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The Quick Start Guide to Facebook App Install Ads to Increase Mobile App Downloads

Are you looking for a way to increase downloads of your mobile application? Does your mobile application is not performing well? If you facing such challenges with your mobile apps, this Facebook app install ads guide is for you.

The popularity and love for mobile apps have grown to such an extent that now there’s too many of them. Both the Play Store and the iOS App Store are crowded and it is getting harder for developers to stand apart from the crowd. Facebook App Install Ads come as the next best solution. The unending opportunities in the app industry have made social platforms like Facebook, Google and Twitter to step forward and have a share of the pie. However, earning the dollars requires gaining the trust of the developers. Facebook, especially, has the advantage of personalized discovery. Further, it had the attention of the developers and deep ad targeting. Facebook app install ads was launched in August 2012 and by the October that year, it started showing up. Over the years, Facebook app install ads have grown by as much as 346%. The global click through rates for Facebook app install ads have been a surprising 0.6%.

The best thing about Facebook has been its 900+ million userbase where App Installs are simple ads that takes the user to the Google Play Store or App Store app page. Similar to sponsored stories, these app install ads are shown in the user’s timeline, offering a direct invite for installation. Added to the app advertisement, these ads also contain helpful social info like the rating of the app and the number of friends who are using/installed the app. Highly targeted, these ads increase the chances of businesses connecting with potential customers. For example, if Facebook users who are photographers will receive app install ads like MakeMyTrip, Goibibo, etc.

While the success rate with Facebook app install ads is huge, businesses must understand what they actually need from a campaign. Compared to app stores, Facebook offers a better reach, lower per install costs and maximized installs. Most advertisers and developers also do effective App Store Optimization for mobile apps to boost downloads and that’s not a bad technique either. Here’s how businesses can look to set up their app installs ads in Facebook:

#1 Setting up a Facebook account

It goes unsaid that the first thing to have before using Facebook app installs is a Facebook account. Setting up a Facebook account for your business is very easy and Facebook just ask for few necessary details to help you out. Further, creating a business account in Facebook is completely free. Most businesses would already have this in place.

The next thing to do is navigating to the Ad Manager and fills up the necessary information for the ad account.

ads manager

#2 Creating a Facebook App

To be able to start an advertisement, businesses will first need to create and register the required app to Facebook App. Facebook wants you to add SDK to gauge the performance of the app. You can go to the Developer Account and add the APP.

Once you click on Add the app, it will ask you to enter your app name and contact email ID.

Create a new app ID

After creating new app ID you need to add app URL. It will be your app’s Playstore or Appstore link.

Next step after basic setting is to connect Ad account to your Facebook application. To Add Facebook Ad account ID go to Setting > Advanced. You can find Ad account ID from Facebook Ads Manager.

Next step is to add SDK. It is different for Android and iOS apps. Let’s look at an example of creating APP and installing SDK for an iOS app. It is necessary that the developer itself needs to complete the iOS SDK process. If you are not developer yourself then I recommend you to send below details to your developer for further process.

  • Download and install SDK to your XCode project
  • Configure the info.plist file
  • Add the Bundle Identifier of the application (Developer already knows this)
  • Add all the required code to your project and make it live

fb codeYou can also provide Facebook developers account access or complete screenshot of guide to developer (It will be good idea).

At the bottom of the page you require to enter bundle identifier of the iOS application. This will be the name which you used in Xcode that might be in this format – com.iphoneadd.iprotectalbum

app bundle identifierProcess of installing SDK is different for both Android and iOS apps. Developers will subsequently have to provide Facebook with the package name of the app, the hash key (self generated) and the activity name for Android Apps. Given these, the steps involved in setting up SDK are thoroughly guided.

After completing the process of SDK, add the app events to your application. It is necessary to add app event. If you are not adding app event to your application before starting campaign there will be a error message “This app isn’t linked to your ad account” while setting up campaign.

When you Click “Set Up Now” button, a setup guide will be open. Then choose your application to go next step of choosing event.

After selecting application choose the app category from the list.

Once you will select category of your app you will see app event list. Choose the events you need to track then click on continue.

Choose the important events you want to track and click on continue to get installation instruction via email.

You can verify your app after installing SDK and app events. Use this tool to verify App Ads Setup.

