Do you know which was the first ecommerce business? Or which eCommerce business first achieved profit in the industry? Jeff Bazos launched Amazon back in 1995 but they achieved first yearly profit in December 2001 (Fourth quarter). Amazon survived after dot com burst and became a giant player in online sales business. Each and every day new eCommerce business launches and shutting down and only they survives in the industry who knows how to grab and retain customers with effective eCommerce marketing strategies. Let’s talk about some marketing skills which help you to double eCommerce sales.
If there is any business which sells products, makes money and in most cases, even making profits; it should be eCommerce business. But this was not the case for some time. Some years ago, eCommerce was quite different from what it is today.
The bottom-line was not so robust as it is today. Ecommerce Stores have embraced new ways to market themselves. And if your ecommerce store is struggling to join the league of profit making online stores, here are some skills you must develop right away. It is better you start now so that can be marked as a year of record-breaking sales in your timeline.
#1 Content Marketing for eCommerce
Bill Gates predicted it in 1996 and rightly mentioned the importance of content. The truth is no different today. Content is undoubtedly the King in today’s marketing. No business can hope to win customer’s attention without content.
Well, there are various reasons behind this but when it comes to eCommerce, content can be helpful in different ways explained below:
Compared to the cost involved, other forms of advertisement are not feasible in generating leads or conversions
Telemarketing has literally hit a dead end, thanks to call identification and blocking mobile apps
Networking is soon running out of its shine as a potential mine for leads
For eCommerce businesses, it is always challenging to keep unique and compelling content for their product pages. In such situation, the right content strategy will make your website unique as compare to your competitors selling same product. Proper implementation of user generated content can be best bet for you. Here is the best example of BestBuy.com utilizing this opportunity by asking for product reviews from the buyers:
In other words, content marketing can become best marketing weapon for your eCommerce stores if planned and implemented properly.
#2 Data Collection and Decision Making
“He who wants to have pearls must dive below. “
~ John Dryden
Putting that age old adage in today’s context, he who wants to know customers up close must search for data. As the old age saying goes, if you want to know how to make customers buy and what excites them into a buying frenzy, you must first know their preferences.
Thanks to advanced web technologies like user heat mapping, Data Mining, etc. it is now easy to read customer behavior like a textbook. There is plenty of data coming in from various sources which, if segregated and analysed properly will help one find pearls, or in this case, customer behavioral pattern.
Once you have a clear picture of your customers’ preferences, fine tuning your online selling strategy to satisfy them is a task easily done.
Especially when you are marketing for specific festival, data provided by agencies on customer intent can play best role.
#3 UI/UX Design for All Different Devices
The year will repeat like any other previous year, but with better design. UI and UX have become critical checkpoints for customers to like or dislike an online store. If your store has a brilliant UI that can deliver engaging UX, you are saved.
On the flip side, go back to drawing board and fabricate a new UI design that will delivery high on UX. keep perfecting it until the UX goes from being good to great. Be informed that missing falling short of delivering an upscale UX will cost you more than 38% of online customers (Source: Adobe). Recent study shows that the mobile sales has already surpassed the desktop sales and it is growing rapidly, you must optimize your UI for all different devices.
#4 Web vs Mobile App Version
Don’t ignore mobile app! Yes, if you are not having mobile app for your eCommerce business, you may loosing good amount of business. It will help you to stay connected with buyers with push notifications about your offers and exclusive promotion for mobile app users.
If you are having limited budget and want to manage A basic understanding of HTML and CSS can go a long way in maintaining and modifying your online store. Moreover, how long can you spend money hiring a web designer or a freelancer for every single modification?
A better proposition will be to learn few hacks in web development that will help you prep your website, both in terms of design and functionalities. Further, once you learn to code, you will be able to exercise more control over your marketing and SEO optimization.
#5 Shopping Ads + Dynamic Re-marketing Ads = Best Combination
If done right, eCommerce stores can reap several benefits from shopping ads. Although it seems to be complex on the onset, its functioning can be easily understood with some effort. Once you understand how shopping ads works and how its results can be measured you will see big improvement in conversions and can save on cost per conversions as compare to search ads.
You can explore the various possibilities of display advertising through dynamic display ads, video ads, search network ads, display banners, etc. all of which can be done on your own using free and paid web tools. Some Internet platforms to try display advertising include eCommerce websites, high-traffic websites, blogs, video sharing websites, social networks, etc.
Start building remarketing list audiences based on different actions and serve dynamic display ads optimized for specific audiences. It can dramatically improve the view through conversions can result in better ROI. Here is the best example of how amazon is showing ads (Dynamic remarketing) of the product I visited recently.
#6 Email Marketing
Email marketing has the magic potion to lure back those customers who abandoned their carts mid-way. You can do email marketing in three modes:
As regular promotions for ongoing sales offers
Scheduled shooting of targeted offers to specific customer groups
Re Engagement campaigns that will sustain the brand loyalty of customers
Now, the difficult part – should you outsource or do it yourself? We suggest you take the DIY route. If you manage to do email marketing on your own, it will not prove to be cost-effective but will also help you pitch to your customers in a personal tone. Outsourced agents may not help you achieve that personal tone in an email pitch.
See how PetFlow multiplied its conversions through personalized and targeted email marketing campaigns.
As you can see from above, they have set a fetching email subject line, a visible display of their product rating, a very prominent discount offer, product recommendations followed by real customer feedback. Now, as a customer can you resist ignoring this email campaign?
Steps for email marketing (When ecommerce store should shoot emails)
#7 Importance of SSL certificate for eCommerce
Norton, Symantec SSL Certificate, AVG Security and the other members of the online security industry are raising warning sirens about growing eCommerce frauds and scandals. If you thought cyber security is all about securing your data, you are wrong. It also has a marketing edge to it.
Your organic SEO ranking is largely dependent on your online store’s security. Google, since 2014 has been tweaking its algorithm to rank those websites with proper security higher than those without proper security measures.
That is why we recommend investing in a well-chosen SSL certificate that will encrypt your website. It will not only secure your domains and sub-domains but will also go a long way in boosting conversions.
Moreover, cyber security also earns customer trust. It gives them an assurance that their personal data is kept safe from hacker’s prying eyes. Displaying trust seals in your website will also help boost customer retention rates.
#8 Search Engine Optimization
Search Engine Optimization, popularly referred to as SEO is the cornerstone marketing tactic that is helping online businesses grab customer attention by the collar. SEO primarily revolves around the use of targeted keywords and phrases that customers commonly use for getting work done.
