Do you own a store at Amazon, Flipkart, Snapdeal or any other eCommerce marketplace website? Not getting sales as per your expectations? Here you will learn how to increase sales by following these simple yet effective ways followed by big brands online.
The e-commerce industry is booming greatly in India over the past few years. With e-commerce portals like Snapdeal, Flipkart, Jabong, Amazon etc, shopping has become a cakewalk for people. Place orders for products by sitting at the comforts of your home and get the item delivered at your doorstep. It has been estimated that the e-commerce industry in India will be worth USD 38 billion by end of 2016. This is a great jump from USD 23 billion in 2015 and is sure to extend its boundaries even more. Beginning at USD 3.8 billion in 2009, revenue sales have increased exponentially by leaps and bounds over the years.
One of the main reasons for increased e-commerce shopping is higher rates of internet and mobile penetration. With facilities of online payments via credit cards, debit cards and online banking, one does not need cash in hand for the payments. However, many e-commerce portals are now providing cash on delivery facility for customers who are not comfortable with other online payment methods. With exceptional deals and discounts made available on the various products, prices of commodities are way lesser than in general markets. With smartphones, e-commerce is making way for m-commerce (mobile commerce) rapidly. People are ordering stuffs via their smartphones on the go. In fact specialized mobile apps for the e-commerce portals have also been developed.
With increasing competition in the e-commerce industry, sellers have to look for innovative ways for increasing their sales. Here are some tips, which might be of help:
#1 Uploading rich catalog information
When a customer looks for a product in an e-commerce site, he should get complete information regarding the same. It is recommended to provide unique product description with specifications, relevant images and price of the item so that customer can make the choice properly. The product description should be crisp and to the point.
#2 Effective utilization of product listing ads
For new and fresh sellers on e-commerce sites, it is difficult to find the top spot when a particular product is searched. Majority of leading e-commerce portals offer product listing ads so that products can be displayed with appropriate search results. With use of right keywords and a suitable image, these ads truly show great results.
#3 Product Reviews
Product reviews from customers can help in increasing sales by manifold times. Positive reviews of products have helped in improving conversion rates for sellers. Whenever, a customer purchases a product, ask for a review. Politely force the person to give a review, which you can post with the product. Higher positive reviews mean increased sales.
#4 Leveraging Social Media
Social Media is the in-thing now. Anything that happens goes viral on the social media. Majority of e-commerce sites are using this platform for reaching out to more and more numbers of people. There are billions of active users on various social media sites and each one is connected to more numbers of people in their network. Spreading the word of mouth gets way easier on social media.
#5 Avoiding disputes
No seller will want disputes regarding the products it sells. Higher disputes will affect the organic ranking of the seller. It is important to ensure that there are no disputes with the products like late delivery, broken or damaged products, wrong products, faulty products etc.
Keeping the above mentioned points in mind will definitely help in boosting sales in various e-commerce platforms. However, it is also important that the sellers remain updated on the changes which are coming in this industry so that they can make necessary adjustments accordingly. Flexibility is the keyword in the dynamic e-commerce and m-commerce industry. Keep trying new things to draw attention of customers on these platforms.