#3 Creating Facebook App Install Ads

After installing SDK and app events, you are all set to create the ad. You will need to navigate to the My Apps section and fill all necessary information. If any information is missing in it then Facebook will let you know.

I have tried and tested Facebook App Install ads for one of our Android App EyeSight Challenge – Puzzle game. Here I am going to explain how I created my first app install ad. In next step create your ads from ads manager account. Choose your objective as App Installs and enter the campaign name.

In the next step you need to create new ad set. Enter ad set name and right after it choose the application platform from the drop down. Then enter your application name or exact URL of Playstore/Appstore.


You will now move ahead to create your Ad Set where you required to add the demographics, users, budget and the interest in Ad settings. I recommend you to add meaningful name for the Ad Set because it gives you better idea to analyze Ad Sets in the future. If you are creating multiple Ad Sets with different targeting then set name as “App Name + Region + Gender + Age Group”.

Here you need to define:

  • Platform – Select mobile device you want to target ads.
  • Operating System – Choose the min and max versions of OS to target ads.
  • Devices – Choose devices (Smartphones, Tablets)
  • Locations – Enter one or country, regions, or cities to target ads
  • Age – Select min – max age where you find your ads would be most relevant
  • Gender – You can also target specific gender audience

platform section

To set up the target audience, you will have to define the:

  • Targeted interests (photography, travel,, etc)
  • Connections
  • Behavior

Now, while selecting the targeting audience, try to be specific. If you are trying to optimize a travel app, go for audience group who are in related groups and users who have constant check-ins. Don’t define too large an audience group as you will only speak with the general public. Once you define your interest then you can see the estimated daily reach audience number at the right side of the window.

You can also exclude those audience who already installed your app by selecting advanced combinations > exclude people who are connected to (Enter App Id) in connection section.

budget section

Now for the budget section, you will need to define the:

  • Budgets
  • Optimize for Ad Delivery (App Installs & Link Clicks)
  • Ad scheduling

Next is the ad placement column, where you will have to define the places where you ads will be features. Option will include:

  • Mobile News Feed
  • Instagram (Integrate Instagram account with Facebook ad to show ads on the platform)
  • Audience network

For businesses with a considerable budget, the best strategy would be to go for multiple ads and ad sets to target your audience group according to their age group, gender, banner ads and video ads. This process will also let you know the type of ads working best in your behalf. This process can also be better guided, if your business already uses tools like Google Analytics, such that you already know where your target audience lies.

#4 Setting up the ad

Adding an image for your ad is important. However, Facebook also allows you to create a video ad. However, be sure to check the image and video uploading guidelines like size restrictions, etc. The recommended image ad size would be 1200 x 628 pixels. Other important things to ensure when creating an image ad are:

  • No more than 20% of text should appear in the image. Check this tool.
  • Your account must be an admin of a minimum of one page

While creating the Ad you required to add Headline, Text and Image for the ad which must look catchy and attractive to gain CTR.

Here is the preview of Facebook Ad.

preview ad fb

Now your Facebook ad has been created and now waits for some good dessert.

#5 Measuring the performance

After you have put up your app install ad successfully on Facebook, it is advisable to keep track of its performance. You can use Facebook Analytics for this purpose. Facebook Analytics would show which category of ads are performing better.

#6 Optimizing the ad

Identify which ads are performing better in power editor whether it may be high CTR, low mobile app installation cost or high installs. List out those ads and modify its budget or add some extra interests in it. Take short steps to improve your ads and do monitoring them continuously. You can also reach below types of people by setting custom audience.

  • Recently opened your app
  • Recently completed a purchase
  • Completed large purchase
  • Achieved a certain level in game

Note – Currently Facebook don’t provide Remarketing feature for mobile app installs campaign. It means you cannot target those audiences who clicked your ad, visited app store but didn’t install the app. We have contacted the Facebook team regarding Remarketing feature and provided this suggestion to the team.

You can also set up the custom audience for your mobile app install campaign.

#7 Analyzing your app install ad campaign

Lastly, it goes without saying that you would be increasing your budgets in categories (places, gender, age group, etc) where your ad is performing better.

Facebook App Install Ad Case Study

As i told you earlier i have personally set up the ads for one of my app (FREE) and it works quite amazing. Check out below case study for the same.

