and wider research that a successful brand identity can be established. However, there are still many things from the early ages of marketing that stick to the core of the process. Marketing strategies have always been about research and understanding our customers. The same will continue to apply.

10 Marketing Skills To Double Your eCommerce Sales in 2018

Do you know which was the first ecommerce business? Or which eCommerce business first achieved profit in the industry? Jeff Bazos launched Amazon back in 1995 but they achieved first yearly profit in December 2001 (Fourth quarter). Amazon survived after dot com burst and became a giant player in online sales business. Each and every day new eCommerce business launches and shutting down and only they survives in the industry who knows how to grab and retain customers with effective eCommerce marketing strategies. Let’s talk about some marketing skills which help you to double eCommerce sales in 2018.

If there is any business which sells products, makes money and in most cases, even making profits; it should be eCommerce business. But this was not the case for some time. Five years ago, eCommerce was quite different from what it is today.

The bottom-line was not so robust as it is today. Ecommerce Stores have embraced new ways to market themselves. And if your ecommerce store is struggling to join the league of profit making online stores, here are some skills you must develop right away. As 2017 is already gone, it is better you start now so that 2018 can be marked as an year of record-breaking sales in your timeline.

#1 Content Marketing for eCommerce

Bill Gates predicted it in 1996 and rightly mentioned the importance of content. The truth is no different today. Content is undoubtedly the King in today’s marketing. No business can hope to win customer’s attention without content.

Why content wins?

content-is-kingImage Source

Well, there are various reasons behind this but when it comes to eCommerce, content can be helpful in different ways explained below:

  • Compared to the cost involved, other forms of advertisement are not feasible in generating leads or conversions
  • Telemarketing has literally hit a dead end, thanks to call identification and blocking mobile apps
  • Networking is soon running out of its shine as a potential mine for leads

Pro Tip:

For eCommerce businesses, it is always challenging to keep unique and compelling content for their product pages. In such situation, the right content strategy will make your website unique as compare to your competitors selling same product. Proper implementation of user generated content can be best bet for you. Here is the best example of BestBuy.com utilizing this opportunity by asking for product reviews from the buyers:

In other words, content marketing can become best marketing weapon for your eCommerce stores if planned and implemented properly.

#2 Data Collection and Decision Making

“He who wants to have pearls must dive below. “

~ John Dryden

Putting that age old adage in today’s context, he who wants to know customers up close must search for data. As the old age saying goes, if you want to know how to make customers buy and what excites them into a buying frenzy, you must first know their preferences.

Thanks to advanced web technologies like user heat mapping, Data Mining, etc. it is now easy to read customer behavior like a textbook. There is plenty of data coming in from various sources which, if segregated and analysed properly will help one find pearls, or in this case, customer behavioral pattern.

Once you have a clear picture of your customers’ preferences, fine tuning your online selling strategy to satisfy them is a task easily done.

Especially when you are marketing for specific festival, data provided by agencies on customer intent can play best role.

#3 UI/UX Design for All Different Devices

The year of 2018 will repeat like any other previous years, but with better design. UI and UX have become critical checkpoints for customers to like or dislike an online store. If your store has a brilliant UI that can deliver engaging UX, you are saved.

On the flip side, go back to drawing board and fabricate a new UI design that will delivery high on UX. keep perfecting it until the UX goes from being good to great. Be informed that missing falling short of delivering an upscale UX will cost you more than 38% of online customers (Source: Adobe). Recent study shows that the mobile sales has already surpassed the desktop sales and it is growing rapidly, you must optimize your UI for all different devices.

#4 Web vs Mobile App Version

Don’t ignore mobile app! Yes, if you are not having mobile app for your eCommerce business, you may loosing good amount of business. It will help you to stay connected with buyers with push notifications about your offers and exclusive promotion for mobile app users.

If you are having limited budget and want to manage A basic understanding of HTML and CSS can go a long way in maintaining and modifying your online store. Moreover, how long can you spend money hiring a web designer or a freelancer for every single modification?

A better proposition will be to learn few hacks in web development that will help you prep your website, both in terms of design and functionalities. Further, once you learn to code, you will be able to exercise more control over your marketing and SEO optimization.

#5 Shopping Ads + Dynamic Re-marketing Ads = Best Combination

If done right, eCommerce stores can reap several benefits from shopping ads. Although it seems to be complex on the onset, its functioning can be easily understood with some effort. Once you understand how shopping ads works and how its results can be measured you will see big improvement in conversions and can save on cost per conversions as compare to search ads.

Google shoppings ads iphone x

You can explore the various possibilities of display advertising through dynamic display ads, video ads, search network ads, display banners, etc. all of which can be done on your own using free and paid web tools. Some Internet platforms to try display advertising include eCommerce websites, high-traffic websites, blogs, video sharing websites, social networks, etc.

