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Learn How to Launch Your Business Online & Start Selling ASAP [Quick Guide]

Earth is closed! You might have seen the memes, but you most certainly will have heard how the Covid-19 coronavirus has wreaked havoc on businesses all over the world. If you happen to be one such business person, don’t lose hope.

work during corona
People are indoors, in either self-quarantine or lock-down. Apart from reducing the spread of the virus this way, people being indoors means business can still go on. Ask those working from home and they will tell you that everything is progressing, albeit slowly, online.

If you are the owner of offline store, brick-and-mortar business and want to run your business online, this article is for you.

Are you ready to launch your business online?

Here we go!

How To Get Going Quickly – First Steps

e-commerce setup

This is often the hardest move, but modern technology has made it quite straightforward to transform your business online. Whether you are an independent business owner or work for small shops, or restaurants and cafes, you can still use the internet to your advantage.

Here’s How TheRubyTap Wine Bar did it !!

Offline to online store

The Ruby Tap Wine bar, for example, took quick action in setting up online order system helps people to make orders online. They could come pick up their purchases from the curbside when ready. It was a great way to encourage safety while at the same time keeping business going.

See what happened after they launched an online bottle ordering system!

In your case, things might be a bit more complicated. It is not a bad idea to start a little late, while still being quick about it.

Start with buying a domain name if you are not having one. Domains are ridiculously cheap, demand only annual pay, and can be redesigned to your heart’s content. You will need to invest a little cash to get this going, but your efforts will prove fruitful.

Now the next part will be to use trusted and ready to use framework for your online store. We recommend going with Shopify, WooCommerce hosted on WordPress or any other eCommerce platform depending upon your requirement. They will save your lot of time in developing the system and offers world class ready to use features for your online order system.

A blog, along with some reviews from existing customers, can make you stand out in your own light even though you are technically the ‘new e-kid on the block’. Content writing businesses can help infuse your blog with sufficient content on short notice.

Have some of your preferred customers post their reviews of you and your services. The rest is a promotion game waiting to begin.

Biggest Pitfalls – Watch Out!

home delivery

You need to remember that these are dark times, and you cannot just leap on the success bandwagon overnight.
A major pitfall that no one will tell you about is the mistrust of online shoppers. Many who do not normally opt for e-commerce are now being forced to. Additionally, you have more people looking for a lot more things online than just what you are providing. It is therefore imperative that you come across as trustworthy, learned in your business, calm and efficient, and do it all using written words, videos, and images.

Customers are ready to buy, Are you ready to sell ?

The chain of supply-demand has to be maintained. You need to have field agents ready to home-deliver, or at least set up your marketing campaign in such a way that people know where they can come collect their purchases safely and without incident. Try a dummy run yourself just to see if you can deliver to those living in your neighbourhood.

Shopify, WordPress, Woocommerce… These are your online management hubs, using which you can adequately handle all things customer-related. Order management, keeping a central data repository, GDPR, spreadsheets, etc. can all be maintained if you are willing to set aside time for them. You can lose sight of several factors if this step is not followed, so spend those few hours a day on ‘paperwork’.
A bank, no matter what they say, will not bail you out. Do not rely on their hollow promises at a time like this. Banks are more interested in high-end corporates and large business chains. Your comparatively simpler business needs you to be smart and give time.

The Right Resources – Choose Your Weapon

e-commerce resources

People are strapped for cash right now, which means you cannot afford to be a ‘freeloader’ when hiring some of them to help keep your business afloat in an online marketplace.
Just keep a handful of trusted employees, get a few recommended online social media savvy individuals, and pay them a cheap but guaranteed amount of money to help you sort out varied business demands at different times of the day.

Love Thy Competitor

Peers as well as rivals will have ideas to share with you. These are trying times, which are somehow uniting people rather than dividing them. Put aside your pride and ask those in your business circle for advice. Even one small point can turn the tide in your commercial favor.

