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11 Keyword Research Tips To Boost Content Strategy

With the prominent shift of business from the traditional market to the digital, content marketing undoubtedly holds significant importance. Content strategy has been deliberately used to generate leads through the website. But do you know 1.8 million new web pages are being developed every 24 hours? Out of these, some might receive good traffic while some may remain untouched.

Another research says 91.5% of Google traffic is received by the first page and the rest of the traffic never goes beyond page three.

SEO keyword research is all you require to lift your ranking. It is a technique that makes you study and target what search terms people generally look for. It increases your rankings on search engines. All you need here are some keyword research tips that would optimize your website.

1. Audience Analysis according to your niche area

The first step towards your keyword research strategy is getting into the heads of your target audience. List out the most relevant topics that your audience might search for to reach out to your website. Before your competitors pick the best keywords for their websites, you need to understand whom you are optimizing for.

Audience Analysis as per niche

2. Importance of Primary & Secondary Keywords

Both these keywords are equally important as they can bring a considerable amount of traffic to your site. The primary keywords that you pick should target a broader audience and must be spread across the text on the complete site. Keyword research for SEO also includes secondary keywords that play a supporting role. For the best ones define your product and services.

keywords analysis
Image Source: Quora

3. Target Long-tail keyword

Using long-tail keywords is among the keyword research best practices. Single keywords sometimes lack clarity and cover a wider range. While long-tail keywords are specific to a particular market and target audience. They are extremely good for voice search as generally; the voice search queries are long.

Long tail keyword graph

a. Less competitive

Searching keywords that are not highly competitive and still have a good number of monthly searches can be a tedious task. But using long-tail keywords attracts the exact audience that you are looking for.

low competition keywords
Image Source: ahref

b. Use Answerthepublic or Alsoasked

These two question-focused tools are very popular these days. Answerthepublic hears the autocomplete data from search engines and extracts the useful phrases out of them. Alsoasked is another tool that expands the thinking in terms of content creation. It organizes and displays the data in google search results.

Alsoasked tool example

4. Focus on Relevant Topics on your niche

Writing broadly about any industry is not easy. If you want to target a particular group, it is very important to focus on the most relevant topics. You have to dig deep for specific long-tail keywords. Learn more about the topic and define your goals first. List down relevant topics and pick up the seed keywords that your target audience will probably search for.

5. Specify User Intent

It is something beyond keywords that describe what a user is exactly looking for. Whenever a user turns to a search engine user intent keyword research tells the reason behind a particular keyword and phrase.

User Intent with conversion probability

a. Informational intent

When users are looking for information, they are among the ones who want to know something. When there are informational queries, be prepared to provide informational results. People aren’t here to buy anything, so instead of selling, educate them on how your products and services work.

b. Navigational intent

Your keyword research strategy must consider users who are trying to get to a particular website. These users want to go somewhere online. To make sure people get to where they need to go build out your site with great content and links to show in the SERPs.

c. Transactional intent

These users are prepared for purchase and perform some or the other type of specific online activity. Use all conversion optimization techniques you have. Your purchase page must be your direct landing page. Use product images, call to action, offers, and strong headlines.

d. Commercial intent

These are the users searching for a keyword and might become a customer or lead. For them, you have to use buy now keywords, product keywords, informational keywords, and tire kicker keywords. These keywords reflect the buyer’s intent very well are the best keyword research strategy.

6. Keyword Factors

Keywords factors
Image Source: Quora

a. Relevancy

The relevance of a keyword to the topic matter on the page is positively the prominent keyword research SEO strategy. Even if you’ve to sacrifice search volume make sure that the keywords you’re trying to upgrade your rank of a specific page to match the content thereon page.

b. Volume

If no one is searching for a keyword or phrase then optimizing it won’t help. You must research the search volume first. Make sure your keyword choices drive good traffic. Research well on the synonyms as well as they too might have higher search volume.

c. LSI Keywords

These are the conceptually related terms employed by search engines to know the content of a webpage. It works on the number of times a keyword is used. It understands that if that keyword is used several times, the page is about that particular topic.

d. Keyword Difficulty

It is an estimate of how hard it is to rank a keyword on search engine results. Before finalizing your keywords use keyword, difficulty tools and see if your keyword is difficult or easy to be searched.

7. Keyword Optimization for FAQs

If you feel the content on your site is complete, commonly asked question pages are still there to assist fill in the gaps that are missing. They provide high-level answers to your customers’ most common questions. Optimizing the content accordingly can increase its SEO value. For this, you can compile the most common questions, provide complete and concise answers, format your FAQ pages for a better user experience.

8. Focus on competitors’ Keyword

It is important to look for what keywords your competitors are using. You will also have to analyze the ranking of their pages. Browse and check what position their page lies in. For similar keywords, you have to see how you increase your ratings. Make use of content gap tool, competitor keyword tool, etc.

