Opinions always matter when one is about to spend money on a product or service. According to the Google Data, mobile searches for “product review” has grown around 35% in past two years. Here buyers want to understand what people are saying about a brand before purchasing it online. This is very similar when we...Read More
Acquiring new customers have never been easy, especially when you are new brand in market. Further, with the help of technology and spreading of awareness among customers, selling a product required a lot of research and promotional creativity. Even a few decades ago, marketing was all about printing a few ads and banners for the...Read More
Every new product goes through a strict sequence of stages starting from the initial launch/introduction of the product in the market to growth, gradual maturity and subsequent decline. This life stage of the product is termed as Product Life Cycle and its length is highly defined by market trends, product type, product quality and other...Read More
Social Media is a relatively new channel, which is used extensively by individuals and businesses. It is the go-to medium for the latest news, trends and information on a vast number of topics. Such is the impact of Social Media that some businesses are using it to aggressively market and promote their products, solutions and...Read More
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