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Have you Optimized Your Google AdWords Account with these 4 New Features?

Google adwords optimization is not just a process but it is an art! If you are not optimizing your account regularly, you will end up looking potential business and tremendous market share. Recently, Google unveiled a bunch of new AdWords features to aid you with a stellar performance in every single paid search campaigns. Today, we will quickly take you into every detail to put these highly functional features at work. Here we go!

Higher CTR with Promotion Extensions:

Since the launch of AdWords, usage of ad headlines and description has been imposed on us. Not anymore! We have seen discussion about AdWords promotion extension back in May while it was still in the nascent stage. Google has finally pronounced them to advertisers.

Promotion extensions allows advertisers to add monetary and percentage discount into their text ads. Promotion extension is a true blessing for the business offering great discount on their products. Now they can highlight the offers directly on their search ad copy. It will not only improve the CTR but also improve the overall conversion rate by driving more relevant audiences.

For instance, imagine the scenario; you are selling soaps in your locality. The soaps are natural and handmade with love in so many varieties to choose from. Instead of having a season specified ad to share your discounted sale, add a standard extension to your account like;

Promotion experience within the new AdWord Experience.

promotion-extension-adwordsThis is going to get your ad popping up on a search engine. As a result, the sale is going to reach new heights with a magnitude in price. There are a few add-on benefits to this.

It lets you keep your sale and promotions updated without having to interfere with your ad copy. The headlines and descriptions can be used to amplify ad relativity. This also means that you do not have to start from scratch to improve the site’s visibility factor. Both means that boosting your seasonal sale on the search engine doesn’t happen at the cost of compromised quality scores and Increased cost per click.

Google adwords promotion extension also helps in maintaining your headline intact. Instead of letting “hurry up!!” go in place of “buy one, get 40% off on another”, you’ve got the room for both.

Test the ad performance with Ad variants:

Talking about ad copy adjustments, Google lets you test those variants as a whole.

Anybody who manages PPC projects, loves to do A/B testing to improve the performance of client’s account. Uploading several copies of the ad in which one component is changed and rolled against to determine its effectiveness has been a pain. With Google Ad Variants, this job is going to be a cakewalk. Ad Variations are simply multiple version of ads for single product or services which are based on same set of keywords. Ad Variation is good feature to check many Ad versions to test which one is working well for targeted customers.

If you are already exploiting the power of the new AdWords Experience, you already know your way to the new Ad variation Tab. If you don’t know then follow below process.

  • Sign in to AdWords Account
  • Select Drafts & Experiments from left menu bar
  • Go to Ad Variations tab

adwords-ad-variationsWithin the same interface, you can:

  • Find and replace certain words in your Ads.
  • Update the whole text components.
  • Reverse your headlines

I mostly opt for the last one where you can play with the captions to improve ad relevance and force your potential customers to respond.

In case you decide to run the Ad variant, carefully watch the experiment split section tucked at the bottom of the third step. The most important task of assigning start and end dates are also here.

Experiment Split means the proportion of your ad campaign’s budget that’s administered to the variations and proportions of auctions your modifications incapable of participating in. If you only want to play around with a small part of your advertising budget, manage the split accordingly.

Custom Intent Audiences:

The display network can seem like a bit of gamble at times. Without limiting or altering your ad placements, your creative banner is overlooked in the middle of junks that are meant only to channel a bit of money to industrious basement dwellers.

This is not an issue when it comes to remarketing as previous actions may still be present in front of them irrespective of all the trash.

How many of us have always wondered if there were any methods to reach those people who were still looking out for what only you could do?

Here it is!

adwords-custom-intent-audienceTip – Custom Intent Audience is only available for Google Display Network

According to Google, custom intent audiences use ” machine learning technology to analyze the campaigns that are present and auto create custom intent audiences…based on the most searched keywords and URL’s found in those contents that people surf while researching a given product or service” Ones did, these novice audiences will become a part of your existing display network audience.

For instance, these are entirely a few examples of auto-created custom intent audiences that have come up in our account.

In short, Google uses data from your AdWords campaigns, website, and YouTube to conclude what you are selling, then cross-reference that against humanity to auto-generate new, potential audiences. This sort of audience creation channels Googles towards Facebook- kind, the audience-centered method of focusing the display network.

