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11 Best Shopify Apps to Boost Your Shopify eCommerce Store ROI

Shopify is one of the most popular and easy to use eCommerce platform and if integrated properly, it can boost your eCommerce sales at large extant. There are thousands of Shopify apps available on their official portal which is recommended to use with your store. In this article, we will be discussing about those app which you can use to optimize your eCommerce store for better performance.

If you recently launched your store at Shopify or looking to boost your sales quickly, this article is for you. Here you will learn about how to integrate Shopify apps to improve the performance of your eCommerce store quickly. Before I share the apps, lets see some interesting facts about Shopify.

It is one of the fastest and easiest way to set up an online store and has convinced thousands of businesses across the globe to use its services. As per builtwith statistics, there are more than 5,329,016 websites using Shopify out of them 3,882,345 are live websites at the moment. Shopify’s total revenue of $1,123.7 million, up 46% year over year as it announced its third-quarter results for 2021. You can do the estimation! Another important thing to note here would be that Shopify merchants are present across 175 countries, making it the most popular shopping solution.

All of this being said, being able to sell is quite different that being able to come up with your online shop. However, Shopify again comes to the help, with more than 7009 useful apps that makes your ecommerce venture more productive. As more and more standalone ecommerce solutions are becoming the game changer in online marketing, Shopify has been able to customize quite a few of them to be easily integrated into your shopping website. They range from email marketing (MailChimp), accounting tools (QuickBooks Online) to CRM and Salesforce related tool. Cloud ready, intelligently designed, cost effective and portable, these apps will be able to bring together clients, customers and the business on an operational level. App integration with Shopify is a simple process, saves a lot of time, eliminates data duplicates/related errors, offers smarter insights, makes apps customizable, and makes selling smarter.

Here are 11 such Shopify apps become widely popular among Shopify users in the recent months:

Best Shopify Apps

#1 Google Shopping Feed

Google shopping feed shopify app

Google shopping ads can be your best source of traffic once you launch an ecommerce store. Shopify is offering their own shopping feed app but if you are looking to optimize the shopping ads campaign in Google ads, this shopify app has lot more features to offer.

The developers of this shopify app has worked with over 150 plus store and based on their vast experience, they developed this app to solve all different problems associated with shopping feeds and Google ads campaign creation. Some of the most interesting features are:

  • You can submit all product variations
  • It can instantly sync with Google merchant center
  • Allow you to optimize shopping feed products title and descriptions
  • You can create promotion feed for all or a specific product from this app
  • The interface is very easy to use

I personally liked this app because of their support! yes, their support is very prompt and their team is having very good knowledge of Google shopping ads. They will not only help you to fix feed related issues but also will help you to optimize the Google shopping ads campaign.

#2 SEO Image Optimizer

seo-image-optimizer-shopify-app

Developed by Booster Apps, SEO Image Optimizer for Shopify is an all time favorite with more than 4000 reviews and nearly 1 million images processed with it. Using this app, sellers can turn their product images into SEO marketing tools and expect an improved rank in Google SERP. The app gets installed in just 30 seconds and will require zero coding knowledge.

Developer Booster Apps

Reviews & Ratings 4300+ Reviews (5 Star Ratings)

Price Free Forever

#3 Free Shipping Bar

free-shipping-bar

Shipping fee has always been a surprise for most online consumers and this is also where most shopping carts are abandoned. This app integration is however targeted to increase you overall order values and thereby boost sales. The ‘free shipping’ bar featuring on your product page will allow customers to gain more confidence and according to latest reports, free shipping enhances online purchases by more than 88%. The “Free Shipping Bar” is completely customizable and can display several kinds of messages including “free shipping above $50” or “Free shipping across Canada”. The app is completely optimized and also helps in geo targeting.

Developer Hextom

Reviews & Ratings 8800+ Reviews (5 Star Ratings)

Price From $0.00 / month

#4 Sweet Tooth Loyalty Program

loyalty-program-shopify-app

The concept of loyalty program is about offering special rewards (discounts and cash backs) to regular customers. Sweet Tooth Loyalty Program app will add points with every buy that a customer makes and allow it to be redeemed against free products. This will also more likely encourage repeat purchases. You can customize the loyalty points for purchases made, referrals done, social shares by customers, new account registration, birthday bonuses, social follows, and other types of weekly rewards.

Developer Sweet Tooth

Reviews & Ratings 3300+ Reviews (5 Star Ratings)

Price From $0.00 / month

#5 Plug in SEO

plug-in-seo-shopify-app

If your ecommerce store is having problems and issues with search engine optimization, Plug in SEO would be an app worth trying. On installation, the app will check your SEO performance, analyze SEO data and offer suggestions for improvement. This will include issues with page titles, product headings, Meta descriptions, structure of blog posts, uniqueness of content, loading speed, image optimization and much more. The instruction for improvements is also followed by code snippets that can be integrated into your Shopify admin to power up your SEO.

Developer Plug in Useful

Reviews & Ratings – 2000+ Reviews (4.7 Star Ratings)

Price From $0.00 / month

#6 Upsell on Exit & Visit

upsell-exit-shopify-app

A last minute special offer will always ensure that a shopping cart is not abandoned and the customer will come back for a repeat purchase. The same applies when a potential customer is visiting an online shopping platform for the first time. Using pop-ups, this Upsell on Exit & Visit will display coupons for free shipping, special discounts, special prices, added gifts and other informational / promotional messages. Upselling strategies like this have been helping several Shopify businesses reach maximum revenue targets from their eCommerce Store. The app comes with an insightful editor and can be thoroughly customized. Embedded code snippets will ensure that the cart is calculated automatically.