Why is SEO important for you? First of all, it is free! If you can create organic traffic to your website through SEO activities you stand to profit quite a lot in terms of marketing spending.
Secondly, it is highly productive. Google and other search engines have created a level field where in those web pages with the right SEO marketing tactic can rise above without any difficulty. eCommerce marketing should always have SEO strategy at first place as it drives the maximum traffic and sales.
SEO is easy to understand and master, thanks to tons of free materials available online. Right from scratch to advanced SEO techniques, you can master the Internet and make it work for you.
Traditional SEO technique will not help much when you are working to promote eCommerce website with 100s or 1000s of products. Here, formation of URL structure and categorization with highly targeted products along with properly utilization of canonical tags is very important.
#9 Video Marketing
“Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words.”
A video can convey a message better than a full-page article. Video production is ramping in scale across the digital marketing universe. Moreover, a video can easily communicate with a viewer easier than a written article or a designed graphic.
Video creation has become easier and affordable thanks to the many apps that are available in app stores and video sharing websites. In fact, YouTube itself offers a Video editor and Photo Slideshow creator with which one can create 1080p videos for marketing purposes.
Can it drive conversions? Unbounce reports that including video on a landing page can increase conversion by 80%. Now you know why video marketing is a skill you cannot afford to miss in the coming days.
#10 Social media marketing
Do you know? Social media has evolved as an entire marketing tool of its own. Social listening is the next Big Thing that will change the way we shop and browse for everyday things.
If you thought getting likes, retweets and favorites for your posts were nothing significant, think again. For an online brand like Amazon, eBay or even PayPal, social media is a powerful weapon to beat competition and to mark their own market share.
Here are some social media channels worth exploring to build your online presence:
Users always find it compelling to share with their immediate social circles about their recent buys or wish lists. In such a scenario, social media can also double up as a virtual platform for word of mouth publicity. Stores that provide public sharing of customer purchases have a fair chance of winning more traffic & conversions.
#11 Brand Awareness
Building brand awareness is an important task when it comes to e-commerce. Working on building brand awareness increases the credibility of your brand. When customers are attracted to the website when they trust your brand name.
A few ways to build awareness for your brand are:
• Online Ad Campaigns– Online ads can help in creating a name for your brand. Google Ads and Facebook Ads have exclusive algorithms that allow potential customers to see your brand and product.
• Quality Content– Customers are attracted to your brand when you have the quality to offer. If customers engage with your content, it will build your brand name.
• Engage with Customer– Constant communication with your customers is necessary to make them feel connected.
#12 Google Analytics
Google has created a platform for website analysis called Google Analytics. It is a useful tool to know what visitors are buying and ignoring. Using Google Analytics will allow you to adapt your brand according to customer needs. If a customer feels your brand can fulfil their needs, it will automatically build your brand awareness.
#13 Marketing Automation
Market automation is a process that allows managing the business processes and the workflows. It reduces expenses, increases purchases and order value. Using automation tools improves the shopping experience of the customers. You can use tools like Marketo, Infusionsoft, or even MailChimp. This will help you in building your brand awareness and thereby increasing your business.
eCommerce industry is all set to sail into a higher turnover range. Is your online store prepped to take a share of the market? Most importantly, are you in tune to market your store better? These 13 online marketing tactics will boost your store’s presence way more than what you can do with a paid agency.
Start learning right away and put yourself on the launch pad to eCommerce success. Do not forget to keep in mind the needs and wants of your end users when you are scheming for new marketing campaigns. In the end, Customer is King.
With the prominent shift of business from the traditional market to the digital, content marketing undoubtedly holds significant importance. Content strategy has been deliberately used to generate leads through the website. But do you know 1.8 million new web pages are being developed every 24 hours? Out of these, some might receive good traffic while some may remain untouched.
Another research says 91.5% of Google traffic is received by the first page and the rest of the traffic never goes beyond page three.
SEO keyword research is all you require to lift your ranking. It is a technique that makes you study and target what search terms people generally look for. It increases your rankings on search engines. All you need here are some keyword research tips that would optimize your website.
1. Audience Analysis according to your niche area
The first step towards your keyword research strategy is getting into the heads of your target audience. List out the most relevant topics that your audience might search for to reach out to your website. Before your competitors pick the best keywords for their websites, you need to understand whom you are optimizing for.
2. Importance of Primary & Secondary Keywords
Both these keywords are equally important as they can bring a considerable amount of traffic to your site. The primary keywords that you pick should target a broader audience and must be spread across the text on the complete site. Keyword research for SEO also includes secondary keywords that play a supporting role. For the best ones define your product and services.
3. Target Long-tail keyword
Using long-tail keywords is among the keyword research best practices. Single keywords sometimes lack clarity and cover a wider range. While long-tail keywords are specific to a particular market and target audience. They are extremely good for voice search as generally; the voice search queries are long.
a. Less competitive
Searching keywords that are not highly competitive and still have a good number of monthly searches can be a tedious task. But using long-tail keywords attracts the exact audience that you are looking for.
b. Use Answerthepublic or Alsoasked
These two question-focused tools are very popular these days. Answerthepublic hears the autocomplete data from search engines and extracts the useful phrases out of them. Alsoasked is another tool that expands the thinking in terms of content creation. It organizes and displays the data in google search results.
4. Focus on Relevant Topics on your niche
Writing broadly about any industry is not easy. If you want to target a particular group, it is very important to focus on the most relevant topics. You have to dig deep for specific long-tail keywords. Learn more about the topic and define your goals first. List down relevant topics and pick up the seed keywords that your target audience will probably search for.
5. Specify User Intent
It is something beyond keywords that describe what a user is exactly looking for. Whenever a user turns to a search engine user intent keyword research tells the reason behind a particular keyword and phrase.
a. Informational intent
When users are looking for information, they are among the ones who want to know something. When there are informational queries, be prepared to provide informational results. People aren’t here to buy anything, so instead of selling, educate them on how your products and services work.
b. Navigational intent
Your keyword research strategy must consider users who are trying to get to a particular website. These users want to go somewhere online. To make sure people get to where they need to go build out your site with great content and links to show in the SERPs.
c. Transactional intent
These users are prepared for purchase and perform some or the other type of specific online activity. Use all conversion optimization techniques you have. Your purchase page must be your direct landing page. Use product images, call to action, offers, and strong headlines.
d. Commercial intent
These are the users searching for a keyword and might become a customer or lead. For them, you have to use buy now keywords, product keywords, informational keywords, and tire kicker keywords. These keywords reflect the buyer’s intent very well are the best keyword research strategy.