Keyword gap tool

9. Research related terms

Whenever you search for anything on a search engine, for example, on Google. You will find that there are related searches that keep on blinking while you type. Another way is to look for google suggestions that come on the front page. They provide you with an idea about what all things people keep on searching for related to your topic. This is the most common and simple keyword search SEO strategy.

Research related terms

10. Use Keyword Research tools

google keywords planner example

There are different tools available over the internet. Amongst them, Google a keyword planner is a free tool that you can use. Just Google keyword planner and choose your tool. Once you filter and sort the results, analyze the keyword ideas section. Now choose a keyword and get the exact search volume data.

Another tool is Ahref which is powerful and easy to master. You can optimize your site, analyze your competitors, study what customers are searching for, learn from top-performing content and track your ranking progress.

Semrush is another page that provides you with best SEO tools and helps you grow traffic. Here you can get plenty of keywords, run technical audits, and track SERP positions regularly.

11. Enhance Traffic Analytics

With the Google trends tool, you can get all the trending searches on google. It provides you with popular searches during a certain period. You can also get event-triggered spikes in keyword search volume.

Example of Google trends tool


Your keyword research optimization is sure to enhance with the above keyword research practices. Make most of the tools and upgrade the ranking of your website. Remember to re-evaluate the keywords in a few months to gain even more authority in SERP.

Step by Step Guide to Measure and Improve Content Marketing ROI

The ultimate aim of every business is to gain profit and grow consistently. The efforts that a business puts in and the return that it provides have to be analyzed for further improvement and scope. The same applies to your marketing strategies. It’s never too late to study your content marketing ROI.

Whether you are just starting with content marketing or you’ve been using the same approach for a while, it in no way hurts to readdress your content strategy plan.

You can anytime ensure it’s over-to-date, innovative, and interesting to your prospects and clients, regardless of when or how they shall buy it. You will be amazed to hear that over 44% of marketers feel that need to work on and improve their content measurement.

1. Content Marketing Measurement Metrics and Goals

You cannot deny the importance of content marketing in the present scenario. Investing in content marketing has become a top priority these days. The research depicted that it cost 62% less and generates 3 times leads. Let us see what calculating ROI is all about.

Calculating and Measurement of ROI

a. What is content marketing ROI?

Marketing ROI in simple terms could also be a percentage that depicts what proportion of revenue you earned from content marketing as compared to what you spent. It is a prominent practice for attributing profit and revenue growth and analyzing the impact of marketing initiatives.

The formula used to measure content marketing ROI is:
Marketing ROI = (Return – Investment) X 100
Let’s say you earned $5000 in sales and you spent $500 on your marketing content. The ROI is
Marketing ROI = (5000-500) X 100
= 900%

b. Analysis Data

To analyze the content marketing data you need to combine different stats and measure your content’s business performance. You need to see what content is most liked by the target audience, what are they sharing, popular types, and the length of the content most read and liked.

c. KPI and ROI Statistics

KPIs Statistics by content type
Image source: brid.tv

For perfect marketing performance metrics, you need to understand what your KPI and ROI must consist of. KPI for blogs and articles can be measured by website traffic, unique, new, and regular visitors, average time on page and site. For videos and podcasts, you can track views, subscribers, downloads, shares, comments, and reviews. ROI can be measured by leads, sales and revenue generated.

d. ROI Measuring Steps

There are a few steps to follow while measuring ROI that would help you find the loopholes and correct your content marketing strategy.

i. Set Measurable Goals

To properly calculate ROI and apply return on marketing and investing formula, setting measurable goals is important. It is very important to set goals for either a piece of content, a specific content campaign, or the entire content marketing program.

Although content marketing efforts cannot be tracked completely, your measurable goals must include bounce rate, number of visitors, time spent on site, pages visited, leads, and revenue. Identify your top priorities and work towards your goals.

ii. Collection for Data

Based on the goals set collect the data required to match your goals and the action required. Unless you have a clear number attached to the data content marketing, it makes no sense. Your data must include both your investments in content marketing and your return from the same.

iii. Monitor Frequency of Goals

For proper ROI tracking, you need to monitor the goals. To maintain your site traffic, it is very important to monitor your frequency. Decide about a particular interval and redefine your content goals. Content marketing is very vast and equally competitive. Once you achieve a certain level, jump on to the next step and analyze how often you need to review and make new goals.

iv. Use Models Comparison Tool

Example of first attribute model
Image Source: pixelme

Attribution models are very helpful in finding and measuring your user’s touchpoints. The first contact attribution will offer 100% of the credit score rating to the primary touchpoint that brings a visitor to your website.

For instance, when featured in Google Ad it would receive 100% of the credit for the conversion, and all the other 4 touchpoints Google search, Facebook Ad, Webinar, and Web visit would receive 0%.