Developer SpurIT

Reviews & Ratings – 500+ Reviews (5 Star Ratings)

Price From $0.00 / month

#7 Email Collection Bar by Hextom

email-collection-bar-shopify-app

Email marketing is a crucial means of lead generation of any online sellers. The bigger the subscription base, the more leads can a business hope to generate through special emails and promotional campaigns. Well, Email Collection Bar app comes up with an email collection banner and visitors can expect discount coupons on providing a valid email address. The email is automatically synced with your MailChimp / Klaviyo / Soundest database and you also have an option of exporting it to a CSV file. The app also offers advanced geo targeting and you can choose to set bars for visitors from specific countries. Sellers can hope to integrate this app with zero coding knowledge and seek unlimited number of impressions.

Developer Hextom

Reviews & Ratings – 500+ Reviews (5 Star Ratings)

Price From $0.00 / month

#8 Better Coupon Box [Not Working]

better-coupon-box-shopify-app

Statistics suggest that 50% of visitors to an ecommerce store are likely to switch to a different portal if they don’t see something exclusive. Using Better Coupon Box, you can tackle this challenge by offering special coupon pop-ups in exchange of voluntary marketing like social shares, likes, subscriptions and others. This way, you not only increase your conversion rate but also your fan base on social platforms.

Developer Beeketing

Reviews & Ratings 1700+ Reviews (5 Star Ratings)

Price From $0.00 / month

#9 Tidio Live Chat

Tidio ‑ Live Chat & Chatbots - Live Chat boosted with Chatbots, Messenger, and Instagram

Tidio is a free of cost Shopify live chat app that is boosted by Chatbots. It is the best Shopify app for eCommerce stores and is powered by marketing automation and is designed to increase customer journey satisfaction. Tidio allows users to be virtually present with their customers and reply to queries instantly. Live support is there when the store’s customer needs your help.

It helps to retain existing and potential customers who usually need an immediate response to their queries. The Tidio bot is available 24X7 and can handle the situation in your absence. Set up these bots simply and quickly with a few clicks and let them check the product availability, delivery status, and other customer requests. In addition, the chatbots can also hand over the conversation to real operators when needed. We hope you are now clear. Why do the customers need Live support?

Developer – TIDIO LLC

Reviews & Ratings – 1365 Reviews (4.8 Star Ratings)

PriceFree plan available

#10 ProveSource Social Proof

ProveSource Social Proof

ProveSource is one of the best Shopify apps to boost sales, and the social proof app is designed to build confidence and trust in your e-commerce store through live sales popup notifications. The goal of this app is to boost sales and increase conversions and ROI. It shows statistics, reviews, and all other important metrics that help you to engage better.

It offers various features like Live sales popups, reviews, notifications and gives your store the image of being an in-demand and authentic place to shop. The app allows the users to get a live view of what the other users are purchasing which creates a FOMO – the fear of missing out effect on the other browsers. Even if your store is just starting out, ProveSource helps to make your e-commerce store grow above its expectations.

Developer – ProveSource

Reviews & Ratings – 196 Reviews (4.8 Star Ratings)

PriceFree plan available

#11 Back in Stock

Back in stock - Notify your customers when products are restocked

Back in stock is one of the top Shopify apps for eCommerce business and the best Shopify apps to increase sales instantly. It helps you when you are sold out of your best products. Back in Stock helps you in ensuring maximum sales. This is one of the best Shopify apps that lets customers sign up and be notified when a product that they want is available in your store. Your customers get an automatic email notification. The app is easy-to-install and helps you understand which products are the most popular in your store so you can manage stock levels. You can customize all aspects of your app to meet customer needs. Its key features include customizable opt-in forms that can seamlessly match your customer’s needs. It has a comprehensive admin dashboard with reports.

DeveloperSureSwift Capital

Reviews & Ratings477 Reviews (4.8 Star Ratings)

PriceFree plan available

Conclusion

There are many Shopify apps that are available on the market. You need to understand which the best Shopify apps are to grow an eCommerce store so that they can make your e-commerce business a success. Many of these apps are worth trying out, but despite their obvious advantages, not all apps are right for all Shopify stores.

First, you must understand what you want as part of your business strategy, and then you can choose Shopify apps to increase eCommerce store ROI or any other business goals. This list of Shopify apps might not be the best guide for every Shopify store owner. It might not help every store owner meet their target but here we have tried to list the ones that are worth investigating. These could be the best Shopify apps for the Shopify eCommerce store. But there are many more apps if you are not happy with the ones listed above.

8 Ideas to Help You Increase Your Online Business

Technology advancement is directly affecting the consumer behavior and smart marketing strategies must be formed by considering futuristic approach. I have seen most of the brands brainstorming on ideas that can facelift their online branding by implementing this approach. Some times online businesses fails to understand their target audiences and as a result they can not generate expected ROI. In this article I will cover such unique ideas which are still in development stage and will really help you to tailor your customer’s experience with innovative concepts for your online business.

How does going online benefit you?

How does going online benefit you?

We are living in a world of digitalization and it is necessary for everyone to build their internet presence. Every aspect of our lives, from working to shopping, is done online. How can one afford to lose this opportunity to grow their business? Building a brand online has a number of benefits. For instance,

• It helps in accessing a large number of customer base from around the world.
• The operating cost of the business is reduced significantly.
• Builds trust and credibility for your brand.
• It saves time, money, and easy availability for the customers.
• Increased sales and after sales services.
• It creates brand awareness with potential customers.
• It helps in building a relationship with the customer.
• Faster delivery of the products and feedback.