6. Keyword Factors
The relevance of a keyword to the topic matter on the page is positively the prominent keyword research SEO strategy. Even if you’ve to sacrifice search volume make sure that the keywords you’re trying to upgrade your rank of a specific page to match the content thereon page.
If no one is searching for a keyword or phrase then optimizing it won’t help. You must research the search volume first. Make sure your keyword choices drive good traffic. Research well on the synonyms as well as they too might have higher search volume.
c. LSI Keywords
These are the conceptually related terms employed by search engines to know the content of a webpage. It works on the number of times a keyword is used. It understands that if that keyword is used several times, the page is about that particular topic.
d. Keyword Difficulty
It is an estimate of how hard it is to rank a keyword on search engine results. Before finalizing your keywords use keyword, difficulty tools and see if your keyword is difficult or easy to be searched.
7. Keyword Optimization for FAQs
If you feel the content on your site is complete, commonly asked question pages are still there to assist fill in the gaps that are missing. They provide high-level answers to your customers’ most common questions. Optimizing the content accordingly can increase its SEO value. For this, you can compile the most common questions, provide complete and concise answers, format your FAQ pages for a better user experience.
8. Focus on competitors’ Keyword
It is important to look for what keywords your competitors are using. You will also have to analyze the ranking of their pages. Browse and check what position their page lies in. For similar keywords, you have to see how you increase your ratings. Make use of content gap tool, competitor keyword tool, etc.
9. Research related terms
Whenever you search for anything on a search engine, for example, on Google. You will find that there are related searches that keep on blinking while you type. Another way is to look for google suggestions that come on the front page. They provide you with an idea about what all things people keep on searching for related to your topic. This is the most common and simple keyword search SEO strategy.
10. Use Keyword Research tools
There are different tools available over the internet. Amongst them, Google a keyword planner is a free tool that you can use. Just Google keyword planner and choose your tool. Once you filter and sort the results, analyze the keyword ideas section. Now choose a keyword and get the exact search volume data.
Another tool is Ahref which is powerful and easy to master. You can optimize your site, analyze your competitors, study what customers are searching for, learn from top-performing content and track your ranking progress.
Semrush is another page that provides you with best SEO tools and helps you grow traffic. Here you can get plenty of keywords, run technical audits, and track SERP positions regularly.
11. Enhance Traffic Analytics
With the Google trends tool, you can get all the trending searches on google. It provides you with popular searches during a certain period. You can also get event-triggered spikes in keyword search volume.
Your keyword research optimization is sure to enhance with the above keyword research practices. Make most of the tools and upgrade the ranking of your website. Remember to re-evaluate the keywords in a few months to gain even more authority in SERP.
The struggle for the attention of potential customers and high ranking on search engines is quite obvious due to the over-flooded e-commerce industry. To run a successful e-commerce business, you need to consider many aspects. Do you know how SEO for e-commerce products helps to improve your website? And Why is Ecommerce Product Page Optimization important?
You will be amazed to know that 92 percent of traffic goes to websites that appear on the first page of Google search. SEO optimization can make your invisible website an absolute beast in seconds. SEO for product page optimization is a boon for your website to rank high in search via search engines like Yahoo, Google, and Bing.
Here Are Some SEO Strategies For E-Commerce Websites
1. Content Product Page Optimization
Unique Product Description
There are thousands of products on the internet that have a very slight or minor variation. The biggest flaw that many product pages make is creating duplicate product descriptions. With so many similar product descriptions it is difficult to state how your product is going to stand out. Do not lose this opportunity to differentiate your product from others.
For Ecommerce product SEO, providing every minute detail about the features of your products plays a very crucial role. A detailed and unique description will save your page from getting lost in nearly thousands of identical pages. You will be able to differentiate your brand and your customers will have a detailed description and clarity of your product.
2. Keyword Research For Ecommerce Product Page
Importance Of Relevancy
You must be very clear about how consumers are searching for your product. At the time of keyword research, assuming that the product name will yield the best results can be a big mistake. Lon-tail keywords have their importance. The best thing you can do is to list down every possible name your customer can look for.
Use Buying Intent Keywords
People generally search for products with several search queries including product colors, features, qualities, and value propositions. Consider all these factors before you finalize the keywords. Your keywords must align with what all your shoppers truly want. For product, page optimization adds the keywords based on search volume and competition also.
3. Ecommerce Product Page URL
Keep it short
URLs appear right under the title in the search engine that is why they need to be very concise and simple. For eCommerce product page optimization, it is best to include a keyword in your URL. It must be so accurate and clear that tells the consumer exactly what they expect. Clean and Clear.
Strictly avoid product numbers, long and unnecessary URLs, and auto-generated gibberish URLs. It should be so clean and clear that a user can easily remember or recall it. Make use of sub-folders and in case they still get long, trim them. A clear URL will be recognized first.
4. Product Page Title Tags And Meta Descriptions
For product page optimization page titles are big links shown in displayed results. They play a very important role to boost ranking and click-through rates. Providing keywords in the title to optimize the product page SEO. If there are different pages each one must be provided with a unique title.
Although writing a unique product description will not surely increase the rating, but it is among the product page SEO best practices. Unique offerings, discounts, the sale is sure to entice more clicks. Your brand’s USP when described here will attract more click through. Also, use unique descriptions for every page.
5. Product Image Optimization And Video Quality
Use Image Optimization Tool
Image optimization tool is a great tool. It helps you to resize, compress, and optimize your image files. Using the service is as easy as clicking a button! Optimized images are better! They are best suited for web pages, email attachments, or even disk storage. Tiny PNG and an online image compressor are a few examples of such software.
To make your consumers believe that the product will accurately fit into their life, make a video of the product in motion. It results in a better understanding of the product.
Have a look at this video for more clarity on optimizing video quality.
6. Page Speed And Mobile-Friendly Test
Mobile Friendly Test
For a remarkable online presence, your website must be mobile-friendly which makes it more accessible. To check whether or not your webpage is mobile-friendly use the link below and test using simple steps. Just type the URL of your page and within a few minutes, you will find how the page looks at a mobile device and mobile usability problems.
Page Speed Test
Page speed insights help you to analyze the content of your webpage and suggest how to make it work faster.
7. Product Reviews
Ecommerce SEO product optimization reviews are best. Some of the customers take a keen interest in writing reviews. This helps new customers to get a better understanding of the product. Keep on reminding your customers to give ratings, pros, and cons.