Pay that Debt Off

Small business loans, as long as you are sure of repayment, can prove to be a good choice in these testing times. It will help you pay for your online presence as well as keep your employees committed.
Not everything you read online is true. The same applies to people you talk to before transforming your business online. Trust, but verify. Double-check everything, in fact you can ‘hire’ a family member or friend to do this on your behalf.

SBAgov and EcomChat are two fine examples of online chat forums that are essentially ‘by the people, for the people’ threads (or conversations), aimed at shedding light on e-commerce issues amidst ongoing chaos. Use the tag #ecomchat to ask questions on Twitter. You will find that several people from all over the world will be willing to ease your doubts. They also pick some important questions and discuss them with the users, as shown below :

ecom chat example

Client Reviews boost your reputation

Your current customer base is the fuel for your online rocket. You need to call them and entail their help. Merely request them to leave a review online, preferably on your website or blog (you must have created one expressly for your present e-commerce requirements). These reviews are crucial, because the last thing fresh customers want is to see a ‘blank’ company that has made no real impact in the lives of people. Yours has actually influenced real-life people, so it is important that your online portal reflects that. Here is an example of client testimonials on a Digital Marketing Agency website.

customer reviews
‘Payment technology’ is the term applied for all online payment options. You need to set this up, so people can choose one of a handful of ways to pay online when shopping with you. Don’t forget to make COD, or cash on delivery, available as well.

Get the Lead, when you least expect it

Make excellent use of free trials and free tier accounts to integrate live chat options on your portal. You’ll be surprised just how many people will want to directly ask you questions instead of emailing. You can earn or lose customers based on how accessible you are to them. Even when you are not online, these chat apps can still help you get leads as seen below.

live chat app

Reach out via LinkedIn to varied staff and/or employers/owners. Many are out of a job at this time, and you might get lucky and land a few experienced minds for your online business transformation.

Landing Your First Order – How To Make It Happen

ecommerce customers

Marketing options for your blog or website will not come free. This is where your business loan or savings can come in handy. You need to invest in good marketing. This is not really an option for small businesses eager to win the attention of online shoppers.

Learn Opportunistic Marketing from Amul

Opportunistic Marketing is the biggest source for getting your brand across. Amul has been on the top since its beginning in terms of opportunistic marketing. Here is a recent example of Amul spreading awareness about Corona Virus.

amul opportunistic marketing
The first fact to keep in mind concerning Marketing is that you need to target the right audience. Be it housewives or teenagers, you need to sing to the right crowd or your song is going to go unheard.
Facebook ads are taking a hit, but Google ads are still going strong. You can start generating interest followed by sales by buying Google ad space. You can start by creating a Google Shopping Campaign.

Right Ad placement can do wonders

You can buy ad space based on the interest of people. As you can see below, SEMrush has bought ad space on the domain buying blog, as the person who is building a website will need marketing tools for sure. Smart move, isn’t it ?

display ads example

Several orders are made via chat platforms. Suppose the free version mentioned earlier has expired, you can leave your Whatsapp business number on the blog or website to redirect people to come chat with you. They can place orders after quickly clarifying their doubts.

This is the most valuable e-commerce option for small businesses. Whereas your website or blog sets you up as a dignified and trusted service provider, your Whatsapp may well become the hub where all the shopping action takes place.

Conclusion – This Is Only the Beginning

online shopping

Putting in the effort is only half the effort. Think of it this way: without a sound strategy, all your hard work will only drain your energy levels as well as potential sales. ‘Less is more’ works beautifully for small businesses looking to transform from offline to online during the Covid-19 coronavirus crisis that has affected a plethora of businesses all over the globe.

Learn to Earn

Help is readily available for you online, in the very realm where you are now planning to branch out. Portals like Website setup are interesting pages to spend a day on, so you can figure out what will work for you and what won’t. From Affiliate Marketing and Online Publishing to creating Youtube videos, there is so much you can learn to benefit your small business in this crucial transition phase.

It is all about familiarity, which is why we recommended that you sit at least one day doing research. It may seem tedious, but at the end of the day you will have taken all the right notes to help you narrow down on the essentials. This in turn will help you target all the right customer bases and business factors, getting you that much closer to online success in a relatively short time.