Pro Tip:

Start building remarketing list audiences based on different actions and serve dynamic display ads optimized for specific audiences. It can dramatically improve the view through conversions can result in better ROI. Here is the best example of how amazon is showing ads (Dynamic remarketing) of the product I visited recently.

#6 Email Marketing

Email marketing has the magic potion to lure back those customers who abandoned their carts mid-way. You can do email marketing in three modes:

  1. As regular promotions for ongoing sales offers
  2. Scheduled shooting of targeted offers to specific customer groups
  3. Re Engagement campaigns that will sustain the brand loyalty of customers

email marketing

Image Source

Now, the difficult part – should you outsource or do it yourself? In 2018, we suggest you take the DIY route. If you manage to do email marketing on your own, it will not prove to be cost-effective but will also help you pitch to your customers in a personal tone. Outsourced agents may not help you achieve that personal tone in an email pitch.

See how Petflow multiplied its conversions through personalized and targeted email marketing campaigns.

As you can see from above, they have set a fetching email subject line, a visible display of their product rating, a very prominent discount offer, product recommendations followed by real customer feedback. Now, as a customer can you resist ignoring this email campaign?

Steps for email marketing (When ecommerce store should shoot emails)

#7 Importance of SSL certificate for eCommerce

Norton, Symantec SSL Certificate, AVG Security and the other members of the online security industry are raising warning sirens about growing eCommerce frauds and scandals. If you thought cyber security is all about securing your data, you are wrong. It also has a marketing edge to it.

Your organic SEO ranking is largely dependent on your online store’s security. Google, since 2014 has been tweaking its algorithm to rank those websites with proper security higher than those without proper security measures.

That is why we recommend investing in a well-chosen SSL certificate that will encrypt your website. It will not only secure your domains and sub-domains but will also go a long way in boosting conversions.

Moreover, cyber security also earns customer trust. It gives them an assurance that their personal data is kept safe from hacker’s prying eyes. Displaying trust seals in your website will also help boost customer retention rates.

#8 Search Engine Optimization

Search Engine Optimization, popularly referred to as SEO is the cornerstone marketing tactic that is helping online businesses grab customer attention by the collar. SEO primarily revolves around the use of targeted keywords and phrases that customers commonly use for getting work done.

Why is SEO important for you? First of all, it is free! If you can create organic traffic to your website through SEO activities you stand to profit quite a lot in terms of marketing spending.

Secondly, it is highly productive. Google and other search engines have created a level field where in those web pages with the right SEO marketing tactic can rise above without any difficulty. eCommerce marketing should always have SEO strategy at first place as it drives the maximum traffic and sales.

SEO is easy to understand and master, thanks to tons of free materials available online. Right from scratch to advanced SEO techniques, you can master the Internet and make it work for you.

Pro Tip:

Traditional SEO technique will not help much when you are working to promote eCommerce website with 100s or 1000s of products. Here, formation of URL structure and categorization with highly targeted products along with properly utilization of canonical tags is very important.

#9 Video Marketing

“Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words.”

A video can convey a message better than a full-page article. Video production is ramping in scale across the digital marketing universe. Moreover, a video can easily communicate with a viewer easier than a written article or a designed graphic.

Video creation has become easier and affordable thanks to the many apps that are available in app stores and video sharing websites. In fact, YouTube itself offers a Video editor and Photo Slideshow creator with which one can create 1080p videos for marketing purposes.

Can it drive conversions? Unbounce reports that including video on a landing page can increase conversion by 80%. Now you know why video marketing is a skill you cannot afford to miss in the coming days.

#10 Social media marketing

Do you know? Social media has evolved as an entire marketing tool of its own. Social listening is the next Big Thing that will change the way we shop and browse for everyday things.

If you thought getting likes, retweets and favorites for your posts were nothing significant, think again. For an online brand like Amazon, eBay or even PayPal, social media is a powerful weapon to beat competition and to mark their own market share.

Here are some social media channels worth exploring to build your online presence in 2018:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram
  • Quora

Users always find it compelling to share with their immediate social circles about their recent buys or wish lists. In such a scenario, social media can also double up as a virtual platform for word of mouth publicity. Stores that provide public sharing of customer purchases have a fair chance of winning more traffic & conversions.

Conclusion

In 2018, eCommerce industry is all set to sail into a higher turnover range. Is your online store prepped to take a share of the market? Most importantly, are you in tune to market your store better? These 10 online marketing tactics will boost your store’s presence way more than what you can do with a paid agency.

Start learning right away and put yourself on the launch pad to eCommerce success. Do not forget to keep in mind the needs and wants of your end users when you are scheming for new marketing campaigns. In the end, Customer is King.

Free Consultation

Free Consultation