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Boost Your Product Marketing Using Content – an Outreach Strategy

If you’re still wondering: “Is content or advertising material essential for your digital advertising plan?”

Then the clear answer is YES!

The aim of marketing has always been to get and retain new customers in order to drive your business growth.

In reality, content is the present – and future – of the marketing world. Content marketing is the base of almost all kinds of effective digital marketing strategies.

Thus, many industry experts also believe that behind every great brand that is building trust via – a web-page, blog, and video, or social media post – it all begins with content.

Content marketing is a very broad subject in itself. And when you research it on Google, then you will find thousands and thousands of articles, guides or books have been published depicting various strategies based on it. But when it comes to the implementation part, only a few get success despite building amazing content marketing strategies, why?

You Don’t Have an Answer.

This is the place where content material for advertising and marketing comes into the picture.

What is content marketing?

content marketing

Any kind of Marketing is impossible without great content. Content is the king in the current marketing era, and a versatile marketing medium that can help any business in any industry. It’s also affordable, convenient to create, and reliable for long-term results.

Furthermore, Google is still testing what makes the content “high quality,”

Although there is no secret formula for writing high-quality content, but many writing experts believe that before you even start to write content, you need to know what you’re writing about and for whom. In this way, you can kill two birds with a single arrow.

Follow these marketing checklist: for improving your content quality

research strategy

1. Research, research and more research:

Doing research is the most essential thing which is required to find out which treatments work better and which needs improvement. Research helps in finding answers to things that are unknown to us. Thus conducting research is necessary for many reasons, like building knowledge, learning new skills, innovating in business, Therefore, content marketer often stress more on research about new content from various sources like as articles, videos, blogs, images, infographics etc. They also extend their research to Google Trends, geek friends ideas, self-made tutorials or any research point during work on client’s project and gather all information at one place initially. Google keyword planner and SEMRush are the best tools for keyword research.

2. Write a Head-Turning Headline:

Like our heads, the headline determines whether audiences will read the rest of your work or not. If the headline doesn’t spark interest, then your writing is of no use, it’s a waste of time and money. So try to write a catchy headline which is highly required to get the attention of the readers.

3. Content must be original and self-explanatory:

With the coming of the Internet, the entire web world is flooded with content. Thus, it makes it difficult for brands to stand out in terms of producing well-written content on their own.

4. Create a hook that grabs your clients attention:

Grabbing the reader’s attention is the foremost priority of anyone who is into the online and digital branding business. And you have only three seconds to keep readers hooked after the headline. The first sentence plays a role in determining whether they read is ready to go further or quit seeing the rest of your content. So make it more smooth and simple to understand.

5. Write content that ranks in Google:

“Understanding the language that customers are using is extremely important whenever you write anything, so always keep in mind that Google ranks only those content which reflects consumer engagement, popularity, and has a complete answer to the questions which can arise in the mind of your readers when they read it.

6. Content must earn backlinks from other sites:

In order to enhance the ranking of your website in search engines, it is very much needed that you earn high-quality backlinks to the site. High quality backlinks are an important ranking factor that Google’s algorithm takes into account when deciding where your page should appear in the SERPs.

7. Use content that earns conversions:

Content Marketing offers a tremendous opportunity for businesses to boost their results and ranking. Thus, by providing valuable and relevant content to users, you can improve your online reputation among top brands.

The popular blogger Harsh Agarwal from ShoutmeLoud has nicely explained the importance of images in blog which generates more social media visits, google image search traffic and also increases the length of the article.

Below screenshot depict the penetration in social media users which is going to reach by 2.55 billions in 2018. You can easily reach to those audiences with properly optimized blog post containing engaging creatives for better social media reach.

Report

Make sure that images, graphics or any other infographics should be specifically designed for your niche and must grab readers attention. High resolution and meaningful images always makes strong impact on users. If you are not able to purchase stock images then there is plenty of websites for free images available online.

Reason why content marketing strategies is essential in Digital Marketing

Content marketing and advertising techniques must contain high-value, user-focused content which means through using content marketing, you should be striving to change and enhance your customer’s behaviour toward your company in a positive manner. Additionally, Content marketing is important because it answers your audience’s questions.