8. Similar Product Suggestions
Providing a similar products range will keep on adding your customers and your existing customers will get a variety of similar products to choose from. This is going to enhance product page usability and increase the conversion rate. You can also add frequently bought together and customers also view items. Showing customers your entire range of products in this way gives them plenty of options and provides a hike in your sale.
9. Rich Snippets
This technique helps to display the review information directly in SERP. It provides regular search results with additional information. This structured data is contained in HTML or Java scripts that are easy for search engines to understand and use in SERP. They show a rise in overall search results.
Once the customers get into the destination, it’s time to provide them with the best. Breadcrumb is an effective tool that helps shoppers quickly browse and locate the products they want to buy. They are generally placed on the top of the page.
Combine Like Product Pages -You may be housing many similar or weak pages if you have similar products across the eCommerce webpage. In case you have 10 or 15 products with the same URL is a sign of a weak product page while when combined, it turns out to be a single strong page.
Product pages optimization has the most landing page potential for your eCommerce site, especially, when you have larger online catalogs. Give it a try and see what these seemingly small changes can do for your site’s health. It is equally important to keep a track of your target phrases, changes, and user performance metrics to know what results have these efforts brought.
Do you want a miracle that will help you to drive more people to buy from your business?
You must be thinking, that does a miracle of this kind exist? Well, the answer to your question is yes!
SEO for fashion e-commerce is the best miracle that you are looking for. When you own an e-commerce store, the first and foremost thing you want to know is how to reach your target audience. And how this SEO helps you to do so.
It helps you to reach your target audience, ranks you on the top in organic search. However, you also know that people, first, go on Google and search for things and then proceed further to buy them.
Statistics show that now customers have started relying more on online purchases, and by the year 2040, the percentage will reach 95%. But, four years earlier, the sales for e-commerce were around $2.4 trillion, which will increase to $4.5 trillion by the end of this year.
E-commerce SEO best practices are said to be the perfect answer to all your worries. Through this search engine optimization (SEO) you can develop your fashion e-commerce business online.
SEO Tips for Fashion E-Commerce to Drive More Traffic
1. Create a User-Friendly and Structured Website
This is the most crucial component when it comes to applying SEO for fashion e-commerce on the website. Make your website user-friendly, so that the customers face no issues while buying anything. When your website is user-friendly and well-structured then it will keep the buyers engaged and it will be easy for them to buy things they want. Below are some points to remember-
a. Speed Optimized Site
Users don’t prefer slow-loading sites. The website should be speed optimized and have the capability to load web pages quickly. You can check and optimize the speed of the site by using different tools like Page Speed Insights.
b. Fashionable/Stylish Look and Feel
Design your website with vibrant colors and attractive fonts. A dull website doesn’t have the power to grab a customer’s attention, cannot engage its users for a long time and, consequently, their customers lose their interest in buying from the website.
c. Proper Page Experience is a Must
Make your page viewing experience easy to browse. This will increase the chances to attract a customer, he/she may buy from your website. There are several metrics where Google can judge your website’s page speed. Those metrics are called core web vitals, as you can see in the below example. This data is from the page speed insight tool, which shows FCP, LCP, FID, and CLS including lab data of your website.
d. Add Appropriate Call-to-Action
Call-to-Action buttons should be highlighted on your webpage so that users don’t have to search for them and can take quick actions.
e. Choose the Proper Website Color Theme
Our mind remembers more things visually, when we choose a proper website color theme, the users tend to remember and can come back for buying more products.
2. Optimize Product Pages With Relevant Keywords to Drive More Traffic
To drive more traffic through SEO for fashion e-commerce, you need to invest your time in finding the right keywords. In simple language, keywords are power bases that determine where your website is placed in an organic search. Whereas, less appropriate keywords distract a lot of your audience.
Practice keyword research, prefer using long-tail keywords (keywords with more than 4 words) as they have less competition and show what exactly the buyer wants. Lastly and most importantly, search for keywords that are trending. Fashion is a sector that is not stable and trends keep changing. Put trendy keywords in your content to ensure driving the right audience to your website.
3. Keep Your Products into Categories
Now we know the importance and implementation of keywords, the next tip is to avoid misapprehending these keywords. When the same keywords are used for different pages of your website, the websites tend to compete with themselves instead of others during ranking. Now, to avoid this, you can simply divide your products into various categories.
For example: In the image given below, all the categories will fall into the keyword ‘dresses for girls’, which will compete among themselves during Google ranking. Once divided into the categories, the keyword misapprehend is avoided, and the ranking of the website will improve.
4. Seamless Navigation of the Site
Another important component of SEO for e-commerce is a smooth and seamless website navigation process. When users come to your site, they wish to find their desired products by easy navigating through the website. And when the navigation is poor, they tend to drop the idea of buying from your site.
In this example from Faballey, you can see how their navigation is designed systematically. Buyers can go for any category they want to buy from conveniently. Even the discounts and products on sale are placed clearly. This also enhances the user experience and hence increases the chances of their buying from the site.
5. Starting a Fashion Blog to Drive Great Results
A great step to incorporate SEO for fashion e-commerce on your website is through blogging. People usually search for fashion tips and trends on Google. Through regular blogging, you can attract the audience to your website and keep them engaged through the information. In this way, you are taking them to your website and in a way marketing your products with the information and increasing the chances of making their purchase.
6. Use Analytics or Heat Map Tools to Analyze Customer’s Online Behavior
When you implement an e-commerce SEO strategy, you also need to see if they are working for your website or not. Yes, increased sales are one way to measure it, but all the factors do not come under it. And, however, high your sales are, there is always room for improvement.
How to track the user activity on your website? Well, there are analytics and heat tools available to give all the data in detail to see places that you can improve.
For example, Analytics for CTA links can be tracked through UTM trackers to the links. Other than this, heat map tools, like HotJar generate heat maps to show the no. of clicks on different sections of your webpage. When you have this information you can use it to improve the website accordingly.
7. Do Not Keep Any Web Page Isolated
When you create a website, it does not eventually come as a search result. This might be because something is missing and search engine spiders are not able to take them to a visible stage of the search. Hence, if you have isolated web pages on your website, they might be restricting spiders to move further and make the page visible as a search result.
The web pages should be linked together to get the spiders to move freely and make the website visible in the search engine. Make sure you double-check all the things and conduct an E-commerce SEO audit of your site.