As an addition to this sort of Skynet- created targeting options, you can create your custom intent audiences using a combo of URLs and Keywords.

Remarketing the audiences via Gmail:

Yes, it is not possible to target the audiences by displaying the dynamic advertisement of the product which he / she recently explored. As most of the people having gmail account and re-targetting them will give you one more channel to acquire highly targeted audiences.

gmail marketing

Google’s has named it as “an immersive shopping experience” in your client’s inboxes. I’m calling it “god sent”. If you are someone who is consistently on the look-out to reach the prospects straightaway during the most significant shopping days around the year, then this is for you. OLBUZ team personally experienced high CTR from Gmail Ads in past for various clients so we can recommend to use Gmail remarketing for eCommerce business with smaller budget first to test the performance.

Above features will surely help business owners to boost leads, conversions and sales but if they use them wisely. Every business has different strategies and to find right one contact OLBUZ team to analyze your AdWords account to boost your business.

Know How to Increase Sales on Amazon, Flipkart & Other eCommerce Marketplaces

Do you own a store at Amazon, Flipkart, Snapdeal or any other eCommerce marketplace website? Not getting sales as per your expectations? Here you will learn how to increase sales by following these simple yet effective ways followed by big brands online.

The e-commerce industry is booming greatly in India over the past few years. With e-commerce portals like Snapdeal, Flipkart, Jabong, Amazon etc, shopping has become a cakewalk for people. Place orders for products by sitting at the comforts of your home and get the item delivered at your doorstep. It has been estimated that the e-commerce industry in India will be worth USD 38 billion by end of 2016. This is a great jump from USD 23 billion in 2015 and is sure to extend its boundaries even more. Beginning at USD 3.8 billion in 2009, revenue sales have increased exponentially by leaps and bounds over the years.

One of the main reasons for increased e-commerce shopping is higher rates of internet and mobile penetration. With facilities of online payments via credit cards, debit cards and online banking, one does not need cash in hand for the payments. However, many e-commerce portals are now providing cash on delivery facility for customers who are not comfortable with other online payment methods. With exceptional deals and discounts made available on the various products, prices of commodities are way lesser than in general markets. With smartphones, e-commerce is making way for m-commerce (mobile commerce) rapidly. People are ordering stuffs via their smartphones on the go. In fact specialized mobile apps for the e-commerce portals have also been developed.

With increasing competition in the e-commerce industry, sellers have to look for innovative ways for increasing their sales. Here are some tips, which might be of help:

#1 Uploading rich catalog information

Product-description

When a customer looks for a product in an e-commerce site, he should get complete information regarding the same. It is recommended to provide unique product description with specifications, relevant images and price of the item so that customer can make the choice properly. The product description should be crisp and to the point.

#2 Effective utilization of product listing ads

Product-ad

For new and fresh sellers on e-commerce sites, it is difficult to find the top spot when a particular product is searched. Majority of leading e-commerce portals offer product listing ads so that products can be displayed with appropriate search results. With use of right keywords and a suitable image, these ads truly show great results.

#3 Product Reviews

Product-reviews

Product reviews from customers can help in increasing sales by manifold times. Positive reviews of products have helped in improving conversion rates for sellers. Whenever, a customer purchases a product, ask for a review. Politely force the person to give a review, which you can post with the product. Higher positive reviews mean increased sales.

#4 Leveraging Social Media

Social Media is the in-thing now. Anything that happens goes viral on the social media. Majority of e-commerce sites are using this platform for reaching out to more and more numbers of people. There are billions of active users on various social media sites and each one is connected to more numbers of people in their network. Spreading the word of mouth gets way easier on social media.

#5 Avoiding disputes

No seller will want disputes regarding the products it sells. Higher disputes will affect the organic ranking of the seller. It is important to ensure that there are no disputes with the products like late delivery, broken or damaged products, wrong products, faulty products etc.

Keeping the above mentioned points in mind will definitely help in boosting sales in various e-commerce platforms. However, it is also important that the sellers remain updated on the changes which are coming in this industry so that they can make necessary adjustments accordingly. Flexibility is the keyword in the dynamic e-commerce and m-commerce industry. Keep trying new things to draw attention of customers on these platforms.