2. Modify The Strategy To Improve Performance Of ROI

If in any way ROI tracking is not up to the mark, you need to look for an effective content marketing strategy. Creating a content marketing strategy will leave positive effects on your business leading to improved ROI. Here are a few content marketing tactics to help you in formulating new strategies for your business.

a. Analyze the Audience

Metrices and statistics for Analyze the Audience

Study your target audience and keep a check on what type of content they generally look for. Find the most suitable and appropriate content. Unless you have a clear picture of your audience in your mind, you won’t be able to find the best topics for them. The knowledge or information that you provide through the content must be helpful to them.

b. Optimize the Content

To measure the performance of your content compare the organic traffic, leads, conversion rates, time on page, social shares, bounce rate, comments, etc. to see your graph. Analyze your key areas and compare the points you are lacking on. Focus on creating content that would take you a step ahead.  

c. Build Social Media Presence

Your website or blog must be the key component to build ROI. It has to be approachable and attract the audience. Maintaining the frequency of your content is equally important. Keep on researching and bringing new and useful content to your page. The most important thing is to stay visible consistently. Your media presence is the first step towards getting good traffic.

d. Connect the Buisness with Storytelling

Your blogs in content marketing should create a feeling as if someone is reading a story. This holds the interest of the reader and will increase the bounce rate on your page. Use real-life experiences and stories to connect to your audience in a better way.

This technique evokes an emotional response and employs classic components. Ask for reviews and let the audience share their experience with your content. It helps to enhance your content marketing metrics.

e. Makes Effective Budgeting

Effective budgeting requirements

Redefine your costs and see how much you are investing in the creation, publication, and distribution of your content. Decide on a certain percentage that you will invest in content marketing. Budgeting also includes cutting unnecessary costs and making the most out of the amount invested. 

f. Promote Your Content

Promote the Content

Good content created but not promoted makes no sense. Make the best use of SEO and HTML elements to promote your content. Research and use the best primary, secondary and long-tail keywords.

Promote with social media platforms, e-mail marketing, and online communities. To raise your content marketing ROI promote and make it reachable as much as you can. 

Wrapping up

Using the above content marketing tactics, you can get optimum content ROI for your product or service. Designing marketing performance metrics is not easy, but when an effective content marketing strategy is used it becomes quite easy.

All the above SEO and content marketing tools and tricks will improve your ROI and overall performance. Keep on trying and experimenting with new strategies and select the best content marketing ROI strategy.

Boost Your Product Marketing Using Content – an Outreach Strategy

If you’re still wondering: “Is content or advertising material essential for your digital advertising plan?”

Then the clear answer is YES!

The aim of marketing has always been to get and retain new customers in order to drive your business growth.

In reality, content is the present – and future – of the marketing world. Content marketing is the base of almost all kinds of effective digital marketing strategies.

Thus, many industry experts also believe that behind every great brand that is building trust via – a web-page, blog, and video, or social media post – it all begins with content.

Content marketing is a very broad subject in itself. And when you research it on Google, then you will find thousands and thousands of articles, guides or books have been published depicting various strategies based on it. But when it comes to the implementation part, only a few get success despite building amazing content marketing strategies, why?

You Don’t Have an Answer.

This is the place where content material for advertising and marketing comes into the picture.

What is content marketing?

content marketing

Any kind of Marketing is impossible without great content. Content is the king in the current marketing era, and a versatile marketing medium that can help any business in any industry. It’s also affordable, convenient to create, and reliable for long-term results.

Furthermore, Google is still testing what makes the content “high quality,”

Although there is no secret formula for writing high-quality content, but many writing experts believe that before you even start to write content, you need to know what you’re writing about and for whom. In this way, you can kill two birds with a single arrow.

Follow these marketing checklist: for improving your content quality

research strategy

1. Research, research and more research:

Doing research is the most essential thing which is required to find out which treatments work better and which needs improvement. Research helps in finding answers to things that are unknown to us. Thus conducting research is necessary for many reasons, like building knowledge, learning new skills, innovating in business, Therefore, content marketer often stress more on research about new content from various sources like as articles, videos, blogs, images, infographics etc. They also extend their research to Google Trends, geek friends ideas, self-made tutorials or any research point during work on client’s project and gather all information at one place initially. Google keyword planner and SEMRush are the best tools for keyword research.

2. Write a Head-Turning Headline:

Like our heads, the headline determines whether audiences will read the rest of your work or not. If the headline doesn’t spark interest, then your writing is of no use, it’s a waste of time and money. So try to write a catchy headline which is highly required to get the attention of the readers.

3. Content must be original and self-explanatory:

With the coming of the Internet, the entire web world is flooded with content. Thus, it makes it difficult for brands to stand out in terms of producing well-written content on their own.

4. Create a hook that grabs your clients attention:

Grabbing the reader’s attention is the foremost priority of anyone who is into the online and digital branding business. And you have only three seconds to keep readers hooked after the headline. The first sentence plays a role in determining whether they read is ready to go further or quit seeing the rest of your content. So make it more smooth and simple to understand.