These days, having a blog is now almost mandatory for doing any kind of business. Blog posts have the functionality of bringing extraordinarily focused leads to the posted content material and have interaction target market via all the degrees of income and advertising and marketing cycle.

Each blog post you create has its own importance which starts from a small idea and does not just end at the publishing button. The procedure of publishing any article is not at all an easy task, and it takes a lot of your time and effort. So if you are thinking that you will publish an article within minutes and it will give you an instant result, then you are wrong. If you think that by copying from other popular blogs, you will start gaining instant traffic, then wait! Your blog might become a victim of it Google Penalty.

My all time favorite websites are Pixabay and Flickr (check for usage license before you use). As per experienced bloggers GIF’s are also best way to communicate with readers and lots of viral content blogs are using this technique.

Featured images are also more important when it comes to make first impression of any article on your blog. Amateur bloggers often spends more time to design featured images on Photoshop or other design tools but here we recommend you to use online tools like Canva to design featured image in just few minutes.

Image

What is content outreach and why do you need to do it?

content marketing

Content Outreach means developing a network which helps you in promoting and sharing right content with your desired audience. The more you get noticed, the more your brand will grow attract and reach to people. No matter what is the size of your company or what product/service you’re promoting. An email outreach strategy must have the power of Converting lead to sales and sales, of course, into the revenue.

Marketing and content strategies depends upon each other to be effective—and perform different function in the same organisation. Marketing strategies are answerable for creating general systems for developing framework to reach its potential clients.

These people develop messaging programs, in order to attract buyers, conduct market research, map client travels, and foster the procedure for evaluating and item highlight testing.

Content specialists fit into this platform, regularly filling in as a contact between sales functions. These people answer questions concerning about how and where to communicate with its audience and develop awareness content which determines reaching to its potential consumer. In fact, the content strategist is the person who study how to build the relationship and starts storytelling about the product sales.

Marketing strategy educates content strategy, and content strategy informs the techniques of promoting marketing strategy.

The two capacities depend on examination to uncover correspondence and relationship-building openings. Both tackle a similar test—effort, commitment, and change—according to alternate points of view, empowering associations to move quicker with their showcasing.

Which means both the functions rely on the analytics to uncover communication and relationship-building opportunities. Both handle the same challenge—outreach, engagement, and conversion—but in a different perspective, enabling organizations to move faster with their marketing.

Is content marketing and content outreach strategy the same?

outreach strategy

Content marketing and content outreach complements each other perfectly, but they’re not the same thing. Content outreach, is believed to be the base on which the success of content marketing stands out. The Content Strategy answers the question like ‘Why’, for whom you’re Reproducing the Content. Content outreach determines Who You’re Reaching with Your Content Marketing.

Whereas, a Content marketing is only a small part of content outreach strategy, as content technique moves around ‘which content ought to be shared thinking about different factors, and content outreach strategy discusses ‘how would you share your written material?’

So What All you need to do is to make a strong content outreach strategy technique that helps you in expanding your brand image, product sales and promotion and brand awareness, such as building associations with the clients. It is about how you express your image on the social channels with the kind of content you are posting to draw attention of the audience.

Methods of content outreach strategy

marketing

1. Pick the right communication channel

Determining the right communication channel is very essential for the success of your outreach strategy. This means that you know all about your target audience very well and use the most effective method for promoting idea, product and services.

2. Build strong, lasting relationships with client

Some companies interact with their customer only when they need to do the business and after that they forget everything which is very bad So it also suggested that Businesses that develop great, long-term relationships with their clients are more likely to receive repeat business from those clients Satisfied customers might recommend your company, product or service again and again, leading to new business.

3. Follow-up with a fresh approach

The entire digital world is overloaded with lots of ideas for ideas so If you wish to grow your business, you must come up with fresh and innovative approach for luring your potential, new customers. Apart from this you also have a nose and eyes wide open to know what your competitors are doing for the same target audiences. This will help you a lot in understanding your client’s ideology and win.