Instagram for eCommerce – 5 Proven Solutions for Selling Products on Instagram

Are you an eCommerce brand and looking for selling products on Instagram? During our research, we found that many people want to purchase the products shared by brands on their channel, but how? Here I will show you the way to use tools & services with your Instagram channel that will help your audiences to easily locate the product you shared at your Instagram account.

When we consider the popularity of social media platform, active users is the key metrics to consider. And if we talk about the most popular social media platforms by considering the active users; Instagram is on 2nd place with over 300 million monthly daily active users.  One of the fastest and most dominant user generated photo/video sharing platforms, Instagram has also been coming up with added features every now and then. It has grown from being a platform to share cat pictures and selfie to a serious marketing tool. Instagram has in fact grown to become a lifestyle for smart phone users with researchers suggesting that 70% of users search for brands on the platform. Today, when 84% of mobile users will turn to their smart device to look for and compare products, the opportunities with Instagram marketing seems momentous.

Here are 5 unique Instagram tools to put into work:

#1 Instagram Shopping

instagram shopping

Anyone would agree how mobile has changed the way we shop. Whether you are travelling or seated at a dinner, a smart phone allows for product browsing, comparing and even ordering it for delivery to your doorsteps. Instagram suggest that 84% of smart phone users in the US will search for products on their devices and the trend are similar is the rest of the globe too. Instagram consequently will be launching a shopping add-on that will allow users to look up for more product details from a picture. The Instagram community is “open to discovery” and this Shopping integration will help them better understand the products they are interested in.

Instagram Shopping will allow for a tag to be embedded into pictures and can be activated by tapping. This tag will offer more details like pricing and up to five related products. Subsequently, the user will be able to view a “Shop Now” link that will redirect him/her to the product website and encourage a buy.

#2 Shoppable Instagram by Yotpo

shoppable-by-yotpo

Developed by Yotpo, Shoppable Instagram brings together a wide range of features that allows businesses do more with their Instagram posts. Yotpo is basically a user generated platforms for reviews on online businesses. It has been helping more than 10,000 Magento stores create user generated content including photos, Q&A, reviews and more – all aimed at increasing sales and driving traffic. With Shoppable Instagram, Yotpo allows users to advocate products to engage audience. Social curation such as this also helps optimizing product pages. Further, Shoppable Instagram comes with unique tools for photo discovery, shoppable feeds, easy moderation and rights management. After you have collected all relevant photos in a single feed, you can go on to thank contributors, prioritize posts, and even integrate special shopping tags.

According to Yotpo, Shoppable Instagram can add a 180% engagement rate for your Instagram photos. Since Instagram is a growing community of more than 500 million active users, business can expect a higher chance of conversion. Another useful weapon with Shoppable Instagram is the ‘Mail After Purchase’ (MAP) feature. It’s an encouraging way of having customers leave reviews on products and websites. Reminders ensure that you can get maximum user generated/customer reviews

#3 Soldsie

Soldsie is another unique Instagram ecommerce app that allows users for buying products from Instagram feeds just by commenting “sold” and putting in their email address! Soldsie will automatically generate invoice and sent to the email address that the user is registered with or the one mentioned in their comments. The customer will subsequently have 24 hours to make the payment after which the process takes the normal Shopify course. There are other options too available for sellers if they don’t have a Shopify account.

Soldsie really has a different take on linking Instagram posts. Since pictures in Instagram don’t support a hyperlink, Soldsie users the comments and profile section (customers) to showcase products and encourage conversions. Soldsie has been picking up with a lot of small and medium scale ecommerce businesses and you don’t actually need a product website to make the sale! Soldsie pricing is based on the number of clicks you get. Between 0 and 49 clicks, you will not have to pay a penny. That pricing starts at $5 for clicks between 50 and 499, and then $45 for clicks between 500 and 999, $150 for clicks between 1000 and 2999 and lastly, $300 for clicks above 3000. It’s easy and incredible!