#1 Provide Tailored Shopping Recommendation based on Data Point analysis

If you have been following Amazon or Flipkart recently, you may as well have noticed the recommendation section after you login. This section presents products that you have previously viewed and products that have been frequently bought by customers looking for the search results you are currently entered. Provide recommendations which are based on your customer’s buying history and behavior.

amazon recommendationsUnderstand customer’s needs through their style graph which can largely determined by buying analysis. As a result, your eCommerce platform can present better recommendations and deeper discounts on products that really matters your audience. Promotional mails created in the right format and integrating well researched products can do the job.

#2 Personal Feel

These are the days of personalization and customization. Customers are already informed in what is best for them and where to get them from. However, they would be looking up to shopping sites to present something unique. Every shopping platform in the retail category sells sports shoes, but you can hope to make a difference only by bringing in special products. Be it local handicrafts of a region that are scarcely available for online customers or limited edition books, unique always make the cut. Think of ways in which you can appeal to the exclusive audience.

Goldbely is one of the best examples in this category. A Fancy Food Delivery startup, Goldbely has been able to come up with a unique service idea. This is perhaps the only service of its kind in USA that will be able to deliver customers Lou Malnati, Chicago signature deep dish pizza and Skyline Chile from Cincinnati to New York in a matter of hours! This is perfect for customers who have a craving for special foods. The success has been so impactful that Goldbely has recently acquired Intel Capital’s seed fund worth $3 million.

Also Read: 9 Breakthrough Tips to Grow Your Yoga Business from the Scratch

#3 Fast and Better User Experience can win half the battle

Whatever brand you may be, whatever products or service you may be selling, you are never far from competition. Many websites suffer from slow loading pages and the visitor is instantly encouraged to look for a different service provider/competing website. User experience has been voted to be the most important factor in visitor conversion and if your website isn’t fast enough, it automatically falls out. Now looking into the root, longer loading time is caused by bigger images, heavy graphics, complicated interface, heavy forms, and slow server speeds. However, it doesn’t also imply that bigger web pages need to be slow.

Taking instartlogic.com for instance, faster website performance is triggered by the use of Software-Defined Application Delivery (SDAD), front end optimization and faster content delivery frameworks. Complimenting services would include image trans coding, instant loading, flash/HTML streaming, DDoS Protection, Global Network Accelerator, PCI Compliance, etc. Accolades include the “Cool Vendor 2014” award by Gartner. They do offer guaranteed 20% faster solutions than any CDN.

#4 Offer Earning Opportunities

Every artist has a definitive mindset and will create products that are more or less similar. Appointing a team of designers with varied interests and different ways of thinking is the best way to come up with a well defined product line. However, there’s a limit to the number of artist you can appoint! For brands looking to get unique concepts, the world can be the workplace. There are many companies that bring in freelance talent and artists to give themselves a global edge. These freelancers are well paid for their work but the website too earns a lot of credibility and revenue by selling it back to the customers!

Tee Spring has successfully implemented this eco-system and achieved huge success. TeeSpring enable people to design and sell their own t-shirts and keep all the profit and as a result has a huge inventory of unique products to sell. Tee Spring is the only commerce for everyone platform unlocking earning opportunities for entrepreneur, artist or anyone across the globe and it’s a kind of workplace that every artist would love to contribute. Well, everyone is a winner here!

#5 Let Customers Bargain for the price

If you ever visited a roadside market in India, you must be acquainted with bargaining. Bargaining is a way of agreement upon price between both the customer and the seller. While the seller feels happy that he/she got the product at a satisfactory price, sellers do also keep their cut on the original price. The advantage? Well, every customer comes up with a different price. If your base selling price is 300 currencies, the customer might take it in 300 or even in 500 depending on his personality and paying capability. The seller is never at a loss but the customer is equally satisfied. Bargaining however is not a usual thing in the online marketplace. However, it can also be your brand’s competitive advantage in competitive market.

A striking example would be Green Toe which allows its customers to call their price inclusive of shipping and taxes. As a result, the site is popular among retailers and the one to match the customer price gets to sell his product. Unique, Indeed!

#6 Offer Personalized Promos

Some customers are more in favor of cash back on purchase than discounts. Some want their buy to be accompanied by a free accessory while others want an offer code on their whole cart. Offering such personalized promotional offers to customers can be a unique marketing advantage. While every customer asks for the least price, discounts can take several forms. Not everyone is comfortable with a “Buy 2, get 1 Free” offer. They might not need three products, but would rather pay a dollar extra for a single product if its suits the wallet.

Personalized promos can be a competitive advantage in upcoming time. If you check out Shopular, the personalized promotions have been helping in increasing the visitor conversion and ROI to a great extent. You would at once feel to have complete freedom on your purchase.

#7 Quick and Best Service can win the customers

The two differences between offline and online shops is the customer’s ability to get a first hand feel of the product and bringing it home and using immediately. A transaction is not complete until the product is safely delivered to the customer. In the era of “Cash on delivery”, this is in fact an important part of the customer experience. Today’s customers are willing to pay extra for fast delivery and high quality of service. On the other hand, any problem in the delivery process can bring quite a lot of discredit.