8. Keep Making Backlinks from High-Authority Fashion Websites
The ranking of your website also depends on the strength of the inbound links. The inbound links through relevant web pages affect your ranking and take it upwards in the search result. For this, you would need backlinks from your industry-related website. Getting ranking through these backlinks is a bit trickier but surely gives results.
You can approach fashion bloggers and be a guest author, organize events, interview personalities from the fashion industry. This will give you a backlink and through which more links can follow.
9. High-Quality Visuals to Increase More Interaction
Fashion e-commerce depends on the visual representation of its product. When you put in high-quality visuals which can also be dynamic, users take your product to be more believable and can make a purchase. The visuals should be detailed and of high dimension to give a good visual experience to the user. SEO for fashion brands crucially depends on this factor to drive more traffic.
For example: In this link, you can see the quality of the visuals product. Even the material of cloth can be predicted just through the pictures. Also, they are from different angles and views to give a detailed picture to the user.
10. Ensure That Your Site is Mobile-Friendly
When everything today can be done on mobile phones easily, even online purchases are being preferred through mobile phones. A Ready Cloud report stated 67% of users prefer a mobile website to make online purchases. Hence, e-commerce SEO best practices make your website more mobile-friendly. This optimization also ranks your website through Google mobile-first indexing. There is a tool called mobile-friendly test by Google, check out this tool to know more about your site’s mobile performance.
In today’s digital era, online purchases are a lot preferred. Hence, owning fashion e-commerce with good products cannot bring sales unless you can reach your target audience. SEO for clothing brands can help in reaching your target audience and upgrade your ranking in search engines. The tips above will help you to optimize your websites and increase your sales. If you are looking for the best SEO E-commerce agencies, then contact Olbuz. We are a team of complete digital marketing that provides the best quality digital marketing services for all your SEO needs.
Have you already set up an awesome eCommerce website for your business which is working perfectly fine?
Are you planning to launch your eCommerce website but not sure about the digital marketing strategy?
If the answer is yes, then what next?
If you really think that your work is now complete, then think twice!
eCommerce is highly competitive industry and to stand ahead of the competitor, you need a comprehensive and all-inclusive eCommerce digital marketing strategy that nobody can compete with. A proper eCommerce marketing strategy is something that can bring visibility to your e-business among your potential customers in order to make a sale, get high ranking across leading search engines and establish brand value. And such a strategy is quite different than that of brick and mortar stores.
So, which sections should you actually focus on when it comes to marketing your eCommerce store? Actually, the options are many. From content marketing to link building, SEO, paid advertisement to sponsored marketing – everything you can implement using proper marketing strategies. To help you out in this, we have accumulated a useful eCommerce marketing checklist that covers all.
In this comprehensive eCommerce marketing strategy, I will cover:
Technical eCommerce SEO / Landing page experiences and user experience
So, If you want your eCommerce store to start generating business from the very first day, your will definitely love this guide. Without further ado, let’s start the discussion with technical eCommerce SEO checklist.
Technical SEO Checklist for eCommerce Website
Technical SEO is the crucial part and a foundation for any eCommerce marketing strategy and if done rightly, it can ease your job in driving organic traffic in early stage of the business.
# Buying Domain / Choose the Right Name for the eCommerce Store
Buying perfect domain name for any eCommerce business is very important. Remember you are not just choosing the domain name but also choosing the company / brand name. Your eCommerce domain name will be your identity online. Here are few important tips to buy the right domain name:
Make domain name short and easy to remember
Use right set of keywords in Domain name (Not necessary but preferred)
Avoid numbers and hyphens in domain name
Make domain name meaningful and memorable
Use appropriate domain name extension (.co, .com, .org, .co.in, .net, .biz) – Very important
Research about various eCommerce portal domain names and check for the legal / copyright violation
Use trusted platform to buy domain name
Buy domain name for long period (To save cost)
If you are planning to launch your store in multiple countries, make sure you book country specific domain extensions as well.
Remember, having right domain name is very much important for eCommerce SEO so, make sure you have some good and easy to remember terms in your name. Finding right domain is all about good research so, make sure you choose best domain.
Once you finalize your domain name then choose trusted platform to buy domain. There are many domain registrar available online where one can register the name. Some of the most trusted domain registration sites are as below
Google Domains etc
# Buying an Expired Domain Name
Buying recently expired domain to launch your new website can give you multiple benefits only when it has a clear history. Here are few things to check before you buy an expired domain:
The type of content that was hosted on that domain
Backlinks quality etc.
Domain name includes your preferred word / key phrases
Domain name matches your expectations in terms of branding
If you are having expertise to do the complete expired domain analysis, you can opt for buying an expired domain for your new website. Else just go for a new and fresh domain name. If you already having store and looking to rebrand with new domain, you can do complete redirection to divert all previous traffic to this new one. Here is one more example of buying authority website to gain the benefits of existing traffic.
# Choose the Right Hosting Platform
This is the first component of your eComemrce website that you choose carefully. And do not opt for cheap ones. Moreover, here are a few things that you must consider before buying a web hosting provider for your eCommerce store:
Tips to Choose the right Web Hosting Company
Choose the cloud server if your plan is to expand the traffic in near future
Choose the eCommerce friendly web hosting provider
24×7 Customer Support
Read detailed review on trusted blogs
Check Uptime reliability
Check security features
Compare plan with other Hosting platform
A proper research is needed before choosing the right hosting for your eCommerce website as downtime may cost you business loss. Spend some time in web hosting forums until you find a few options worth trying.
For example, Amazon AWS and Google cloud are giving great offers for the startup to launch your first eCommerce application with very good online support:
Infact, they are offering great support for eCommerce website migration and giving free credits to test the platforms. Just have a look and see how you can utilize this facility to improve the performance of your eCommerce website.
# Install an SSL Certificate [Must + HIGH PRIORITY]
Gone are the days when people used to be unaware of online fraudulent activities and the importance of personal data security. Now they do not trust an eCommerce business site if it is not encrypted with SSL certificate. They expect all the details such as bank detail, credit or debit card number etc. given on the internet to be secure. And an SSL certificate gives that security. And when visitors can trust your website, you get loyal customers. Importance of SSL certificate for an eCommerce website is impossible to ignore because it helps you provide information security and build trust among your customers.
Single domain SSL will be sufficient but we recommend you to install EV (extended validation) SSL certificate as it will not only secure your domain but also will showcase the name of your business in browser (Green Bar). There are many trusted SSL certificate providers so, review plan and get SSL certificate for your eCommerce store accordingly.