#4 Shoppable Instagram by Photoslurp

shoppable by photoslurp

Shoppable Instagram by Photoslurp takes another unique view on upselling your product photographs. The idea is about converting photographs to attach a brand story and thus drive engagement. With more and more customers endorsing products on social media, Shoppable Instagram by Photoslurp makes great sense. . The tool also allows businesses to collect user generated photographs that best match the brand identity, thank the contributors and request for the photos to be used as a marketing tool. They can be publishes across all marketing platforms – social media handles, live display, mobile and even offline campaigns. The process integrates an authenticity to the marketing and when the review comes from real users, the credibility is automatically raised.

Apart from this, you can always include tags on your new posts that offer more product details (pricing, etc) and consequently redirect the interested user to the product website.

#5 Like2Buy

like2buy

In 2014 Like2Buy was launched by Curalate which can help ecommerce stores to sell products via Instagram. If you are using Instagram than you likely to know that Instagram allows users to add one live link in their profile bio. If you want to sell your products via Instagram then just add Like2Buy link in your bio. When any of your follower or profile visitors clicks on that link it will drive them to company’s Like2Buy page with all product images in grid format.

The biggest benefit of this Instagram eCommerce tool is that users don’t need to visit brand’s website and search for products which they have seen in their Instagram feed. Nordstorm & Charlotte Russe were the first companies used this tool which generated impressive click through rate.

Now its your turn! Start using these tools for selling your products on Instagram and be the part of this ever increasing social commerce industry. Do you need any help? feel free to contact me, I will be get back to you within 24 hours.

9 Ways to Improve Personalized Product Recommendation in eCommerce Website

eCommerce is my favorite subject and when it comes to conversion optimization, I enjoy working on usability testing part to increase the conversion rate of the website. Recently I privileged to participate in EcomChat which is an ecommerce & digital marketing networking group comes together every Monday for a live twitter chat. Last Monday, the topic was about smart product recommendation and the discussion was very insightful. As always @JamesGurd has nicely concluded the Ecomchat by sharing important takeaways from the event. In this article I will be talking about all different takeaways from the Ecomchat with detailed explanation and live examples. Here we go!

According to this infographic released by Monetate, the smart product recommendations can increase your revenue by up to 300%, improve the conversions by 150% and it also to help boost the average order value by 50% .

infographic product recommendation
But the biggest question is, does it work for everyone? Does it gives same result for all eCommerce business? Obviously the result is totally depending upon how you are implementing personalize product recommendation and the type of your business. As same strategy may give different result to different businesses, first understand and test the feature best suited your audiences and accordingly make the implementation. Lets go through each of those takeaways and see which one (or more) can work for your eCommerce business.

#1 Promote The Accessories

As done by various Ecommerce websites, the related accessories must be promoted along with the products. As shoppers mostly purchase relevant accessories or the recommendation like this will remind them to buy those accessories. Promotion of right accessory with a product on Sale is an important tool to gain more profits. Do mind that only relevant stuff should be promoted to attract the buyers. It is very common product recommendation practice being followed by most of the popular ecommerce websites. Amazon like others, displays its products using models who are styled with a range of other products available on the site. This not only shows the customers how the product actually look on a real person, but is also a useful way of suggesting other related items the customer might want to buy.
amazon-suggested-productsI recently searched for Dell Laptop on Amazon and at the end of product specifications, I found products depict in above screenshot. Look at the products and its title closely which refers to – “Customers who bought this item also bought”. This way eCommerce portals can push their customers to buy other stuffs as well.

#2 Match The Business Needs

Using the search related data a shopping website should try to match the business & customer needs. According to Dan, one should recommend the relevant products with very high margin. It serves two main purposes one they introduces closely relevant products with high profits on sale, second they provide a variety available in the budget of a shopper. In this way they earns both the profit and a buyer for their products. This thing can be easily noticed on any small or big eCommerce websites or on their application.

#3 Matching The Activity To User Needs

This is very common in regular shops hence in the Ecomm sites this thing is equally effective. In this type of personalized product recommendation, the website search related data will do the job. Display the products on the main page when it is the right time to attract the buyers. Currently Black Friday, Cyber Monday and Holiday Sales is going on, so all eCommerce flooded their home page design with banners and huge discounts.