A good example would be Spoon Rocket, an online retail store specializing in fast food delivery process. The popularity of this platform has growth to an extent that it has been growing by 10% every week since its inception. Further, Spoon Rocket boasts of a 40% repeated customer rate! All of this has been made possible by a highly appreciable median delivery time of 6.5 minutes.

The retail business is not easy these days. Not only is the competition increasing but the customers are more informed and demanding. By providing unique and innovative services and facilities, you can not only beat your competitors but also built loyal customer base.

#8 Provide a discount to early subscribers

To make your business run when you are just starting out to get more customers. There are many market strategies that will allow you to do business in an effective way. One such way is to give discounts to early customers or first-time visitors. Giving discounts to early subscribers is the best way to boost your online business. If you are ready to offer discounts in the initial stages, it will surely work and increase the sales. You can opt for different ways to give discounts like through coupons, deals or in cash against the regular price. Another way is to give discounts to customers who pay through digital media or to the first ten customers.

provide discount to early subscribers

Once prices are reduced, it puts the human psychology to work and nobody wants to miss out on the offers. Giving discounts may only for a limited number of customers but it will gain your business a large number of customers.

Over to you!

Are you one of this start-up and have implemented such innovative concept in your businesses? I would love to hear you!

Need any help to plan your marketing strategies? Contact us now!

13 Marketing Skills To Double Your eCommerce Sales

Do you know which was the first ecommerce business? Or which eCommerce business first achieved profit in the industry? Jeff Bazos launched Amazon back in 1995 but they achieved first yearly profit in December 2001 (Fourth quarter). Amazon survived after dot com burst and became a giant player in online sales business. Each and every day new eCommerce business launches and shutting down and only they survives in the industry who knows how to grab and retain customers with effective eCommerce marketing strategies. Let’s talk about some marketing skills which help you to double eCommerce sales.

If there is any business which sells products, makes money and in most cases, even making profits; it should be eCommerce business. But this was not the case for some time. Some years ago, eCommerce was quite different from what it is today.

The bottom-line was not so robust as it is today. Ecommerce Stores have embraced new ways to market themselves. And if your ecommerce store is struggling to join the league of profit making online stores, here are some skills you must develop right away. It is better you start now so that can be marked as a year of record-breaking sales in your timeline.

#1 Content Marketing for eCommerce

Bill Gates predicted it in 1996 and rightly mentioned the importance of content. The truth is no different today. Content is undoubtedly the King in today’s marketing. No business can hope to win customer’s attention without content.

Why content wins?

content-is-kingImage Source

Well, there are various reasons behind this but when it comes to eCommerce, content can be helpful in different ways explained below:

  • Compared to the cost involved, other forms of advertisement are not feasible in generating leads or conversions
  • Telemarketing has literally hit a dead end, thanks to call identification and blocking mobile apps
  • Networking is soon running out of its shine as a potential mine for leads

Pro Tip:

For eCommerce businesses, it is always challenging to keep unique and compelling content for their product pages. In such situation, the right content strategy will make your website unique as compare to your competitors selling same product. Proper implementation of user generated content can be best bet for you. Here is the best example of BestBuy.com utilizing this opportunity by asking for product reviews from the buyers:

In other words, content marketing can become best marketing weapon for your eCommerce stores if planned and implemented properly.

#2 Data Collection and Decision Making

“He who wants to have pearls must dive below. “

~ John Dryden

Putting that age old adage in today’s context, he who wants to know customers up close must search for data. As the old age saying goes, if you want to know how to make customers buy and what excites them into a buying frenzy, you must first know their preferences.

Thanks to advanced web technologies like user heat mapping, Data Mining, etc. it is now easy to read customer behavior like a textbook. There is plenty of data coming in from various sources which, if segregated and analysed properly will help one find pearls, or in this case, customer behavioral pattern.

Once you have a clear picture of your customers’ preferences, fine tuning your online selling strategy to satisfy them is a task easily done.

Especially when you are marketing for specific festival, data provided by agencies on customer intent can play best role.

#3 UI/UX Design for All Different Devices

The year will repeat like any other previous year, but with better design. UI and UX have become critical checkpoints for customers to like or dislike an online store. If your store has a brilliant UI that can deliver engaging UX, you are saved.

On the flip side, go back to drawing board and fabricate a new UI design that will delivery high on UX. keep perfecting it until the UX goes from being good to great. Be informed that missing falling short of delivering an upscale UX will cost you more than 38% of online customers (Source: Adobe). Recent study shows that the mobile sales has already surpassed the desktop sales and it is growing rapidly, you must optimize your UI for all different devices.

#4 Web vs Mobile App Version

Don’t ignore mobile app! Yes, if you are not having mobile app for your eCommerce business, you may loosing good amount of business. It will help you to stay connected with buyers with push notifications about your offers and exclusive promotion for mobile app users.

If you are having limited budget and want to manage A basic understanding of HTML and CSS can go a long way in maintaining and modifying your online store. Moreover, how long can you spend money hiring a web designer or a freelancer for every single modification?

A better proposition will be to learn few hacks in web development that will help you prep your website, both in terms of design and functionalities. Further, once you learn to code, you will be able to exercise more control over your marketing and SEO optimization.

#5 Shopping Ads + Dynamic Re-marketing Ads = Best Combination

If done right, eCommerce stores can reap several benefits from shopping ads. Although it seems to be complex on the onset, its functioning can be easily understood with some effort. Once you understand how shopping ads works and how its results can be measured you will see big improvement in conversions and can save on cost per conversions as compare to search ads.