Here is how my Ad displayed in mobile device to the users. Absolutely catchy isn’t it?

mobile ad preview

I have set up the campaign for $10 budget for 2 days and got whopping 41 app installs via App Install Ads.

fb ad sets

As this app seems to more fit for youngsters so for this campaign i targeted USA audience with Age Group of 15 – 30. My ad reached almost 4000 people and got 1.76% CTR which is commendable for App Install campaign. The most important thing for this campaign is cost per installation. Often advertisers set their cost per installation target while setting up the campaign and they must do that.

In this case i got $0.30 cost per installation for Facebook mobile app install campaign which i considered as a remarkable number. But remember here i have sets the ad for FREE application and it might be difference if you promote paid ads.

Facebook has easily become the new app economy in the industry. Developers are running into creating their own app install ads campaigns and it wouldn’t be long before this platform too becomes crowded. However, Facebook will always have the advantage of providing a highly targeted audience and users who exactly match your profile.

If you want to promote your application via App Store Optimization or Mobile App Install Ads or any helps in marketing activity. Contact us now to discuss your requirement.

Instagram for eCommerce – 5 Proven Solutions for Selling Products on Instagram

Are you an eCommerce brand and looking for selling products on Instagram? During our research, we found that many people want to purchase the products shared by brands on their channel, but how? Here I will show you the way to use tools & services with your Instagram channel that will help your audiences to easily locate the product you shared at your Instagram account.

When we consider the popularity of social media platform, active users is the key metrics to consider. And if we talk about the most popular social media platforms by considering the active users; Instagram is on 2nd place with over 300 million monthly daily active users.  One of the fastest and most dominant user generated photo/video sharing platforms, Instagram has also been coming up with added features every now and then. It has grown from being a platform to share cat pictures and selfie to a serious marketing tool. Instagram has in fact grown to become a lifestyle for smart phone users with researchers suggesting that 70% of users search for brands on the platform. Today, when 84% of mobile users will turn to their smart device to look for and compare products, the opportunities with Instagram marketing seems momentous.

Here are 5 unique Instagram tools to put into work:

#1 Instagram Shopping

instagram shopping

Anyone would agree how mobile has changed the way we shop. Whether you are travelling or seated at a dinner, a smart phone allows for product browsing, comparing and even ordering it for delivery to your doorsteps. Instagram suggest that 84% of smart phone users in the US will search for products on their devices and the trend are similar is the rest of the globe too. Instagram consequently will be launching a shopping add-on that will allow users to look up for more product details from a picture. The Instagram community is “open to discovery” and this Shopping integration will help them better understand the products they are interested in.

Instagram Shopping will allow for a tag to be embedded into pictures and can be activated by tapping. This tag will offer more details like pricing and up to five related products. Subsequently, the user will be able to view a “Shop Now” link that will redirect him/her to the product website and encourage a buy.

#2 Shoppable Instagram by Yotpo


Developed by Yotpo, Shoppable Instagram brings together a wide range of features that allows businesses do more with their Instagram posts. Yotpo is basically a user generated platforms for reviews on online businesses. It has been helping more than 10,000 Magento stores create user generated content including photos, Q&A, reviews and more – all aimed at increasing sales and driving traffic. With Shoppable Instagram, Yotpo allows users to advocate products to engage audience. Social curation such as this also helps optimizing product pages. Further, Shoppable Instagram comes with unique tools for photo discovery, shoppable feeds, easy moderation and rights management. After you have collected all relevant photos in a single feed, you can go on to thank contributors, prioritize posts, and even integrate special shopping tags.

According to Yotpo, Shoppable Instagram can add a 180% engagement rate for your Instagram photos. Since Instagram is a growing community of more than 500 million active users, business can expect a higher chance of conversion. Another useful weapon with Shoppable Instagram is the ‘Mail After Purchase’ (MAP) feature. It’s an encouraging way of having customers leave reviews on products and websites. Reminders ensure that you can get maximum user generated/customer reviews

#3 Soldsie

Soldsie is another unique Instagram ecommerce app that allows users for buying products from Instagram feeds just by commenting “sold” and putting in their email address! Soldsie will automatically generate invoice and sent to the email address that the user is registered with or the one mentioned in their comments. The customer will subsequently have 24 hours to make the payment after which the process takes the normal Shopify course. There are other options too available for sellers if they don’t have a Shopify account.