Let’s find out how Amazon, Macys and QVC – 3 giant ecommerce retailers showing black friday banners all over the website.

black-friday-amazon

black-friday-macys

black-friday-qvc

#4 Social Proofs Are Must

Use of verified reviews done by verified customers can make you earn more money. Almost every Ecommerce website is using this method and it is must to have it on a portal. So go social and share the reviews to assure the customers for a genuine and a quality product. Shoppers trust other shoppers up to 12x more than the brand or marketing messages. A review done for a verified purchase makes other shoppers to try new brands and it makes them easy to shop from internet. ecommerce-verified-purchase

And also be well stocked or else your shopping site will be used only to read the reviews and the shopper will go for another website which will affect your business.

#5 Test To Find What Works

You can’t predict everything but you can go for testing the trend and minds of your shoppers. Never afraid of trying new things, try to go with some genuine test results. According to Tim, you can bundle multiple products in one group and highlight the discount / sale / offer price on that bundle. This way, you can sell multiple products to same buyers.

First understand your target audience and visualize their buying behavior, that will help you to start with your experiment to acquire those audiences. Just take an example of Amazon prime, providing shipping in 2 days and 30 minutes early access of thousands of deals. This will definitely attract buyers to place orders which are available to only prime members (even if they don’t require those products) will directly increase the sales.

amazon-prime

Testing is a good practice as you never know what works best for whole audience. Keep it simple and try to make the segment to give unique experience to your website visitors & don’t shy to take suggestions of your users. The data based on your user’s experience will helps you to acquire more business from the smart product recommendation. Start simple and go further as lot of small businesses don’t have access to right AI tools, so bundles and fixed recommendations are adequate.

#6 Try To Understand And Isolate Gift Purchase

Amazon using “This is a Gift” and other websites like QVC also do manage the gifting related purchases as special recommendations. A good understanding can fetch you more bucks and more visitors to your website. Currently many ecommerce portals providing detailed gift guide for every category which helps users to buy most popular gifts for someone. Apart from that they also provides the list of trending gifts in various categories that directly impact the buying decision of your users as no one want to spend time on reviewing 100s of products to make a gift.

qvc-trending-gifts#7 Improve The Relevance

Merging the data sources will give great result when implemented smartly, for example – Understanding what do they buy in stores? Or which items gets more returns / complaints etc. Including the product gets more orders and excluding the products get more returns will greatly impact the overall performance.

#8 Increase Your Sales With Personalization

Sending personalized product recommendations to your customers increases the sales. If you are using smart personalize product recommendation engine, within a few clicks you can detect the purchasing patterns of your visitors and buy recommending relevant products, you can encourage them to make an orders. This will help you to target right people with the right products. And you can learn more about each customer’s individual purchase history and recommended items by viewing their subscriber profile. Every E-comm website regularly sends the offers and deals related to the recent searches done by a user to there respective e-mail Ids.

amazon-personalization

We recently bought some books from Amazon and next day while surfing Amazon again, it started displaying  products with title – “Inspired by Your Shopping Trends”. This kind of practice will make your ecommerce website unique and will help you to increase the sales.

#9 Go For Product Research and Right Pricing Strategy

For an eCommerce website, site search data is very helpful to know what are the latest trends and demands from the users. Use this data to go for quality and the quantity apt for sale. Keep your stocks according to it as the requirements changes with seasons and festivals. By using site search data one can identify the price ranges the customers are looking for; If your customers are searching for low-priced products, offer suitable range of products. Also work on price comparison with your competitors selling same products to reduce the bounce rate and users will only buy after comparing the price from multiple sellers.

Each strategy has its own benefits and if implemented rightly, it will not only improve your website user experience but also will help to increase overall sales. If you already enjoying the benefits of this personalized & smart product recommendation, do share your experience here by comment.

 

Have You Tried Facebook Canvas Ads? If Not! You Should Check This DIY Guide

We have been managing paid advertisement campaigns for many clients and Facebook ads is one of the most effective source of paid traffic. Recently Facebook has launched Facebook Canvas Ads, the new ad type with some amazing visual facilities. To test the performance of this ad type, we created and optimized few campaigns and the result was very impressive. By end of this article, you will learn to create Facebook canvas ads and some amazing optimization techniques.