13 Examples of Event-Based Email Marketing for eCommerce Business to Boost Conversion Rate

Are you an eCommerce business owner or associated with eCommerce businesses? You must check this article that will help you to plan additional revenue generation channel for your eCommerce portal.

You must be utilizing various acquisition channels like SEO (Organic result), PPC (Pay Per Click), Affiliate marketing, Email Marketing etc to drive traffic to your website. Now think about the acquisition cost! yes, every visitors count when you are spending tons of money to acquire visitors to your website.

Do you have a strategy to target visitors:

  • Who visited your website but didn’t make a purchase?
  • Who bought a product from your website but before long time!
  • Who added a product into cart but did not place an order

For eCommerce businesses, email marketing is also considered as the best medium as it gives the maximum conversion rate if you have a proper targeted list. Many eCommerce businesses still don’t know how to use email marketing in a proper way and still sends the common email to their customers which may or may not drive the proper conversions. It is an art to utilize this opportunity and if implemented properly, you can definitely generate good number of order from these audiences as well. In this article we will talk about how to use event based email marketing which opens several doors to grab conversions for your eCommerce business.

Event-based marketing or EBM refers to marketing strategies that are directed towards an event in the life of a customer. Event based marketing is very crucial in ecommerce marketing. An event can be something predictable and basic such as a birthday, an address change, a news story, a social trend, end of contract, a blog share, or the purchase of a product. It can also be something more personal and detailed such as a marriage, a pregnancy, or a large withdrawal from the customer’s bank account but in ecommerce business these events won’t be much helpful. The events that you will use as reasons or triggers to reach out to your customers will vary greatly depending on your customer base. As mentioned earlier, for ecommerce business events would be different and here is the complete guide of using various event based marketing for your business.

The benefits of event-based marketing in eCommerce

EBM focuses mainly on individual behaviors and this makes it more of a marketing pull than a marketing push. This is because customers initiate communication depending on something that they do, instead of being targets segmented or identified by marketers for a specific service or product. Event-based marketing can boost brand recognition and drive profits efficiently and quickly. It generates impressive ROI since marketers engage every customer depending on his/her actual interests or behavior instead of pushing sales promotion or marketing campaigns based on a targeted segment. Event-based marketing is usually a more personal form of advertising and can enable businesses to form personal connections with their customers. In addition, EBM is a great strategy that allows e-commerce businesses to respond to the needs of their customers at precisely the right moment.

Types of customer events to focus on

Event-based marketing begins with a variety of events in a client’s life. Ecommerce businesses need to identify meaningful events, associate with the right interaction channels and use the necessary information content to provide an optimal response and constant dialogue with every individual. Events are usually external to the individual client, but they will also trigger a precise action by the marketer. Customer events will vary greatly depending on the business. Some examples include the following

#1 Welcome after signup and after purchase

Marketers can welcome customers after they sign up and even after they make their first purchase. This can be achieved by sending a welcome email. You can also send them promotional items that are meant for new customers depending on your business, for example, a free trial follow-up from Grove below.

Or, you can send one simple welcome mail after sign up just like Berricle. Check below example.

For clients that sign up but have not yet made a purchase, a sequence of email nurture series will help to educate your customers about your brand, product, and niche. A welcome message or email should follow a service or product-centric customer activity, for example, inquiries or interactions with the business through a webpage, or mouse-clicking on specific items. Once the customer clicks on mail and visit landing page then welcome them with some good offers like below.

#2 Anniversary of first purchase

Ecommerce businesses can take advantage of the first anniversary of purchase to market their existing or new products to their customers. Reminding your clients about the purchases they made in the past may trigger them to make a new purchase, particularly if they are regular buyers. Don’t forget to send some good ecommerce promotion offers along with it.

#3 Customer’s birthday

Ecommerce businesses can use customers’ birthdays as an opportunity to make a sale or market their brand. You can send a birthday wish, printable gift cards, coupons or special offers to your customers to celebrate their big day. Many customers will remain loyal to businesses that remember personal events such as birthdays.