Google shoppings ads iphone x

You can explore the various possibilities of display advertising through dynamic display ads, video ads, search network ads, display banners, etc. all of which can be done on your own using free and paid web tools. Some Internet platforms to try display advertising include eCommerce websites, high-traffic websites, blogs, video sharing websites, social networks, etc.

Pro Tip:

Start building remarketing list audiences based on different actions and serve dynamic display ads optimized for specific audiences. It can dramatically improve the view through conversions can result in better ROI. Here is the best example of how amazon is showing ads (Dynamic remarketing) of the product I visited recently.

#6 Email Marketing

Email marketing has the magic potion to lure back those customers who abandoned their carts mid-way. You can do email marketing in three modes:

  1. As regular promotions for ongoing sales offers
  2. Scheduled shooting of targeted offers to specific customer groups
  3. Re Engagement campaigns that will sustain the brand loyalty of customers

email marketing

Image Source

Now, the difficult part – should you outsource or do it yourself? We suggest you take the DIY route. If you manage to do email marketing on your own, it will not prove to be cost-effective but will also help you pitch to your customers in a personal tone. Outsourced agents may not help you achieve that personal tone in an email pitch.

See how PetFlow multiplied its conversions through personalized and targeted email marketing campaigns.

As you can see from above, they have set a fetching email subject line, a visible display of their product rating, a very prominent discount offer, product recommendations followed by real customer feedback. Now, as a customer can you resist ignoring this email campaign?

Steps for email marketing (When ecommerce store should shoot emails)

#7 Importance of SSL certificate for eCommerce

Norton, Symantec SSL Certificate, AVG Security and the other members of the online security industry are raising warning sirens about growing eCommerce frauds and scandals. If you thought cyber security is all about securing your data, you are wrong. It also has a marketing edge to it.

Your organic SEO ranking is largely dependent on your online store’s security. Google, since 2014 has been tweaking its algorithm to rank those websites with proper security higher than those without proper security measures.

That is why we recommend investing in a well-chosen SSL certificate that will encrypt your website. It will not only secure your domains and sub-domains but will also go a long way in boosting conversions.

Moreover, cyber security also earns customer trust. It gives them an assurance that their personal data is kept safe from hacker’s prying eyes. Displaying trust seals in your website will also help boost customer retention rates.

#8 Search Engine Optimization

Search Engine Optimization, popularly referred to as SEO is the cornerstone marketing tactic that is helping online businesses grab customer attention by the collar. SEO primarily revolves around the use of targeted keywords and phrases that customers commonly use for getting work done.

Why is SEO important for you? First of all, it is free! If you can create organic traffic to your website through SEO activities you stand to profit quite a lot in terms of marketing spending.

Secondly, it is highly productive. Google and other search engines have created a level field where in those web pages with the right SEO marketing tactic can rise above without any difficulty. eCommerce marketing should always have SEO strategy at first place as it drives the maximum traffic and sales.

SEO is easy to understand and master, thanks to tons of free materials available online. Right from scratch to advanced SEO techniques, you can master the Internet and make it work for you.

Pro Tip:

Traditional SEO technique will not help much when you are working to promote eCommerce website with 100s or 1000s of products. Here, formation of URL structure and categorization with highly targeted products along with properly utilization of canonical tags is very important.

#9 Video Marketing

“Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words.”

A video can convey a message better than a full-page article. Video production is ramping in scale across the digital marketing universe. Moreover, a video can easily communicate with a viewer easier than a written article or a designed graphic.

Video creation has become easier and affordable thanks to the many apps that are available in app stores and video sharing websites. In fact, YouTube itself offers a Video editor and Photo Slideshow creator with which one can create 1080p videos for marketing purposes.

Can it drive conversions? Unbounce reports that including video on a landing page can increase conversion by 80%. Now you know why video marketing is a skill you cannot afford to miss in the coming days.

#10 Social media marketing

Do you know? Social media has evolved as an entire marketing tool of its own. Social listening is the next Big Thing that will change the way we shop and browse for everyday things.

If you thought getting likes, retweets and favorites for your posts were nothing significant, think again. For an online brand like Amazon, eBay or even PayPal, social media is a powerful weapon to beat competition and to mark their own market share.

Here are some social media channels worth exploring to build your online presence:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram
  • Quora

Users always find it compelling to share with their immediate social circles about their recent buys or wish lists. In such a scenario, social media can also double up as a virtual platform for word of mouth publicity. Stores that provide public sharing of customer purchases have a fair chance of winning more traffic & conversions.

#11 Brand Awareness

build brand awareness

Building brand awareness is an important task when it comes to e-commerce. Working on building brand awareness increases the credibility of your brand. When customers are attracted to the website when they trust your brand name.

A few ways to build awareness for your brand are:

Online Ad Campaigns– Online ads can help in creating a name for your brand. Google Ads and Facebook Ads have exclusive algorithms that allow potential customers to see your brand and product.
Quality Content– Customers are attracted to your brand when you have the quality to offer. If customers engage with your content, it will build your brand name.
Engage with Customer– Constant communication with your customers is necessary to make them feel connected.

#12 Google Analytics

Google analytics - a website analysis platform

Google has created a platform for website analysis called Google Analytics. It is a useful tool to know what visitors are buying and ignoring. Using Google Analytics will allow you to adapt your brand according to customer needs. If a customer feels your brand can fulfil their needs, it will automatically build your brand awareness.