# Website should be Malware Free
Detecting constant malware in a particular website by Google can result in blocking that website, possibly freezing traffic until the issue gets resolved.
Thus to avoid such unpleasant scenarios, always protect your site from malware. Here are a few ways to do that:
Choose the secure eCommerce platform and hire experienced developers
Keep updating your site plugins and themes
Choose trusted website security scanning software to scan your site and check for any existing malware and other harmful code that doesn’t belong to your site
Opt for Web Application Firewall to strengthen your website’s security
4xx and 5xx pages indicate a page is missing and a page with server code error respectively. Make sure that your site is not linked to any such page. If found, remove or replace the page. If you opt for a suitable replacement, don’t forget to set up a redirect from the 4xx page to the replacement.
How to check 4XX/5XX pages on eCommerce website
Once your website is ready, submit it to Google search console and keep checking all broken pages and errors provided by them.
Once you have a list of all broken pages of the site, make sure you redirect those pages to working relevant pages. If any visitor lands on 404 page page then he/she won’t visit other page on the site but rather quit the website and this way you can loose your potential customer as well.
You can always create custom and user friendly 404 page to guide users to find the page / category they are looking for.
# Internal Linking Structure
According to Moz, the internal linking structure in a website is useful for 3 major reasons:
It allows users to navigate a website
It helps in creating information hierarchy for the given website
It spreads link equity (ranking power) around a website
Moz explains the optimal internal linking structure of a website using the below image:
If you keep your website navigation user-friendly and follow this linking structure, it will increase the ranking potential of your web pages and pass link juice accordingly.
# Accurate Canonical Tag
To eliminate low-quality content from search engine results, Google algorithm penalizes websites that has duplicate content. Adding a canonical tag to a website can be a rescuer in such a situation.
For example, if your eCommerce website is abc.com and there are two URLs for different variations of a same product:
Or the same product is listed under different URL in multiple categories
Then you should add canonical tags to such pages to avoid any issue related to content duplication.
# Check No Index Tag
Being an eCommerce site owner you’re aware that there are some pages in your site for serving specific purposes but not responsible for increasing ranking or getting traffic for your site. But these pages are important for your site. You can add no index tag to such pages to prevent crawling these pages by search engine crawlers. Here are some pages that should include no-index tag:
Thank you page
Admin page etc.
Note – On 1st July 2019, Google Announced that use of “NoIndex” in Robots.txt is no longer supported by Google so, make sure you add noindex tag within the particular page only.
By adding a robots.txt file to your eCommerce website, you can tell search engines cralwer which pages they should crawl and not crawl. There should be at least two URLs that an eCommerce site should include in its robots.txt file – cart URL and Search URL.
For example, here is a partial view of Flipkart’s robots.txt file. Flipkart has mentioned cart page, review page and store page in its robot.txt.
If you are not sure about the syntax, better you ask your developers to create the Robots.txt file as per your requirement.
# Prepare XML Sitemap
A sitemap indicates the location of every page in a website. Other than showing the hierarchy of a website it also helps Search console to understand the structure of the site and search engines crawling the site. According to the search console, sitemaps are useful for –
Websites having lots of content that are not well-linked
Websites with rich media content
Thus you can understand how important adding and submitting a sitemap is important for your eCommerce website. For small sites sitemap could be small but eCommerce has millions of pages and hundreds of new pages added each day so, for that make sure you create dynamic sitemap.
# Follow Google Webmaster Guidelines
While doing SEO activities of an eCommerce store make sure you follow all the Google Guidelines. Otherwise, your site would be penalized and eventually your business will face a great loss. Make sure your webmaster don’t do any black hat SEO practice else your site and business will be in big trouble.
# Review Outbound Links
Outbound links has big importance in an eCommerce sites as it’s not a blog structure site and mainly dependent on internal linking structure. Outbound links are the one links which pointing out to other sites from your site. It means you are giving the back-link to other site. For an eCommerce site make sure you don’t give add much outbound links until and unless it’s relevant. Make sure you try to add social media links only which is also considered as outbound links.
# Set Structured Data
Using structured data for your eCommerce business website can enhance your products in search results with rich snippets and provide a real SEO boost. And when your site has a rich snippet, your brand stands out in the search results and the CTR gets increased. You can check how your site is performing after the inclusion of structured data in the Google structured data testing tool:
Structured data is very much important for any E commerce site because when you plan to create shopping feed to run product listing ads on Google then Google will recognize the feed structure from structured data only.
# Responsive Site (Mobile Friendly)
This is one of the most important point as Google has announced mobile first indexing in which they will only use the mobile version of your website for indexing and ranking the page. Here you need to make sure that the important content of the page must be visible on mobile version of your website. Apart from just indexing, mobile friendly website can also help you in acquiring more business as well. According to a recent report by Smart Insights, mobile users consume more than 2x minutes as compared to desktop users.
Thus make sure your eCommerce website has a responsive design so that it can be easily accessible on desktop, mobile, tablet and other smart devices. A responsive design attracts a broad group of audience, drives traffic and boost sales.
# Website Speed Performance
According to a news published in January 2018, a new ranking algorithm, designed by Google, is aimed to specifically downgrade the search rankings of really slow mobile pages. Google claimed that page speed will be a ranking factor for mobile searches.” John Mueller, the Webmaster Trend Analyst at Google said that: “the faster you can make your pages the more we can take that into account and it can help improve your rankings a little bit”. Make sure you keep checking the website speed test on regular bases and improve it.
By adding Schema Markup Code on your website you can help search engines return more informative results for users through rich snippets. Eventually, your site gets a prominent visibility in SERP and great CTR.
This is one such example of search result :
As the discussion on SEO checklist is over, let’s have a look at the content checklist that you should keep in mind while doing eCommerce marketing for your e-business online.
eCommerce Content Marketing Checklist
# Proper Keyword Research
Perform proper keyword analysis for your home page, category pages and product pages. Opt for long tail keywords that have high search volumes instead of generic terms. According to Moz, 70% of the search demand curve has been occupied by long tail keywords.
Only the right keywords can help you move forward with the content marketing for your eCommerce site. Thus you cannot just ignore this stepping stone.
Tips for better Keyword Research
Use right keyword research tool – “Keyword Planner”
Check competitor’s keywords
Check LSI keywords on Google
Don’t avoid Google Suggestions
Pick keywords from FAQ section
# Prepare Meta Tags
Once you are sorted with the keywords, prepare meta tags for all the important pages of the eCommerce site. Add targeted keywords to the meta titles and meta descriptions. Make sure both the title and description stay in the desired character limit. If you have thousands of product pages, set dynamic meta tags for all those pages with targeted keywords. Make sure you choose right keywords in Dynamic meta tags thus it don’t extend the length.