4. Internal linking is important

If you are a serious blogger, you will want the audience to be glued to your blog site to a longer extent. And for that, there is no better way than resorting to internal linking. Through this process, one page of the blog can be connected to another page in the same blog. This helps in smooth navigation within the site. Internal linking should be on targeted keyword and targeted page so it will not mislead the readers. Internal linkings are also beneficial to reduce the bounce rate of the website.

linking

5. Track your results

Outreach marketing strategy requires managing a huge amount of information. Therefore, in order to get the amount of success you need to track each and every aspect of your work that you’ve doing for enhancing your business reach. Regularly maintain the records of change that you are adding for long-term and short-term business promotion.

I am sure, this aforesaid content checklist will help novice businesses or bloggers to create some of the amazing content. Feel free if you have any query or suggestion related to this topic? I would love to interact with you.

Happy blogging!

13 Examples of Event-Based Email Marketing for eCommerce Business to Boost Conversion Rate

Are you an eCommerce business owner or associated with eCommerce businesses? You must check this article that will help you to plan additional revenue generation channel for your eCommerce portal.

You must be utilizing various acquisition channels like SEO (Organic result), PPC (Pay Per Click), Affiliate marketing, Email Marketing etc to drive traffic to your website. Now think about the acquisition cost! yes, every visitors count when you are spending tons of money to acquire visitors to your website.

Do you have a strategy to target visitors:

  • Who visited your website but didn’t make a purchase?
  • Who bought a product from your website but before long time!
  • Who added a product into cart but did not place an order

For eCommerce businesses, email marketing is also considered as the best medium as it gives the maximum conversion rate if you have a proper targeted list. Many eCommerce businesses still don’t know how to use email marketing in a proper way and still sends the common email to their customers which may or may not drive the proper conversions. It is an art to utilize this opportunity and if implemented properly, you can definitely generate good number of order from these audiences as well. In this article we will talk about how to use event based email marketing which opens several doors to grab conversions for your eCommerce business.

Event-based marketing or EBM refers to marketing strategies that are directed towards an event in the life of a customer. Event based marketing is very crucial in ecommerce marketing. An event can be something predictable and basic such as a birthday, an address change, a news story, a social trend, end of contract, a blog share, or the purchase of a product. It can also be something more personal and detailed such as a marriage, a pregnancy, or a large withdrawal from the customer’s bank account but in ecommerce business these events won’t be much helpful. The events that you will use as reasons or triggers to reach out to your customers will vary greatly depending on your customer base. As mentioned earlier, for ecommerce business events would be different and here is the complete guide of using various event based marketing for your business.

The benefits of event-based marketing in eCommerce

EBM focuses mainly on individual behaviors and this makes it more of a marketing pull than a marketing push. This is because customers initiate communication depending on something that they do, instead of being targets segmented or identified by marketers for a specific service or product. Event-based marketing can boost brand recognition and drive profits efficiently and quickly. It generates impressive ROI since marketers engage every customer depending on his/her actual interests or behavior instead of pushing sales promotion or marketing campaigns based on a targeted segment. Event-based marketing is usually a more personal form of advertising and can enable businesses to form personal connections with their customers. In addition, EBM is a great strategy that allows e-commerce businesses to respond to the needs of their customers at precisely the right moment.

Types of customer events to focus on

Event-based marketing begins with a variety of events in a client’s life. Ecommerce businesses need to identify meaningful events, associate with the right interaction channels and use the necessary information content to provide an optimal response and constant dialogue with every individual. Events are usually external to the individual client, but they will also trigger a precise action by the marketer. Customer events will vary greatly depending on the business. Some examples include the following

#1 Welcome after signup and after purchase

Marketers can welcome customers after they sign up and even after they make their first purchase. This can be achieved by sending a welcome email. You can also send them promotional items that are meant for new customers depending on your business, for example, a free trial follow-up from Grove below.

Or, you can send one simple welcome mail after sign up just like Berricle. Check below example.

For clients that sign up but have not yet made a purchase, a sequence of email nurture series will help to educate your customers about your brand, product, and niche. A welcome message or email should follow a service or product-centric customer activity, for example, inquiries or interactions with the business through a webpage, or mouse-clicking on specific items. Once the customer clicks on mail and visit landing page then welcome them with some good offers like below.