#13 Marketing Automation

Market automation is a process that allows managing the business processes and the workflows. It reduces expenses, increases purchases and order value. Using automation tools improves the shopping experience of the customers. You can use tools like Marketo, Infusionsoft, or even MailChimp. This will help you in building your brand awareness and thereby increasing your business.

Conclusion

eCommerce industry is all set to sail into a higher turnover range. Is your online store prepped to take a share of the market? Most importantly, are you in tune to market your store better? These 13 online marketing tactics will boost your store’s presence way more than what you can do with a paid agency.

Start learning right away and put yourself on the launch pad to eCommerce success. Do not forget to keep in mind the needs and wants of your end users when you are scheming for new marketing campaigns. In the end, Customer is King.

8 Best Tips to Find Right Target Audience for Your Business

Audiences have the power to define your brand. They are the reasons why several brands have a huge success and many other brands being destroyed. For web marketers, this is perhaps the most defining aspect of their work. regardless of whether you are coming up with a promotional campaign or putting down a piece of article in social networking sites, you should be focused on for whom you are writing, who is going to see the campaign and who do you need to reach out to.

Every marketer today engages in some form of promotional activity on the web but many a times they forget to research about their target audience. As a result many organizations found it difficult to reach their ROI within specified budget and timeframe. Audiences matter because they are the key to your success and will be responsible for your SEO, social media reach and adding to the expected traffic to your website.
target audience infographicPromoting a product without understanding your target audience can result in more expenses and lower ROI. As we need to understand that every one present on social media cannot be among the target audience. A real estate agent online should be targeting audiences in their early twenties and having an income of $100,000 a year. This is just an example but it defines the concept of target audience. No matter how big your business is!

Business is done to survive and gain profit. The main reason why any business exists is its various stakeholders. A Customer or audience of a business forms the part of the main stakeholders of any organization. Therefore, it is necessary to find the right audience for your business. Businesses use their marketing department to promote and create their audience. To formulate successful marketing policies for any business it is important to know who we are advertising to. If we are unaware of our target audience, all the efforts will be in vain. Hence, It should be the very next step when planning your business strategy. In this article, one can understand what does “target audience” means and how to find the target audience for their own business.

What do we mean by “target audience”?

A target audience is defined by a group of consumers specified by their age, gender, location, or income. For example- the target audience for most cosmetic businesses is females. Finding the target audience of most businesses is the key to success. Without finding the target audience for your business it is impossible to make a marketing strategy. Tapping the right audience will ensure you know how to advertise and reach such consumers. A lot of research and collecting data is required to know your target audience. It defines the majority of consumers for a business.

Some of the factors to find your target audience are:
• Income
• Type of Occupation
• Age
• Gender
• Location
• Education

The above-mentioned factors are useful for understanding the purchasing patterns of the consumers. Finding a target audience allows businesses to create advertisements to reach consumers who can relate to their products. It will also make the business aware of what to create next for the same target audience. Before starting your business understand your product and by whom it will be consumed. Now that you are aware of what is “target audience” it is important to understand the types of target audience and how we can reach them.

What are the types of target audience?

There are different types of target audience, which means factors that help us further understand who we are targeting. Here are a few categories that can be used to narrow down your search:

1. Purchasing Decisions: It means people who want to buy a certain product but collect prior information about the product. This is helpful in creating marketing strategies to address such customers. For example, people buying mobiles phones, cars, and clothing online require more information about the similar products.

2. Consumer tastes and interests: This means what are the likes and dislikes of the consumers. Tastes and preferences of the customers can affect their purchasing decisions. Knowing this will help you to relate and tap into the potential buying capacity of the customers. For example, people who are interested in baking might be interested in buying new baking equipment.

3. Culture: This will be more genre-specific and the people who follow the same culture share buying experiences. For example, people with a music background love purchasing new musical instruments.

What is the reason to find a target audience?

1. Ensuring that you are creating the content or the product for the right audience. Imagine you are all set with your content or product, only to find out that there is no right audience available to invest in it. To avoid such blunders, it is necessary to find your target audience beforehand.
2. Create business that benefits your target audience. While doing business it is important to add value to the shopping experience of the consumers. Build your business around the taste and preferences of your audience in order to grow and expand. It will help create a large customer base.
3. Helps in creating efficient and cost friendly marketing strategies. If you are already aware of your target audience, it will be easy to form marketing strategies. The efficiency of such campaigns will be higher and low risk of ambiguous advertisements.

For all the above reasons every business should define its target audience. It is important for the success and long-term survival of the business.

By following these 8 simple steps, you can easily understand your target audiences that can help you to define focused marketing strategies to generate better ROI:

#1 Who they are?

This is very important point while you are working on defining target persona. Focus on below important factors to understand who they are:

  • Demographic (Male or Female)
  • Age group
  • Geographic
  • Interest
  • Profession and Qualification
  • Financial status and buying power

As per funmobility 89% users use social media in between age group of 18-29. Well, those data really helps you when your business looking for proper age group audience on social media.

age-group-audience

Once you understand the given factors, you can narrow down the audiences by understanding their requirement. Lets for example:

A car title loan company should be reaching out to people who have poor credit scores while a luxury automobile brand should be reaching out to the high income groups.

Focusing on your target demographics allows you to integrate special elements into your promotions – be it campaigns or content.

#2 What are their demands/expectations?

The next step will be trying to understand what your target group wants/expects in specific. Going back to the example of car title loans, your customers will always been looking for lower interest rates and flexible payment periods. On the other hand, the buyer of a luxury automobile would want his buy to be special. You might want to add elements of customization that would make his purchase unique.

