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7 Best Shopify Apps to Boost Your Shopify eCommerce Store ROI

shopify-apps

Have you recently launched your store at Shopify? Looking to boost your sales quickly? This article will guide you on how to integrate Shopify apps to improve the performance of your eCommerce store quickly. Before I share the apps, lets see some interesting facts about Shopify.

It is one of the fastest and easiest way to set up an online store and has convinced thousands of businesses across the globe to use its services. As per Shopify reports & statistics there are more than 243,000 Shopify merchants as of January 2016 and its been over 10 months the data has published. Interestingly, Shopify made $72.7 million in revenues in the first quarter of 2016 and the increase in revenue between 2014 and 2015 was about 95%. You can do the estimation! Another important thing to note here would be that Shopify merchants are present across 150 countries, making it the most popular shopping solution.

All of this being said, being able to sell is quite different that being able to come up with your online shop. However, Shopify again comes to the help, with more than 500 useful apps that makes your ecommerce venture more productive. As more and more standalone ecommerce solutions are becoming the game changer in online marketing, Shopify has been able to customize quite a few of them to be easily integrated into your shopping website. They range from email marketing (MailChimp), accounting tools (QuickBooks Online) to CRM and Salesforce related tool. Cloud ready, intelligently designed, cost effective and portable, these apps will be able to bring together clients, customers and the business on an operational level. App integration with Shopify is a simple process, saves a lot of time, eliminates data duplicates/related errors, offers smarter insights, makes apps customizable, and makes selling smarter.

Here are 7 such Shopify apps become widely popular among Shopify users in the recent months:

#1 SEO Image Optimizer

seo-image-optimizer-shopify-app

Developed by Booster Apps, SEO Image Optimizer for Shopify is an all time favorite with more than 4000 reviews and nearly 1 million images processed with it. Using this app, sellers can turn their product images into SEO marketing tools and expect an improved rank in Google SERP. The app gets installed in just 30 seconds and will require zero coding knowledge.

Developer – Booster Apps

Reviews & Ratings – 4200+ Reviews (5 Star Ratings)

Price – Free Forever

#2 Free Shipping Bar

free-shipping-bar

Shipping fee has always been a surprise for most online consumers and this is also where most shopping carts are abandoned. This app integration is however targeted to increase you overall order values and thereby boost sales. The ‘free shipping’ bar featuring on your product page will allow customers to gain more confidence and according to latest reports, free shipping enhances online purchases by more than 88%. The “Free Shipping Bar” is completely customizable and can display several kinds of messages including “free shipping above $50” or “Free shipping across Canada”. The app is completely optimized and also helps in geo targeting.

Developer – Hextom

Reviews & Ratings – 2600+ Reviews (5 Star Ratings)

Price – From $0.00 / month

#3 Sweet Tooth Loyalty Program

loyalty-program-shopify-app

The concept of loyalty program is about offering special rewards (discounts and cash backs) to regular customers. Sweet Tooth Loyalty Program app will add points with every buy that a customer makes and allow it to be redeemed against free products. This will also more likely encourage repeat purchases. You can customize the loyalty points for purchases made, referrals done, social shares by customers, new account registration, birthday bonuses, social follows, and other types of weekly rewards.

Developer – Sweet Tooth

Reviews & Ratings – 2500+ Reviews (5 Star Ratings)

Price – From $0.00 / month

#4 Better Coupon Box

better-coupon-box-shopify-app

Statistics suggest that 50% of visitors to an ecommerce store are likely to switch to a different portal if they don’t see something exclusive. Using Better Coupon Box, you can tackle this challenge by offering special coupon pop-ups in exchange of voluntary marketing like social shares, likes, subscriptions and others. This way, you not only increase your conversion rate but also your fan base on social platforms.

Developer – Beeketing

Reviews & Ratings – 1700+ Reviews (5 Star Ratings)

Price – From $0.00 / month

#5 Plug in SEO

plug-in-seo-shopify-app

If your ecommerce store is having problems and issues with search engine optimization, Plug in SEO would be an app worth trying. On installation, the app will check your SEO performance, analyze SEO data and offer suggestions for improvement. This will include issues with page titles, product headings, Meta descriptions, structure of blog posts, uniqueness of content, loading speed, image optimization and much more. The instruction for improvements is also followed by code snippets that can be integrated into your Shopify admin to power up your SEO.

#6 Upsell on Exit & Visit

upsell-exit-shopify-app

A last minute special offer will always ensure that a shopping cart is not abandoned and the customer will come back for a repeat purchase. The same applies when a potential customer is visiting an online shopping platform for the first time. Using pop-ups, this Upsell on Exit & Visit will display coupons for free shipping, special discounts, special prices, added gifts and other informational / promotional messages. Upselling strategies like this have been helping several Shopify businesses reach maximum revenue targets from their eCommerce Store. The app comes with an insightful editor and can be thoroughly customized. Embedded code snippets will ensure that the cart is calculated automatically.

Developer – Plug in SEO

Reviews & Ratings – 1100+ Reviews (5 Star Ratings)

Price – From $0.00 / month

#7 Email Collection Bar by Hextom

email-collection-bar-shopify-app

Email marketing is a crucial means of lead generation of any online sellers. The bigger the subscription base, the more leads can a business hope to generate through special emails and promotional campaigns. Well, Email Collection Bar app comes up with an email collection banner and visitors can expect discount coupons on providing a valid email address. The email is automatically synced with your MailChimp / Klaviyo / Soundest database and you also have an option of exporting it to a CSV file. The app also offers advanced geo targeting and you can choose to set bars for visitors from specific countries. Sellers can hope to integrate this app with zero coding knowledge and seek unlimited number of impressions.

Developer – Hextom

Reviews & Ratings – 100+ Reviews (5 Star Ratings)

Price – From $0.00 / month

It is important to understand that the needs of each online business are specific and there will be some apps that provide more value than others. It is necessary that online sellers understand the areas they are lacking in and the ones that can offer more potential in branding, marketing, sales and SEO. Consequently, the right choices can be made. While none of the above apps require coding knowledge, it will also be advisable to consult your developer for the best results.

About the author

Niraj Bariya working as a online marketing executive at OLBUZ. He is a professional blogger and loves to write about online marketing, gadgets, reviews and ecommerce. Connect with Niraj on LinkedIn or reach out via Twitter.

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