#2 Anniversary of first purchase

Ecommerce businesses can take advantage of the first anniversary of purchase to market their existing or new products to their customers. Reminding your clients about the purchases they made in the past may trigger them to make a new purchase, particularly if they are regular buyers. Don’t forget to send some good ecommerce promotion offers along with it.

#3 Customer’s birthday

Ecommerce businesses can use customers’ birthdays as an opportunity to make a sale or market their brand. You can send a birthday wish, printable gift cards, coupons or special offers to your customers to celebrate their big day. Many customers will remain loyal to businesses that remember personal events such as birthdays.

#4 Pre-order promotion

A pre-order promotion can be beneficial for businesses that have a growing audience because they can help you start building buzz before the actual release of your product. Brands frequently provide perks for preorders to help them get more purchases. For example, providing items or discounts on purchases available to people who pre-order at no extra cost. This strategy is used successfully in the gaming industry for new video-game preorders. Exclusive items are used to generate large preorder sales and still generate earned media around the new product launches.

#5 Refer a friend

A referral program can be an excellent way of getting new customers for your business. Most clients will readily refer their friends and family to brands that they love. Make sure that you endorse your referral program to ensure that everyone knows about it. Share it on all your social media pages and send them to your business email list.

#6 Abandoned basket

Businesses lose money whenever visitors abandon their carts without buying. Research by the Baymard Institute confirms that about 69.23% of shopping carts are abandoned. Ecommerce businesses need to address hesitations by shoppers to remind them to complete their purchase. Don’t worry you can still reach out to audience who abandoned carts.

This can be achieved by persuading them with free shipping or discounts. Craft a cart abandonment email that will entice visitors to return to their carts and remind them of what they were buying in the first place and why. Here is one such Abandoned cart email example sent by Flipkart.

#7 Almost-out-of-stock wish list

You can use a wish list reminder email to convince customers to take the final step in buying the products that they had shown interest in buying and they are now almost out of stock or selling out. This may just trigger the need for shoppers to make the final purchase. ModCloth always alerts its shoppers when products are almost selling out. This motivates customers and minimizes regret because people do not want to miss out on products they have been eyeing for a long time.

#8 Price change on wish list

If prices of products in your inventory change, you can use this opportunity to alert clients who had listed the products on their wish list. They may be motivated to make purchases, especially if you are giving great discounts or promotions.

#9 Back in stock

You can also alert your customers about products that are back in stock. KEEEN, a company that sells hiking shoes, gives its clients the option of receiving an email when their products of choice are back in stock.

#10 New color/style in previously purchased line

Clients may be interested in new styles or new colors in previously purchased products. Alerting them about the new designs or colors can trigger them to make purchases, especially if they had shown interest in the past. You can always get information by sending a customer feedback email to help you know what your customers want from existing lines. An example is the Airbnb customer feedback email template

#11 New lines in previously purchased brand/subcategory combo

If you have the ability, you can expand your product line by introducing new lines in the brands that were previously purchased. You can evaluate the market demand to determine whether a new line or subcategory is worth the cost. You can then alert customers who had purchased these products previously about the new lines or subcategories that you have introduced. If they bought these products, they may also purchase the new products.

#12 Cross-sell follow up

Cross-selling involves getting customers to purchase services or products in addition to other products that they have already purchased or have agreed to purchase, for example, complementary products and service add-ons. By using a cross-sell follow up, you can motivate your customers to make additional purchases. In Ecommerce business it’s called as product recommendations. If you have shown interest in any product or previously bought any product then ecommerce store will send you similar product recommendations.

#13 Business Anniversary Offers

Many ecommerce businesses also sends email on their business anniversary with good discount and offers. This tactic often works as most business enjoys their success on every anniversary and gives good discount to their customers.

Any changes in a specified customer event could be used as a potential opportunity to contact the customer. Since marketers set the rules, they should choose event opportunities that perfectly suit the strategy and objectives of their business. After implementing event-based marketing strategies, you need to closely monitor them. This will help you in determining their effectiveness and also making necessary adjustments. Furthermore, this data will be useful in the future as you will eliminate guesswork when implementing new strategies for reaching out to your target market. Transform your business today by harnessing the immense benefits of event-based marketing.

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