Always try to understand their issues first and address them with your product or services. By keeping your eyes on competitor’s product and their dissatisfied customers, you can understand those issues easily.

#3 What do they read/what do they listen?

The aim is to understand where your target audience gets the information from. If you are a brand targeting teenagers, you would like to have a strong social media presence. However, if you are targeted the retired, you should be focusing on newspaper advertisements. The categorization is the same across age groups and brands on the internet. Some audiences make it a point to go through their news application first thing in the morning. Some others like to check out new notifications on Facebook. Knowing their preferable web addresses allows you build a campaign likewise.

For example, if you are in to business that selling women apparel or any products for women, you must be active at Pinterest. According to RJmetics, around 80% of Pinterest users are Female and over 92% of pins are made by female.

pinterest-users-gender

With the help of this simple analysis, you can easily reach out to your target audiences.

#4 What is specifically great about your product that other competitors doesn’t offer

Everyone has competitors in the market. As such, you need to harp upon the specific elements in your products/service that makes you stand out from others. Offer to inform what extra benefits your product provides. Research upon what makes your customers take interest.

Understand this simple factor will even narrow down your target audiences who are already buying from your competitors.

#5 What makes them feel intruded?

While we are bombarded with brand and products every day, there’s a limit to which a person can tolerate promotions. After that it just becomes a breach of privacy. You cannot have advertisements all over Facebook wall. There’s a space to it. In the same way, you need to understand the limit to which your customer will encourage promotions. This is important if you are planning to build credibility in the market.

#6 Who do they trust?

Knowing your audience profile requires you to delve deep into who they are willing to trust and who they aren’t. Stock market players trust the MarketWatch while fashion followers dig deep into the Vogue. You cannot have a title loaning ad in a fashion magazine and vice versa.

Once you understand who do they trust, you can easily narrow down your reach to limited placements. One of the best ways to reach these audiences is; connect with those industry influencers who influence the buying decision of your target audiences. Ask them to use your product or services and share their views online. This way, you can gain trust from your target audiences.

#7 What touches them emotionally?

Every brand comes with a punch line. While it just seems an extra addition to the brand name, it is actually far more important. It is necessary that you are able to influence your customers emotionally through your promotions and content.

For example, if you are selling a sporting goods and your target audience is India. Cricket world cup can be your best time to promote related products as India is the country where each and every person is emotionally connected with the Cricket.

Recently I came across this interesting advertorial “Todo Nahi Jodo” by FeviKwik who positively used this technique to promote their product during India vs Pakistan world cup match.

They know how Indians are emotionally connected to the game and when it comes to India vs Pakistan match, the emotional level is on the top. By creating such advertisement at right time, you can definitely acquire good business.

 #8 Monitor

Lastly, your promotions, content, etc need to change with the client. Buying is influenced by many things – shift of culture, technological changes, environmental demands, etc. By monitoring this buying behavior you can easily improve the strategies to get better result in the future. Google Analytics is one of the most popular free user behavior monitoring tool widely used by webmasters. Monitoring your audience will only let you become a consistently successful player.

Conclusion

If you have come to the end of this article, you are aware of the importance of finding your target audience. You can use the tips to find the right audience efficiently. It will take a lot of research but in the end, it will prove beneficial. If you own an online business and want to build an effective online marketing strategy for it. Contact us now with your query and start generating a better ROI with less investment.
“A successful business is not defined by the numbers but by its customers”

Image Courtesy: Sprinklr

6 Pro Tips for Online / Offline Retailers to Increase Holiday Sales this Season

Do you own an online business or retails store? Looking to acquire more business this holiday season, this article is for you. Before we start sharing tips, here are 3 early holiday shopping trends you should know.

First – In USA, people started their holiday shopping early this year and accordingly given research over 31% of US shoppers started their shopping in June.

Second – As you already know that the Covid has largely impact the buying behavior, over 47% of US consumer expect that the Covid-19 will impact how they shop this holiday season due to supply-chain challenges and other covid related safety measure.

Third – This holiday season, people are more inclined to support local businesses for holiday shopping. Over 60% of US consumers who are planning to shop this holiday say they will shop more at local small businesses.

With the holiday season knocking round the corner, it will be a busy time for shoppers and as such online retailers. According to given statistic, more than 31% of shoppers already started their holiday shopping long before black Friday.

Retailers, all across the globe will be fighting hard to make their catalogues stand out and attract the maximum amount of traffic to increase holiday sales. Looking back at the shopping behavior and the changing trends during the past few year, you need to understand the micro moments which maximize holiday sales.

Tips to Increase Holiday Sales this Season

As there are various ways to increase sales but in our list; we will mainly focus on tips to implement within small time frame as holiday season is nearby.

#1  Be Prepared for Increased Demand

Checking data since a last couple of seasons, the traffic on eCommerce websites have double on a yearly basis. More and more consumers are looking to place their orders online than visit real time stores. The traffic for all combined eCommerce site started increasing from the month of July. This year, we can confidently say that not only are the modern consumers shifting towards online marketplaces but they are also earlier to book their orders as compare to previous year.

As per recent research published by Think With Google, over 55% shoppers says, they would buy from the companies which make it easy to do what they want without talking with anyone. It is thus advisable to place your marketing goals early and try to push them through to the potential crowd. You should not forget to test your holiday readiness to avoid real-time crashes.

If you are an offline store, you must keep focusing on your inventory in advance. According to recent study published by Google, searches for “in stock” related key phrases has grown over 800% year over year! This rightly represent the intent of prospect who are more interested to buy product from local store who already stock the product.