5. Write content that ranks in Google:

“Understanding the language that customers are using is extremely important whenever you write anything, so always keep in mind that Google ranks only those content which reflects consumer engagement, popularity, and has a complete answer to the questions which can arise in the mind of your readers when they read it.

6. Content must earn backlinks from other sites:

In order to enhance the ranking of your website in search engines, it is very much needed that you earn high-quality backlinks to the site. High quality backlinks are an important ranking factor that Google’s algorithm takes into account when deciding where your page should appear in the SERPs.

7. Use content that earns conversions:

Content Marketing offers a tremendous opportunity for businesses to boost their results and ranking. Thus, by providing valuable and relevant content to users, you can improve your online reputation among top brands.

The popular blogger Harsh Agarwal from ShoutmeLoud has nicely explained the importance of images in blog which generates more social media visits, google image search traffic and also increases the length of the article.

Below screenshot depict the penetration in social media users which is going to reach by 2.55 billions in 2018. You can easily reach to those audiences with properly optimized blog post containing engaging creatives for better social media reach.


Make sure that images, graphics or any other infographics should be specifically designed for your niche and must grab readers attention. High resolution and meaningful images always makes strong impact on users. If you are not able to purchase stock images then there is plenty of websites for free images available online.

Reason why content marketing strategies is essential in Digital Marketing

Content marketing and advertising techniques must contain high-value, user-focused content which means through using content marketing, you should be striving to change and enhance your customer’s behaviour toward your company in a positive manner. Additionally, Content marketing is important because it answers your audience’s questions.

These days, having a blog is now almost mandatory for doing any kind of business. Blog posts have the functionality of bringing extraordinarily focused leads to the posted content material and have interaction target market via all the degrees of income and advertising and marketing cycle.

Each blog post you create has its own importance which starts from a small idea and does not just end at the publishing button. The procedure of publishing any article is not at all an easy task, and it takes a lot of your time and effort. So if you are thinking that you will publish an article within minutes and it will give you an instant result, then you are wrong. If you think that by copying from other popular blogs, you will start gaining instant traffic, then wait! Your blog might become a victim of it Google Penalty.

My all time favorite websites are Pixabay and Flickr (check for usage license before you use). As per experienced bloggers GIF’s are also best way to communicate with readers and lots of viral content blogs are using this technique.

Featured images are also more important when it comes to make first impression of any article on your blog. Amateur bloggers often spends more time to design featured images on Photoshop or other design tools but here we recommend you to use online tools like Canva to design featured image in just few minutes.


What is content outreach and why do you need to do it?

content marketing

Content Outreach means developing a network which helps you in promoting and sharing right content with your desired audience. The more you get noticed, the more your brand will grow attract and reach to people. No matter what is the size of your company or what product/service you’re promoting. An email outreach strategy must have the power of Converting lead to sales and sales, of course, into the revenue.

Marketing and content strategies depends upon each other to be effective—and perform different function in the same organisation. Marketing strategies are answerable for creating general systems for developing framework to reach its potential clients.

These people develop messaging programs, in order to attract buyers, conduct market research, map client travels, and foster the procedure for evaluating and item highlight testing.

Content specialists fit into this platform, regularly filling in as a contact between sales functions. These people answer questions concerning about how and where to communicate with its audience and develop awareness content which determines reaching to its potential consumer. In fact, the content strategist is the person who study how to build the relationship and starts storytelling about the product sales.

Marketing strategy educates content strategy, and content strategy informs the techniques of promoting marketing strategy.

The two capacities depend on examination to uncover correspondence and relationship-building openings. Both tackle a similar test—effort, commitment, and change—according to alternate points of view, empowering associations to move quicker with their showcasing.

Which means both the functions rely on the analytics to uncover communication and relationship-building opportunities. Both handle the same challenge—outreach, engagement, and conversion—but in a different perspective, enabling organizations to move faster with their marketing.

Is content marketing and content outreach strategy the same?

outreach strategy

Content marketing and content outreach complements each other perfectly, but they’re not the same thing. Content outreach, is believed to be the base on which the success of content marketing stands out. The Content Strategy answers the question like ‘Why’, for whom you’re Reproducing the Content. Content outreach determines Who You’re Reaching with Your Content Marketing.

Whereas, a Content marketing is only a small part of content outreach strategy, as content technique moves around ‘which content ought to be shared thinking about different factors, and content outreach strategy discusses ‘how would you share your written material?’

So What All you need to do is to make a strong content outreach strategy technique that helps you in expanding your brand image, product sales and promotion and brand awareness, such as building associations with the clients. It is about how you express your image on the social channels with the kind of content you are posting to draw attention of the audience.

Methods of content outreach strategy


1. Pick the right communication channel

Determining the right communication channel is very essential for the success of your outreach strategy. This means that you know all about your target audience very well and use the most effective method for promoting idea, product and services.