If you are already familiar with Facebook ad features; skip this paragraph. For rest, read on. Facebook offers various paid marketing features helps small & medium businesses, ecommerce business, individual professional and other advertisers to advertise their business and services for specific audiences. Facebook ads allows you to advertise individual pages to boost likes, mobile app install ads to increase your app downloads, content marketing ads to boost your post reach and the most important dynamic product ads for e-commerce businesses. You can also run re-marketing campaigns on facebook which I found very effective in eCommerce business marketing.

Facebook’s Canvas Ads is one of such ad type come up as a pretty amazing mobile experience for end users, especially when it comes to checking out ads. Quite similar to the Instant Articles tool, it allows publishers on Facebook to share their posts and content instantaneously, thereby cutting down on the time end users have to wait for the posts/ads to load. Further, you are allowed to create a unique ad experience by the use of texts, videos, images, product feeds, carousels and more.

Canvas Ads are also optimized for smaller mobile screens and users will find it quite easy to get done with the process. The easy and self-explanatory publishing tools by Facebook ensure that your compilation is instantaneously ready to be uploaded and shared. Finally, the Canvas also offers a link to the advertiser’s website where and interested audience can expect to know more about the product and service.

Overview of Facebook Canvas Ads

According to Mary Meeker’s Internet trends 2015 published at SlideShare, mobile digital media time in USA is 51% as compare to desktop which is 42%. On an average, each mobile user spend 2.8 hours on their smartphone which is very high as compare to 2.4 hours on desktop devices. Here is the chart depict bigger picture.

mobile internet trends
For advertisers, it’s one of the top platforms to generate lead and expected conversions by targeting this ever increasing mobile audiences.  There have been several reasons why Facebook’s Canvas Ad feature is being fast accepted into the advertising realm. As a game changer, it offers faster engagement on mobile device while ensuring that the personal space of the end user isn’t intruded upon. Further, with content taking a pivotal role in marketing, Canvas Ads provide the perfect answer. Finally, Canvas Ads easy enough to setup and doesn’t take a lot of understanding and brainstorming. You might have various business strategies to boost your online business but you shouldn’t miss the paid advertisement of Facebook. Below image demonstrate one of such Facebook canvas ad running on mobile device.

canvas ad example

#1 Benefits to brand

With Canvas Ads, brands can hope to portray their personality onto the content the end user sees. Engagement has been a priority in modern day marketing and Canvas Ads seem to provide that “much needed” fresh platform to get the audience curious and respond. With virtually zero load time, Canvas Ads fit right to the demands of the impatient ‘mobile’ user.

#2 New design and good engagement

With Canvas Ads, Facebook has opened up the opportunities like video and carousels to give advertisers, the much needed creative space. Slow loading pages have been the top reason why potential customers have abandoned websites in the past but Facebook Canvas changes it all.

#3 Loads Faster

Canvas Ads are perfectly optimized for mobile usage. As already said, there is a virtually ‘zero’ load time for the ads. It could be understood as a mini version of mobile websites but effective enough to get in the leads that would have otherwise switched to a different seller/brand/website.

#4 Pricing and auction is the same as other Facebook ads

Finally, and not the least important is the pricing. Advertisers on Facebook can expect the same charges as had been with other Facebook ad streams till this point in time. So, if you have been operating on Facebook, it’s time to try this new interesting ad platform!

How to Setup Facebook Canvas Ads

Beginning to tell you story in a more engaging way doesn’t ask for much! All it takes is a Facebook Power Editor tool. Needless to say, Power Editor makes the story telling even more customizable and this is yet another advantage with Canvas Ads.

To create a Canvas Ad through Power Editor, follow these steps:

  • Login to your Power Editor Account (You can find one from above link)
  • Go to your account and click on “Create Campaign”
  • Choose your objective
  • Compete the Ad Set procedure (Optimization, Placement, Pricing, Interests)
  • At the Ad Level select the page and choose Canvas in destination section
  • Click on + Sign to open the builder tool
  • Edit Untitled Canvas field and give new name to Canvas
  • Click on > Sign and choose theme you required for your Ad

Pro Tip – Kindly optimize your ads for your target audience by adding right placement & interests to increase the CTR of your ad.