Solution for you

If you are an online retailer and operating your business since long, you must have data for previous period. Start gathering those data and compare different metric to drive some conclusion. You can also study your competitors to understand the increased demand and can accordingly stock the products.

Pro Tip

As demand increases, you will have added opportunity to capture this open market by adapting different marketing channels.

Now, big shopping days are divided in to smaller span upon increased use of smartphone purchase. According to Google, around (31%) of shoppers already started their shopping from June, we should keep running highly targeted ads to acquire these shoppers as well. Rather than focusing on only specific holidays dates, you should study your website traffic and user behaviors and can start promoting your products in advance.

#2 Local + Online = Best Combination Ever

If you are operating your business online and also having your offline store, you can utilize this combination with the help of below Google feature:

  1. Create and maintain your local business listing (Built your digital store front)
  2. Now add your in-store product inventory
  3. Showcase your inventory with local inventory ads
  4. Grow your omnichannel sales

There are various success stories about this multi channel marketing strategies and you can replicate the same strategy by implementing below detailed guide.

#3  Play Smart to Beat Your Competitors

Holiday season is considered as the most competitive shopping season for retailers. You need to play smart to stay in competition by keeping your eye on competitor’s pricing and offers. Marketing and promotions has been a key driver to getting over the increasing competition in online marketplaces.

As per recent research published at ThinkWithGoogle:

  • Over 92% of shoppers will check and compare the price of same product on online sellers to get lowest possible price.
  • Over 91% shoppers say that the lowest price is the most important factor they consider while buying any products online and FREE shipping is second most important factors.

Apart from these, there are numbers of factors that affect shopper’s buying decisions.

Solution for you:

Experts advise online retailers to make maximum use of Google shopping campaign this year and add to the credibility of their business by registering as a Google Trusted Store. Elements such as product reviews and ratings, Google product shopping campaign and competitive pricing analysis can give added advantages.

Pro Tip:

Keep monitoring the pricing strategies of your competitors and accordingly increase or reduce the price of your products. It will help you to reduce the abandoned shopping cart rate on your eCommerce website. DigiFloor has recently published a detailed article explaining the importance of competitive pricing analysis.

#4  Connecting with mobile shoppers

The modern customer always looks for convenience and mobile presents a great platform for the same. Globally, the statics portray that Google Shopping has sent three times more traffic every year. As such, retailers this year should make sure that mobile shopping gain prominence in their marketing strategies.

As per Google’s research data:

This includes app usage and downloads, which we’ve seen reflected on Google, where searches for “online shopping app download” have grown globally by over 300% year over year.

Solution for you:

To acquire mobile users, it is very important for you to have mobile browser compatible website. If your website is still not support mobile browsers, checkout our creative services to get your responsive design.

Pro Tip:

Once you are ready with mobile browser compatible website, start promoting your products by targeting mobile audience too. Google ads provides flexibility to target specific audiences based on their interest and search habits. You can also launch mobile application for your business to offer additional facilities to your customers.

As per recent study published by Google; on an average mobile shopping is 18% highers on Sunday. This study will help you to increase or decrease your mobile paid marketing budget during weekend to acquire this customers. Checkout below image depict this behavior of mobile shoppers.

#5  Omnichannel Engagement

Consumer journey is now not limited to just retail or online touch point. It is more omnichannel than ever and considered as a key element to achieve success online. If you haven’t already, make sure you engage more with your customers, asking what they demand, finding every customer the right gifts, offering special services to loyal customers, and make sure that they come back to your site more than often.

As you can see the complete life-cycle of the shopper’s behavior here, a well define strategy can drive great success this holiday season.

Here are certain key elements of customer engagement:

  • Give quick response to your customer’s query
  • Unique holiday promotions (offering free shipping, 24 hour cyber specials, etc)
  • VIP treatment to loyal customers (special flash sales, shopping cart discounts, etc)
  • More gifts and freebies
  • Customize your website in holiday theme to give fresh look
  • Starting with a holiday oriented SEO strategy
  • Omni channel sales, adding convenience to the shopper
  • Test everything and be ready for the surge in traffic!

Solution for you:

Social media is considered as the best platform for customer engagement. If you are not active on social media, do it now. Building social media presence requires skill and time. Initially start with few platforms and eventually increase your reach. Twitter, Facebook, Instagram and Pinterest are the most suitable social media platforms for customer engagement. Create your brand and local business pages on given social media website and start engaging with your customers.

Pro tip:

Keep running paid campaign at given social media platform during festival season. You can promote your brand or products by targeting specific audiences based on their interest, age, location and many more factors. You can also push your reputation management campaign to improve your brand visibility across different platforms like Yelp, Local circle etc.

#6 Utilization of Video Platform:

According to Google’s, over 90% of people are discovering new brands and products on YouTube and over 40% of these people have purchased one or more of these brands and products.


Solution for you:

Start creating videos or ask your existing buyers to share their experience buying your products and publish them on their YouTube channel.

Pro Tip:

If you are having marketing budget, hire influencers from influencer marketplaces like YouTube BrandConnect and create marketing campaign about your products. This will help you to reach large audiences through influencer who can produce and publish review at respective YouTube channels.

Over to you:

The next couple of months will be a busy time for all types of retailers, be it online or offline. Make sure you get the best out of the opportunity by considering tips and solutions discussed in this article. Do you have any query or need any help to promote your business on this holiday season; Contact Us now! We will get back to you within 24 hours!

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