2. Build strong, lasting relationships with client

Some companies interact with their customer only when they need to do the business and after that they forget everything which is very bad So it also suggested that Businesses that develop great, long-term relationships with their clients are more likely to receive repeat business from those clients Satisfied customers might recommend your company, product or service again and again, leading to new business.

3. Follow-up with a fresh approach

The entire digital world is overloaded with lots of ideas for ideas so If you wish to grow your business, you must come up with fresh and innovative approach for luring your potential, new customers. Apart from this you also have a nose and eyes wide open to know what your competitors are doing for the same target audiences. This will help you a lot in understanding your client’s ideology and win.

4. Internal linking is important

If you are a serious blogger, you will want the audience to be glued to your blog site to a longer extent. And for that, there is no better way than resorting to internal linking. Through this process, one page of the blog can be connected to another page in the same blog. This helps in smooth navigation within the site. Internal linking should be on targeted keyword and targeted page so it will not mislead the readers. Internal linkings are also beneficial to reduce the bounce rate of the website.


5. Track your results

Outreach marketing strategy requires managing a huge amount of information. Therefore, in order to get the amount of success you need to track each and every aspect of your work that you’ve doing for enhancing your business reach. Regularly maintain the records of change that you are adding for long-term and short-term business promotion.

I am sure, this aforesaid content checklist will help novice businesses or bloggers to create some of the amazing content. Feel free if you have any query or suggestion related to this topic? I would love to interact with you.

Happy blogging!

How to Build a Content Marketing Strategy for Travel Industry? 6 Proven Examples from Certified Agency

Are you tour operator? hotel or resort owner? travel destination promoters or associated with travel industry? If yes, then you might be thinking about below questions for sure.

  • What kind of travel content should i publish on travel blog?
  • How to find right topic for travel content?
  • What kind of audience looking for online travel content?
  • How to get maximum traffic on travel blog?
  • How to generate leads via blog?
  • How to make travel content viral on social media?

By end of this article, you will learn to create perfect content marketing strategy for your travel business. Yes, I am going to share my years of experience working with OLBUZ, a certified digital marketing agency specialize in promoting travel industry.

Since the emergence of technology and social media, the journey of a traveler has become quite different as compared to it used to be. Gone are the days when the travelers used to rely on guide books having outdated information or even paper maps. Now, they have the access to information across the web in the form of personal experience stories of travel bloggers, photo sharing applications like Instagram where numerous travel stories are found, vlogs managed by travel influencers, Buzzfeed or Wittyfeed guides, travel videos in YouTube and Facebook. The platforms like TheIndia that allow travelers who don’t own any blog to write about their travel experiences which indirectly helps other tourists/travelers to know about various places. National and international media houses also covers travel news which allow visitors to schedule plan accordingly.

This real-time access to travel information has dramatically transformed the way travelers plan a trip – from getting inspired to booking the ticket and hotel. Travelers also plan their trip based on upcoming festivals, International tourism day (To cover events and vlog), local or regional events (Gangor festival) and many other similar reasons. 

Each year on 18th April whole world celebrates the world heritage day. World heritage day is also known as International Day For Monuments and Sites. On this day travelers visits the national heritage sites clicks photos and videos. Check below video published by Incredible India on their Twitter account on world heritage day.

Nowadays social media has become a great place that travelers blindly trust before taking any trip. According to a report here are some interesting numbers how millennial traveler decides his/her trip and what they do during trip.

  • Around 87% of people are looking at Facebook for travel inspiration.
  • Around 97% of travelers post while traveling
  • 46% users book their trip on smartphone & tablet
  • 75% of people post once a day during trip/travelling

Well, that’s a lot of social activity. So, if you are planning for travel content marketing, you must create content in such a way so that it can be viral on social media. Only then you can make the most out of your content marketing strategy.

Here, we are going to discuss about how different travel bloggers, media house, influencers and other people crafts their travel content and how audience gets attracted towards it. This list of travel content ideas will help you to curate your content in a way which easily targets large audience base.

Top 6 Travel Content Ideas That Can Help You Become Viral

#1 Destination Specific Travel Articles

Destination specific travel articles refer to content pieces that are mainly focused on particular locations. These articles are also considered as travel guides for readers. These articles contain information such as how to visit, places to stay, things to buy, how local people are, best beaches or hill stations, local food, pub, bar etc. So how can one recognize an article as destination specific piece? Generally, the articles that mention one specific location and start with “Things to do in (location name)” or “Ultimate Guide to (location name)” are considered as destination specific articles.

If you are thinking about developing a destination specific article, you must remember one thing first that the internet is filled with such content. So to increase your content’s readability, you need to pick a unique place, put a creative twist in writing and include awesome images to attract readers stand ahead of the crowd.