You can also create a Canvas from your Facebook Page directly. Just unlock the Canvas Builder and go to the Power Editor. Follow these steps:

  • Go to the ‘Publishing Tool’ on your Facebook page
  • Click “Create” when you locate the option for Canvas
  • Click “New Document” to start with a new Canvas Name
  • The “>” sign would take you through the rest of the process of choosing the background, theme, etc

Once you created Canvas from publishing tool then you just need to choose canvas in power editor at the time of setting up Ads.

Facebook Canvas Ads Builder Tools

The most important part of the Canvas Ad Power Editor is the builder tools and they come in several forms. Note that whatever you changes in builder tools you can see the live preview of your ad on the right side.

Header: The Header would be the image that will remain fixed on top of your ad. Invariably, you will have just a single header. For a brand, this could be the company logo. For best result the recommended image should be 882 x 66 pixels. You can also set background color and opacity in your header image.

canvas header image

Photo: They are images that can be added to your Canvas and Facebook allows as many as 20 photos for each canvas created. You can choose how these imaged would be displayed and how the audience interacts with them. You can also set the display image scale as Facebook provides 3 different settings for it.

Note – You can only set destination URL if you selected Fit to Width (Linkable) option from Image Scale section

canvas photo image

Button: The button Link would contain the URL of the website that you would want your customers to navigate to. It could be the link to your ecommerce store or even an event that has been created on Facebook.

canvas button section

Call to action is really important while setting up any Facebook Ads. Jennifer Beese explained detailed Facebook Ads stats on Sprout Social where she also described the importance of call to action text and how it is important to boost CTR.

facebook cta buttonsNote – Kindly click on Add Component to add other components to canvas ads.

add component

Carousel: This would be an image series and subsequent links that the audience will be able to swipe across as they interact with your ad. The carousel ads can contain a maximum of 10 images. However, ensure that they are uploaded in either of JPEG or PNG format.

carousel ads

Text Block: This would be a blank space that can be used to enter a text to provide more information to the audience. The text block can be customized according to the desired font, size, color, alignment and styling.

text section canvas

Video: Facebook Canvas allows for a video to be embedded into your ad. However, it should be less than two minutes and with a minimum resolution of 720 pixels. The first frame of your video would also be its thumbnail. A good video can make a lasting impression here!

video section

Product Set: For ecommerce marketers, this would be a catalogue of products that can be displayed in your ad. The products that you add to the canvas will be randomly displayed and you can choose a maximum of 40. This can be best way to promote your product catalog and drive most relevant and engaging traffic to you eCommerce website.

product set canvas

Pro Tip – Once you set up the canvas ads, you can manage and optimize it directly from the Power editor or your Facebook Ad Manager account. If you are setting up canvas ads for long term, make sure to set good budget along with wide interest areas to boost clicks & conversions.

Bounce rate is also important factor to understand the ad’s performance. Append URL parameters to your ad’s landing and regularly check the bounce rate of your Facebook Canvas Ads campaign from Google Analytics. This strategy will help you to improve Ad design and landing page experience.

Facebook Canvas Ad Demo

Below is the separate visual sequence of Facebook canvas ad we created for travel community portal TheIndia. (Actually it will run in single window but to show you different frames, we took this screenshot).

theindia fb canvas ads
Benefits for eCommerce businesses

As easily understood, Facebook Canvas Ad will maximize the potential of your outreach using the top products that your website sells. Brands that have been able to create a thoroughly interactive and unique video get the advantage of more shares and reach. Facebook Canvas Ads also allows you to show dynamic product ads by setting up the product set in builder tools. Further, the property of Facebook Canvas to take the customer directly to the website would be a huge plus for all kinds of ecommerce businesses.

Facebook Canvas has been a recent addition to the platform’s advertising outreach. Several advertisers have already signed up for it and enjoying huge growth in leads and sales and its your turn now!

If you stuck anywhere or need any help related to Facebook ads, do write me at jignesh[at]OLBUZ.com or visit our contact page and send your query. I will get back to you withing 24 hours.

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