# Prepare Content for Pages
Add content to your home page, category pages, and all the product pages. Place your targeted keywords in all the pages’ content strategically. Do not stuff keywords unnecessarily in the content. Also, avoid making content duplication. Especially each product page of your site should have unique, informative and catchy content in short and simple format. Just have a look how Myntra has displayed this short and informative content for one of its product, i.e. a carpet.
# H1 (Heading) Tags
# Allow User Reviews
A staple for any eCommerce website is user reviews for its every product. 85% of customers trust online reviews as much as personal recommendations and you can increase your eCommerce conversion rate around 14-76% by adding reviews. Let your customers add reviews to your site by providing them an option to add it. Also, you can send emails a few days after you know your customers have received products asking if they need any service, and, if not, would they please leave a review.
# Add Q&A Section
Adding a Q&A section or an FAQ page to your eCommerce website can serve several functions, ranging from –
Alleviation of buying anxiety that your product page copy doesn’t directly address
Less burden on customer support by publicly giving answers to some common questions, either added by yourself or asked by your customers
# Related Items Comparison (To Increase Pages/Session)
At the end of the product page add related items comparison table and compare with other items to improve customers engagement and boost sales.
For example, if you search for teacups in Amazon.in and land on a particular teacup page, you can see related item section there as below:
Moreover, Amazon includes another section almost like the earlier section, titled as “Customers who viewed this item also viewed”.
Both these sections help customers compare products and they may buy more than they thought of before visiting an eCommerce site.
# Visual Content (Images should be High Quality)
The most crucial element of an eCommerce product page design is your feature image. It should be of high-resolution and perfectly centered. Furthermore, you should have at least 5-6 images of that same price from different angles in the product gallery. Such images can perfectly describe what your product is and how that can serve your customers’ purposes.
Take a look at the images of men’s running shoes in Flipkart below. They are clear and large, shot from different angles of the same shoes.
# Video Content
Adding a product demo video to your product page not only gives your customers that additional personal touch they require but also serves as a great traffic booster when you post the same video on various video sharing websites, like YouTube.
# Add Blog Section (Must for eCommerce Content Marketing)
Maintain a separate blog page on your website. Add high-quality and reader-friendly blog posts frequently. Make sure those posts are related to your business and can help your customers in some way. For example, if you own an eCommerce jewelry store, write posts on how to select the perfect ring for a wedding, how to finance the cost for the desired jewelry etc. Use targeted keywords in your blogs as well.
Now, let’s have a look at another important aspect of eCommerce marketing – link building. Below are some proven strategies to implement link building best practices and get great ROI.
eCommerce Link Building Checklist
# Guest Editorials
By posting guest posts on the guest blogging websites, relevant to your niche, you can reach a wide audience, create an impactful relationship with others in your industry, place yourself as an expert in your field and get quality backlinks for your site that helps Google to decide your site’s search engine ranking. Share something worthwhile. Use visual aids and add actionable information in your post.
# Existing Content
Keep an eye on what your competitors are publishing. Research properly to check if there is any site that publishes product reviews related to your site. Then contact those sites and find out whether they like your product. If they do, then approach them to link back to your website. This is one of the effective ways to earn backlinks to product specific pages on targeted keywords.
# Find Broken Links & Build Quality Backlinks
Finding broken links in popular posts, related to your niche and published online, and replacing those content with your content and your link is an effective way to build links. For example, One of Brian dean’s students, named Richard, was rewarded with a handful of high-quality backlinks for his post by implementing broken link building technique.
How to find Broken links on other sites
Install Screaming Frog tool to your computer
Download Sitemap.xml file of the site
Now add all pages to crawl in Screaming Frog tool
Export all Outlinks from Screaming Frog tool
Now filter all links in Excel file
Check page status again in Screaming frog tool
Filter 404 links and find original source
Now mail to site owner to replace link with yours
Well the process is bit lengthy to find accurate broken link but it’s worth. Once you get to know about the process then you will easily scrap all broken links within minutes.
# Host Contests
Giving away your products as prizes is a great way to engage customers and earn backlinks. Conduct contests and mention those on your blog with a good amount of joining time. Notify those sites that list such kinds of contests and earn backlinks from them.
Create your company profile across leading business profile listing sites and get great visibility. ‘This is an effective way to earn quality backlinks for your eCommerce business. Some of the business profile sites are Crunchbase, Angel.co, About.me and many more. Don’ forget to create profiles on social media sites as well including Facebook Page, LinkedIn Page, Pinterest, Twitter and Instagram.
# Image Credit
Many a time it has been noticed that there are multiple sites post content or product reviews in their own sites and use images from the eCommerce sites that are actually offering those products. But often they do not mention the source credit. Browse online and search for such places where your products’ images have been used but there are no mentions of your site as a hyperlink. Contact those sites and ask them to give image credit by linking back to your site.
# Conduct Survey & Publish Report
Sharing original research data is a reliable way to earn links. So long as you will research a topic that your niche audience care about, and you deliver information that they have not been aware of yet, you will stand a good chance of getting links and acknowledgement from other sources in your industry. Conduct surveys to capitalize on this option.
In the fourteenth point under the SEO checklist section in this post, we have mentioned a report by SmartInsights to show proven data that supported our statement there. Similarly if you conduct surveys and publish reports, other sites may use your reports, use in their blogs by mentioning “according to report” and link back to your site.
# HARO (HELP A REPORTER OUT)
Haro or Help a Reporter Out allows bloggers or publishers to ask a question regarding their next blog and other members can give answers with backlink as a resource. HARO has many quality platforms. Just sign up, read your daily emails and keep giving useful and share-worthy answers with your credentials.
If you consistently share helpful tips, there’s a possibility to be hooked up by anybody with a link.
There are multiple websites where you can list your upcoming discounts, offers, promo codes etc. and get backlinks. Just have a look at how Amazon has listed its ongoing offers in oneindia site.
# Participate in Interviews
Participating in an online interviews or sharing expert interviews across your site and social platforms can help you receive backlinks easily. Search sites that run interviews related to your business expertise. Contact them and express your wish to participate in such interviews and what knowledge you would like to share. Also, you can find people worth interviewing in your niche, invite them for an interview, create an initial buzz across social media and generate links.