An article on Malta, written by Erin Chack, was published in 2014 on Buzzfeed. After it going viral on social media, Erin got a chance to visit Malta and met top officials because the place received a huge number of tourism growth after the publication of the article.

Erin Chack mentioned the story behind this viral content where she explained how she become famous accidentally in another country. Check video here which got 5.5+ Million views.

How to find Destination Specific Travel Content + Topic Ideas

Before finding or researching about any topic you must do a proper keyword research about that topic. Suppose you want to write travel article on Kerala then first check what kind of keywords people are searching on Google. To do the keyword research you can use certain tools including Google Keyword Planner tool (Official), SEMRush, AHREFs and many more. Here i have prepared one keyword research list to write best possible content for travel niche.

In above screenshot you can see the list of keywords and average monthly searches on Google for particular keyword. I have added the heat map in search volume column to show which keyword can be good to write article.

Don’t get excited after seeing 74000 search volume for “Tourist Places in Kerala” keyword because you won’t be the first person to write article on this topic. Yes, competition is another challenge in content marketing as you need to check how many blogs are ranking on this keyword, quality of their content, backlinks of the blog and many other factors.

So, choose keyword having good search volume and low competition. After choosing the right keyword now you can prepare topic accordingly and write detailed article on it. Make sure you follow complete content marketing checklist while preparing any content.

Here are some examples about destination based article topic ideas

  • 14 Pics That Prove [Destination Name] is the Most Underrated Country of the World
  • Free Things To Do In [Destination Name] With Your Friends
  • Best Things to Buy in [Destination Name] – Don’t Miss These Souvenirs while Shopping in Kerala

#2 Top Lists Specific Travel Articles

Article, mentioning a complete list of a particular topic related to travel is another popular type of travel content. From best places to visit in particular season to best things to do in a particular location, top food items to eat to best things to buy – all these fall into the category of list specific travel articles. To make such an article work, you need to have a catchy title and some superb images.

Just have a look at the article, titled “The world’s Top 10 cities for street photography”, published in Wanderlust Travel Magazine. It talks about some popular cities around the world for street photography, but what makes it a unique and share-worthy piece of writing is some spectacular and unique photos.

In list specific articles, it doesn’t restrict to places only but one can create lists of travel photos, travel activities like paragliding, festivals, things to do, near by picnic places , food dishes and many more things.

List Specific Content + Title Ideas

  • 6 Best Places to Visit in [Place Name] During Monsoon Season
  • 10 Food Dishes One Should Must Try During [Place Name] Visit
  • 17 Unique Festivals Around the World Should be in Your Bucket List
  • Top 12 Places for Paragliding Activities in [Place Name] to Witness Breathtaking View from the Sky

#3 Travel News Articles

Travel news article is focused on the details about any latest event, summit news, activity, sports news etc., happened at a particular location. Sometimes, such articles can be brand specific and promotional. Writing aptly, such news can be viral on social media and boost huge traffic within a short amount of time.

Here is an article, published in The Independent, where a summit between President Trump and Kim Jong-un in Singapore is mentioned. How this article has become a travel piece is really interesting. This article talks about Singapore’s luxury hotel St. Regis Singapore.

Travel news is very crucial for both travel agencies and tourists. A single incident or news can affect the whole travel industry. Here are few travel news which went viral and affected travel industry positively and negatively.

  • Shimla Water Crisis during the peak season
  • Tourism in Spain increased by 32% after ZNMD movie
  • Udaipur city awarded as best city of Asia by Travel + Leisure site
  • How Will the Las Vegas Shooting Affect Tourism?
  • Best tourist places to visit after Lockdown

#4 Travel Influencer Interviews

The travel influencers are those who travel across the world, give a unique perspective to every place they travel and actively be in social media with their live stream, videos, vlogs and more. Thus they have a huge following on their social media channels like Facebook, Twitter, Instagram and Youtube. Nowadays brands try to collaborate with leading travel influencers in order to get a great incentive for people to join their tour programs. Also, they can get promotional benefit across the influencers’ social channels.

Clint Johnston, the founder at Triphackr has 200K+ followers on Instagram and many leading media houses including CNN, BBC News, Mashable, The Huffington Post and other media portal featured him. So, here if you can reach out to any Travel blogger, influencer or runs successful travel vlogging channel then just reach out to them for a quick interview or track them if they are in your city or state for quick video interview.

Here is an example of travel influencer Mr. Manish Lakhani’s interview:

If you develop such kinds of travel influencers’ interviews, you will certainly get noticed online and make your content share-worthy. We have also noticed that lot’s of Travel Niche Instagram profiles posts photos from leading traveler influencers on their feed with their mention. If any travel influencer has any issue with it than he/she can contact to remove photo and if not then they engage with them by liking or commenting on the post.