#4 Pre-order promotion

A pre-order promotion can be beneficial for businesses that have a growing audience because they can help you start building buzz before the actual release of your product. Brands frequently provide perks for preorders to help them get more purchases. For example, providing items or discounts on purchases available to people who pre-order at no extra cost. This strategy is used successfully in the gaming industry for new video-game preorders. Exclusive items are used to generate large preorder sales and still generate earned media around the new product launches.

#5 Refer a friend

A referral program can be an excellent way of getting new customers for your business. Most clients will readily refer their friends and family to brands that they love. Make sure that you endorse your referral program to ensure that everyone knows about it. Share it on all your social media pages and send them to your business email list.

#6 Abandoned basket

Businesses lose money whenever visitors abandon their carts without buying. Research by the Baymard Institute confirms that about 69.23% of shopping carts are abandoned. Ecommerce businesses need to address hesitations by shoppers to remind them to complete their purchase. Don’t worry you can still reach out to audience who abandoned carts.

This can be achieved by persuading them with free shipping or discounts. Craft a cart abandonment email that will entice visitors to return to their carts and remind them of what they were buying in the first place and why. Here is one such Abandoned cart email example sent by Flipkart.

#7 Almost-out-of-stock wish list

You can use a wish list reminder email to convince customers to take the final step in buying the products that they had shown interest in buying and they are now almost out of stock or selling out. This may just trigger the need for shoppers to make the final purchase. ModCloth always alerts its shoppers when products are almost selling out. This motivates customers and minimizes regret because people do not want to miss out on products they have been eyeing for a long time.

#8 Price change on wish list

If prices of products in your inventory change, you can use this opportunity to alert clients who had listed the products on their wish list. They may be motivated to make purchases, especially if you are giving great discounts or promotions.

#9 Back in stock

You can also alert your customers about products that are back in stock. KEEEN, a company that sells hiking shoes, gives its clients the option of receiving an email when their products of choice are back in stock.

#10 New color/style in previously purchased line

Clients may be interested in new styles or new colors in previously purchased products. Alerting them about the new designs or colors can trigger them to make purchases, especially if they had shown interest in the past. You can always get information by sending a customer feedback email to help you know what your customers want from existing lines. An example is the Airbnb customer feedback email template

#11 New lines in previously purchased brand/subcategory combo

If you have the ability, you can expand your product line by introducing new lines in the brands that were previously purchased. You can evaluate the market demand to determine whether a new line or subcategory is worth the cost. You can then alert customers who had purchased these products previously about the new lines or subcategories that you have introduced. If they bought these products, they may also purchase the new products.

#12 Cross-sell follow up

Cross-selling involves getting customers to purchase services or products in addition to other products that they have already purchased or have agreed to purchase, for example, complementary products and service add-ons. By using a cross-sell follow up, you can motivate your customers to make additional purchases. In Ecommerce business it’s called as product recommendations. If you have shown interest in any product or previously bought any product then ecommerce store will send you similar product recommendations.

#13 Business Anniversary Offers

Many ecommerce businesses also sends email on their business anniversary with good discount and offers. This tactic often works as most business enjoys their success on every anniversary and gives good discount to their customers.

Any changes in a specified customer event could be used as a potential opportunity to contact the customer. Since marketers set the rules, they should choose event opportunities that perfectly suit the strategy and objectives of their business. After implementing event-based marketing strategies, you need to closely monitor them. This will help you in determining their effectiveness and also making necessary adjustments. Furthermore, this data will be useful in the future as you will eliminate guesswork when implementing new strategies for reaching out to your target market. Transform your business today by harnessing the immense benefits of event-based marketing.

ShareEasy – Revolutionary iOS App to Enhance Your Sharing Experience

Most iPhone, iPad and Mac users want to keep their device updated with all the latest software and applications to stay up to date. Hence, they keep searching for any recent useful application that might save their time and help them to use their gadgets more easily and smoothly. Apple is the absolute leader in the cellphone market today and has taken over the imagination of the millions of young users who swear by it. The major reason for iPhones’ popularity is its useful mobile apps and features that give much easier functioning and broad range of apps selections.