Soldsie really has a different take on linking Instagram posts. Since pictures in Instagram don’t support a hyperlink, Soldsie users the comments and profile section (customers) to showcase products and encourage conversions. Soldsie has been picking up with a lot of small and medium scale ecommerce businesses and you don’t actually need a product website to make the sale! Soldsie pricing is based on the number of clicks you get. Between 0 and 49 clicks, you will not have to pay a penny. That pricing starts at $5 for clicks between 50 and 499, and then $45 for clicks between 500 and 999, $150 for clicks between 1000 and 2999 and lastly, $300 for clicks above 3000. It’s easy and incredible!

#4 Shoppable Instagram by Photoslurp

shoppable by photoslurp

Shoppable Instagram by Photoslurp takes another unique view on upselling your product photographs. The idea is about converting photographs to attach a brand story and thus drive engagement. With more and more customers endorsing products on social media, Shoppable Instagram by Photoslurp makes great sense. . The tool also allows businesses to collect user generated photographs that best match the brand identity, thank the contributors and request for the photos to be used as a marketing tool. They can be publishes across all marketing platforms – social media handles, live display, mobile and even offline campaigns. The process integrates an authenticity to the marketing and when the review comes from real users, the credibility is automatically raised.

Apart from this, you can always include tags on your new posts that offer more product details (pricing, etc) and consequently redirect the interested user to the product website.

#5 Like2Buy


In 2014 Like2Buy was launched by Curalate which can help ecommerce stores to sell products via Instagram. If you are using Instagram than you likely to know that Instagram allows users to add one live link in their profile bio. If you want to sell your products via Instagram then just add Like2Buy link in your bio. When any of your follower or profile visitors clicks on that link it will drive them to company’s Like2Buy page with all product images in grid format.

The biggest benefit of this Instagram eCommerce tool is that users don’t need to visit brand’s website and search for products which they have seen in their Instagram feed. Nordstorm & Charlotte Russe were the first companies used this tool which generated impressive click through rate.

Now its your turn! Start using these tools for selling your products on Instagram and be the part of this ever increasing social commerce industry. Do you need any help? feel free to contact me, I will be get back to you within 24 hours.

5 Reasons to Vouch for Mobile Apps Against Mobile Websites

“Which one is better? Mobile application or Mobile website” This is one of the most debatable topic in technology era and answer may be vary depending upon requirement. Mobile website is a website which specially optimized for mobile device browsers which is responsive and load faster on smart phones. Mobile website also accesses some mobile specific features like GPS, click to call etc. In other hand mobile application requires to install on mobile devices from relevant app store. Both the platform offers various benefits to users and here we will discuss which one performs better.

Smartphone owners are spending about 86% of their mobile-time on apps. Mobile applications have not just become the source of daily updates/information but are also driving engagement through shopping, gaming and other utilities. Brands have consequently been migrating to applications to ensure that their products and services are offered in a platform that the end user seeks for.

For businesses and organization, it is high time to cater services and business processes via mobile apps. Apps have been the way of several top companies engaging with their customers and employees. As opposed to mobile websites, apps bring in a lot many advantages that will help your brand operate more efficiently. Obviously each has its own benefits and drawback and few features works best for some business where as few will not work the best. Here all scenarios are discussed by considering the majority of the businesses and its operations.

#1 Driving engagement

The smart phone generation is all about convenience. Now, each one of us knows the difference in convenience when it is about accessing a mobile application and accessing a mobile website. With the later, you will have to manually enter the URL (or search it up in Google), before you expect the products to be loaded. Apps on the other hand are highly purpose focused and the home screen isn’t necessarily about the brand’s history and its values.  Another disadvantage with mobile websites is their dependence on browsers – its speed and other functionalities.

app vs mobile webComScore released one report in 2015 which describes better stats of mobile app and mobile browser usage. According to ComScore 87% of all time which is spend on mobile in the USA was spent on mobile apps. People are almost spending 9 out of 10 minutes on various mobile apps and this number increased to 90% since 2013 compares to 54% in mobile browser.

#2 Better security

Mobile applications provide a higher amount of security as compared to websites. Applications can further integrate device management software that doesn’t just help in locking down apps but also retract them, allowing enterprises, a greater degree of control on devices and their functionalities. Apps are continually audited to review the security standards but websites always depend upon the browsers readiness to such events. While mobile websites too are secure, the advantage with apps is related more to the control part of it.