#5 Controversial & Reality Subject

Writing on controversial and reality subjects is surely an art. Because you need to follow a responsible fashion while writing on such topics so that your article does not raise your readers’ collective blood pressure and bring any negative publicity for you. Leading media houses often write about such controversial or reality subjects, related to various places. Creating rightly, such stories can give you an immediate popularity and traffic. But yes, in some ways it often shows dark sides of a matter.

In 2017, Benny Lam documented the suffocating living conditions in the subdivided flats of Hong Kong, recording the lives of these hidden communities through a series of photos. The article went viral for not so good reason.

Here are few controversial and reality travel content which went viral

  • I Took And Smuggled These Out Of North Korea – Illegal Photos Kim Doesn’t Want You To See – Bored Panda
  • 12 destinations travelers might want to avoid in 2018 – CNN

#6 Publish Travel Guide Videos

People who don’t have enough time to read detailed article about travel related guide or content then they opt to watch videos on YouTube. Yes, YouTube is game-changing platform for travel business as they can generate maximum business from it.

Many businesses from travel industry thinks that they are getting enough business via website and cold calling and don’t need YouTube platform to generate more leads. Well, If you are into travel industry then don’t make such mistake because YouTube can also generate more leads compare to website leads and cold calling.

If you are into travel business and still confused about what kind of travel content you should publish on YouTube then don’t worry here is the guide.

“Tips to Choose Best Tour Package” – You can record one detailed travel guide video about best tips to book tour package which can include best season to visit, best time to visit, what kind of places one should include in package, how to book cab, best food and popular dishes of the region etc.

Check below video posted on TheIndia YouTube channel which displays the beauty of Munnar Hill Station Kerala.

So, this way you can also record video of specific destination and publish on your YouTube channel.

Final Words

In a nutshell, the travel and tourism industry can proffer plenty of opportunities through creative content marketing activities. This sector gives you the freedom to use different types of content, all the way from persuasive photos to educational guides. If you want to harness the optimum benefits of travel content marketing, be entertaining, informative and inspiring through your stories. Be visual. Shape yourself as a go-to resource for your visitors.

So, what trick have you implemented to market your travel content? Is there any specific type of content that suits your travel brand? Do share here. I’d love to know.

13 Examples of Event-Based Email Marketing for eCommerce Business to Boost Conversion Rate

Are you an eCommerce business owner or associated with eCommerce businesses? You must check this article that will help you to plan additional revenue generation channel for your eCommerce portal.

You must be utilizing various acquisition channels like SEO (Organic result), PPC (Pay Per Click), Affiliate marketing, Email Marketing etc to drive traffic to your website. Now think about the acquisition cost! yes, every visitors count when you are spending tons of money to acquire visitors to your website.

Do you have a strategy to target visitors:

  • Who visited your website but didn’t make a purchase?
  • Who bought a product from your website but before long time!
  • Who added a product into cart but did not place an order

For eCommerce businesses, email marketing is also considered as the best medium as it gives the maximum conversion rate if you have a proper targeted list. Many eCommerce businesses still don’t know how to use email marketing in a proper way and still sends the common email to their customers which may or may not drive the proper conversions. It is an art to utilize this opportunity and if implemented properly, you can definitely generate good number of order from these audiences as well. In this article we will talk about how to use event based email marketing which opens several doors to grab conversions for your eCommerce business.

Event-based marketing or EBM refers to marketing strategies that are directed towards an event in the life of a customer. Event based marketing is very crucial in ecommerce marketing. An event can be something predictable and basic such as a birthday, an address change, a news story, a social trend, end of contract, a blog share, or the purchase of a product. It can also be something more personal and detailed such as a marriage, a pregnancy, or a large withdrawal from the customer’s bank account but in ecommerce business these events won’t be much helpful. The events that you will use as reasons or triggers to reach out to your customers will vary greatly depending on your customer base. As mentioned earlier, for ecommerce business events would be different and here is the complete guide of using various event based marketing for your business.

The benefits of event-based marketing in eCommerce

EBM focuses mainly on individual behaviors and this makes it more of a marketing pull than a marketing push. This is because customers initiate communication depending on something that they do, instead of being targets segmented or identified by marketers for a specific service or product. Event-based marketing can boost brand recognition and drive profits efficiently and quickly. It generates impressive ROI since marketers engage every customer depending on his/her actual interests or behavior instead of pushing sales promotion or marketing campaigns based on a targeted segment. Event-based marketing is usually a more personal form of advertising and can enable businesses to form personal connections with their customers. In addition, EBM is a great strategy that allows e-commerce businesses to respond to the needs of their customers at precisely the right moment.

Types of customer events to focus on

Event-based marketing begins with a variety of events in a client’s life. Ecommerce businesses need to identify meaningful events, associate with the right interaction channels and use the necessary information content to provide an optimal response and constant dialogue with every individual. Events are usually external to the individual client, but they will also trigger a precise action by the marketer. Customer events will vary greatly depending on the business. Some examples include the following

#1 Welcome after signup and after purchase

Marketers can welcome customers after they sign up and even after they make their first purchase. This can be achieved by sending a welcome email. You can also send them promotional items that are meant for new customers depending on your business, for example, a free trial follow-up from Grove below.