Some of the major features of Apple’s devices include better operating system with quick response time and much better performance when compared to any other smartphone in the market. Thus, more and more users are now attracted towards iPhones-iPads and are their happy users.

appstore downloadsIn June 2015 Apple announced that total 100 billion apps has been downloaded from its app store.

ShareEasy is an iPhone app that is specially made for iPhone users who wish to share interesting stuff including mp3/audio/music files, recorded audios as well as jokes through Whatsapp & other social media platforms. The iPhone app helps you to improve your social sharing experience without any restrictions. The easy share application has been built with many interesting features that would make you fall in love with the app.

shareeasy splash screen
The app has been specially developed for Whatsapp users since Whatsapp is one of the most popular communications medium across the globe that vows to keep us connected with our loved ones. The app is available for free download on App Store and requires iOS 7.1 or later version. It is also compatible with iPhone, iPad, and iPod touch. The application has been recently launched in November’15. It requires a memory of 4.9 MB and is available in English language.

The Whatsapp ShareEasy iPhone application is extremely easy to use and has some amazing features that makes it a must have for all iPhone and iOS users. Some of its unique features are as below:

#1 Music Player:

shareeasy music player

One of the major features on any phone is the user’s personalized music library which is much valued to the users. It has the library that allows the users to listen their favorite songs as and when they wish. The ShareEasy app is extremely easy to use and has all your music listed as a library in the app. User can play their favorite songs directly from the ShareEasy music library.

#2 Sharing Jokes:

shareeasy jokesIt is always fun to share interesting content including jokes and funny messages with your friends and family on Whatsapp. ShareEasy lets the users share jokes from multiple categories according to their wish. It also allows the users to save their favorite jokes from any category so that; they can share them later much easily. It lets the users share all this stuff with their Whatsapp groups, communities as well as on their individual chats.

#3 Audio Trimmer:

audio trimmerShareEasy lets the users edit as well as trim their favorite audio files or songs based on their recommended length and can save it in their iPhone music library. Later users can directly share trimmed audio files to their friends through WhatsApp or any other communication app.

#4 Audio Recorder:

audio recorderThe users can also create their own customized audio message and can also share their own recorded stuff very easily directly on Whatsapp from the list of recorded audios.

#5 Share on other platforms:

Users can also share Trimmed and Recorded Audio/MP3/Music files amongst other communication media apps as well like Hike, WeChat, Telegram, Facebook Messenger and many others.

The ShareEasy iPhone application empowers its users to record and share their own creation with the community via various social media apps on their devices. It lets the users share their talent and helps them become popular in their Whatsapp community. So if the users wish to enjoy all the features of the Whatsapp ShareEasy iPhone application without any restrictions, all they need to do is download the ShareEasy on their device and they are set to enjoy the experience and the true benefits of sharing!

Download ShareEasy iPhone App from the App Store

app store button

Olbuz Consulting Has Launched Newly Designed Website

After couple of years, long nights without sleep and lots of hard work on client projects, finally we have launched 2ndversion of our website. While designing and developing the website, we tried to make it very simple and user-friendly. Our core services are categorized in three main parts, which includes:

  • Creative Services
  • Technical Solutions
  • Marketing Services

With simple navigation and quick contact form, you can quickly find specific services and can reach us by single click. Here is the list of important pages from our website:

  • Olbuz Portfolio
  • PPC Advertisement Services
  • eCommerce Marketing
  • Contact Olbuz

Few words about OLBUZ

Olbuz is an emerging online business consulting firm in India having vast experience in digital marketing, web and graphics design, web development and mobile application development. Being an online business consulting firm, we are having good experience working with eCommerce brands in different niche.

We have a team of Google AdWords certified professionals, opensource technology experts and creative designers. We have worked in Health, Yoga and Fitness, Automotive, Web security, fashion and apparel etc niche.

Free Consultation

Free Consultation