#3 Improved productivity and cost cutting

Mobile apps, especially for enterprises, can help employees communicate, train and access information and resources faster and easier. Apps have been reported to increase employee productivity by more than 40%. In some cases like OLA or UBER, apps have been the only way the company manages its employees and caters to its customers. Mobile websites on the other hand are slow to load, hard to optimize and complicated to access, thereby inhibiting productivity and costing more.

Some ecommerce businesses also shows “Install App” banners on their mobile site while any visitors opens their app. We are experts in paid marketing field and lot of ecommerce business runs Google & Facebook mobile app ads campaigns too to drive traffic and boost sales via their mobile apps.

#4 Accessing offline information

In most cases, mobile apps update themselves whenever there is an internet connection available. Taking the case of maps, apps allow navigation to be saved offline. On the other hand, if you would have sought mobile websites for the same, it would have required contact internet availability. Offline availability and saving of information also ensures that quality time isn’t lost and users get things done. Sometimes your internet connect might be low then Google chrome will load your page accordingly in browser and it won’t give better user interface for sure.

Also Read – Key Advantages of Running Shopping Ads [Google and Bing]

#5 Other important features

Mobile apps come with several extra features that aren’t possible with a website interface. Applications use the devices hardware features including address books, push notifications, camera, gallery, recording, vibration, cloud and cache to enable several useful features that make the apps more interesting and useful. Mobile websites on the other hand are just plain and simple pages that just allows you to interact in the traditional manner. It’s just like accessing information on your laptop, but on a smaller screen.

If user regularly deletes browser history then he/she might need to login to your mobile site every time they open it. If your business has an app then user don’t need to worry about it. They can view/track/book order anywhere and anytime without worrying about log into it every time.

More than 102,062 million mobile apps have been downloaded on Android and iOS phones and this number is projected to rise to 286,692 million by 2017. Today, mobile apps account for as much as half the time spend by users on digital platforms.

statista facts

Stacey Rudolph describes beautifully about mobile app usage stats in an infographic where she describes that 42% of all mobile sales came through mobile apps for the top 500 merchants across the globe.

mobile sales

Understandably enough, mobile apps have been overshadowing mobile websites in all areas. Though mobile websites aren’t yet useless, apps have become the common means to information, for both the consumer and the employee. If you have been running an organization, regardless of the industry, you should be thinking in the lines of investing in a mobile app. It will definitely make it easier for your consumers to stay updated and there is a higher chance of increase in traffic and revenues. Specially tailored and customized apps offer benefits that are beyond competition. IF you haven’t already, now will be the time to begin.

ShareEasy – Revolutionary iOS App to Enhance Your Sharing Experience

Most iPhone, iPad and Mac users want to keep their device updated with all the latest software and applications to stay up to date. Hence, they keep searching for any recent useful application that might save their time and help them to use their gadgets more easily and smoothly. Apple is the absolute leader in the cellphone market today and has taken over the imagination of the millions of young users who swear by it. The major reason for iPhones’ popularity is its useful mobile apps and features that give much easier functioning and broad range of apps selections.

Some of the major features of Apple’s devices include better operating system with quick response time and much better performance when compared to any other smartphone in the market. Thus, more and more users are now attracted towards iPhones-iPads and are their happy users.

appstore downloadsIn June 2015 Apple announced that total 100 billion apps has been downloaded from its app store.

ShareEasy is an iPhone app that is specially made for iPhone users who wish to share interesting stuff including mp3/audio/music files, recorded audios as well as jokes through Whatsapp & other social media platforms. The iPhone app helps you to improve your social sharing experience without any restrictions. The easy share application has been built with many interesting features that would make you fall in love with the app.

shareeasy splash screen
The app has been specially developed for Whatsapp users since Whatsapp is one of the most popular communications medium across the globe that vows to keep us connected with our loved ones. The app is available for free download on App Store and requires iOS 7.1 or later version. It is also compatible with iPhone, iPad, and iPod touch. The application has been recently launched in November’15. It requires a memory of 4.9 MB and is available in English language.

The Whatsapp ShareEasy iPhone application is extremely easy to use and has some amazing features that makes it a must have for all iPhone and iOS users. Some of its unique features are as below:

#1 Music Player:

shareeasy music player

One of the major features on any phone is the user’s personalized music library which is much valued to the users. It has the library that allows the users to listen their favorite songs as and when they wish. The ShareEasy app is extremely easy to use and has all your music listed as a library in the app. User can play their favorite songs directly from the ShareEasy music library.