Or, you can send one simple welcome mail after sign up just like Berricle. Check below example.

For clients that sign up but have not yet made a purchase, a sequence of email nurture series will help to educate your customers about your brand, product, and niche. A welcome message or email should follow a service or product-centric customer activity, for example, inquiries or interactions with the business through a webpage, or mouse-clicking on specific items. Once the customer clicks on mail and visit landing page then welcome them with some good offers like below.

#2 Anniversary of first purchase

Ecommerce businesses can take advantage of the first anniversary of purchase to market their existing or new products to their customers. Reminding your clients about the purchases they made in the past may trigger them to make a new purchase, particularly if they are regular buyers. Don’t forget to send some good ecommerce promotion offers along with it.

#3 Customer’s birthday

Ecommerce businesses can use customers’ birthdays as an opportunity to make a sale or market their brand. You can send a birthday wish, printable gift cards, coupons or special offers to your customers to celebrate their big day. Many customers will remain loyal to businesses that remember personal events such as birthdays.

#4 Pre-order promotion

A pre-order promotion can be beneficial for businesses that have a growing audience because they can help you start building buzz before the actual release of your product. Brands frequently provide perks for preorders to help them get more purchases. For example, providing items or discounts on purchases available to people who pre-order at no extra cost. This strategy is used successfully in the gaming industry for new video-game preorders. Exclusive items are used to generate large preorder sales and still generate earned media around the new product launches.

#5 Refer a friend

A referral program can be an excellent way of getting new customers for your business. Most clients will readily refer their friends and family to brands that they love. Make sure that you endorse your referral program to ensure that everyone knows about it. Share it on all your social media pages and send them to your business email list.

#6 Abandoned basket

Businesses lose money whenever visitors abandon their carts without buying. Research by the Baymard Institute confirms that about 69.23% of shopping carts are abandoned. Ecommerce businesses need to address hesitations by shoppers to remind them to complete their purchase. Don’t worry you can still reach out to audience who abandoned carts.

This can be achieved by persuading them with free shipping or discounts. Craft a cart abandonment email that will entice visitors to return to their carts and remind them of what they were buying in the first place and why. Here is one such Abandoned cart email example sent by Flipkart.

#7 Almost-out-of-stock wish list

You can use a wish list reminder email to convince customers to take the final step in buying the products that they had shown interest in buying and they are now almost out of stock or selling out. This may just trigger the need for shoppers to make the final purchase. ModCloth always alerts its shoppers when products are almost selling out. This motivates customers and minimizes regret because people do not want to miss out on products they have been eyeing for a long time.

#8 Price change on wish list

If prices of products in your inventory change, you can use this opportunity to alert clients who had listed the products on their wish list. They may be motivated to make purchases, especially if you are giving great discounts or promotions.

#9 Back in stock

You can also alert your customers about products that are back in stock. KEEEN, a company that sells hiking shoes, gives its clients the option of receiving an email when their products of choice are back in stock.

#10 New color/style in previously purchased line

Clients may be interested in new styles or new colors in previously purchased products. Alerting them about the new designs or colors can trigger them to make purchases, especially if they had shown interest in the past. You can always get information by sending a customer feedback email to help you know what your customers want from existing lines. An example is the Airbnb customer feedback email template

#11 New lines in previously purchased brand/subcategory combo

If you have the ability, you can expand your product line by introducing new lines in the brands that were previously purchased. You can evaluate the market demand to determine whether a new line or subcategory is worth the cost. You can then alert customers who had purchased these products previously about the new lines or subcategories that you have introduced. If they bought these products, they may also purchase the new products.

#12 Cross-sell follow up

Cross-selling involves getting customers to purchase services or products in addition to other products that they have already purchased or have agreed to purchase, for example, complementary products and service add-ons. By using a cross-sell follow up, you can motivate your customers to make additional purchases. In Ecommerce business it’s called as product recommendations. If you have shown interest in any product or previously bought any product then ecommerce store will send you similar product recommendations.

#13 Business Anniversary Offers

Many ecommerce businesses also sends email on their business anniversary with good discount and offers. This tactic often works as most business enjoys their success on every anniversary and gives good discount to their customers.

Any changes in a specified customer event could be used as a potential opportunity to contact the customer. Since marketers set the rules, they should choose event opportunities that perfectly suit the strategy and objectives of their business. After implementing event-based marketing strategies, you need to closely monitor them. This will help you in determining their effectiveness and also making necessary adjustments. Furthermore, this data will be useful in the future as you will eliminate guesswork when implementing new strategies for reaching out to your target market. Transform your business today by harnessing the immense benefits of event-based marketing.

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