# Video Sites
If you have product videos attached to product landing pages then you should upload those on video sharing platforms. For example, Allocacoc has shared its product video on YouTube and mentioned its site link in the description box.
# Review Posts
According to an advertising survey by Nielsen, 92 percent of people trust recommendations from other people over brand advertisements. The consumers trust the influencers they follow on social media. In fact, a study by Annalect and Twitter found that users have as much trust in influencers as they do in their friends. Thus try to reach out to renowned influencers, such as bloggers, vloggers, and product reviewers who can review your products and share across their own platforms. This works believe me 🙂
# Competitor Research
A proper competitor research helps you review websites relevant to your industry, assess your competitors’ websites performance, find out a number of backlinks and check online authority. You’ll understand what helps others in your field rank well and how to emulate a competitor’s strategy to earn backlinks too.
If you have implemented all the above-mentioned strategies and now want to spruce up your eCommerce PPC management, here are some useful eCommerce paid marketing tips that can meet your needs perfectly.
eCommerce Paid Marketing Checklist (PPC Ads)
# Choose Paid Marketing Platform
When it comes to sponsored advertising for an eCommerce business, there are plenty of platforms that you can choose from. Be it Google Ads, Facebook ad, Pinterest ad or Bing Ad, you can try anything that suits your requirement. Also, Amazon advertising is quite popular too. According to eMarketer, here are US net ad revenues at Amazon during the period of 2016 to 2020.
Each and every PPC platform has it’s own advantage, benefits, competition, targeted audience and set up process. On Google Ads, Bing Ads, Pinterest Ads, Facebook Ads and Instagram ads you can advertise products from your online eCommerce store and all platforms are based on Pay-Per-Click model.
On Amazon Ads & eBay ads you can’t advertise products from your online store but can only advertise those products which are on your Amazon and eBay store. Amazon Ads is based on Pay-Per-Click model where as eBay Ads has Cost per Sale model.
If you are still confused about which platform to choose then don’t worry you can contact OLBUZ PPC team on [email protected] any time.
# Set Up Proper eCommerce Tracking in Analytics
To track the revenue being generated via the paid campaign you are running, you must set up Google Analytics code. There is an eCommerce tracking feature also available in Google Analytics account that you can take advantage of. Using eCommerce tracking feature eCommerce business owners easily see the product performance data directly in Analytics. Also, you can set up a goal in Analytics to measure your visitors’ particular actions on your site. It will help you track micro conversions as well.
Further, if you don’t want to leak any conversion then make sure you set up click event tracking on website as well. Yes, few eCommerce site takes order via calls only so, in that case track data of how many customers clicked on phone number from website itself.
# Set Up Conversion & Remarketing Codes
Once you set up account in PPC Platform them create conversion code from platform itself. Well, each platform has their own code name so, please follow below details.
Now generate conversion code on each platform and add conversion code on the successful checkout page of your eCommerce site to track when a customer completes an action, such as buying something, signing up for a newsletter, adding a product in cart etc. via your website or app. Moreover, by adding a remarketing global site tag, UET tag and Pixel Code, you can show your products ads to the people who have already visited your website. This can trigger more sales for your business. As mentioned earlier you can set conversion code on click event as well.
Adding conversion code on eCommerce site is very much important, because without it you won’t be able to track right orders and revenue.
# Keep Your Shopping Feed Up To Date
To run product listing ads on paid platforms you must create product shopping feed with all required data including product id, product name, product description, product image, product price, MPIN, GTIN and other important attribute.
To make your products attractive enough to the people so that they tend to buy those from your store, it is important to keep your shopping feed up to date with fresh, accurate and comprehensive data. If you really want to help your customers have a smooth shopping experience every time, make sure your users see the same information about the products in shopping ads that they will see on your website. Check out the shopping feed update by Google Merchant Center to keep your data feed up to date. Watch the below video to know how to upload your data feed in your shopping ads.
# Prepare Shopping Campaign
Creating a shopping campaign is a must if you want to start investing in paid eCommerce marketing. To do this, first, understand the product feed and category very carefully and structure your shopping campaigns accordingly. It should be prepared based on your product categories, prices, custom labels, quantity and gender-specific. Once these sections are specified, allocate budget to each and every campaign according to bidding methods and location targeting. Here is a comprehensive video where within just 5 minutes you can have a profound knowledge about creating shopping campaigns.
Remember, The process of creating a shopping campaign in both Google and Bing is quite similar. But if you want to create your campaign on Facebook, the ads should be based on audience and interests.
Here is one such example of product listing ad on Google.
# Optimize The Shopping Campaign
Here are a few ways to optimize your shopping campaign and ads:
Depending on the items you are selling, break your campaigns in categories based on product type, brand name, profit margin, performance etc. You can also run A/B testing and figure out the best possible way to generate maximum revenue.
Place extensions such as product prices, site link, location extension etc. to improve your ad presence and increase search impression share.
Schedule your ads based on your target location and audience
Adjust your bids. (Location + Device bids)
Segment the data and remove Search partners if it has high spend
Start smart shopping campaign (Highly recommend)
Optimizing shopping campaigns correctly can give you great ROI over the period of time.
# Brand Search Campaign
To check if any of your competitor’s ad is visible online on the same keywords that you are also targeting, test Google search result by entering your brand name on a daily basis. Invest in a brand search campaign to get the most bang for your spent buck. The price of your branded keywords bid may fall due to their high quality score and CTR. And thus you can get super cheap bids on those keywords. And moreover, when you bid on your own brand name, you can surely keep your competitors out of the picture.
# Remarketing Ads
We have already mentioned the benefits of adding remarketing code (Global Site Tag) to your site in an earlier point. You can create dynamic product ads or custom image ads to cater to your visitors who didn’t initially convert on your website. Especially product image ads are highly useful because they display the latest items the visitors viewed, aiding you to keep your products and brand top of mind.
We recently searched for a few products on Amazon but did not buy. Since then we have been seeing Amazon’s remarketing ads whenever we visit any other place in Google.
Just have a look when we were reading an article on Google, how those remarketing ads were visible there –
You can create dynamic remarketing ads for audience like
Added product in cart but not purchased
Initiate Checkout but not purchase
Visit particular product category but not purchased
Viewed product but not added to cart
Many such combinations
Hope you find this checklist useful. Following these guidelines, your eCommerce sales will surely explode. You can implement all the strategies or just pick a few that suit best for your business. Is there any other strategy you want to add? Feel free to tell us about it and share your success story. We’d love to know.