#2 Sharing Jokes:

shareeasy jokesIt is always fun to share interesting content including jokes and funny messages with your friends and family on Whatsapp. ShareEasy lets the users share jokes from multiple categories according to their wish. It also allows the users to save their favorite jokes from any category so that; they can share them later much easily. It lets the users share all this stuff with their Whatsapp groups, communities as well as on their individual chats.

#3 Audio Trimmer:

audio trimmerShareEasy lets the users edit as well as trim their favorite audio files or songs based on their recommended length and can save it in their iPhone music library. Later users can directly share trimmed audio files to their friends through WhatsApp or any other communication app.

#4 Audio Recorder:

audio recorderThe users can also create their own customized audio message and can also share their own recorded stuff very easily directly on Whatsapp from the list of recorded audios.

#5 Share on other platforms:

Users can also share Trimmed and Recorded Audio/MP3/Music files amongst other communication media apps as well like Hike, WeChat, Telegram, Facebook Messenger and many others.

The ShareEasy iPhone application empowers its users to record and share their own creation with the community via various social media apps on their devices. It lets the users share their talent and helps them become popular in their Whatsapp community. So if the users wish to enjoy all the features of the Whatsapp ShareEasy iPhone application without any restrictions, all they need to do is download the ShareEasy on their device and they are set to enjoy the experience and the true benefits of sharing!

Download ShareEasy iPhone App from the App Store

app store button

7 Proven App Store Optimization (ASO) Techniques to Maximize Mobile Apps Downloads

With the increasing use of smartphones, the mobile app industry has seen a surge like never before. According to Statista, there are over 3 million mobile applications available in various app stores and this number is increasing every day. By increasing numbers of apps, the competition is also increasing and it is getting tougher for app owner to increase the downloads of their apps.


As shown in given chart, most of the app store are already occupied with plenty of application in all different categories. To increase the numbers of downloads, it is important that your app should be displayed in relevant search query entered by users. In this article, i will explain ASO (App store optimization) techniques to improve the rank of your application in app store. This is not a rocket science; it is very basic techniques and can improves the downloads of your app.

The developers of mobile app generally believe that their only job is to create an app and to make it available on the app store. But in this world of marketing, there is a complete checklist to be followed by developers to ensure maximum users downloads their app.  The team of developer and marketers who follow the complete checklist of app development end up benefiting the most. Developing a mobile app is a 2 phase process including Pre Development and Post Development. While the Pre Development Phase involves developing the app idea and structure, pilot testing and including development features, the post development stage involves ASO and to maximize downloads through this technique. There are multiple app store platforms available today including Apple Store, Play Store, Windows App Store and other customized stores like Samsung Apps and Amazon Apps and your ASO should ideally target all these platforms.

Below is the ASO (App store optimization) checklist that should be followed by the developers to maximize the popularity of an app:

  • Keyword Research
  • Competitor’s Monitoring
  • Relevancy in Application Name
  • Screenshots of the App features
  • Application Preview by Video
  • Relevant Application Description
  • Review & Ratings by end users

You will be surprised to know that most of the developers hardly focus on given points and end up complaining no downloads! Following 7 techniques if adopted properly can meaningfully impact the ranking and success of the apps and these tips can act as a wonderful guide for ASO:

#1 Create a Perfect Icon that beautifully describes your App

iphone screen icons

The logo of your app is what interests the searchers first. Hence it is advisable to design a logo that is recognizable, clear, in sync with the purpose your app serves and actionable. An icon needs to express the app beautifully in a confined space and it should represent your entire app perfectly. Take YogaCurious as an example, it has wonderful design that immediately attracts the searcher and makes him download the piece of Application by just looking at the logo.

#2 Pick the correct Keywords

Using the right keywords for app makes a lot of sense especially to target right users who may download your application. Keyword optimization is an important technique in ASO where you can create a list of relevant keywords using keywords research tool.  There are various keywords tools available online which helps to analyzing keywords or in choosing better keywords. Competitor’s research is also important factor while deciding keywords for particular app. Once the keywords are finalized, optimize the App name, App title and App description using relevant keywords. Make sure you don’t do keyword stuffing; it annoyed users and considered as a bad practice.

#3 Define the App Title that fits your app perfectly

The app title should represent the application theme and try to include targeted keyword that has better search volume. Research suggests that having a keyword in your title will increase the chances to get better search ranking of your app for that keyword. Thus it is clear that the app title holds significance in improving the ranking of your app.

#4 App screenshots and displays


The screenshots explain the functions and purpose of your app. It is important to keep a few things in mind while including screenshots of the app. It’s important to include the main screen which basically captures what the app will do. The screenshots should also cover a considerable slice of content to communicate the features with the users. A few apps like ShareApp have kept it simple with their screenshots and convey what their app is useful for without keeping any distractions. By educating visitors, you are making them aware about your app functionality and will help them to make download decision.

The developers can also explain the setup process of the app and its different working features. Apple’s Healthbook app displays its menu to explain how it works in more details. It is also a good idea to share any deviations that your app has from the traditional functionality. Google’s inbox is one such app that sways away from traditional email apps and it shows this adequately through screenshots. It is also a good idea to include additional text along with the screenshots to explain the functionality and features of the apps.

One can use SketchtoAppStore tool to design amazing screenshots for iPhone/iPad apps to grab user’s attention.

#5 Optimize the App Description

The first few lines of app store description is what the users will read first and hence it is important to put the main information on the top which could be a sentence about why your app is better than other similar apps. You can also mention a specific award that your app received.

In main portion of App Description you have to list main features or benefits of the application. One can also describe some of the features in depth or details to provide deep information to app users. You could also add quotes from user reviews, by highlighting them from their source.

It is important to choose the right category in the app store while uploading your app. It is always a good idea to put the app in the social networking section in the app store as the users here would know how to use your app better than, say the books section.

#6 Encourage users to give reviews or ratings

app reviews

Application reviews and ratings are one of the most important metrics considered by app store to give better search position to your app. Whenever you develop any app, put your customer in mind and accordingly include the features. If they love using your app, ask them to share their reviews through push notifications. Most of the users are kind enough to share their reviews if they really love your app. Be ready to improve your application based on customer’s feedback, it will help a lot.

#7 Engage with your users to retain them

To retain the users who already downloaded your app is a great technique as far as app marketing is concerned. You will be surprised to know that, about 25% of the downloaded apps are not used twice. It is important to keep posting updates with additional features and functionality will keep user engage.

Review your App Analytics time to time to make better future strategies. Now App Store provides App Analytics tool which describes complete analytic module to define upcoming plans and strategies to increase app users. There are various analytics tools available in the market so choice is all yours. Here is the screenshot from Apple app analytics dashboard represent visual information about the performance of app.

Apple App Analytics Dashboard

app analyticsApple App Analytics Dashboard – 2

app analytics

Customer Life Cycle for ASO

While working on ASO, understanding of customer life cycle of application users will help a lot in defining the strategies at different stages.

Following are the stages of the customer life cycle for the app users:

  1. Reach – The purpose of your application is to reach maximum people and the offering should be marketed in such a way so that the people and businesses that your market is targeting will get to know about your app. It is a measure to increase awareness of your Application. Here you can use paid and social media marketing activities to increase the reach of your app. Google adwords is one of the most popular platform which offers Mobile App Install campaign specially designed to increase the reach of your app.
  2. Acquire – It is important to understand the potential user’s requirements to create a product or a service that these customers would want to purchase. It is important to create a personalized communication that will convert the potential lead to customers who will pay for your services.
  3. Develop Relationship – Build a relationship with your app users once the first purchase is made. This is an important exercise to ensure that your customers are satisfied.
  4. Retain – It is important to convert one time customers into customers who continue to avail your services.  Thus it is important to take feedback from your customers to make them come back by improving your products and services.
  5. Advocacy– Satisfied users are not just loyal but they also become advocates of your brand in their social circles and friends. This helps the business meet potential customers through the existing customers.

Implementing this customer life cycle and managing it well would help the app developers to improve customer’s experience. Eventually it will help increase the usage of the app and ensure customer retention and word of mouth for your app.

The process of ASO requires a vital understanding of the target customer base which also includes an understanding of competitor’s limitations and exact requirement of the audiences. Like every other marketing activity, the main purpose of ASO is to acquire and satisfy customers for a long term association.  The team along with the app developers should try to ensure maximum customer satisfaction to the point that their app starts to spread through word of mouth.

If you are an Application developer or Application owner and needs help in App store optimization? Contact us now to discuss your requirement.

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